• 한국의류학회지
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• 제37권1호
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• pp.1-16
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• 2013

This study identified the effects of history length and brand legitimacy succession on Brand Historicity (BH) in Fashion Brand Stories and Brand Attitude (BA) with Consumer Orientation (CO). The study conducted an experiment where participants were surveyed after reading a manipulated brand story composed of 2 kinds of brand historicity, brand establishment year (150 years, 70 years, and 20 years) and legitimacy succession (legitimacy succession and legitimacy handover). The results are as follow. First, the sub-dimensions of Brand Historicity appeared to be brand uniqueness, traditionality, symbolism, and managerial traits. Second, brand legitimacy succession types influenced the perceptions of BH with CO. Third, brand legitimacy succession types influenced the perceptions of BA1 (rational brand attitude) and BH1 (brand uniqueness), BH2 (brand traditionality) with CO, which were BA's sub-dimension. Forth, the consumer orientations that influenced BH and BA appeared to be nostalgia orientation, conspicuous consumption orientation, and fashion orientation; however, uniqueness pursuit orientations influenced only BH.

• 한국가정과교육학회지
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• 제11권2호
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• pp.27-38
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• 1999

The aim of this study is to identify needed consumer education changes through the analysis of the consumer education in elementary schools. The findings of this study are：1. The current situation of elementary school consumer education was examined through analysis of the curricula of elementary schools. 2. Teacher attitudes and perceptions toward elementary school consumer education were also examined. Although the elementary school teachers clearly understood the importance of consumer education, the problem is that a training workshop or program has not been provided for them. This deficiency needs to be addressed quickly. 3. The third part of the study consisted of an analysis of the curriculum of the 11 Teacher’s Colleges in Korea. This partof study revealed that consumer education was not systematically addressed at Teacher’s Colleges. This finding suggests that it is important to have an included with other opening lecture on consumer education, cultural subject. The content of the consumer education must be positively emphasized and applied systematically.

• 한국생활과학회지
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• 제13권1호
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• pp.17-27
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• 2004

The purpose of this study was to examine whether the intergenerational program affected the children's perceptions on the elderly and aging. This study also investigated how the children evaluated the program. The study methods was one group pretest-posttest design. The subjects were 30 elementary school children from 1st to 3rd grade. The intergenerational program was composed of 6 activities: recreation activity for rapport, making a kite, gardening, learning old customs, education of traditional manner, and making rice-cakes. It was executed for two weeks. Data for children's perceptions on the elderly and aging were collected by the interview using questionnaire at pretest-posttest. The results of the qualitative data analysis showed that the children's perception on the elderly and aging changed more positively after the program. There were significant differences between pre- and post-test on the children's perceptions of aging and intellectual aspects of the elderly. Most of the children evaluated the program very positively.

• Journal of Nutrition and Health
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• 제56권3호
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• pp.330-347
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• 2023

Purpose: This study identified words closely associated with the keyword "dietary supplement" (DS) using big data in Korean social media and investigated consumer perceptions and trends related to DSs before (2019) and after the coronavirus disease 2019 (COVID-19) pandemic (2021). Methods: A total of 37,313 keywords were found for the 2019 period, and 35,336 keywords were found for the 2021 period using blogs and cafes on Daum and Naver. Results were derived by text mining, semantic networking, network visualization analysis, and sentiment analysis. Results: The DS-related keywords that frequently appeared before and after COVID-19 were "recommend", "vitamin", "health", "children", "multiple", and "lactobacillus". "Calcium", "lutein", "skin", and "immunity" also had high frequency-inverse document frequency (TF-IDF) values. These keywords imply a keen interest in DSs among Korean consumers. Big data results also reflected social phenomena related to DSs; for example, "baby" and "pregnant woman" had lower TD-IDF values after the pandemic, suggesting lower marriage and birth rates but higher values for "joint", indicating reduced physical activity. A network centered on vitamins and health care was produced by semantic network analysis in 2019. In 2021, values were highest for deficiency and need, indicating that individuals were searching for DSs after the COVID-19 pandemic due to a lack an awareness of the need for adequate nutrient intake. Before the pandemic, DSs and vitamins were associated with healthcare and life cycle-related topics, such as pregnancy, but after the COVID-19 pandemic, consumer interests changed to disease prevention and treatment. Conclusion: This study provides meaningful clues regarding consumer perceptions and trends related to DSs before and after the COVID-19 pandemic and fundamental data on the effect of the pandemic on consumer interest in dietary supplements.

• 가족자원경영과 정책
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• 제8권3호
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• pp.33-46
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• 2004

This study examined the effects of consumers' perceptions and expectations about refund on consumers' behavior to refund and its outcome. Major results of this study could be summarized as follows. First, consumers' perceptions and expectations about refund were higher in the case of defective products. However, consumers' behavior to refund were generally passive resulting in the low chance of refund. When there was no defects in product, consumers perceptions and expectations for refund were generally lower resulting in passive and the low chance of refund. Second, when there was defects in product, both consumers' perceptions and expectation tot refund influenced their active behaviors for refund, but not in the successful outcome. In contrast, when there was no defect, those two variables impacted on the behaviors for refund positively In addition, the more active those behaviors requesting for refunds were, the more successful outcome in refund request.

• International Journal of Contents
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• 제12권3호
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• pp.59-68
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• 2016

This study investigates perceived social presence, perceived interactivity, perceived enjoyment, and perceived trust as antecedents of consumer engagement. We measured the attitudinal and behavioral brand loyalty as consequences of consumer engagement in social media. Our findings suggest that perceptions of social presence, enjoyment, and trust are significantly related to consumer engagement. Conversely, perceived interactivity has no positive influence on consumer engagement. In addition, consumer engagement is found to have a significant impact on both attitudinal and behavioral brand loyalty. The study revealed that, in the modified model, covariance paths among the proposed antecedents of consumer engagement (namely the perceived social presence, interactivity, enjoyment, and trust) are statistically significant. In this paper, we also discuss limitations of the study and future research.

• 한국가정과교육학회지
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• 제11권2호
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• pp.39-50
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• 1999

The aim of this study is to identify needed consumer education changes through the analysis of the consumer education in elementary schools. The findings of this study are：1. The current situation of elementary school consumer education was examined through analysis of the curricula of elementary schools. 2. Teacher attitudes and perceptions toward elementary school consumer education were also examined. Although the elementary school teachers clearly understood the importance of consumer education, the problem is that a training workshop or program has not been provided for them. This deficiency needs to be addressed quickly. 3. The third part of the study consisted of an analysis of the curriculum of the 11 Teacher’s Colleges in Korea. This partof study revealed that consumer education was not systematically addressed at Teacher’s Colleges. This finding suggests that it is important to have an included with other opening lecture on consumer education, cultural subject. The content of the consumer education must be positively emphasized and applied systematically.

• 복식문화연구
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• 제32권2호
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• pp.247-259
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• 2024

This study assessed the effectiveness of brand image communication on consumer perceptions of cruelty-free fashion brands. Brand messaging data were gathered from postings on the official Instagram accounts of three cruelty-free fashion brands and consumer perception data were gathered from Tweets containing keywords related to each brand. Web crawling and natural language processing were performed using Python and sentiment analysis was conducted using the BERT model. By analyzing Instagram content from Stella McCartney, Patagonia, and Freitag from their inception until 2021, this study found these brands all emphasize environmental aspects but with differing focuses: Stella McCartney on ecological conservation, Patagonia on an active outdoor image, and Freitag on upcycled products. Keyword analysis further indicated consumers perceive these brands in line with their brand messaging: Stella McCartney as high-end and eco-friendly, Patagonia as active and environmentally conscious, and Freitag as centered on recycling. Results based on the assessment of the alignment between brand-driven images and consumer-perceived images and the sentiment evaluation of the brand confirmed the outcomes of brand communication performance. The study revealed a correlation between brand image and positive consumer evaluations, indicating that higher alignment of ethical values leads to more positive consumer assessments. Given that consumers tend to prioritize search keywords over brand concepts, it's important for brands to focus on using visual imagery and promotions to effectively convey brand communication information. These findings highlight the importance of brand communication by emphasizing the connection between ethical brand images and consumer perceptions.

• 대한가정학회지
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• 제20권1호
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• pp.65-77
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• 1982

The intent of this study was to focus attention on the relationship between curtain fabrics and consumer perceptions towards curtains and draperies. This study consisted of the laboratory test for thermal transmittance of selected fabrics and the exploratory survey for consumer perceptions towards curtains and draperies. The objectives of the laboratory test were to measure fabric's thermal transmittance, thickness, and count which affect to the effect in heat controlling. Selected 23 fabrics were tested at Korean Yarn and Fabrics Testing Inspection Institute. The objectives of the exploratory survey were to determine sociodemographic factors; the stage of family life cycle, the economics status, and homemaker's level of education, and physical factors; the type of houses, the direction of windows, and the type of windows, affect consumer perceptions toward curtains and draperies. Questionaires were administered to 489 homemakers selected by a stratified propotional sampling plan, in Seoul in October, 1981. Data from responses were analyzed by T-test(Analysis of Varience) and Partial Correlation. The major findings are as follows; 1. The results of the laboratory test 1) The fabrics used for draperies had higher effect in heat controlling than the fabrics used for glass curtains. 2) It did not show much differences among the fibers in heat controlling. The thicker fibers, however, had the higher effect in heat controlling among same fibers. 3) The fabrics which had high level of effect I heat controlling were corduroy, flax, rayon, nylon, acetate, thick polyester, and thick polyacrylic. The fabrics which had midium level of affect in heat controlling were velveteen, velvet, and thin polyester. The fabrics which had low level of effect in heat controlling were cotton, silk, and thin polyarcylic. 4) The draperies with lining showed 2∼5 times more effective in heat controlling than the draperies without lining. 2. The results of the exploratory survey Consumer perceptions towards curtains and draperies consisted of functional, financial, and aesthetic perception. 1) Factor affecting functional perception towards curtains and draperies was the stage of family life cycle. Families in the contracting stage considered function of curtains and draperies significantly better than those in others stages. 2) Factors affecting financial perception towards curtains and draperies were the economic status, homemaker's level of education, the direction of windows, and the type of windows. However the correlation between the factors and financial perception was too low to explain the significance of tendency. 3) There was not any factors affecting aesthetic perception towards curtains and draperies.

• 한국의류학회지
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• 제30권12호
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• pp.1714-1722
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• 2006

미국내 9살과 14살 사이의 여학생과 어머니와의 관계가 여학생의 신체이미지와 육체만족도(Body Satisfaction)에 미치는 영향에 관한 연구이다. 총 41쌍의 여학생과 어머니가 미국의 노스 캐로라이나에 위치한 $[TC^2]$에 의뢰하여 리쿠르트 되었다. 참가자들은 우선 미국 질병관리 및 방지국(CDC)의 자료를 바탕으로 그들의 BMI 점수를 바탕으로 보통체중과 과체중으로 나누어졌다. Stunkard, Sorenson, and Schulsinger (1983)의 9개의 신체이미지 그림을 사용하여 어머니와 딸의 각자의 이상화된 신체이미지(Ideal Body Image), 상대방의 이상화된 신체이미지, 각자의 신체에 대한 만족도, 그리고 서로의 신체에 대한 만족도를 연구하였다. 논의 및 결론부분으로 과체중 여학생과 그들의 어머니의 서로간의 신체이미지 만족도가 보통체중의 여학생과 그들의 어머니의 신체이미지 만족도에 비해 현저히 낮았고, 상대방에 대한 신체이미지 만족도 또한 현저히 낮았다.