• 한국통신학회논문지
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• 제32권8B호
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• pp.553-562
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• 2007

성숙기에 접어든 이동통신 시장은 소비자의 욕구가 다양해지는 반면에, 서비스 차별화가 어려워지고 있으며 번호이동성의 도입으로 인해 전환장벽이 완화되면서 사업자간 고객유지 및 확보를 위한 경쟁이 가속화되고 있다. 또한 HSDPA라는 신규 서비스의 도입으로 세대간 고객전환을 위한 치열한 마케팅 활동이 펼쳐지고 있다. 이러한 상황 속에서 이동통신 사업자에게 지속적 경쟁우위를 가져올 원천으로 브랜드 자산의 중요성이 더욱 대두되고 있다. 그런데 선행연구에서는 이동통신 브랜드 자산에 대한 연구가 제한적으로 수행되고 있으며 특히 CDMA 시장에서 형성된 고객자산이 HSDPA에 미치는 영향을 분석한 연구가 없었다. 이에 본 연구에서는 브랜드 이미지, 고객혜택, 가격, 품질, 마케팅 활동을 중심으로 이동통신 서비스의 브랜드 자산 결정요인을 분석하고 신규 서비스인 HSDPA 서비스 가입에 미치는 영향을 파악하였다. 그리고 본 연구결과를 바탕으로 이동통신 사업자의 브랜드 관리의 전략적 시사점을 제시하였다.

• 한국지역사회생활과학회지
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• 제15권4호
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• pp.97-111
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• 2004

This study examines the different degrees of sexual awareness shown among high school girls in urban and rural areas. The analysis was carried out by dividing these students into urban and rural groups. A questionnaire of 51 questions based on previous studies and a review of the literature was prepared for students in the two groups after two preliminary surveys, a reliability test, and correlation. There were 721 copies of the questionnaire in total which were distributed to students of 2 urban and 4 rural girls' high schools. The analysis of the results was carried out using by means of SPSS 10.0, and it became clear that girl's students' viewpoints toward sex, the actual circumstances of their acquaintance of the opposite sex, the access to information about sex, the content of current sex education at school and the ideal type of sex education, tended to show differences between the two groups. This study showed that the standardized and uniform content and methods of current sex education in public schools does not work properly. Sex education at schools in South Korea has reached a limit of their effectiveness to a point where research into more effective sex education is required.

• 아동학회지
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• 제32권3호
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• pp.221-239
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• 2011

The purpose of study is to understand how a principal of a child-care center and parents accept different episodes and experiences in admission counselling and their use of metaphorical expressions about this, and to illuminate the current state of play by examining the requirements of parents in selecting a child-care center. The subjects were 10 principals of private child-care centers located in the Gyeongsangbuk province of Korea, and the research materials for episodes and metaphors were collected and analyzed by means of in-depth and telephone interviews during an application period. In terms of the overall climate of the admission counselling, as shown in the various episodes, our results indicated that an increase of parents' demands occurred through a primarily consumer-centered environment, and the sudden increase in a fathers' participation, the inside circumstances of admission counselling in progress throughout the year, the non-existence of respect and credibility and the continuity of conflicts and were all observed to co-exist. In terms of the emotional meaning of counselling via metaphors, the following emotions could be inferred; hopelessness, anger, lethargy, stress, fear and eagerness. It is anticipate that this study will make a meaningful contribution to better illuminating and improving the current climates of here and now admission counselling.

• 간호행정학회지
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• 제2권1호
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• pp.141-150
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• 1996

As the medical markets have gradually changed from suppliers' markets to consumers' ones, the demands for consumer-centered strategies of hospital management and marketing, improved medical services, etc., have been increasing. Under such circumstances, this study was aimed at evaluating the marketing policies of our hospitals centering around the internal, cxternal and mutual marketing for consumers, and thereby presenting more influential strategies for hospitals. For this purpose, the employees and patients of a third stage general hospital in Seoul were surveyed by means of a questionnaire. All in all, 285 patients and 284 employees answered the questionnaire. The results of the survey can be summarized as follows : First, patients come to a hospital directly, according to rumors or being introduced by its employee. Second, the important factors determining patients' choice of a hospital are facility, medical staff, traffic and employee. Other factors are patient's age, living area, distance between patient's house and hospital, etc. Third, patients' perception of a hospital affects their choice of the hospital. Fourth, employees and patients perceive differently the marketing strategies of the hospital. Fifth, well-planned marketing strategies may change some sources of inconveniences into those of conveniences. Based on the above findings, effective marketing strategies for gonoral hoopitale can be presented as followes. 1. The poblic relations of hospital should be established first with visiting patients and employees. 2. The marketing strategies should be-based on the factors determing patient's preferences for hospital. 3. The marketing strategies should be flcxiblc enough to complement the weak points of the hospital. 4. The marketing strategies should be directed towards the improved medical services as well as mutual actions between consumers and employccs. 5. The marketing strategies should take into consideration employees perception and thus induce their voluntary participation. All in all, the study may be limited in that its results cannot be easily generalizod due to its small size, patients' variublcs rather than qualitative medical services are primarily reviewed, and that it depended on a straight forward questlonnaire survey.

• Asian-Australasian Journal of Animal Sciences
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• 제31권7호
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• pp.968-975
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• 2018

Thailand is a country of native beef cattle resource farming. It has undergone rapid social and economic change in the past decade. Agricultural growth has been maintained by increasing the production of rice and cassava. Changing economic status also provides opportunities for beef cattle producers to meet increasing consumer demand for beef. Finishing beef cattle numbers in Thailand were about 1.0 M head in 2015. Beef produced in Thailand has exclusively been for domestic consumption. Only 1% of Thailand's beef cattle are for the premium market which is based on marbling score, 40% are sold into modern markets that consider muscling of cattle, and the remainder enter traditional markets. Cross-bred cattle for the premium market are raised within intensive systems. Most producers of premium beef are members of beef cooperatives, or have invested in their enterprises at high levels. Culled cow (native or cross-bred cattle) are mainly for small holder farm production. Malaysia, Indonesia, and other members of the Asian Economic Community (AEC) are set to become the largest beef market, which has been confirmed by 2015 through 2020 forecasts for consumption of beef that must increasingly be halal. These circumstances are likely to be challenging for beef producers in Thailand to gain a share of this market. Integration across all sectors involved in beef production in Thailand will be required.

• 한국식품위생안전성학회지
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• 제28권3호
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• pp.207-212
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• 2013

Recent changes in the global climate environment have resulted in a wide variety of climate-related disasters, including floods, tidal waves, forest fires, droughts, etc. In addition, global warming raises the risk of food poisoning, which may increase the spread of infectious diseases and alter their structure. Under these circumstances, it is necessary to provide accurate and persuasive information to consumers so that they can be fully informed of climate change and alter their behavior accordingly. Therefore, the intention of this study was to develop posters and contents for image production related to climate change and food safety. The posters are focused on consumers with headings such as "Climate Change Threatening Food Safety", "Earth getting warmer, your dining table is at risk", "Warning signs ahead for the globe", and more. Five poster drafts were selected initially, and a survey was carried out amongst 1,087 people regarding their preferences, with the most preferred design chosen. The images related to climate change and food safety defined climate change, how it relates to food safety, the risks it poses to the food industry, and lastly, how the public can respond in the future. Therefore, to further communicate the importance of food safety to consumers, the development, education, and promotion of these contents should be performed to provide safety information to consumers in the future.

• 한국정밀공학회:학술대회논문집
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• 한국정밀공학회 2004년도 추계학술대회 논문집
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• pp.742-745
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• 2004

If a personal robot is popularized like a personal computer in the future, many kinds of robots will appear and the number of manufacturers will increase as a matter of course. In such circumstances, it can be inefficient, in case each manufacturer makes a whole platform individually. The solutions for this problem are to modularize a robot component (hardware and software) functionally and to standardize each module. Each module is developed and sold by each special maker and a consumer purchases desired modules and integrates them. The standardization of a module includes the unification of electrical and mechanical interface. In this paper, the standard interfaces of modules are proposed and CMR(Component Modularized Robot)-P2 made with the modules(brain, sensor, mobile, arm) is introduced. In order to simplify and to make the modules light, a frame is used for supporting a robot and communication/power lines. The name of a method and the way to use that are defined dependently on the standard interfaces in order to use a module in other modules. Each module consists of a distributed object and that can be implemented in the random language and platform. The sensor, mobile and arm modules are developed on Pentium or ARM CPU and embedded Linux OS using the C programming language. The brain module is developed on Pentium CPU and Windows OS using the C, C++ and RPL(Robot Programming Language). Also tasks like pass planning, localization, moving, object perception and face perception are developed. In our test, modules got into gear and CMR-P2 executed various scenarios like guidance, errand and guarding completely.

• 한국건축시공학회지
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• 제11권2호
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• pp.154-161
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• 2011

국내 건설시장의 본격화된 경쟁적인 환경 속에서 건설사들은 소비자 만족도의 향상을 통하여 경쟁력 확보에 노력을 기울이고 있다. 고객 만족에 많은 영향을 미치는 하자처리 과정에 있어서 서비스 품질의 향상이 필요할 것으로 사료된다. 따라서 본 연구에서는 서비스 품질, 고객만족도, 재구매 의사와의 관계를 실증적으로 조사, 분석하여 건설회사의 하자처리 서비스 품질을 개선할 수 있는 자료를 제시하고자 한다. 이를 위해 서비스 품질의 개념, 하자처리, 고객만족에 관한 선행연구를 통하여 영향을 미칠 수 있는 항목들을 파악하고, 파악된 항목을 토대로 거주자들을 대상으로 설문조사를 실시하였다. 본 연구 결과 나타난 고객 만족도, 재구매의사에 많은 영향을 미치는 서비스 품질요소의 인식과 개선노력을 통하여 건설사의 경쟁력 확보에 기여할 것으로 판단된다.

• 정보학연구
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• 제10권4호
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• pp.69-83
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• 2007

As a hospital environment is reconstructed from supplier-centered values to consumer-centered ones for the existence in the rapidly changing medical market, it can be said that not only must old slogans such as unconditional restructuring, remodelling, etc. be reconsidered, but a new strategy for the development and renovation of a hospital must be urgently required. Accordingly, development of customer-oriented practical strategies is needed and it appears possible to develop marketing and manage contacts, as a practical management strategy, for raising satisfaction of internal and external customers. The ultimate goal of such strategy development may be to ensure consistent potential development by maintenance of existing customers and securing new customers through a strategy of satisfying both existing and new customers. It appears that the competition in the medial will be keener in the future by human resources, members of an organization, Under these circumstances, and in relation to appearance of a new type of occupation of a coordinator, if a hospital could offer appropriate service which can meet the demand of the customers by efficiently utilizing the limited resources through efficient management of contacts between the customers and personnel, the competitive power of a hospital would be much stronger. Therefore, it is necessary to seek customer-impressing management by utilizing a coordinator as a more specialized intermediary as well as many-sided contact management through positive introduction of an expert coordinator system for internal and external customer contact management. It is expected that a hospital can secure a competitive advantage in the market through strategy development supported by an expert coordinator and increasing competitive power by means of practice of a developed creative strategy.

• 디지털융복합연구
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• 제13권1호
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• pp.275-281
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• 2015

최근 헬스케어는 다양한 의료 서비스를 제공받으려는 사용자가 급격하게 증가하고 있으며, 환자의 정보가 제3자에게 쉽게 노출되어 악용될 수 있어 환자에 따라 병원 관계자(의사, 간호사, 약사 등)의 역할이 명확하게 분류될 필요가 있다. 본 논문에서는 헬스케어 환경에서 환자의 정보가 제3자로부터 안전하게 사용하기 위해서 환자의 속성정보를 분류하고, 병원 관계자는 역할에 따라 권한을 분류하여 계층적 다중 속성을 이용한 환자의 프라이버시 보호기법을 제안한다. 제안 기법은 환자의 프라이버시 속성정보(데이터 소비자, 시간, 센서, 목적, 의무, 위임 그리고 상황 등)를 수학적 모델로 표현하고, 제 3자로부터 환자 정보가 불법적으로 악용되는 것을 예방하기 위해서 환자와 병원관계자 사이의 속성정보를 동기화하여 환자의 프라이버시 정보의 유출을 예방한다.