• Title/Summary/Keyword: construction company

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A Marketing Strategy of the Apartment Brand for the Newly Jointed Apartment Construction Company (후발 건설업체의 브랜드 마케팅 전략)

  • Yang Soo-Young;Kim Kyung-Rai;Shin Dong-Woo
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.543-548
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    • 2002
  • The brand value of apartment which affects not only sale percent and profit but also the worth of real estate is rising as an important point of apartment competition. But now the apartment brand market is occupied by some large-sized construction companies with strong recognition. So it's difficult for newly joined construction companies to enter the apartment market and the companies that made inroads into the market don't have the brand effects because of consumers' ignorance. Therefore, through the analysis of example from construction and industrial companies, I suggest the marketing strategy which consists of target market, positioning strategy, brand naming strategy, PR strategy and distinct strategy.

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Definition of an Integrated Contract Package for Application of Multi-Trade Subcontract System (다공종 통합발주방식 적용을 위한 통합공종 규명에 관한 연구)

  • Song Hyung-Suk;Kim Kyoon-Tai;Han Choong-Hee;Kim Sun-Kuk
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.385-388
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    • 2002
  • The construction industry has complicated production processes with diverse disciplines and subcontractors, which is the major cause of lowered productivity. To solve this problem, multi-trade subcontract system is recently suggested. Some general construction companies have applied this method to some sections of work process. However, this is in the early stage of application. The purpose of this study is to define an integrated contract package for improving both contractor and subcontractor efficiency. First, this study recognizes construction company to need of multi-trade subcontract system. Finally, it suggests feasible activities which can be useful for a construction company to apply to this subcontract system.

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An Analysis of Defects Apartment Houses Occurring during the Term of Warranty Liability (하자담보책임기간에 발생하는 공동주택 하자 분석)

  • Yu, Byong-Jae;Bang, Hong-Soon;Kim, Ok-Kyue
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2022.11a
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    • pp.135-136
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    • 2022
  • Defects caused by apartment houses have the term of warranty liability according to the enforcement ordinance of Acts of the Management of Apartment Houses. In case when defects occur during the term, free defect maintenance can be provided from the construction company. Yet, there occur conflicts between the construction company and residents, as to whether there occur defects or not. To resolve these conflicts, this study aimed to analyze construction classification and types that need managing, based on defects of apartment houses occurring during the term of warranty liability. This research analyzed 138,576 cases of data, as of five apartment house complexes. For the construction classification for defects of apartment houses, wooden flooring products accounted for the highest rate, followed by paper hanging, and wooden window. For the construction types of defects, torn/scratching took up with the highest rate, followed by the condition of defect in fixing and operating. In order to embody defects occurring during the term of warranty liability, into the visualization technique, this researcher utilized the word cloud method. This study will pursue the method for maintaining defects during the term of warranty liability, in the subsequent research, using the data that this research presented.

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Career Management of Personnel for Construction Companies in Korea (건설업체를 위한 경력관리에 대한 연구)

  • Jang Dae-Chon;Lee Tai-Sik
    • Proceedings of the Korean Institute Of Construction Engineering and Management
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    • autumn
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    • pp.239-243
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    • 2002
  • Since 1990s, many companies or enterprises have been interested in Career Development or Career Management of Personnel in Korea. In the result of those interesting, some companies developed or built a program or computer system on Career Development or Career Management for their personnel. But their systems or programs are just the level to mange what kind of on-the-job training taken, ones experience where he or she worked, one who has a certificate of qualification ring a position and etc. This is not fit the field of construction industry and is not sufficient to mange workers at a construction company and their career. Because a construction project success depends on ones ability including know-how, skill and experience and these dependence is higher than any other industry's projects. The level of management on the career of construction company's personnel should be lower and expended than now and the career management of a construction company should include individual experience and personal history(period attained a project or a work, what kind of project or work, and etc)attained in performing each construction project and show ones career development process to each person. This system gives participants a chance to educate oneself and evaluate the level of ones training by showing individual records to each member of staff. And the company gains the advantage of the staffs ability to easily solve problems as well as the improvement of the organizations capabilities.

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Influence of the Business Portfolio Diversification on Construction Companies' Financial Stability (건설업체 사업 포트폴리오 다각화에 따른 건설업체 안정성 분석)

  • Jang, Sewoong
    • Korean Journal of Construction Engineering and Management
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    • v.15 no.6
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    • pp.105-112
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    • 2014
  • The objective of this study is to examine the relationship between the degree of business diversification of a construction company and two of the indicators that represent financial stability, namely, a current ratio and a debt ratio, in order to draw policy implications. The current ratio and the debt ratio were used as variables that represent financial stability of a construction company. Berry-Herfindahl Index was used to measure the degree of business portfolio diversification of a construction company. For the analysis, quarterly time series data were retrieved from the financial information disclosure system of Korea's Financial Supervisory Service for the period between the first quarter of 2001 and the third quarter of 2013. The analysis results showed that a higher current ratio and a debt ratio led to a greater extent of business diversification. A higher level of business diversification led to a higher current ratio and a lower debt ratio. It was also shown that the impact of business diversification on the current ratio and the debt ratio outweighed the impact of changes in the current ratio and the debt ratio on business diversification. Meanwhile, an increase in the level of business diversification showed a quite positive effect as it raised the current ratio and lowered the debt ratio of a construction company. These findings suggest that diversification of business portfolio is essential for construction companies to strengthen their financial stability.

Development of BIM Utilization Level Evaluation Model in Construction Management Company (건설사업관리기업의 BIM 활용수준 평가 모형 개발)

  • Jeong, Seo-Hee;Kim, Gwang-Hee
    • Korean Journal of Construction Engineering and Management
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    • v.25 no.4
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    • pp.24-33
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    • 2024
  • Recently, as smart construction has become more active, construction companys are evaluating their smart construction capabilities in order to transform into smart construction companies. However, the revitalization of smart construction doesn't only apply to construction companies, the level of utilization of all participants, including owners, designers, construction project managers, and construction company, must be improved. Therefore, this study aims to present a model that evaluate the building information modeling (BIM) utilization level for measuring the BIM utilization level of construction management companies in executing construction project management. In this study, an AHP questionnaire survey targeting BIM practitioners to calculate the weight of each BIM utilization item and score it to construct evaluation model and evaluate it by applying it to construction management companies are conducted. As a result of the evaluation using model, there were differences between companies in the number of BIM users, and in the qualitative evaluation, it is mainly used for interference review, constructability review, and design change management. Therefore, in order to revitalize BIM, it is believed that it is necessary to strengthen BIM utilization ability through separate training for construction manager (CMr) and to present clear utilization standards and scope of work for BIM utilization in performing construction management tasks. Consequently, evaluating more construction management companies using the model presented in this study will result in the transition of CM companies to smart construction and revitalization of BIM adoption.

The influences of Union and Labor Relations on Occupational Accident Rate: In Korean Manufacturing and Construction Industry (노동조합 유무와 노사관계가 산업 재해율에 미치는 영향 : 제조업과 건설업 중심으로)

  • Cho, Hm Hak;Lee, Jaehee;Rhee, Kyung Yong
    • Journal of the Korea Safety Management & Science
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    • v.16 no.3
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    • pp.249-255
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    • 2014
  • The Purpose of this study is to compare occupational accident rate of unionized and non-unionized company and to investigate influences of labor relations on occupational accident rate in Korean manufacturing and construction Industry. Data in 2011 Occupational safety and Health Trend Survey were analyzed for this study. Results show that the occupational accident rate was lower in unionized company than non-unionized company. And amicable labor relationship reduces the occupational accident rate. The policy should be needed to support labor union and improve labor relationship to prevent industrial accidents.

A case study on the efficient construction methodology of ERP system (효과적인 ERP 시스템 구축을 위한 사례 분석)

  • 김건호;한상욱
    • Journal of the Korea Safety Management & Science
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    • v.3 no.2
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    • pp.167-179
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    • 2001
  • In this study, an overall survey of ERP system and methodology are first introduced, then an efficient way of const겨cting ERP system is suggested through a case study on S company S company has not reached the goal of ERP system as it planned and is still working on the project. The main idea for the efficient construction methodology of ERP system is that BPR (Business Process Reengineering) should be accomplished and the company should have enough time to test the ERP package and a proper ERP team organization before the ERP system is introduced. It is suggested that introduction of ERP system bring about benefits to companies in terms of effective management system.

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Global Building Market Assessment through 2019 Global Insight Analysis (Focusing on architecture) (2019년 글로벌 인사이트 분석을 통한 글로벌 건설시장 평가(건축분야))

  • Han, Jae Goo;Park, Hwan-Pyo
    • Proceedings of the Korean Institute of Building Construction Conference
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    • 2020.06a
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    • pp.212-213
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    • 2020
  • In this study, the market growth potential for the construction sector and the company's ease of entry were analyzed by using construction scale and risk data among global insight data. The survey was conducted in 74 countries. The purpose is to provide basic data whose result can be used as policy-based data for the overseas construction industry.

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A Case Study on Application and Standardization of Safety Adminstration Model in Complex Style Multiflex Housing Business. (단지형 다세대주택신축사업의 안전경영모델 표준화 및 적용사례 연구)

  • Kim, Sung Soo;Yoo, Tae Gyeong;Yoo, Jin Yeol;Lee, Tae Sik
    • Journal of Korean Society of Disaster and Security
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    • v.9 no.2
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    • pp.43-52
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    • 2016
  • Notwithstanding industrial accident decrease generally, Construction industry is on the rise recently. Most accident occurs in the small scale like as multiflex housing, remodeling, neighbourhood facility more than safety supervisor appointed large scale construction site. By the size of business place, 81.6% of total accident occurs mostly in small scale site that is bellow 120 billion won and 50 manpower. This paper aimed that small scale housing company achieve a zero hazard practising and understanding the safety adminstration standar d model easily and it applied firstly after investigating the operation condition of construction site safety control in small scale company propelling the complex style multiflex housing business.