• Journal of Families and Better Life
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• v.27 no.3
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• pp.201-212
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• 2009

The purpose of research is to investigate patterns and diffusion of consumer participation on Internet UCC based on digital contents services. A sample survey of internet users was conducted, responses were collected from 629 respondents and consumer streaming data were analyzed. Some of the practical implications of the results are follows. Research can find out that patterns of user participation in UCC. The major genres of UCC are like daily lives of individuals, humors, parodies of star entertainers and types of contents like still pictures or images, texts are relatively highly generated comparing with multimedia UCC. Although participants have been being increased in UCC recently, the consumers as prosumers who are classified in contents generating group are ten percents at the most. In generating community-based UCC such as posting answers of questions and activities in Blog, prosumers who are in contents making group(recreational group) show more positive attitudes than simple participants(consuming only). The results of multiple regression analysis indicated that fun & entertainment, arousal, self-expression, user friendly web interface variable commonly posited a significant effect in multimedia UCC Services between two groups. Information sharing and perceived usefulness posited a significant effect in recreational group.

• Human Ecology Research
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• v.55 no.2
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• pp.105-124
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• 2017

The recent global economic crisis has resulted in increased discussion and attention on the sharing economy, a form of economic activity where individuals share currently available products. This study investigates consumer sharing economy usage attitudes and usage intentions by applying rational choice theory. For this study, an investigation that had 400 adult consumers from across Korea answer a structured questionnaire was conducted. A statistical approach using SPSS ver. 22.0 was used to analyze the data. The study found that the consumer's sharing economy value and participation levels were higher than usual. Higher than usual consumption patterns were seen for the construct of rational behavior theory. An analysis of the relative influence of variables regarding sharing economy usage intention also found that usage intention was higher for those who had experienced using a sharing economy services rather than those who did not have experience. In addition, the sharing economy usage intention also increased along with the values for subjective norms, sharing economy usage attitudes, sharing economy participation, sharing economy emotional benefits, and increased values. This study found that fundamental materials for consumer education should be made to eliminate difficulties that consumers have when they use sharing economy services. It is also expected that economic policy will develop to stimulate the sharing economy in a stable manner, that sharing economy-related information will be provided to consumers, and that consumer policies will be prepared to prevent consumer problems before they occur.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.163-178
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• 2010

Emotional associations formed in the relationships between the consumer and luxury brands can be approached via examining the roles these associations play when they account for the brand equity of the luxury brands. The present study is an exploratory examination on the effects a battery of emotional relationships exert upon the consumers' intention to participate in promotional activities and in communities built around the brand, which is a crucial part of the luxury brand's equity, in regards to Korea's burgeoning import auto market. Participants who completed the survey are professionals such as medical doctors, lawyers, accountants, and university professors. Included in the analyses are the top six automobile brands in sales(i.e., BMW, Lexus, Mercedes-Benz, Honda, Audi, and Volkswagen), and the scores that the respondents provided regarding the way they relate themselves to particular foreign car brands are analyzed and yield six different groups of emotional associations(i.e., affection, identification, indispensability, reliability, intimacy, and awe). The brand equity is measured with three variables that show the levels of the consumer's participatory intentions toward each brand are analyzed in order to elicit the antecedent variables and their impact on the participation variables in the regression models. When the respondents are divided into two groups by the levels of brand knowledge(i.e., scores drawn from the respondent's capability of correctly linking specific automobile brands with the corresponding corporate brands), consumers with higher brand knowledge show distinct patterns of influential variables, as they differentiate themselves from less knowledgeable consumers in terms of the influential antecedent variables accounting for the consumer's intended participation.

• Korean Journal of Human Ecology
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• v.16 no.2
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• pp.273-283
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• 2007

The purpose of this study was to identify consumption behaviors among children and to examine the differences according to sociodemographic characteristics, factors related to allowance, and parents' consumer socialization function perceived by children. The data were collected from 291 elementary school students in Busan. The results of this study were as follows. First, regarding parents' consumer socialization function perceived by children, the level of child's participation and influence in consumption decision-making was the highest, whereas the level of parent-child communication about consumption was the lowest. Second, consumption behaviors among children were identified into 5 groups: impulsive consumption group, rational allowance management group, friend-dependent purchase group, planned purchase group, and effective goods management group. There were significant difference among them according to child's sex, allowance amount, allowance frequency, parents' guidance about allowance usage, parents' check after allowance usage, and 3 categories of parents' consumer socialization function perceived by children. These results imply that consumer education for parents should be developed and activated to improve consumer socialization function of parents.

• Journal of Family Resource Management and Policy Review
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• v.6 no.2
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• pp.15-29
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• 2002

The purpose of this study explores the meaning of shopping and shopping behavior of consumer under the perception of time pressure. In this study, qualitative methods such as participation observation, depth interview, focus group interview were used. The major findings are as follows : First, consumer under the perception of time pressure defined shopping is mainly' grocery purchasing'. Second, they go shopping on weekend, in familiar store and buy the same kind of goods. Like this, their shopping patterns appear fixed type. Third, this study ascertained proposed time management strategies applied to shopping. Finally, a place of residence, driving or not, house helper, children and standard of family influence on consumer's shopping behavior additionally.

• Journal of the Korean Operations Research and Management Science Society
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• v.28 no.1
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• pp.63-77
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• 2003

Group buying is one of the most popular transaction patterns on the internet at least in Korea. Nevertheless, it is hard to find academic researches for it in view of consumer behavior. In this paper, we analyze factors which determine consumer's attitude toward and intention of participation in Internet group buying by comparison of Internet individual one. For this purpose, we propose “lowering price”, “decreasing risk” and “reducing transaction cost” as relative advantages and "lack of product assortment" and "delay of time" as relative disadvantages over individual buying on the Internet. For empirical test, Internet users who have some experiences of individual buying but not group ones on the Internet are surveyed and analyzed. In result, a satisfying model fitness for structural equation model is derived and most hypotheses except the relationship between "decreasing risk" and "attitude toward Internet group buying" are accepted. Our results provide not only academic contribution by suggestion of a research framework but also practical insight by discussion of diverse features in Internet group buying.verse features in Internet group buying.

• Fashion & Textile Research Journal
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• v.22 no.1
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• pp.55-65
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• 2020

Smart photonic clothing integrates light emitting technology inside and outside of the garment and integrates it as a fashion product. It expresses digital color that radiates light outside the body that expands the functionality of the clothing as well as makes new and various attempts visually. It is also is gradually expanding into a new area of fashion. LED, one of the digital color output devices, is a light emitting device that is suitable for presenting consumer customized designs in that the patterns and colors of clothes can be modified as desired by utilizing computer technology such as program coding. LED technology that can realize various digital colors is actively applied in various industrial design fields, but there are few previous studies on smart clothes using LED color in Korean fashion fields. Therefore, this study develops a prototype of a customized LED smart photonic garment that allows the user to directly participate in the color implementation of clothing and select a digital color suitable for the desired function. The LED module was designed to be detachable from clothing and made using a 256-pixel LED matrix. Various coding patterns of the LED were designed using the coding change of Arduino program.

• Journal of Families and Better Life
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• v.30 no.4
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• pp.119-132
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• 2012

The purpose of this study was to investigate the differences in time use between Korean and American high school students. The data sources were the '2009 Time Use Survey' conducted by Korea National Statistical Office and the '2009 ATUS (American Time Use Survey)' conducted by Labor Statistics Division in the U.S.. 1,734 Korean diaries (1,311 on weekdays and 423 on Sundays) and 321 American diaries (208 on weekdays and 113 on Sundays) from high school students of 15 to 18 years of age were analyzed. Descriptive statistics and t-test were used for the statistical analysis. The time use patterns of Korean students on weekdays and Sundays were different than those of their American counterparts. On weekdays and Sundays, the sleeping time of Korean students was 2 hours less than the time of their American counterparts. Koreans studied more, nearly double the time of their American counterparts on weekdays and five times more on Sundays. The study-oriented time allocation of Korean students resulted in less leisure time than the American students. Korean students spent their leisure time of more than 30 minutes participating in social activities, media, and hobbies, and their time allocation to volunteer work and religious activities were nil. On Sundays, the time for studying by Korean students was more than five times longer than that spending by their American counterparts. Koreans used their leisure time of 6 hours and 47 minutes mainly for media, hobbies and social activities. The participation rate of volunteering by Korean students was only 0.5%, though it was 31.0% for the Americans. For a study-life balance for Korean students, it was recommended that trends toward time management and social policy should increase the time allocation to sleeping, housework, work, sports, and volunteering and decrease the time use in studying and hobbies.