• 제목/요약/키워드: consumer consciousness

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Environmental Consciousness and Environmental Management Performance: The Mediating Effect of Environmental Information Sharing

  • KIM, Minkyung;HA, Byoung-Chun
    • The Journal of Asian Finance, Economics and Business
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    • 제9권8호
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    • pp.57-69
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    • 2022
  • The purpose of the study is to empirically investigate the effect of suppliers' environmental consciousness on environmental information sharing and management performance and to conduct the mediating effect of environmental information sharing between the environmental consciousness of suppliers and environmental management performance. The scope of environmental consciousness was extended from the consumer perspective to the organizational perspective and proposed a variable called environmental information sharing to explain how environmental consciousness affects environmental management performance. The research model and hypotheses were established based on previous studies. After collecting 295 samples of effective responses from suppliers, an empirical analysis was conducted using structural equation modeling. The findings show that suppliers' environmental consciousness affects environmental information sharing and management performance, and such sharing has a mediating effect on the relationship between suppliers' environmental consciousness and environmental management performance. The fact that environmental consciousness affects environmental management performance indicates that environmental consciousness is not just a concept of values such as the firm's belief or will, but a part of the firm's actual goal of performance. Therefore, suppliers have difficulties in reality such as a lack of professional manpower or guideline, but it is necessary to enhance the importance of environmental consciousness and promote environmental information sharing.

윤리적 소비의식 및 라이프 스타일이 지속가능패션 제품의 소비에 미치는 영향 (Effects of Consumer's Ethical Consumption Consciousness and Lifestyle on Sustainable Fashion)

  • 정미실
    • 한국의류산업학회지
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    • 제19권4호
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    • pp.421-433
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    • 2017
  • The purpose of this study was to examine the influence of consumer's ethical consumption consciousness and lifestyle on sustainable fashion. The data was analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, and multiple regression. The major results of this study were as follows. First, three factors of sustainable fashion were identified: eco-friendliness, recycling, and safety. Second, three factors of ethical consumption consciousness were identified: social ethics, environmental ethics, and public ethics. Based on these factors, the subjects were categorized into three clusters (high, middle, and low ethical consumption consciousness group). Third, four factors of life style were identified: pursuit of brand, appearance, cautiousness, and information. Based on these four factors, the subjects were categorized into three clusters (brand/appearance, cautiousness/information, and unconcerned group). Fourth, three factors of ethical consumption consciousness significantly influenced eco-friendliness factor of sustainable fashion. Also, the recycling factor of sustainable fashion was influenced by social ethics, environmental ethics, pursuit of brand, and pursuit of information. The safety factor of sustainable fashion was influenced by environmental ethics, public ethics, and pursuit of information. The results of this study suggest that practical and various environmental education need to be provided to consumers, because high environmental ethical consciousness consumers evaluated sustainable fashion positively. Additionally, accurate information on eco-friendliness, recycling, and safety of clothing products would need to be provided by fashion businesses through various routes, because those with information-pursuing lifestyle were found to have deep interests in sustainable fashion.

중고패션제품의 구매경험에 따른 소비자 특성 (The Comparison of Consumer Characteristics according to Purchasing Experience of Secondhand Fashion Goods)

  • 박현희;추태귀
    • 한국의류산업학회지
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    • 제13권6호
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    • pp.909-916
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    • 2011
  • This study explored the differences in consumer characteristics-consumer self-confidence, attitude toward, trust and purchase intention for secondhand fashion goods, self-confidence in fashion coordination, price sensitivity for fashion product, and environment conservation consciousness-according to purchasing experience of secondhand fashion goods. A set of questionnaire was administered to 400 university students in Daegu from 18 to 28 April 2011. Data were analyzed by factor analysis, Cronbach's ${\alpha}$, frequency, t-tests. Secondhand fashion goods shoppers were 135(37%) and non-shoppers were 230(63%). The difference analysis results between the two groups were as follows. First, in consumer self-confidence, shoppers showed higher than non-shoppers except persuasion knowledge, and there was no difference in marketplace interfaces between the two groups. Second, there were significant differences in attitude toward secondhand fashion goods, trust and purchase intention for secondhand fashion goods between the two groups. Third, shoppers had higher self-confidence in fashion coordination than non-shoppers, but there was no difference in environment conservation consciousness and price sensitivity for fashion product between the two groups. For future study, it is suggested to find out more general characteristics of secondhand fashion goods shoppers covering other age brackets.

베이커리 영양표시정보의 이해도 및 태도가 구매의도에 미치는 영향 - 건강관심도의 조절 효과를 중심으로 - (The Understanding of, and Attitude towards Bakery Food Labeling and Their Effects on Consumer Purchase Intention - The Moderating Role of Health Consciousness -)

  • 조미영;양일선;김어지나
    • 대한영양사협회학술지
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    • 제23권3호
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    • pp.274-284
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    • 2017
  • This study examined the awareness, understanding, attitudes, and purchase intention regarding food labeling on bakery products in the context of health consciousness. The purpose of the study was to provide basic data for bakery product labeling, which has been insufficient to date, and to develop measures to expand the labeling system. The results of the study showed that higher subjective understanding and better attitude towards bakery food labeling can positively increase the purchase intention. We believe that the bakery industry needs to promote food labeling proactively, while also developing products addressing health concerns. This study is also valuable to academia because it provides insights into the relationship between the consumer's understanding of and attitudes towards nutritional information and purchase intention. In addition, it is beneficial to the bakery industry because it establishes marketing strategies that increase the purchase intent among both consumers with high health consciousness and those who infrequently purchase baked goods.

개방화에 대한 소비자의식과 소비자교육정책 (Consumer Consciousness toward Market Opening and Consumer Education Policy)

  • 박수경
    • 가정과삶의질연구
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    • 제13권4호
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    • pp.181-198
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    • 1995
  • The purpose of this was to identify the level of adolescent consumers' knowledge consumer attitudes and consumer needs toward market opening and to investigate the influencing variables Data have been collected through questonnaires with 929 middle school high school university students residents of Seoul The major findings are : 1) The average score of consumer knowledge about market opening was 5.26 on the scale of 1-10 2) Consumer attitudes toward market opening were some positive and differed significantly according to grade sex foreign travel experience economic status comsumer knowledge about market opening. 3) The level of consumer education needs was so high and consumer education needs differed significantly according to grade sex consumer knowledge and consumer attitudes toward market opening. 4) Adolescent consumer needs for government consumer business role were so high and the business role was considered most important.

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Changes in Daily Lives and Housing Consciousness of Korean Women after Modernization

  • Hong, Hyung-Ock;Jun, Nam-Il;Yang, Se-Hwa;Sohn, Sei-Kwan;Eun, Nan-Soon
    • International Journal of Human Ecology
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    • 제8권1호
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    • pp.53-66
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    • 2007
  • The purpose of the study is to microscopically re-clarify the reality of renovation and conflicts that females faced within their families since the modernization period. The research method is the literature review. Families have been considered based on the formation of individual spaces for housing by husband and wife. The study will analyze changes in daily lives and housing consciousness to understand how such housing areas are transforming. The results of the study are as follows. From the perspective of symbolic interaction, in a traditional society, Korean females have been experiencing alienation and isolation in private areas in their daily lives due to family centrism and male chauvinism. Since industrialization, the female's role as the major consumer has been emphasized. Also, in terms of housing space, the symbol of family interaction was influenced more by utility, rationality, and equality than spatial hierarchy. From the perspective of the dailiness of phenomenological traditions, the modern girl's housing consciousness, which appeared during modernization under colonial rule, is considered as revolutionary from traditional society. Soon after in industrialized society, females appeared as leaders of 'sweet home'. They also became the main body to create the space for living by giving meaning to the interior of housing. Considering dailiness from the Marxist perspective, under the colonial social system, females became the subject of colonization through education, socialization, and the labor market. The modern public system presents the female as 'a wise mom and good wife' or laborer causing the colonization of her life. After industrialization, the socialization of housing and prioritization of spending caused the daily lives of females to become colonized by the consumption market.

소비자의 이타주의적 가치관과 자기중심적 가치관이 사회적 책임의식과 윤리적 패션제품에 대한 프리미엄 가격 지불의도에 미치는 영향 (Effects of Consumers' Altruistic and Egocentric Values on Social Responsibility and Willingness-to-pay a Price Premium for Ethical Fashion Products)

  • 최영현;안가영;김은혜;이규혜
    • 한국의류산업학회지
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    • 제22권5호
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    • pp.570-583
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    • 2020
  • The fashion industry is accountable for labor and environment-related issues. With such issues raised, consumers' social responsibility for environmental and labor issues has become an important factor that shapes the perception of companies. This study investigates the relationship between consumer values, concerns regarding social issues, and willingness to pay a premium for ethical fashion products. This study included two exogenous variables of altruistic value and egocentric value. In the conceptual model, consumers' social responsibility was conceptualized as two constructs of environmental consciousness and labor-issue consciousness. It was then analyzed as mediating variables. Willingness to pay a premium for ethical fashion products was the endogenous variable. Data was collected and analyzed with PLS-SEM from 600 consumers. The assessment of discriminant validity and construct validity using CFA were conducted before analyzing the model. Structural equation modeling results revealed that altruistic value directly influenced environmental consciousness and labor-issue consciousness. However, egocentric value was directly and significantly influenced only by labor-issue consciousness. Both environmental and labor issue consciousness directly influenced customers' willingness to pay a premium, but did not significantly change their willingness to pay a premium. Two-stage serial mediation analysis results indicated that the constructs did not have a significant mediation effect on the exogenous variables (altruistic value and egocentric value) and the endogenous variable (willingness to pay a premium) for ethical fashion products. This study found the influence of consumer's personal values on their willingness to pay a higher price for ethical fashion products.

친환경성이 에너지절감 제품 구매에 미치는 영향 (Effect of Environmental Friendliness on the Purchase of Energy Saving Product)

  • 주영진;한창우
    • 한국콘텐츠학회논문지
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    • 제14권5호
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    • pp.347-355
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    • 2014
  • 본 연구에서는 에너지절감 제품을 대상으로 친환경성이 소비자의 제품에 대한 구매의도에 미치는 영향을 분석하였다. 이를 통해 본 연구에서는 에너지절감 제품의 경제성, 편리성, 친환경성 등이 구매의도에 유의한 정(+)의 영향을 나타내는 것을 확인하였다. 또한, 이들 구매영향 요인들 중 경제성과 친환경성의 효과는 소비자의 환경의식 수준에 따라 달라져서, 환경의식이 높은 소비자는 경제성에 둔감하게 반응하여 경제성이 낮더라도 친환경 제품에 대한 구매의도가 환경의식이 낮은 소비자에 비해 크게 줄지 않으며, 친환경성에는 민감하게 반응하여 친환경성의 높아지면 친환경 제품에 대한 구매의도가 환경의식이 낮은 소비자에 비해 크게 높아지는 것으로 나타났다. 본 연구의 결과에 따르면 친환경제품에 대한 마케팅전략을 수립함에 있어 소비자의 환경의식을 고려하여 환경의식이 낮은 집단에서는 해당 제품의 경제성을 높여 소비자의 비용을 절감 시키는 방안이 요구되고, 환경의식이 높은 집단에서는 해당 제품의 친환경성을 강조하는 것이 효과적일 수 있을 것이다.

The Influence of CEO's Scandal on Consumers' Product Purchase

  • CHOI, Ji-Eun
    • 산경연구논집
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    • 제11권4호
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    • pp.47-56
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    • 2020
  • Purpose: This study aims to explore how consumers respond to the immoral actions of a CEO. More specifically, this research focuses on the moral reasoning processes used by consumers in order to maintain support for the CEO despite the immoral action. In addition, this research suggests that support for the CEO would improve product purchase intention. Research design, data, and methodology: To test the hypotheses presented, an online research company was hired and online survey was conducted with adult participants. Online research company sent an email to the potential subjects asking their participation in an online survey. Subjects were able to participate in the online survey by clicking a link to the survey. When the participants clicked the link, they were instructed to read a fictitious newspaper article on a CEO's immoral action. And then, they were asked to answer several questions online. Responses were obtained from 336 adults participants and data were analyzed using SPSS Hayes Macro for a moderation effect and AMOS for a structural equation model. Result: Moral reasoning processes were divided into moral decoupling and moral rationalization and analyzed to determine their influence on product purchase. Also in this study, we suggest the public self-consciousness of consumers as an antecedent of moral reasoning processes, and argue that consumers with high public self-consciousness are more likely to engage in moral decoupling than moral rationalization. Conclusions: Our results showed that moral decoupling and moral rationalization improved the consumer's perception of corporate ethicality, which increased product purchase intention. In addition, consumers with high public self-consciousness were more likely to engage in moral decoupling than in moral rationalization. In addition, this research suggested that severity of the scandal would moderate the impact of public self-consciousness on moral decoupling. However, this hypothesis was not supported statistically since most participants perceived the scandal to be a highly severe incident, that may lead to an insignificant interaction effect between severity of the scandal and public self-consciousness. This research expands the scope of available research on corporate ethics and consumer responses to negative information involving celebrities and provides practical implications for corporate crisis management.

인천지역 성인소비자의 환경의식과 환경의식적 행동에 관한 연구 (A Study on the Environmental Consciousness and Behavior of the Consumers in Incheon Area)

  • 성영애
    • 가정과삶의질연구
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    • 제23권3호
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    • pp.35-51
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    • 2005
  • The purposes of the study were to examine the level of environmental consciousness and behavior of the consumers living in Incheon areas and to find out the influencing factors increasing or decreasing the environmental consciousness and behavior. A survey was conducted during September 17 thru 30 in 2004 using questionaires developed in the study. Total 1,567 consumers were analysed using SPSS program. Major findings of the study were as follows: The level of environmental conscious behavior is not low in absolute perspectives, but it is lower than environmental consciousness except environmental attention. The most influencing factors of environmental behavior were perceived importance of the behaviors, environmental behaviors of neighbors, and attention to the environmental problems. The effective environmental education and policy can be made focusing on these influencing factors.