• Korean journal of communication and information
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• v.33
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• pp.193-225
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• 2006

This study attempts to reconsider the significance of political economy as a theory of knowledge and/or a method for explaining the convergence of broadcast and telecommunications. It is going to suggest what the domains of political economy should be in the future by both highlighting the characteristics and blind spots of previous studies and drawing some distinctive features of a new media environment. The principals and recent research trends in political economy are reviewed in order to make clear that the historical totality as a meta-framework of political economy needs to be reexamined in the era of convergence. Although the scope of political economy has been limited to criticize the structure of media ownerships, the study emphasizes the importance of media consumer theory. It also discusses the problems of free market theory, distortion of active media audience theory, and limitations and creative tension of audience commodity. Finally, this study stresses the significance of audience-oriented policies in order to make approach to practical sides of media politics.

• The Journal of Society for e-Business Studies
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• v.8 no.4
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• pp.33-51
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• 2003

The primary objectives of this study were, using data from Internet users in Korea, to determine users' preference of banner ad through two ad properties; ad presentation type (text vs. image) and ad content (product information vs. prize information) by incorporating the level of involvement into research design. Using within-group experimental design by means of subjects' web-based participation in the study, the study result showed that image-based banner ad was significantly preferred to text-based banner ad. It was found that the level of ad involvement had a significant impact on the preference of banner ads. Also it was found that image-based banner ad had a greater effect on ad preference than text-based banner ad in low involvement situation only, Finally, image-based banner ad was consistently preferred to text-based banner ad regardless of involvement level when the banner ad was product oriented. The study findings suggest that adoption decisions regarding banner ad presentation type and banner ad content should be based on the knowledge of both the level of consumer's ad involvement and the interactive effects between ad presentation and ad content.

• The Research Journal of the Costume Culture
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• v.23 no.3
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• pp.454-467
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• 2015

Reflecting the consumer's desire to look young, the "down-aging" trend, which blurs the distinctions between age groups, is the latest craze in the fashion market. The popularity of this trend made brand identities similar, resulting in customers becoming more interested in segmented notions of fashion (in terms of the story, design, high-quality material, etc.) regarding the product, and in particular, focus has become oriented to the fitness to the human body. In this sense, the researcher aimed to develop the prototype of a slim-fit tailored jacket that fits the standard somatotypes of women in their 30s well. For the purpose of this research, slim-fit tailored jackets from existing brands were collected and analyzed, and a subsequent wearability test was conducted based on the standard somatotype of women in their 30s. The research patterns were prototype of the developed slim fit tailored jacket are bust size of 3.8 cm, waist of 7 cm, and hip size of 3.8 cm. Then the research patterns were selected to develop the prototype of a properly fitting slim-fit tailored jacket. As outlined above, the development of a slim-fit tailored jacket prototype for the standard somatotypes of women in their 30s was conducted by solving the fitness issues of existing brands in order to produce properly fitting jackets that satisfy consumers.

• Management & Information Systems Review
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• v.19
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• pp.49-81
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• 2006

The private college education plays a crucial role both in training and supplying manpower needed for national economic growth and in increasing employability and personal labor earnings of individual workers. In oder for private college education to effectively respond to the rapid changes in industrial and occupational structures, it is necessary to secure appropriate level of investment funds and manage them efficiently. For this, it is required to discuss the structure, magnitude and management mechanism of the current private college education finance, changes in future demand for private college education and resultant changes in budget estimates, and new financial resources and allocation schemes. This study attempted to analyze current status and problems of private college education finance in Korea and, based on this analysis, to suggest future policy directions to improve private college education finance system. In order to make the private college education system in Korea competent and competitive enough to survive in international market, it is prerequisite to provide enough budget for the private college education and to manage the private college education finance in more efficient ways. First, for securing the adequacy and stability of investment budget for the private college education, it is recommended to 1) increase the government budget and put emphasis on the private college education; 2) diversify financial resources and induce financial contribution from private sector such as school juridical persons and enterprises. Second, for higher efficiency of financial management, it is recommended 1) make valid allocation standards and mechanism; 2) introduce competition system; 3) develop and utilize evaluation mechanism for the private college education finance to check adequacy, efficiency, accountability, and effectiveness; 4) apply consumer-oriented financial management scheme. In addition to the above policy measures, it is necessary to 1) make scientific forecasts of industrial and occupational structures periodically and apply these analyses to medium & long-term the private college education planning; and 2) redesign budget accounting system and develop the private college education performance indicators for the evaluation of accountability of the private college education institutions and administration institutes.

• Journal of Digital Convergence
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• v.8 no.1
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• pp.11-26
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• 2010

The purpose of this paper is to study building and maintaining consumer trust in mobile contents for tourism and travel in perspective of public sector. Mobile contents services are increasing rapidly. Tourism contents in mobile services are non profit business model in an early and immature stage toward the ubiquitous era. Non-profit organization plays a role as service provider through Internet and wireless telecommunication in an information-intensive and network-oriented environment. This article is proposed nonprofit organizations as tourism contents service provider to identify a conceptual framework that can build continuous trusted mobile contents under ubiquitous environment according to developing and maintaining stage. The results based on the focus group interview methodology highlights a conceptual foundation for service providers in nonprofit domain.

• The Journal of Information Technology
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• v.10 no.4
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• pp.69-83
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• 2007

As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

• Journal of Convergence for Information Technology
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• v.10 no.1
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• pp.235-242
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• 2020

This study aims to provide direction for improvement of the hospital's management environment for customer satisfaction management, which is ultimately consumer-oriented in practice. this study was analyzed the relationship between hospital use satisfaction relative to expected level and medical service provision process for inpatients. The study method collected data from September 10 to September 30, 2018 for patients with inpatient care at hospitals and general hospitals under 300 beds, and conducted a t-test, ANOVA, and logistic regression. According to the analysis, hospital brands were the most frequently chosen reason for hospitalization, followed by doctor brands. The satisfaction level of the inpatient medical service provision process showed no statistical differences depending on the general characteristics. It has been confirmed that the hospital's satisfaction level relative to the expected level of inpatients has a causal relationship that significantly affects the hospitalized procedure the course of the provision of medical services.

• The Journal of Korean Institute of Communications and Information Sciences
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• v.36 no.8B
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• pp.986-995
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• 2011

Recently, the market of fiber and apparel industry is rapidly changing from producer to consumer oriented. This trend emphasizes the necessity of SCM systems being able to do flexible correspondences to the market changing through synthetically reflecting consumers' various needs and a variety of patterns. However, because traditional SCMs manage their supply chains being based on bar code systems from the production to the distribution, they are suffering from the needs of real time information sharing and have their essential restrictions in the response to the environmental changes of the market and consumers' needs. This paper suggests a new RFID based u-SCM system optimized into the fiber and apparel industry. The proposed system has the benefits that through basing on RPID can collect information of the production and the distribution real time and make better use of it and connect to the legacy systems organically via Web services and rapidly respond to the market changing and consumers' needs. Through implementation, it is demonstrated that the proposed system can effectively facilitate them.

• The Journal of the Korea institute of electronic communication sciences
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• v.10 no.2
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• pp.211-218
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• 2015

This paper describes the implementation of the accelerated virtual switch using Intel DPDK(Data Plane Development Kit), and evaluates the virtual network functions of the virtual switch which is one of the most important components to build a virtual network for cloud computing. Nowadays, new information service platforms are appeared from the interconnection of intelligent IT systems like IoT(Internet of Things). And many companies want to use the new service platform for their new application service. The companies can apply there new service early which needs small investment and responses adaptively to the fast change of consumer environment. Using cloud computing technology, the new business service can be introduced as a commercial IT service for the time to market. In this study, an implementation and investigation were performed for the accelerated virtual switch, called Intel DPDK virtual switch, which is using multi processors in network interface card for virtual network functions. It can be useful for Internet-oriented companies to leverage the new cloud service and businesses for its creativeness.

• Journal of Information Processing Systems
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• v.8 no.3
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• pp.495-520
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• 2012

A secure Electronic Payment System (EPS) is essential for the booming online shopping market. A successful EPS supports the transfer of electronic money and sensitive information with security, accuracy, and integrity between the seller and buyer over the Internet. SET, CyberCash, Paypal, and iKP are the most popular Credit Card-Based EPSs (CCBEPSs). Some CCBEPSs only use SSL to provide a secure communication channel. Hence, they only prevent "Man in the Middle" fraud but do not protect the sensitive cardholder information such as the credit card number from being passed onto the merchant, who may be unscrupulous. Other CCBEPSs use complex mechanisms such as cryptography, certificate authorities, etc. to fulfill the security schemes. However, factors such as ease of use for the cardholder and the implementation costs for each party are frequently overlooked. In this paper, we propose a Web service based new payment system, based on ANSI X9.59-2006 with extra features added on top of this standard. X9.59 is an Account Based Digital Signature (ABDS) and consumer-oriented payment system. It utilizes the existing financial network and financial messages to complete the payment process. However, there are a number of limitations in this standard. This research provides a solution to solve the limitations of X9.59 by adding a merchant authentication feature during the payment cycle without any addenda records to be added in the existing financial messages. We have conducted performance testing on the proposed system via a comparison with SET and X9.59 using simulation to analyze their levels of performance and security.