• 제목/요약/키워드: consumer resistance

검색결과 109건 처리시간 0.028초

생명공학 혁신의 시장확산 -Venture 기업을 중심으로- (Diffusion of Innovations for Bio-technology Ventures)

  • 이규현
    • 마케팅과학연구
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    • 제8권
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    • pp.515-535
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    • 2001
  • 본 연구는 인간 유전자를 해독하려는 경주가 어떻게 전개되어왔는가에서 시작하여 생명공학 혁신들이 나타나고 시장 창출이 이루어지고 있는 분야들이 어떠한 것이 있는가에 대한 연구를 하였다. 의학/의약 분야, 농업/식품 분야, 화학/공정 분야, 환경분야, bioelectronics 분야 등에서 혁신 창출이 이루어지고 거대한 시장이 창출되어가고 있음을 탐색하였다. 그리고 나타나는 생명공학 혁신의 시장확산의 성공에 관한 연구 분야를 경쟁력에 관한 이론, 혁신의 소비자 수용과 확산에 관한 문헌들을 중심으로 하여 제시하였다. 클러스터를 잘 형성할 수록, 제휴를 통한 보완관계를 잘 형성할수록 혁신 창출과 확산에서 성공가능성이 높을 것 이다. 그리고 생명공학 분야는 기술과 시장의 양 측에서 벤처 창업에서 시간이 경과함에 따라 기술에서 시장으로 무게 중심이 점차적으로 옮겨갈 것이라고 제기하였다 생명공학과 같은 첨단기술 분야에서 혁신 확산이 제대로 이루어지려면 핵심역량을 창출하는 과정에서 기업가의 전략적 의도를 제대로 형성하는 것이 중요한 것이라는 것을 제기하였다. 생명공학 분야에서 나타나는 혁신의 소비자 수용과정에서 저항이 예상되며, 이는 기존의 습관과 지각된 위험이라는 변수에서 지각된 위험이라는 변수가 더 강하게 작용할 것이라고 제기하였다. 생명공학 분야에서 혁신의 소비자 수용과 확산에 관한 조사에서는 양적 조사보다 질적 조사가 중요하며 이는 앞으로 창출되어야하는 시장조사이기 때문이다. 생명공학에서의 혁신에 대한 소비자 수용과 확산은 소비자들이 형성하고 있는 사회네트워크의 성격이 영향을 미친다. 소비자들이 약한 연결로 많은 네트워크를 가지고 있는 소비자집단 사이로 혁신이 전달 될수록 확산이 빠르게 나타난다. 글로벌 혁신확산 영역에서는 생명공학과 같은 첨단기술 분야에서는 문화적인 영향을 적게 받을 것이라는 명제를 제기하였다. 이러한 이론적 연구가 앞으로 실증적 연구로 나타나 보다 일반화된 이론으로 발전하는 것은 미래의 연구로 돌린다.

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실패지식을 활용한 리더십 실패 특성 도출에 관한 연구 (A Study of the Trait of Leadership Failure Using Failure Knowledge)

  • 심형석;홍선관
    • 지식경영연구
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    • 제15권3호
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    • pp.1-12
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    • 2014
  • It is tried to draw the failure traits of leadership by extracting leadership parts from previous failure studies and including some parts which mention failure leadership among leadership-related books. All of 5 patterns are drawn through total 13 types of study data. From 'insensitive to change' and authoritarianism which is mentioned 8 times in such 13 studies, to 'interpersonal problem', which is mentioned five times, traits which are mentioned at least five times are selected. There are drawn 5 traits including ${\Delta}$ authoritarianism ${\Delta}insensitive$ to change ${\Delta}lack$ of executive ability ${\Delta}populism$ and ${\Delta}interpersonal$ problem. As being examined in these 5 types of failure traits, the failure of leadership is ultimately happened because of communication heading for the inside without any communication(exchange) to the outside. That is, it is understood that authoritarian leaders don't perceive change correctly but make a wrong communication (populism) or break down communication. Additionally, the executive ability is to perform actually one's idea and to be achieved through incessant communication with members. Compared with other various studies to draw failure factors, these leadership traits have something in common. In the previous researches conducted the study of general failure factors, ${\Delta}adherence$ to preexisting business and resistance to change ${\Delta}unfeasible$ expansion strategy ${\Delta}blind$ faith in successful technology and innovation and ${\Delta}insufficiency$ to grasp competitor(consumer) are pointed out as the failure factors. It is deemed that these are happened because organizational management is headed for the inside without any communication (exchange) to the external environments. Matters unfolded through this paper until now are an attempt to apply the failure knowledge to a leadership part which is an individual field in business administration. It is considered that this study will be complemented through additional case study or quantitative analysis in the future.

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Practical Application of Sn-3.0Ag-0.5Cu Lead Free Solder in Electronic Production

  • Chae Kyu-Sang;Min Jae-Sang;Kim Ik-Joo;Cho Il-Je
    • 마이크로전자및패키징학회지
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    • 제12권1호
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    • pp.65-71
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    • 2005
  • At present, Electronic industries push ahead to eliminate the Pb(Lead) -a hazardous material-from all products. Especially, we have performed to select the optimum standard composition of lead free alloy for the application to products for about 3 years from 2000. These days, we have the chance for applying to the mass-production. This project constructed the system for applying the lead free solders on consumer electronic products, which is one of the major products of the LG Electronics. To select the lead free solders with corresponding to the product features, we have passed through the test and applied with Sn-3.0Ag-0.5Cu alloy system to our products, and for the application to the high melting temperature composition, we secured the thermal resistance of the many parts and substrate and optimized the processing conditions. We have operated the temperature cycling test and the high temperature storage test under the standards to confirm the reliability of the products. On these samples, we considered the consequence of our decision by the operating test. For the long life time of the product, we have operated the temperature cycling test at $-45^{\circ}C\;-\;+125^{\circ}C$, 1 cycle/hour, 1000 cycles. Also we have tested the tin whisker growth about lead free plating on lead finish. We have analyzed with the SEM, EDS and any other equipment for confirming the failure mode at the joint and the tin whisker growth on lead free finish.

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Arm Armor System Performance Study: Net Effect (Perceptual Response) Analysis

  • Nam, Jin-Hee;Peksoz, Semra;Branson, Donna H.;Cao, Huantian
    • International Journal of Human Ecology
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    • 제13권1호
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    • pp.117-128
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    • 2012
  • This study compares the net effect of wearing different shoulder/arm armor systems on garment impediment perception and wearer acceptability. Two independent variables in this study were armor systems and shoulder/ arm movements. There were four armor systems of control garment and arm armor systems A, B, and C as well as five types of arm/shoulder movements, (shoulder flexion, should extension, shoulder abduction, shoulder horizontal flexion, and shoulder horizontal extension). Ten male volunteers wearing size medium battle dress uniform (BDU) with recent relevant military experience participated in this study. The volunteers performed shoulder/arm movements (while wearing each armor treatments) and completed the garment impediment perception as well as wearer acceptability scales. The body areas of neck side, shoulder top, and armscye front showed the highest frequency of reported impediments. Resistance to movement and localized pressure were the most frequently mentioned types of impediment. The armor system B had the most areas of impediment, and was rated as more restrictive than the control garment and armor system A for each movement. For wearer acceptability, no significant differences were found between the control garment and armor system A for all eight items; this indicated that subjects did not perceive a difference between wearing the control garment and armor system A. There was a trend for wearer acceptability to decrease from wearing the control garment to armor systems A to C to B.

플래쉬 메모리 시스템을 위한 인덱스 블록 매핑 (Index block mapping for flash memory system)

  • 이정훈
    • 한국컴퓨터정보학회논문지
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    • 제15권8호
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    • pp.23-30
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    • 2010
  • 플래시 메모리는 비휘발성이며 시스템에 전원이 없는 상태에서도 데이터를 유지할 수 있는 특성을 가지는 메모리이다. 게다가 빠른 접근 시간과 저전력 소비, 충격에 강하고, 작은 크기와 매우 가벼운 특성을 가진다. 가격이 점차 낮아 지고 용량이 증가함에 따라 플래시 메모리의 활용도는 가전제품, 내장형 시스템, 그리고 이동 단말기 등에 널리 사용되고 있는 추세이다. 이러한 플래시 메모리를 구동함에 있어서 필수적인 소프트웨어인 FLT이 필요하다. 본 연구에서는 기존의 블록 매핑 알고리즘의 가장 큰 단점을 극복하기 위한 새로운 FTL 알고리즘을 제안한다. 핵심적인 사항은 기존의 블록 매핑 테이블에 추가하여 작은 램 메모리를 이용하여 섹터 위치를 바로 알 수 있는 인텍스 블록 매핑 테이블을 제안하고자 한다. 시뮬레이션 결과에 따르면 제안된 FTL은기존의 하이브리드 매핑과 비교했을 때 수행 시간을 평균45%정도 줄이는 효과를 얻을 수 있었으며, 메모리 사상 요구량에 대해서 약 12% 줄이는 효과를 얻을 수 있었다.

바이오에탄올 보급에 대한 사회적 수용성 분석: 바이오에탄올 원료 속성을 중심으로 (Impact of Various Feedstock Attributes on the Social Acceptance on Bioethanol Promotion in South Korea)

  • 이 드미트리;배정환
    • 자원ㆍ환경경제연구
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    • 제30권1호
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    • pp.49-77
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    • 2021
  • 본 연구는 선택실험법을 이용하여 바이오에탄올 원료유형, 바이오에탄올 혼합율, 바이오에탄올 비용, 정부지원 정책과 같은 속성들이 바이오에탄올 보급정책에 대한 사회적 수용성에 영향을 미치는지를 분석하였다. 바이오에탄올 속성 계수를 추정하기 위해 조건부로짓모형, 혼합로짓모형, 개별계수추정모형을 적용하였다. 추정 결과에 따르면, 소비자들은 국산원료와 비식량원료를 사용한 바이오에탄올을 선호하고 지원정책 가운데는 면세정책을 선호하는 것으로 나타났다. 혼합로짓모형과 개별계수추정모형에 의하면 모든 속성들이 관찰불가능한 이질성을 갖고 있는 것으로 나타났다. 또한 속성별 지불용의액을 추정한 결과, 유전자조작기반 바이오에탄올임을 사전에 인지한 응답자일수록 그렇지 못한 응답자보다 바이오에탄올에 대한 지불용의액이 더 낮게 나타났다. 추정결과를 종합하면, 우리나라에서 바이오에탄올을 보급하기 위해서는 국산원료 및 비식량원료에 기반한 바이오에탄올을 중점적으로 보급해야 하고, 특히 유전자 조작 기반 바이오에탄올에 대한 수용성이 낮게 나타나므로 보급시 이를 충분히 고려해야 할 것이다.

Barriers to Effective Communication about Advance Care Planning and Palliative Care: A Qualitative Study

  • Hyosin Kim;Signe Peterson Flieger
    • Journal of Hospice and Palliative Care
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    • 제26권2호
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    • pp.42-50
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    • 2023
  • Purpose: The purpose of this study was to identify barriers to effective conversations about advance care planning (ACP) and palliative care reported by health care and community-based service providers in Massachusetts, USA. Methods: This qualitative research analyzed open-ended responses to two survey questions, inquiring about perceived barriers to having conversations about ACP and palliative care with patients and consumers. Data were collected between November 2017 and June 2019 from nine organizations in Massachusetts, including health care provider organizations, health insurers, community-based organizations, and a nursing education institution. Two researchers reviewed and coded the responses and identified common themes inductively. Results: Across 142 responses, primary barriers to ACP included hesitation and lack of understanding and knowledge, discomfort and resistance among service providers, lack of staff knowledge, difficulties with followup, and differences in ACP policies across regions. Common barriers to palliative care were misconceptions about palliative care and lack of knowledge, service providers' lack of preparedness, and limited policy support and availability. Challenges relevant to both ACP and palliative care were fear and discomfort around serious illness discussions, lack of knowledge and awareness, discussions that occur too late, and cultural and language barriers. Conclusion: Health care practitioners and community-based professionals reported consumer-, service provider-, and system-level barriers to facilitating conversations about ACP and palliative care with patients experiencing serious illness. There is a need for more tools and support to strengthen service providers' ACP and palliative care competencies and to promote a structured approach to health care planning conversations.

Analysis of YouTube Content on Oral Disease Information about the Elderly

  • Kim, Ji-Won;Gu, Hanna;Kwon, Hye-Jin;Lim, Jeong-Hyun;Lim, Hee-Jung
    • 치위생과학회지
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    • 제22권1호
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    • pp.1-8
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    • 2022
  • Background: The elderly have, a higher disease morbidity than other age groups due to a decrease in resistance to the disease and have complex diseases, so care should be taken. Accordingly, it is considered important to provide information for improving the health of the elderly. Health information plays an important role in individual health promotion and education, so the degree of exposure to information about oral health of the elderly is expected to have a significant impact on understanding and acquiring information on oral content videos on the importance, prevention, and management of oral health of the elderly in the future. Methods: This study analyzed video content related to oral diseases of the elderly in a total of 150 videos uploaded on YouTube from January 1, 2012 to May 13, 2021, using a total of three books of dental hygiene for the elderly. Results: Forty-nine broadcasters accounted for the most of this information. Among the information providers, there were two dental hygienists. They accounted for 1.3% of all the information providers. The highest number of dental hygienists who broadcasted information was 42 in 2019. The average number of views was 37,303 periodontal diseases, the highest. Among the videos, dry mouth was the most common with 34 oral diseases. Conclusion: The number of images for each disease varies, so it seems that information should be provided in various ways. Dental hygienists should widely improve oral health knowledge by providing various dental hygiene management images for each oral disease to improve the oral health of the general public. In addition, based on the information of the Health Insurance Review and Assessment Service, the development and provision of content should be actively carried out so that people can obtain the information they desire.

스마트 의류의 사용환경 내구성 시험에 대한 국제 표준화 현황과 제품의 신뢰성 향상 및 품질 관리를 위한 향후 과제 (Current Status of International Standardization for Durability Test Methods in Smart Clothing and Future Challenges in Enhancing Product Reliability and Quality Control)

  • 김시연;임가영;김수경;이정현
    • 한국의류산업학회지
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    • 제25권3호
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    • pp.398-408
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    • 2023
  • Smart clothing products can experience a decrease in performance and reliability due to various mechanical, biological, and chemical stress factors that occur throughout their life cycle. These issues can hinder consumer acceptance of the products. This study aims to enhance the reliability of smart clothing and facilitate quality control by analyzing and identifying the current status of international standardization for smart clothing and electronic textiles (e-textiles). The focus of this analysis was on the durability test methods in the use environment. Furthermore, similar standards published by different standardization organizations for durability tests were compared in depth. The study showed that a total of 27 international standards have been developed or are currently under development. The current standardization efforts mainly aim to develop functionality and durability test methods for smart clothing and e-textile products. A detailed comparison was made between two international standards (IEC 63023-204-1:2023 and AATCC TM210:2019) specifically in relation to the washing durability test method and the electrical resistance measurement standards (BS EN 16812:2016 vs AATCC EP13-2021), before and after the environmental exposure tests. Based on this comparison, several suggestions have been made and discussed for the future revision of these international standards.

High Performance Flexible Inorganic Electronic Systems

  • 박귀일;이건재
    • 한국진공학회:학술대회논문집
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    • 한국진공학회 2012년도 제43회 하계 정기 학술대회 초록집
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    • pp.115-116
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    • 2012
  • The demand for flexible electronic systems such as wearable computers, E-paper, and flexible displays has increased due to their advantages of excellent portability, conformal contact with curved surfaces, light weight, and human friendly interfaces over present rigid electronic systems. This seminar introduces three recent progresses that can extend the application of high performance flexible inorganic electronics. The first part of this seminar will introduce a RRAM with a one transistor-one memristor (1T-1M) arrays on flexible substrates. Flexible memory is an essential part of electronics for data processing, storage, and radio frequency (RF) communication and thus a key element to realize such flexible electronic systems. Although several emerging memory technologies, including resistive switching memory, have been proposed, the cell-to-cell interference issue has to be overcome for flexible and high performance nonvolatile memory applications. The cell-to-cell interference between neighbouring memory cells occurs due to leakage current paths through adjacent low resistance state cells and induces not only unnecessary power consumption but also a misreading problem, a fatal obstacle in memory operation. To fabricate a fully functional flexible memory and prevent these unwanted effects, we integrated high performance flexible single crystal silicon transistors with an amorphous titanium oxide (a-TiO2) based memristor to control the logic state of memory. The $8{\times}8$ NOR type 1T-1M RRAM demonstrated the first random access memory operation on flexible substrates by controlling each memory unit cell independently. The second part of the seminar will discuss the flexible GaN LED on LCP substrates for implantable biosensor. Inorganic III-V light emitting diodes (LEDs) have superior characteristics, such as long-term stability, high efficiency, and strong brightness compared to conventional incandescent lamps and OLED. However, due to the brittle property of bulk inorganic semiconductor materials, III-V LED limits its applications in the field of high performance flexible electronics. This seminar introduces the first flexible and implantable GaN LED on plastic substrates that is transferred from bulk GaN on Si substrates. The superb properties of the flexible GaN thin film in terms of its wide band gap and high efficiency enable the dramatic extension of not only consumer electronic applications but also the biosensing scale. The flexible white LEDs are demonstrated for the feasibility of using a white light source for future flexible BLU devices. Finally a water-resist and a biocompatible PTFE-coated flexible LED biosensor can detect PSA at a detection limit of 1 ng/mL. These results show that the nitride-based flexible LED can be used as the future flexible display technology and a type of implantable LED biosensor for a therapy tool. The final part of this seminar will introduce a highly efficient and printable BaTiO3 thin film nanogenerator on plastic substrates. Energy harvesting technologies converting external biomechanical energy sources (such as heart beat, blood flow, muscle stretching and animal movements) into electrical energy is recently a highly demanding issue in the materials science community. Herein, we describe procedure suitable for generating and printing a lead-free microstructured BaTiO3 thin film nanogenerator on plastic substrates to overcome limitations appeared in conventional flexible ferroelectric devices. Flexible BaTiO3 thin film nanogenerator was fabricated and the piezoelectric properties and mechanically stability of ferroelectric devices were characterized. From the results, we demonstrate the highly efficient and stable performance of BaTiO3 thin film nanogenerator.

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