• 제목/요약/키워드: consumer general education

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소비자가 지각하는 간호 및 의료서비스에 대한 만족과 병원 재이용 의도 분석 (Perceived consumers satisfaction with nursing and medical service and hospital revisiting intent)

  • 이미애;김인홍;백설향
    • 간호행정학회지
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    • 제9권3호
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    • pp.403-414
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    • 2003
  • Purpose: This study is performed to measure the level of nursing and medical service satisfaction according to consumer's demographic and hospital using behavior characteristics, and investigate the relationship among the nursing service satisfaction and the medical service satisfaction and the hospital revisiting intent. Method: The questionnaire is distributed to 300 patients at the six general hospitals in provincial city, Korea. For data analysis, SPSS/PC program is used. Result: The characteristics of consumer's demographics and hospitals using behavior that make difference in nursing and medical service satisfaction are education, the average number of the visiting(by month) and hospitals. Nursing service satisfaction correlated with medical service satisfaction(r=.677) and hospital revisiting intent(r=.570), and medical service satisfaction correlated with hospital revisiting intent(r=.680). Nursing service satisfaction explained medical service satisfaction(45.9%) and hospital revisiting intent(32.5%), and medical service satisfaction explained hospital revisiting intent(54%). Conclusion: It is concluded that education, the average number of the visiting(by month) and hospitals make difference in nursing and medical service satisfaction, and there are very close relationship among nursing service satisfaction and medical service satisfaction and hospital revisiting intent. Nursing service is a very important factor to improve medical service satisfaction and hospital revisiting intent.

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식생활라이프스타일에 따른 판매 도시락 이용 실태와 만족도에 관한 연구 (A study on the Utilization and Satisfaction of Commercially available Lunchbox by Dietary Lifestyle)

  • 김효숙;허인준;이심열
    • 대한지역사회영양학회지
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    • 제25권4호
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    • pp.267-279
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    • 2020
  • Objectives: This study investigated the utilization and satisfaction of lunchbox by considering the dietary lifestyle of the consumer, in order to refine the purchasing behavior of adults with experience in using lunchboxes, and to provide basic data for efficient menu configuration and direction towards improvement. Methods: A total of 600 adults in Seoul and Gyeonggi-do answered a self-administered questionnaire designed to investigate general characteristics, utilization, menu preference, satisfaction, prospection, and improvement of lunchbox, according to the dietary lifestyle. Results: The study subjects were classified into 5 groups: 'taste seeking group', 'safety seeking group', 'health seeking group', 'economic seeking group' and 'convenience seeking group. Considering purchase value of the lunchbox, the 'taste seeking group' had a high utilization rate (35.1%) for prices less than 4,000 won (P < 0.05). Lunchboxes were mainly purchased at the lunchbox store (43.3%) and convenience store (37.7%). The important factor that contributed to purchasing a lunchbox was taste (61.3%), which was highest in the 'taste seeking group' (P < 0.01). The 'health seeking group' showed the highest preference for the low-salt diet lunchbox menu (26.0%) (P < 0.05). The satisfaction of 'health seeking groups' was lowest when considering addition of condiments (2.34%), origin of ingredient (2.59%), and provided calorie (2.81%) (P < 0.05). The overall response indicated future use of the lunchbox (69.6%) (P < 0.01); 35.8% respondents recommended the purchase of lunchbox, where convenience of purchase was the highest factor contributing to recommendation (50.2%) (P < 0.05). Conclusions: Taken together, our results indicate that taste was emphasized in every group purchasing the lunch box. Convenience of purchase was the highest factor contributing to satisfaction, which was relatively low when considering addition of condiments, nutrition and origin of ingredients. We propose that it is necessary to improve the development of various menus for increasing satisfaction by selecting the right ingredients contributing to good health of the consumer.

Knitwear Consumers′Demographic Characteristics and Evaluation Criteria

  • Han, Sung-Ji;Kim, Moon-Sook
    • The International Journal of Costume Culture
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    • 제3권2호
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    • pp.136-146
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    • 2000
  • The purpose of this study was to investigate the effect of demographic characteristics and general buying characteristics of knitwear consumers on evaluation criteria and information source searching. In this study, a self-administered questionnaire was distributed to young career women and female undergraduate students. Of 580 questionnaires, 496 were used in the following analysis. The data was analyzed with the SPSS package. The research method used factor and reliability analysis to segment consumers by their knitwear evaluation criteria. T-test, one-way ANOVA and χ²were used to characterize the impact of characteristics of the consumer on knitwear evaluation criteria and information source searching in buying knitwear. The results of this study were as follows. First, the information sources of consumers were significantly different depending on their demographic characteristics(age). According to the difference in relationship between the age of consumers and information sources, the younger the consumer, the more information in fashion magazine, the older, in fashion advertisement on catalog. Second, the knitwear evaluation criteria of consumers was classified according to six characteristics - quality, price, aesthetic, situation, self-expression and external. Their knitwear evaluation criteria were significantly different depending on demographic characteristics(job, age, education, marital status) and the general buying characteristics of knitwear(annual knitwear/clothing buying expense and frequency). Career women and married women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on practical aspects like quality and price characteristics, while undergraduate students and single women placed significant importance on aesthetic and self-expression characteristics. Also, a group with higher annual knitwear/clothing buying expense and frequency considered aesthetic and self-expression characteristics more important. The lower the annual knitwear/clothing buying expense and frequency, the higher a group considered quality and price characteristics more important.

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패션 큐레이션 서비스 이용자의 쇼핑성향, 이용동기 및 선호 이미지 유형이 패션제품 구매의도에 미치는 영향 (Impacts of Fashion Curation Users' Shopping Orientation, Usage Motives and Preferred Image Types on Fashion Product Purchase Intentions)

  • 김지우;정혜정;김영삼;오경화
    • 한국의류학회지
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    • 제41권5호
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    • pp.796-808
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    • 2017
  • This research shows how fashion curation service consumers (both fashion and image consultants) reveal different aspects towards a preferred image type among the correlation of fashion curation service usage motivation and fashion shopping propensity. These preferences also included the purchase intentions for fashion display service products. This study surveyed 300 men and women between the ages of 20-30 who were the main consumers of fashion curation services. 'Convenience, fashion trend, and exploratory' increased purchase intentions for fashion shopping propensity, 'information search for utility, entertainment, and personal expression' increased purchase intentions for fashion curation services and 'brand identity, consumer lifestyle, and product information' increased factors for the fashion curation service preferred image type. Consumer preferences varied according to different fashion curation service image type; however, all consumer group syndicated a difference in fashion curation service actions. For instance, fashion curation service consumers preferred a consumer lifestyle image, convenience, hedonic shopping orientation, and personal expression motivation had a positive influence on product purchase intention. However, the shopping orientation of 'fashion trend, practical information exploration, and entertainment motivation' had an optimistic influence on product purchase intentions for fashion curation service consumers who preferred a brand identity image and a product information image.

교육수요와 거주지선택에 대한 이론적 분석 (A Theoretical Analysis on the Demand for Education and Residential Location)

  • 김병현
    • 국제지역연구
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    • 제15권1호
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    • pp.571-583
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    • 2011
  • 본 논문에서는 경쟁입지 균형이론을 이용하여 교육수요와 거주지선택간의 상호관계를 분석하고자 한다. 부모의 취업과 자녀의 교육은 입지특성을 가지고 있기 때문에 소비자들의 교육에 대한 선호체계에 따라 그들의 입지가 결정되는 다양한 균형상태가 존재하게 된다. 일반적으로, 교육에 대한 취향(선호체계)이 강할수록 교육지에 거주지를 입지하려는 경향이 커지고 교육에 대한 취향이 약할수록 직장지에 거주지를 선택하려는 경향이 나타나게 된다. 거주지입지와 교육수요간에는 일정한 상관관계가 존재한다. 즉 교육지 거주자는 일반적으로 직장지 거주자보다 교육시간을 더 많이 소비하게 된다. 이는 교육지 거주자의 보다 높은 교육열과 그들이 부담하는 낮은 교육가격에 기인한다. 소비자들의 공간적 분포에 대한 모형패러미터들의 효과를 보면, 통학 및 통근빈도효과의 경우, 교육지로의 통학빈도가 증가할수록 직장지와 교육지간의 거리는 점점 짧아지고, 금전적 교육비용이 클수록 교육지에 거주하면서 직장지로 통근하기를 선호하는 소비자타입의 범위는 넓어진다. 거리효과는 직장지와 교육지간의 거리가 증가할수록 직장지 거주자의 총 통학시간과 교육지 거주자의 총 통근시간은 증가한다. 임금효과를 보면, 임금이 증가할수록 교육지에 거주지를 선택하는 소비자의 범위가 좁아진다.

가정생활교육에 기반한 지속가능한 인성, 인권, 문화다양성 통합교육: 대학생을 중심으로 (Integrated Education for Sustainable Character, Human Rights, Cultural Diversity Based on Family Life Education: Focusing on University Students)

  • 김우정;주영애
    • Human Ecology Research
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    • 제58권1호
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    • pp.31-41
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    • 2020
  • This study examined human rights perception, cultural diversity perception, level of character perception, and influencing factors for university students in order to prepare basic data on integrated education methods of character, human rights and cultural diversity and education program models. The research questions are as follows. 1. What are university students' perceptions of character, cultural diversity and human rights? 2. What is the status of the experience of family life education on character, cultural diversity, and human rights, and is it related to the level of perception? 3. What variables affect character perception, cultural diversity perception, and human rights perception? The survey targeted 407 students at two universities in Seoul and used IBM PASW Statistics as a tool to analyze data. The study results are as follows. First, university students' character, cultural diversity and human rights perception were above average; however, empirical education is still required because they had low scores in the area of action. Second, male university students have less experience in family life education on character, cultural diversity and human rights compared to female university students. Third, it is necessary to integrate education for character, cultural diversity and human rights because the most influential factors in character perception, cultural diversity perception and human rights perception were character education. The role of family life education should be considered important because personality education in the home showed a relatively high correlation.

한국인의 생활욕구도 및 소비생활수준측정에 관한 연구 (A Study of the Measurement of the Level of Need of Living and of the Levl of Consumer's Life)

  • 노영남
    • 대한가정학회지
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    • 제28권1호
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    • pp.89-104
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    • 1990
  • This study was a succession of the paper of Reference 1), and was an attempt to quantify the Level of Need of Living through the relation bet ween Ds(Degree of Sufficietncy) and Di(Degree of Importance). The relation formula was: Level of Need of Living=Di×(5-Ds)+Di×lrl. From the caculated values, some indicators of highest and lowest Level of Need of Living could be cleared and by them the Level of Consumers' Life and Conciousness could be presumed. The main results are as follows. 1. The Level of Need of Living that the indicators of the equity of income allocations, social mobility, judicial equality, and residential amenity showed was the highest, and that of the life of planned expenditure, the development of transportation, the longevity, an the high level of education was the lowest. 2. The rural residents showed the highest Level of Need on the indicators of medical care, culture and basic living expenditures. 3. The higher the perception of social class and the satisfaction of living was, the lower the Level of Need Living was. 4. In general, it was presumed that the Level of Consumer's Life was in the term of sufficiency of the second need, which durable electric consume products were purchased under the intended conciousness of consumers to be as like as others.

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장애아동어머니의 자녀 취학준비 및 학교적응에 관한 연구 (An Exploratory Study on the Preparation for Elementary School and the School Adjustment of Mothers of Disabled Children)

  • 박천희;양성은
    • 한국생활과학회지
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    • 제20권1호
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    • pp.119-132
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    • 2011
  • The purpose of this study was to explore the parenting experiences of mothers of disabled children. The study focused on how mothers of disabled children prepared for their children's transition to elementary school and how they experienced their children's adjustment to school. Twenty mothers of children with developmental or intellectual disabilities participated in the study. Each mother had experienced an inclusive education program at an elementary school for more than a year. Twelve mothers have children with intellectual disabilities and eight have children with developmental disabilities. Individual in-depth interviews were carried out to collect qualitative data. To analyze the data, the research followed the phenomenological analysis method of Giorgi. The results showed that mothers of disabled children were actively involved with inclusive day care centers and therapy programs to prepare for children elementary school. Most wished to send their children to a general elementary school with an inclusive program, although decision making was not easy. When their children entered elementary school, some mothers observed their children's struggle with school and their peer relationships. They sought support from teachers and other mothers. These mothers showed a desire for their children's social independence. This study highlighted the necessity to develop support programs for disabled children and their mothers.

인터넷 쇼핑몰 유형별 의류제품 충동구매에 미치는 가격, 제품, 판촉의 영향 (The Influences of Price, Product and Promotion on Clothing Impulse Buying by the Internet Shopping Mall Types)

  • 지혜경
    • 한국의류산업학회지
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    • 제15권4호
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    • pp.543-553
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    • 2013
  • This study analyzes the influence of price, product and promotion on clothing impulse buying according to internet shopping mall type. This study conducted a survey of 346 male and female consumers in their 20s-40s who have experienced clothing impulse buying from an internet shopping mall. Respondents were selected using convenience sampling through an online survey conducted in August 2012. For statistical analysis, descriptive statistics, reliability analysis, $X^2$-test, factor analysis, and regression analysis where carried out using SPSS for Windows 12.0. The results were as follows. First, there were significant differences for consumer gender, age, marital status, and education on clothing impulse buying according to shopping mall type. Second, there were differences for the influence of each component (price, product and promotion) on clothing impulse buying according to shopping mall type. Third, it was identified that influence of components (price, product and promotion) on clothing impulse buying were in the following order: low price, freshness, prize promotion, scarcity, open market price discount, prize promotion, freshness, fashionability, low price in general shopping malls, payment term benefit, freshness, and scarcity in fashion SOHO shopping malls. This study provides information for consumer management and promotion strategies according to each shopping mall type by understanding clothing impulse buying by consumers and factors according to shopping mall type.

소비자 라이프스타일 유형에 따른 화장품 구매행동 - 중국과 한국의 여대생 비교를 중심으로 - (A Study on Lifestyle and Cosmetics Purchasing Behavior - Focused on the Comparison of Korean and Chinese Female College Student -)

  • 김주호;손주영
    • 한국의류학회지
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    • 제32권7호
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    • pp.1104-1115
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    • 2008
  • The main purpose of this study is to analyze how differences in lifestyle affect the consumer decision making process on Korean and Chinese consumers. We conducted a survey on 210 female college students to gather the data needed. Through this study we were able to distinguish five different type of lifestyles; the confident, the charismatic, the vogue pursuing, the competitive, and the sociable. We also found out that the consumers of Korea and China with different lifestyles act differently throughout the decision making process. Chinese consumers were more influenced by advertising than Korean consumers. Korean and Chinese consumers also showed a difference in the perception of cosmetic prices, purchasing motivations, types of cosmetics, and where it was made from. Both Chinese and Korean consumers are influenced by salesperson more than any other marketing variables at point of purchase. The findings of this study are expected to help marketer make successful marketing strategy for cosmetics business in China.