• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.5
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• pp.789-809
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• 2020

Growth in online channels has created fierce competition; consequently, retailers have to invest an increasing amount of effort into attracting consumers. In this study, eye-tracking technology examined consumers' visual behavior to gain an understanding of information searching behavior in exploring product information for fashion products. Product attribute information was classified into two image-based elements (model image information and detail image information) and two text-based elements (basic text information, detail text information), after which consumers' visual behavior for each information element was analyzed. Furthermore, whether involvement affects consumers' information search behavior was investigated. The results demonstrated that model image information attracted visual attention the quickest, while detail text information and model image information received the most visual attention. Additionally, high-involvement consumers tended to pay more attention to detailed information while low-involvement consumers tended to pay more attention to image-based and basic information. This study is expected to help broaden the understanding of consumer behavior and provide implications for establishing strategies on how to efficiently organize product information for online fashion stores.

• Journal of the Korean Home Economics Association
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• v.33 no.4
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• pp.199-212
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• 1995

The purpose of this study were (1) to find out if socio-demographic, resource, psychological, and socio-environmental variables have significant effect6s on environmentally concious consumer behavior and (2) to examine the independent influences of variables related to the environmentally concious behavior. the subjects were 384 housewives living in Kwangju. the data were collected by questionnare methods and analyzed through SPSS PC+ program. The findings were as follows : Environmentally concious behavior differed significantly according to family income, employment, attending a consumer education experience, knowledge about environmental conservation method, post-industrial consumer value orientation, awareness of the seriousness of environmental problems, feeling of efficacy about helping to solve environmental problems, perception of time limit, influence of reference group and the degree of interesting in environmental information. The most critical variable was influence of reference group, that is, environmentally concious behavior by friends and neighbors.

• Journal of the Korean Home Economics Association
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• v.27 no.2
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• pp.115-132
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• 1989

The household behavior of food, clothing, and shelter in Seoul area was analyzed to determine characteristics of consumer behavior in the industrial society. Questionaires were administered to 1095 housewives to find out the degrees and types of household labor substituted by the commodities and their buying behavior. Attitudes and values concerning clothing and housing were also measured. The results of the study indicated that the degree of labor substitution by commodities in clothing related area were high, while traditional food items were relatively low. Household labors related to clothing and housing maintenance also showed increased tendency to be substituted by the commercial services. The age and educational level of housewife, and household income were found to be the influencing factors to accelerated labor substitution, which is expected to increase as the industrialization progresses. Buying behavior varied in store selection and information sources according to commodities. Marketer dominated information sources according to commodities. Marketer dominated information sources were used for foods and clothing commodities, while interpersonal information sources were used for services. Shortened clothing life cycles, and rental housing were also found indicating consumer's change in housing concept from possession to use. Suggestion were made to consumers, industries, and government based on the results from the study.

• Journal of the Korean Society of Clothing and Textiles
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• v.21 no.8
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• pp.1323-1333
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• 1997

The objectives of this study were to identify 1) the steps of information processing and evaluation in clothing purchase decision making, 2) evaluative criteria and determinant attributes at each step, 3) decision making rule, and 4) the effect of clothing involvement on information processing and evaluation. The data were obtained 71 female adults using questionnaire, observation and protocol in real shopping behavior. Consumer's information processing and evaluation was a circulated process composed of multi-steps. Consumer considered aesthetic and intrinsic evaluative criteria to be important and used compensatory and noncompensatory rule together at each decision making step. Clothing involvement had an partial effect on information processing and evaluation.

• Journal of the Korea Society of Computer and Information
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• v.29 no.4
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• pp.177-182
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• 2024

A consumer's decisions are made by affection of product. Affection has types: evaluation, mood, emotion and sensibility that means unconscious changes. Previous researches have clarified weather factors affect to sensibility that means weather factors may have causal effects to consumer's decision making. This research utilize weather information from KMA(Korea Meteorological Administration) and SNS geographical information and text to make weather sensibility model, and clarify the model shows significant change to online shop customer's purchase behavior(purchase frequency) by merging customer's address information and geometric information of the model for apply weather model. As a result, a model utilize daily precipitation, sunshine hours, average ground temperature, and average relative humidity makes significant result to e-commerce purchase behavior frequency.

• The Journal of Industrial Distribution & Business
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• v.5 no.4
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• pp.5-11
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• 2014

Purpose - This paper examines Kazakh women's spending patterns and buying behavior. Research design, data, and methodology - After thoroughly reviewing the related literature on consumer behavior in general, and female consumer behavior in particular, both questionnaires and in-depth personal interviews were used to collect data from 400 Kazakh women consumers equally chosen from the age groups 20-30, 30-40, 40-50, and above 50. Results - A stratified and convenient sample was employed, and the selected five hypotheses were proved using the Karl Pearson Coefficient of Correlation. Related to spending patterns, 40 and 35 percent of the 20-30 and 30-40 age groups, respectively, of Kazakh women spend their incomes on personal items, as against 30 percent from both the 40-50 and 50 and above age groups. Twenty-five and 35 percent of the 40-50 and 50 and above age group, respectively, take decisions based on product quality, whereas this percentage is at its mite in the below 40 age group. Conclusions - The buying behavior of Kazakh women consumers is revealed; the results proffer useful background information to formulate marketing strategies.

• Fashion & Textile Research Journal
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• v.12 no.6
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• pp.745-754
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• 2010

This study is to find return factors when modern consumers purchase goods from an internet shopping mall and then to analyze the characteristics of complaints act and information search behavior. Subjects of research are 245 men and women, who have experience with more than one return in internet fashion shopping mall, in their twenties. The data were analyzed by using Factor analysis, Cronbach's analysis, one-way ANOVA, Duncan test as a post identification, Pearson's correlation analysis and multiple regression analysis. The results of this study are that male and female consumers in their 20s are mainly aware of the return factors: impulse buying, product status, deliver service, service after purchase, hype and comfortableness. And complains behavior often conduct public action, private action, nonaction. Information search behaviors for risk reduction when they purchase are product comparison, oral information search, neutral marketing information search, and service information search. The return factor from the internet fashion shopping had the greatest impact on public action and deliver services factor was a big complaint. In addition, impulse buying & Hype affect private action and non-action is influenced by impulse purchase. The consumer types by the return factors in internet fashion shopping mall are classified into the return group by deliver service, the return group by complex factors, and the return group by product status. Furthermore, there are significant differences in complaining behavior among these groups. In the information search behavior for reduction of risk factors, the return group by complex factors did more active information search behavior than the other groups. The return group by deliver service searched oral information and the return group by product status explored the neutral marketing information.

• Journal of the Korean Home Economics Association
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• v.40 no.12
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• pp.85-108
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• 2002

The objectives of this study were to investigate the trend of the attitude and the behavior about consumer's internet premium advertisement and its application and the factors which influence on the attitude and the behavior about consumer's premium advertisement and its application; the demographic variables, internet communication-environment variables and variables in relation to consumer's premium advertisement application. For these purpose, the data collected two way: internet survey and questionnaire survey. The data used in this study included people who have looked an internet Premium Advertisement more than once during internet use. Major findings were as following: (1) The attitude of internet premium advertisement and its application could be described as the mean 34.16 md 24.61 separately(3.11 and 2.73 point on 5.00 points scale). The behavior of application about internet premium advertisement was measured as a behavior of application whether or not; application 18.7% and unapplication 81.3%. (2) The attitude of application about internet premium advertisement was significantly different according to age, joining frequency on internet, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the money loss and negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. The behavior of application about internet premium advertisement, the behavior of application whether or not was significantly different according to sex, age, school career, a circuit speed, a period of using, joining frequency and a using place, past experience of winning a premium, purchasing information search, interesting connection on the internet, the risk about the negative evaluation of other persons, the economical values of premiums, winning possibility, and preferable premiums. (3) When looking at the influence of variables about the attitude of application about internet premium advertisement, the most influence variables was the past experience of winning a premium, and next was winning possibility, sex, the interest about the premiums which made the consumer want to apply, the economical values of premiums, the purpose of purchase information search and the using time. The explanation of those variables were 22.6%. As the result of the Logistic analysis, it was found that the frequency of the internet connection, the past experience of winning premiums, the risk about the outflow of credit information, interesting premiums, and premium advertisement were the most important variables to affect the possibility of the behavior of application about internet premium advertisement critically.

• The Journal of Asian Finance, Economics and Business
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• v.3 no.4
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• pp.39-42
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• 2016

NFPs support a sustainable society and they rely on contributions from donors. Donor behavior is a kind of consumer behavior that influences fundraising by NFPs. In order to make fundraising functional under a principal-agent relationship, NFPs must construct trust through proper provision of accounting information. For donors, financial statements are main source of accounting information. Edelman revealed that the level of trust in Japan's NFPs is the lowest in East Asia, because of a lack of transparency and accountability. Some researchers had investigated donor behavior as a kind of consumer behavior and had provided supportive results that accounting information influences donor behaviors, before this research was conducted. This research investigates this background by conducting questionnaire-based survey. Main questions of this questionnaire were created according to criteria that BBB are using for NFPs in the U.S. The results of this survey revealed the lack of reliability of basic accounting information in Japan and that education in higher educational institutions can improve this situation. This survey also revealed that a rating agency like BBB, which evaluates accounting information of NFPs, could improve trust on NFPs. The implications of this study can apply to the other countries and regions where trust in NFPs is insufficient.

• Journal of Family Resource Management and Policy Review
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• v.9 no.4
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• pp.41-61
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• 2005

As e-commerce is expanding rapidly, the consumer's damage in the e-commerce is also dramatically increased. This research was mainly focused on the consumer's damage experiences through the e-commerce, the consumer's behavior's when they were confronted with troubles, and the way to handle their damages in the e-commerce. Main findings are as follows. 1) More than $90\%$ of respondents answered that they had experienced troubles at least once out of 49 troubles listed in the questionnaire. 2) Most consumers did complain their damages actively and tried to obtain proper cure from the seller. 3) Normally, they were used to adjust their purchasing behaviors to avoid the problems rather than actively taking advantage of the official authorities or private consumer organizations to solve the problems.