• 한국식품영양과학회지
• /
• 제42권11호
• /
• pp.1878-1885
• /
• 2013

본 연구를 통해서 총 16개의 최종적인 무균포장죽의 묘사특성-향(구수한, 묵은밥, 수돗물, 누룽지 사탕), 맛(단맛, 쓴맛), 풍미(쌀밥, 묵은밥, 금속성, 누룽지 사탕), 조직감(끈적임, 쌀알 퍼짐, 쌀알 거친 정도, 가루끼, 텁텁함), 외관(죽의 묽고 된 정도)-이 도출되었다. 차후의 쌀죽 관련 관능 및 제품 개발 연구에서 이러한 묘사 특성, 정의 및 평가 방법이 적용될 수 있을 것으로 보인다. SW62 품종의 독특한 특성은 누룽지 사탕 향/풍미가 품종의 독특한 특성이라 나타났다. 구수한 향/풍미와 단맛을 전달할 가능성이 높은 품종 분석되었으며, 쌀 스낵 가공에 적합할 것으로 보인다. 소비자 조사결과 품종간의 통계적인 유의차는 밝혀지지 않았으나 SW 52와 SR의 기호도가 전반적으로 높으며, 주성분 분석에서도 소비자 기호도 경향성의 방향을 보여주고 있다. 또한 군집분석을 통해서 죽을 좋아하는 그룹에서 가장 높은 기호도를 보여주어서, 무균포장죽 가공에는 SW52와 SR이 적합하다고 사료된다. SW63의 경우 기호도 평가에서 낮은 평가를 받았으며 주성분 분석을 통해서도 뚜렷한 소비자 선호도 경향성을 보여주지 못하여, 무균포장죽 가공에는 적합하지 않은 품종으로 보인다. 밥의 소비자 기호도 영향인자 도출 결과와 마찬가지로 흰쌀죽에서도 소비자 기호도에 주된 영향을 미치는 묘사 특성은 무균포장죽의 부정적인 요소와 관련이 있었다. 초콜릿 음료수 같은 기호 식품이 아닌 늘 소비하는 주식의 개념을 가진 식품에서는 부정적인 요소를 제거하는 것이 중요한 것으로 보인다. Liking factor(묵은밥 향/풍미, 밥알 뭉개짐)를 강화하는 방향보다는 제품이 가지고 있는 disliking factor(쓴맛, 밥알 표면 거친 정도, 끈적임, 금속성 풍미, 구수한 향, 점도)를 제거 또는 최소화하는 품종의 선택이 무균포장죽의 연구개발 방향이라 사료된다.

• 한국식생활문화학회지
• /
• 제32권3호
• /
• pp.266-274
• /
• 2017

This study aimed to investigate potential acceptability of Korean jang products among Halal food consumer's to predict its market possibility in a Halal food market. Focus Group Interview (FGI) was implemented to 11 Halal food consumers residing in Korea for more than 4 month. During the test, 3 types of fermented paste, doenjang, ssamjang and gochujang were evaluated by applying these to Korean foods. In depth interview was conducted on the liking of the jang applied samples, general experiences of Korean food and fermented food in their home countries. The results showed that consumers were positive to Korean jang applied samples in general. The mean liking ratings of doenjang, ssamjang and gochujang were 7.1, 7 and 7.6 on 9-point hedonic scale, respectively. Consumers focused on the sweet and spicy flavor quality of the samples. Consumers commonly responded that the doenjang tasted too salty and needed to increase sweet and spicy flavor, and ssamjang needed to increase spicy flavor as well. Sweetening was necessary for gochujang. The reasons of liking Korean jang were because the flavors were unique yet familiar. The balanced flavor of salty, sweet and spicy flavor were additional reasons of liking. However, the fermented smell of jang products were reasons of disliking the products.

• 한국콘텐츠학회논문지
• /
• 제21권9호
• /
• pp.1-11
• /
• 2021

국내 콘텐츠 시장은 꾸준히 성장해왔다. 이에 더해 코로나 19를 기점으로 콘텐츠 소비량이 급속도로 증가하였다. 따라서 콘텐츠 관련 소비자 행동에 대한 심층적 고찰이 필요하다. 이에 본 연구는 콘텐츠에 대한 소비자의 흥미를 유발하는 핵심요인으로서 콘텐츠명에 주목하였다. 콘텐츠명의 개념적 유창성(conceptual fluency)이 콘텐츠에 대한 호감도(liking)에 미치는 영향력을 실험을 통해 확인하였으며, 또한 소비자의 정보처리성향(언어적 vs. 시각적)을 조절변수로 제시하고 그 효과를 검증하였다. 분석 결과, 개념적 유창성이 높을 때 소비자는 콘텐츠에 대해 더 호의적인 반응을 보였으며, 소비자의 언어적 정보처리성향과 콘텐츠명의 개념적 유창성 간에는 유의한 상호작용 효과가 나타났다. 본 연구는 콘텐츠에 대한 소비자 호감도를 높이는 전략에 대해 고찰하고 있다. 특히, 정보처리성향이라는 소비자 특성 변수에 대한 효과를 검증하였다는 점에서 학문적, 실무적 의의가 있다.

• Agricultural and Biosystems Engineering
• /
• 제1권2호
• /
• pp.81-87
• /
• 2000

Quality characteristics of tomatoes irradiated with light (red light of far-red light followed two days later with a red light treatment), treated with ethylene, and stored in darkness were evaluated by subjective sensory and objective physical and chemical evaluations. Overall and individual liking evaluations and sensory evaluations were made by an untrained panel of eighteen people. A rankin gof treatments for consumer (panelist) acceptability was also conducted by the panel. Physical and chemical evaluations included surface color measurement (L*, a*, and b*), mechanical puncturing (firmness), soluble solids content (SSC), titratable acidity(TA), and tomato juice pH. Sensory data showed that outside color, inside color, and flavor of tomatoes treated with red light (R) and far-red light/red light (FR/R) were scored significantly higher than those of tomatoes treated with ethylene and those kept in darkness. The L* values for tomatoes treated with R and FR/R were lower (more darkening) than those for tomatoes treated with ethylene and those stored in darkness. Tomatoes treated with FR/R had the highest A* values, followed by those irradiated with R, treated with ethylene, and kept in darkness, respectively. Sensory values for firmness were similar for tomatoes treated with R, FR/R, and ethylene. Treatments had no significantly different effects on sweetness and acidity. There were no significantly different effects between treatments for pH, SSC, TA, and SSC/TA. From observations made during the study, it was suggested that R irradiation stimulated red color development in tomatoes after it had been delayed by FR irradiation. Consumer acceptability for tomatoes with either R or FR/R treatment was significantly higher than that for tomatoes treated with ethylene or stored in darkness. panelists' overall liking scores correlated well with all sensory variables except acidity, and also correlated highly with inside color, flavor, and sweetness (P<0.001). Overall liking versus flavor had the most pronounced relationship (r=0.78, P<0.001).

• 한국식생활문화학회지
• /
• 제35권4호
• /
• pp.351-362
• /
• 2020

This study investigated the possibility of reducing sodium and sugar intake in the Bulgogi bowl and yogurt, respectively, by utilizing food and non-food factors. Sodium and sugar replacers were the target food factors, and eating environment was the target non-food factor. The sodium content of Bulgogi bowls was reduced by 40%, and a flavor enhancer was applied to compensate for the reduced saltiness. Low calorie sweeteners, such as sucralose and stevia, were used to lower the sugar content of yogurt by 30%. Consumers were asked to evaluate the samples in one of the three eating environments: private booth evaluation, BOOTH; watching video clips during evaluation, VIDEO; conversation with friends during evaluation, FRIEND. The results showed that applying sodium or sugar replacers were effective in lowering sodium or sugar intake, respectively, without compromising the acceptance level of samples. Significant influences of the eating environment were observed on liking and perception of samples, but the influence patterns were not consistent between Bulgogi bowl and yogurt.

• 한국식품과학회지
• /
• 제43권1호
• /
• pp.23-29
• /
• 2011

서울시내 거주의 20대에서 40대 남녀 104명을 대상으로 시판 약주 10종에 대해 브랜드 친밀도를 조사하고, 브랜드정보 비노출 및 노출시의 소비자 기호도와 구매의사 정도를 파악하였다. 브랜드 친밀도 조사에서는 'baekse' 제품이 가장 높은 브랜드 친밀도를 나타내었고 다음으로 'cheongo', 'chrys', 'sooguk' 제품이 60% 이상이 "들어본 적 있다" 이상으로 응답하여 중간 정도의 인지도를 나타냈다. 그 외의 제품은 인지도가 매우 낮은 것으로 나타났다. 제품의 브랜드와 제조사 정보가 제공된 상태에서 평가가 이루어질 경우 전반적으로 브랜드 친밀도가 높은 제품에서 유의적인 점수 상승으로 나타났다. 브랜드 인지도가 낮은 제품의 경우 브랜드 노출여부가 평가에 영향을 미치지 않았다. 또한 전반적인 약주제품의 기호도가 낮게 나타난 점을 감안하여 향후 약주 관련 제품의 기호도 제고를 위한 제품 최적화 연구 및 브랜드 인지도 개선이 필요한 것으로 여겨진다.

• 한국식생활문화학회지
• /
• 제36권3호
• /
• pp.247-255
• /
• 2021

Today, energy bars are consumed not only as snacks but also as meal replacement foods. Convenience and nutritional supplementation are the main factors accounting for the increasing use of energy bars. Two hundred Chinese customers who attended the China Fisheries & Seafood Exposition in China, and had no inhibitions about consuming cereal bars were selected. The questionnaire was composed of CATA choices that selected both the reasons for liking and disliking four different types of cereal bars, namely topokki flavor (hot pepper paste), seaweed flavor, kimchi flavor, and ginseng flavor cereal bars with 10% of dried anchovy content produced by BadaOne Co. (Seoul, Korea). The purpose of the study was to investigate Chinese consumer's attitudes and acceptance of different flavored cereal bars containing protein and calciumrich anchovy. For the selected Chinese customers, the acceptance score for the seaweed flavor was the highest, followed by topokki, red ginseng, and kimchi. The acceptance for the topokki flavor was higher than for seaweed for the attributes of color except for general acceptance, flavor, aroma, and texture. The results of the survey showed that the acceptance of kimchi was the lowest, contrary to earlier predictions. The results of the Check All That Apply (CATA) analysis showed that the reasons for liking the seaweed & anchovy flavor were the most diverse, and there was no reason chosen for disliking this flavor. The reasons for liking this flavor were listed as sweet flavor, healthy, seafood flavor, malty flavor, texture, new/unique, and umami. In the case of topokki and kimchi, the reason for disliking the flavor was umami, and in the case of red ginseng, the ginseng flavor was the reason for both likes and dislikes. CA analysis showed that both the flavor and emotional factors were positive for seaweed & anchovy and topokki, but negative for red ginseng. As a result, seaweed & anchovy flavor, which is familiar to the Chinese people, should be the first cereal bar considered for a launch.

• 한국식품조리과학회지
• /
• 제30권2호
• /
• pp.200-211
• /
• 2014

This study was conducted to identify the sensory characteristics of four kinds of wild vegetables (samnamul, miyeokchwi, daraesoon and bangpung namul), which were prepared through three different soaking methods: SBS (soaking both before and after boiling), BS (soaking only after boiling) and B (never soaking). Moreover, it also compared the consumer acceptance of these samples in Korea. A descriptive analysis was performed on 12 samples (Sam_SBS, Sam_BS, Sam_B, Miyeokchwi_SBS, Miyeokchwi_BS, Miyeokchwi_B, Daraesoon_SBS, Daraesoon_BS, Daraesoon_B, Bangpung_SBS, Bangpung_BS and Bangpung_B) by 10 trained panelists. Furthermore, 115 consumers evaluated the overall acceptance (OL), acceptance of appearance (APPL), odor (ODL), flavor (FLL), and texture (TXTL) of the samples using a 9-point hedonic scale; they also rated the perceived intensities of toughness, roughness and moistness using a 9-point just-about-right (JAR) scale. According to the results of the PLSR data, the Sam_SBS sample, which had significantly (p<0.05) high muddiness, moistness, brightness, redness, oily appearance, sesame oil flavor, softness and greasy attribute scores, presented the highest acceptability and consumer desire scores for consumers. On the other hand, the Miyeokchwi_B and Bangpung_B samples, which had relatively high toughness, crispiness, roughness, bitterness and, astringent attributes scores, were the least preferred samples. Therefore, the muddiness, moistness, brightness, oily appearance, sesame oil flavor, softness and greasy attributes were drivers of "liking," whereas toughness, crispiness, roughness, bitterness, astringent attributes acted as drivers of "disliking" for consumers.

• 한국식품영양학회지
• /
• 제36권4호
• /
• pp.274-285
• /
• 2023

This study was conducted to select representative agricultural products (4 types of fruits and 4 types of wild vegetables) in Chungju, define their sensual characteristics, derive suitable flavour-pairing and recipes for each ingredient, and use them as a cornerstone in the development of menus. For the experiment, 10 experts were selected to choose 8 representative agricultural products in Chungju, and 18 menus were selected through a flavour-pairing survey. A consumer panel (a total of 413 people, 105 in their 20s, 103 in their 30s, 103 in their 40s, and 102 in their 50s) for evaluating the characteristics of consumer preferences was selected. After the flavour-pairing survey 'sweet taste', 'light flavour', 'soft flavour', 'savoury flavour', 'familiar flavour', 'harmonious flavour', 'softness', and 'harmoniousness with food ingredients' were determined as drivers of liking, on the other hand, 'disturbance with food ingredients' and 'soybean fishy smell' were determined as drivers of disliking. The degree of consumer preference and overall acceptance were found to be related to the consumers' familiarity, suggesting that if a menu should be developed using unfamiliar local agricultural products, it should be configured with familiar recipes and seasoning methods.

• 한국식생활문화학회지
• /
• 제29권6호
• /
• pp.567-576
• /
• 2014

Bulgogi (Korean-traditional barbequed beef) is one of the most globally well-known Korean foods. Though various attempts have been made to promote bulgogi, studies are limited understanding mostly to US consumers or foreigners who reside in Korea. China, the world's most populous country, has the biggest market potential in the world. The purpose of this study was to understand reasons of liking or disliking bulgogi products in Chinese consumers who reside in China in comparison to Korean consumers. The bulgogi used in this study differed in its main marinating ingredients. Check-all-thatapply (CATA) questionnaire was used to collect the reasons why one liked or disliked the given bulgogi product. CATA result showed that even for the same product, Korean and Chinese consumers liked or disliked it for different reasons. In particular, unlike Koreans, Chinese consumers reported sweet taste and garlic flavor as reasons for disliking the samples with high amounts of sugar and garlic, respectively. This seemed to be the result of differences in familiarity of consumers to certain tastes and flavors. The results imply the influence of culture in consumer preferences.