• 한국가정과교육학회지
• /
• 제31권4호
• /
• pp.115-128
• /
• 2019

본 연구는 중학생을 대상으로 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴보았다. 이에 편의표집 방법을 이용하여 서울, 경기, 충청, 전남, 광주 지역의 중학생을 대상으로 자료를 수집하여 총 412부를 분석하였다. SPSS 프로그램을 이용하여 기초통계분석, 크론바하 알파, t-검정, 단계적 회귀분석 등을 실시하였으며 분석 결과는 다음과 같다. 첫째, 합리적 소비행동은 3.18, 자아존중감은 3.54로 다소 높게 나타났으며, 소비자사회화 영향요인의 경우, 부모가 3.13으로 가장 높았으며, 학교 2.83, 대중매체 2.78, 또래집단 2.73 순으로 나타났다. 둘째, 성별에 따라 중학생의 합리적 소비행동, 소비자사회화 영향요인이 다른 지 평균비교를 한 결과, 합리적 소비행동의 경우 성별 차이가 나지 않았지만, 소비자사회화 영향요인의 경우 학교를 제외한 대중매체, 또래집단, 부모 등이 여학생이 남학생보다 높게 나왔다. 셋째, 자아존중감과 소비자사회화 영향요인이 합리적 소비행동에 어떠한 영향을 미치는 지 살펴본 결과, 용돈 액수와 대중매체, 또래집단 등은 합리적 소비행동에 부적관계를 나타냈으며 자아존중감과 부모는 합리적 소비행동에 긍정적인 영향이 있는 것으로 나타났다. 이에 중학생들이 합리적 소비행동을 하는 소비자가 되기 위해 가정과수업에서 자아존중감을 높이고 또래집단의 영향이 긍정적일 수 있도록 지도하는 것이 필요하다는 함의점을 갖는다.

• 디지털융복합연구
• /
• 제18권5호
• /
• pp.127-138
• /
• 2020

본 연구는 2010년과 2017년 두 시점에서 한국 가계의 소비유형 전이 패턴과, 소비유형간 전이에 미치는 생애주기의 영향력을 알아보고자 하였다. 이를 위해 한국노동패널 2010년과 2017년 조사의 4,717가구 자료를 활용하여 잠재프로파일분석 및 로지스틱회귀모형 분석을 하였다. 두 시점의 잠재프로파일분석 결과, 동일하게 식비중심형, 교육비중심형, 의료비중심형, 내구재중심형의 4개 유형이 도출되어 가계의 소비유형이 두 시점 사이에 커다란 변화가 없음을 확인하였다. 소비유형의 변화를 살펴본 잠재전이분석 결과는 가구 수준에서 두 시점 간 소비유형 변화가 활발히 나타나고 있음을 보여주었다. 소비유형 전이가 생애주기에 따라서 어떻게 달라지는지 알아보고자 로지스틱회귀모형분석을 한 결과 혼인지위 변화, 자녀의 출생 및 분가가 유의한 설명변수였다. 이는 소비정책을 수립하거나 기업에서 마케팅 대상을 정할 때 가구 소비유형이 어떻게 변화되는지 생애과정관점을 고려해야 한다는 시사점을 준다.

• 한국실내디자인학회논문집
• /
• 제16권4호
• /
• pp.12-20
• /
• 2007

This study, as discussed herein, tries to understand how modern commercial buildings occur and develop in certain type of social and cultural conditions. There are many words standing for modern society, of which the most remarkable one is 'commercial society'. Commercial society is where goods are manufactured to one's taste and consumption is a way of communication and a way of discriminating one from the others by using different code. Nowadays, architecture gets more and more popular and becomes commercial object which is intended to the sign of the social meaning. So, the sign of commercial buildings varies according to the social and cultural backgrounds and kitsch is applicable to it. The original meaning of kitsch, which usually is considered an inferior copy of an existing style, is examined and applied to architecture in order for comprehension. Throughout this study, the types of commercial buildings are selected and immanent meaning to the psychology of consumers as applicable to commercial buildings is considered. Also, the trend of kitsch in commercial buildings is analyzed by classifying the image and code of a building's shape. In a conclusion of the study, two major points can be found; commercial building has a significant meaning in terms of design, and commercial building is the conceptual result of a continuous change in the relationship between society and art.

• 한국식품위생안전성학회지
• /
• 제38권5호
• /
• pp.402-408
• /
• 2023

국내 소비자들의 식품 영양성분에 대한 관심이 계속적으로 증가하고 있지만 영양성분과 관련된 식품의 소비자 선호도 분석 연구는 부족한 실정이다. 본 연구는 대국민 정보 서비스인 식품영양성분 데이터베이스 플랫폼에 수집된 빅데이터의 로그분석을 수행하여 소비자들이 영양학적 측면에서 관심을 가지는 식품에 대한 선호도 결과를 제시하였다. 수집 기간은 2020년 1월부터 2022년 12월까지의 3개년으로 설정하여 총 2,243,168건의 식품명 검색어가 수집되었으며, 식품명을 병합하여 품목대표 식품명으로 가공하였다. 분석도구는 R프로그램을 이용하였으며, 영양정보를 확인하고자 하는 식품명의 검색 빈도를 전체 기간 및 계절별로 분석하였다. 전체 기간 동안 빈도수 분석 결과, 한국인이 일반적으로 자주 섭취하는 쌀밥, 닭고기, 달걀의 빈도수가 가장 높았다. 계절성에 따른 선호도 분석 결과, 봄과 여름에는 대체적으로 국물이 없고 뜨겁지 않은 음식의 빈도수가 높았으며, 가을과 겨울에는 국물이 있고 따뜻한 음식의 빈도수가 높았다. 또한, 외식업체에서 계절식품으로 판매하는 냉면, 콩국수 등과 같은 식품의 빈도수도 계절성을 가지는 것으로 확인되었다. 이러한 결과는 소비자들이 일반적으로 자주 섭취하는 식품의 영양정보에 관심을 가지는 패턴을 확인할 수 있었으며, 소비 트렌드와 간접적인 연관성을 가진다는 점에서 외식업계에서 계절별 마케팅 전략 수립 시 기초 자료로 활용될 수 있을 것으로 기대된다.

• 한국의류학회지
• /
• 제33권7호
• /
• pp.1152-1163
• /
• 2009

Product development and marketing that appeal to consumer emotions are important as shown by a variety of product and service industries that integrate fashion and arts into product design and marketing through collaboration. This study attempted to analyze the patterns in the collaborations of fashion and arts across industry disciplines. A total of 278 collaboration cases reported in news articles were collected from internet databases. Cases were categorized into 5 disciplines of fashion-fashion, arts-arts, fashion-arts, fashion-other industries, and arts-other industries, with each category analyzed in frequency distribution and collaboration type along with related partner and industry characteristics. Collaborations with other industries were observed more than internal ones, and individuals (rather than firms) were more involved in collaborations. Though the collaboration characteristics were different by partner category and sub-category, by individual or firm, and by related industries, a variety of collaborations integrating fashion and arts into product design and development, a new brand launching, product line extension, and co-marketing were observed across product and industry disciplines. The study also described fashion and arts that were integrated into consumer life styles.

• 패션비즈니스
• /
• 제18권6호
• /
• pp.19-37
• /
• 2014

This study attempts to explain the unique patterns in Korean consumer behavior regarding the luxury fashion brands' donation activities by exploring the moderating effects of corporate ability (CA) and subjective norm (SN) on the relationship between donations and consumers' brand preference, brand trust, and purchase intention. A total of 209 completed questionnaires, collected from online surveys, were analyzed using moderated multiple regression. The result shows that donation amount information positively influences consumers' brand preference, brand trust and purchase intention toward luxury fashion brands. Next, CA strengthens the relationships between donation amount information and consumers' brand trust and purchase intention. SN from the opposite gender compensates for the negative effect of negative donation amount information on consumers' trust toward luxury fashion brands, whereas SN from the same gender does not influence those relationships. This study provides a deeper understanding of luxury fashion brands' donations and consumer responses in South Korea-one of the important test markets for luxury fashion brands to expand their business to Asian countries.

• 한국의상디자인학회지
• /
• 제7권2호
• /
• pp.1-10
• /
• 2005

This study intends to examine extensively on the current situation where the full capacity of 3D CG is not being highlighted because of the lack of the information and the awareness and to look at how the virtual reality technology is being applied ranging from the design of the clothes to the marketing. A set of processes ranging from the development of the clothing design to the marketing will be performed on the web. Designers will design with 3D CG and make the patterns and will hand this over to the producer together with the virtual swatch. But there are important problems to work out. First, it is the problem of the virtual fitting room. Second, it is the absence of the 3D CG, which is easy and convenient for the clothing design. Third, it is to perfect the visual reconstruction. Fourth, it is the security of the distribution system. Fifth, it also calls for the strengthened internet network that can smooth the flow of the tremendous data. Consumer will be able to produce according to their needs and will become designer and producer at the same time, resulting in the achievement of the consumer-oriented marketing in real sense.

• 한국생활과학회지
• /
• 제6권2호
• /
• pp.73-82
• /
• 1997

This study intends to recognize the old as an independent consumer, and to examine the behavioral characteristics of the old through literature review. This study also tries to suggest the direction of study on the elderly consumers' behavior. It has been generally accepted that the elderly consumers are highly constricted in purchase behavior or in information process capacity by the decline of biological competence. But according to the literature review, this general viewpoint does not reflect the reality. The literatures say that the old consumers do not so much differ from the non-old consumers in behavioral characteristics. They rather seem to be more active consumers. Nevertheless, what they claim could be a fallacy due to the overspecialization of sample. And another direction of future research is to change the age boundary of the old. The existing studies were largely based on the distinction between the old and the non-old by the age of 60 or 65. It is possible that behavioral difference is diffused by the common purchasing patterns of cohort around the age of 60 or 65. Accordingly it would be a good attempt to widen the range of age group more than 10 years.

• 동아시아식생활학회지
• /
• 제11권5호
• /
• pp.345-355
• /
• 2001

This study was conducted to evaluate the consumers' preferences and perceptions on the salad and its dressings, via a total of 401 subjects in the Taegu area on the basis of 5-point Likert scale. Anthropometric data included the total subjects consisted of 66 females and 335 males: categorized by age, 20's (103), 30's (135). 40's (83), over 50's (80), The average size of family was 4.2 persons. According to BMI, 64.8% of the subjects belonged to the normal group. The age group that liked salad most was the 20's group, which was also the group that ate salad most frequently. The salad was perceived as food item which is convenient to eat(3.83), healthy(3.63), easy to prepare(3.73) and delicious(3.61) but rarely as a expensive item(2.44). The ingredients, used for salad preparation included fruits and vegetables(3.19) such as tomato and cucumber. Among the salad dressings, the fruit dressing was preferred the most(4.59), while the mayonnaise the least(3.59). The mayonnaise was perceived as an item with highest calories(4.1), and hardly perceived as a luxury item(2.78). The preference for the fruits dressing was highly correlated with the degree of education(p<0.05), age(p<0.001) and BMI(p<0.001). The higher the degree of education, the lower the level of age group, and the lower the BMI, the higher preference for the fruit salad dressing was demonstrated.

• 가족자원경영과 정책
• /
• 제10권1호
• /
• pp.33-51
• /
• 2006

Today, the Korean society is experiencing an increase in serious problems, such as child abuse, unmarried mothers, single mothers, which cannot be overlooked as simply trivial family matters. The increase in these problems is caused by the rapid change that has taken place within our society, which has emasculated the power of our traditional values and behavior patterns to cope with contemporary life styles. Premarital Preparation Education is starting to gain attention as a preventive measure that can overcome this serious family crisis. Although the importance of the Premarital Preparation Education program cannot be overemphasized, there are only few cases where engaged couples and unmarried men and women are exposed to this type of program and actually experience its benefits. In other words, there is an urgent need to revitalize and increase the effects of the Premarital Preparation Education Program. This research was conducted in order to find a way to revitalize and to increase the effects of the program, so that more and more people can participate and receive benefits from it. First, we have analyzed the program's contents and the current condition on how the program is actually conducted. Then we have compared real case examples of the program and analyzed the current situation and its problems.