• 한국생활과학회지
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• 제12권5호
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• pp.669-685
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• 2003

This research examined the work performance by consumer counselors, evaluations of their counseling work, the level of their satisfaction, and willingness to sustain consumer counseling work among Consumer Agencies and also identified the variables influencing the evaluation scores on those. The results were summarized as follows. First, the evaluation scores on the work performance of consumer counseling were generally high and they turned out to be generally satisfied with their work. On the other hand, most counselors responded that they would continue their counseling work. Second, there were differences in evaluation scores about speed and specialized area of counseling among Consumer Agencies. Counselors who worked for the Korea Consumer Protection Board recorded high scores in those both criteria. There were differences in the willingness of counselors to continue their counseling work among Consumer Agencies, too. Third, the evaluation scores in six areas of counseling tasks were high when the degree of satisfaction of counselors were high or when agencies treated the counseling important. Fourth, when counselors earned more salaries and owned the experience of in-firm training and when the Consumer Agencies highly valued counseling as consumer tasks, the degree of satisfaction among counselors increased. Finally, when counselors were old, major in consumer science, and held regular work-schedule, they exhibited high degree of satisfaction in their counseling work and they showed greater willingness to sustain their counseling work.

• Journal of Smart Tourism
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• 제3권3호
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• pp.5-15
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• 2023

Given the increasing information overload among users of online review websites, understanding the manner in which cognitive costs are reduced and efficient information is made reliable has become increasingly important. This study targets a unique consumer review design and explores how reviews from an external peer-to-peer site embedded in an online travel agency (OTA) website influence subsequent evaluation behaviors. The empirical results indicate that (1) embedded external reviews with a high average valence tend to strengthen the influence of the positive evaluation ratio while diminishing the effect of the review volume, and (2) embedded external reviews with a large variance strengthen the positive effect of the review volume while weakening the effect of the positive evaluation ratio on subsequent positive evaluations. The findings provide practical insights for consumers and online platforms.

• International Journal of Internet, Broadcasting and Communication
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• 제16권1호
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• pp.1-10
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• 2024

The current study examined the causal relations among sustainable luxury campaigns' message framing types (negative vs. positive), sustainable brand image and perceived consumer effectiveness. The study tested the moderation of perceived brand luxury about the message framing types, sustainable brand image, and perceived consumer effectiveness. An online survey adopting luxury product is conducted with a total of 194 Korean consumers, testing the hypotheses. In the results, the message framing type is found to significantly affect perceived consumer effectiveness but not sustainable brand image. Perceived brand luxury significantly negatively moderates the relationship between the message framing type and perceived consumer effectiveness but not between the type and sustainable brand image. The results supported the positive influence of perceived consumer effectiveness on sustainable brand image. The moderation of perceived brand luxury was confirmed only for the relationship between the message framing type and perceived consumer effectiveness. The results empirically confirm that the message frame of luxury marketing could positively affect consumers' attitude formation, such as perceived consumer effectiveness, which is consistent with previous studies' research results. The results document that luxury brands using a negative message frame type had a more significant effect on perceived consumer effectiveness than the positive frame type. The findings contribute to the literature of new media-based sustainable marketing of luxury products as to how it affects consumers' brand evaluation and purchase intention, focusing on the causal relationships among the message-framing type of sustainable luxury marketing, sustainable brand image, and perceived consumer effectiveness. Given the increasing pursuit of sustainability in the luxury industry, the results contribute to deriving implications for sustainable marketing of efficient luxury brands.

• Asia Marketing Journal
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• 제7권1호
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• pp.1-20
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• 2005

컨버전스 제품들이 기업과 소비자들로부터 관심을 끌고 있는 현실에 비해 이에 대한 학문적인 연구는 부족한 상황이다. 본 연구는 컨버전스 제품을 구성제품간의 다양한 관계를 바탕으로 한 하이테크 단일 복합제품으로 정의하였으며, 컨버전스 제품의 어떤 특성들이 소비자들의 태도와 구매의도에 영향을 미칠 수 있는가에 대해 연구를 시도하였다. 이를 위해 기존의 혁신적인 신제품연구와 묶음제품에 대한 소비자 연구들을 바탕으로 컨버전스 제품관련 혁신특성 변수, 구성특성 변수, 제품 수용자 특성변수를 도출하였으며, 가상의 컨버전스 제품을 대상으로 한 소비자 서베이를 통해 각각의 특성변수들의 영향력을 실증적으로 살펴보았다. 연구결과, 컨버전스 제품에 대한 소비자들의 태도와 구매의도는 컨버전스 제품을 구성하는 각 제품들간의 관계(지각된 일치성, 상대적 이점)에 따라 가장 큰 영향을 받는 것으로 나타났다. 이 외에도 소비자들이 지각하는 기능적·감성적 위험, 지각된 편리성, 그리고 해당 소비자의 기술에 대한 성향(테크노그래픽스) 등의 변수들이 컨버전스 제품에 대한 소비자 태도 및 구매의도에 유의적인 영향을 미치는 것으로 나타났다. 이러한 연구결과와 함께 학문적·실무적인 시사점들이 논의된다.

• Agricultural and Biosystems Engineering
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• 제1권2호
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• pp.81-87
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• 2000

Quality characteristics of tomatoes irradiated with light (red light of far-red light followed two days later with a red light treatment), treated with ethylene, and stored in darkness were evaluated by subjective sensory and objective physical and chemical evaluations. Overall and individual liking evaluations and sensory evaluations were made by an untrained panel of eighteen people. A rankin gof treatments for consumer (panelist) acceptability was also conducted by the panel. Physical and chemical evaluations included surface color measurement (L*, a*, and b*), mechanical puncturing (firmness), soluble solids content (SSC), titratable acidity(TA), and tomato juice pH. Sensory data showed that outside color, inside color, and flavor of tomatoes treated with red light (R) and far-red light/red light (FR/R) were scored significantly higher than those of tomatoes treated with ethylene and those kept in darkness. The L* values for tomatoes treated with R and FR/R were lower (more darkening) than those for tomatoes treated with ethylene and those stored in darkness. Tomatoes treated with FR/R had the highest A* values, followed by those irradiated with R, treated with ethylene, and kept in darkness, respectively. Sensory values for firmness were similar for tomatoes treated with R, FR/R, and ethylene. Treatments had no significantly different effects on sweetness and acidity. There were no significantly different effects between treatments for pH, SSC, TA, and SSC/TA. From observations made during the study, it was suggested that R irradiation stimulated red color development in tomatoes after it had been delayed by FR irradiation. Consumer acceptability for tomatoes with either R or FR/R treatment was significantly higher than that for tomatoes treated with ethylene or stored in darkness. panelists' overall liking scores correlated well with all sensory variables except acidity, and also correlated highly with inside color, flavor, and sweetness (P<0.001). Overall liking versus flavor had the most pronounced relationship (r=0.78, P<0.001).

• 한국디자인학회:학술대회논문집
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• 한국디자인학회 1999년도 추계 학술발표대회 논문집
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• pp.60-61
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• 1999

제품 디자인은 회사가 지속적인 경쟁 우위를 획득하기 위해 사용할 수 있는 전략적 활동이라는 인식이 점점 강해지고 있다. 제품 디자인이 주요 전략 무기로 인정받는 이유중의 하나는 많은 기업이 비슷한 가격의 제품들을 제공하고 있는 오늘날의 시장에서, 제품 디자인이 소비자들이 선택 행위를 할 수 있는 주요 차별화 요소로서 인식되어가고 있다는 점이다. (중략)

• International Journal of Costume and Fashion
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• 제10권2호
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• pp.15-36
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• 2010

This study aims to examine if a consumer's evaluations of and purchase intentions towards textiles and apparel-related cultural products are influenced by their culture, as indicated by their nationalities. Additionally, several psychological variables, such as novelty-seeking tendency, world-mindedness, and familiarity with Northeast Asian culture were included in the analyses to compare the relative importance of cultural influences with the importance of individual characteristics. To conduct a quantitative analysis, we collected data from 400 female consumers in two countries: 200 from the USA and 200 from China. Key findings showed that, nationality and novelty-seeking were found to have a strong influence on purchase intention when product evaluation variables were not included. Evaluation of appearance and Northeast Asian design emerged highly significant predictors of purchase intention for Korean cultural products, regardless of the product type. Cross cultural comparative research on cultural product evaluations is extremely rare. This study focused on groups of consumers residing in the US and China and asked them to evaluate a series of textiles and apparel-related cultural products produced in Korea.

• 지식경영연구
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• 제16권1호
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• pp.193-208
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• 2015

With the rapid growth in the use of digital advertising media among consumers, there is an increasing interest in the utilization of virtual advertising and PPL as an alternative to traditional television advertising. Nonetheless, few studies have compared the effects of these new advertising platforms, still lacking knowledge on their relative effects for maximizing advertising effectiveness. This study, thus, intends to compare virtual advertising and PPL with respect to advertising effectiveness (i.e., consumer evaluations of advertising attributes, brand attitudes, and purchase intentions), controlling for the level of product involvement. An experiment was conducted with a sample of 360 participants and actual ads were used as test stimuli. According to the results, consumers exhibit more favorable evaluations on all the three advertising attributes (i.e., entertainment, informativeness, and irritation) for high-involvement products, whereas, for low-involvement products, virtual advertising is perceived to be more irritating than PPL. In particular, the effect of informational value of virtual advertising on brand attitudes was found to be most significant. In addition, for high-involvement products, virtual advertised products. Advertising practitioners may have to consider these results and fully utilize the advantages of virtual advertising and PPL in order to achieve maximum advertising effectiveness.

• 정보처리학회논문지D
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• 제13D권4호
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• pp.603-612
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• 2006

최근 웹 서비스 분야는 SOA(Services-Oriented Architecture)에 대한 관심의 증가와 B2B 시장의 성장으로 인해 차세대 IT 패러다임으로 급부상하고 있다. UDDI(Universal Description, Discovery and Integration)를 통한 서비스 발견은 오직 기능적 측면에만 기반을 두기 때문에, 서비스의 사용 빈도와 상호간의 신뢰성에 미치는 영향은 고려하지 않았다. 즉, 웹 서비스의 비기능적 측면인 품질은 소비자와 제공자 상호간에 성공을 위한 중요한 요인이 될 것이며, 이에 품질을 고려한 웹 서비스 선정 방법이 요구된다. 본 논문에서는 서비스 소비자의 입장에서 소비자가 원하는 최적의 품질을 제공하는 서비스를 찾도록 도와주는 에이전트 기반 품질 브로커 아키텍처와 선정 프로세스를 제안한다. 웹 서비스와 같이 분산되고 이질적인 환경에서 에이전트에 관한 이론들은 널리 받아들여지고 있으므로 제안하는 시스템 아키텍처에 적합하다. 본 논문에서는 웹 서비스 선정에 관한 기존 연구의 문제점을 개선하기 위해 평가과정에서 QoS와 CoS를 고려하였으며, 평가 방법으로 다기준 의사결정 기법들 중에서 웹 서비스 선정에 가장 적합하다고 판단된 PROMETHEE(Preference Ranking Organization MeTHod for Enrichment Evaluations)를 사용하였다. PROMETHEE는 비교 서비스들이 추가되거나 삭제되더라도 이원비교를 다시 수행해야 하는 문제를 극복할 수 있는 장점이 있다. 본 논문에서는 제시한 선정 프로세스를 검증하기 위하여 서비스 조합 시나리오를 갖는 사례 연구를 제시하였다. 사례 연구에서 웹 서비스 선정 프로세스는 소비자 관점의 품질 측정값과 정의된 서비스 레벨을 바탕으로 의사 결정 문제를 기술하였다.

• 한국의류학회지
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• 제33권7호
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• pp.1086-1097
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• 2009

Consumers have more choices for apparel products as e-shopping grows. This study examines the importance of apparel product attributes and classifies online apparel buyers into groups based on product attribute evaluation in various choice sets. For the empirical research, the online survey was conducted and Latent Gold Choice 4.0 was used for the choice-based conjoint analysis. Five consumer segments are found based on the choice selection of product attributes. The importance of product attributes (online shopping mall, brand, price, and style) and the preference of each product attribute level were different across segments. This research improves the knowledge of the purchasing behavior of online apparel buyers and provides proper attribute combinations of apparel e-shopping for each consumer segment.