• Journal of Cadastre & Land InformatiX
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• v.53 no.2
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• pp.79-92
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• 2023

With a growing interest in the Han River Skyline, which greatly influences Seoul's image, careful consideration of the skyline form has become crucial in the redevelopment plans for apartment complexes along the Han River. The Seoul Metropolitan City government has lifted the height limitations for apartments along the Hang River to cultivate a vibrant skyline. However, traditional skyline analysis often overlooks specific attributes, limiting the provision of precise guidelines for Seoul's unique skyline plans. Despite advancements in Digital Twin technology, only some tools effectively manage urban skylines with preferred shapes. Hence, this study aims to make a substantial contribution to the advancement of a Digital Twin 3D modeling program capable of effectively managing urban skylines. This is achieved through the utilisation of Conjoint Analysis, which assesses the importance of each attribute in determining the preferred skyline shape. Focusing on Apgujeong apartment complexes along the Han River currently undergoing redevelopment or planned for redevelopment, the study analyses the preferred skyline shape to propose standards for the Digital Twin 3D modeling program development. It also suggests that Conjoint Analysis can be beneficial in this process.

• Journal of the Korean Society of Clothing and Textiles
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• v.32 no.4
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• pp.651-658
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• 2008

Conjoint analysis estimates how much each of the attributes is valued on the basis of the choices consumers make among product concepts that are varied in systematic ways. The purposes of this research were to evaluate the relative importance of each fabric constituent characteristic for the consumer's utility or preference, to compare with the relative importance between the trained and the untrained panelists, and to identify the combinations of the constituent characteristic of knit fabric which offer consumers greater utility. Conjoint analysis was conducted using data taken from 54 trained and 54 untrained panelists, who rated preference for 12 different knit fabrics. The stitch length had a greater effect on knit fabric preference than the mixture ratio of fiber. There was no difference on effect of knit constituent characteristics for preference between the trained and the untrained panelists. Total, trained and untrained group preferred a knit fabric that had a higher acrylic mixture ratio and a short stitch length.

• Journal of the East Asian Society of Dietary Life
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• v.23 no.5
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• pp.662-669
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• 2013

The purpose of this study is to examine consumers increased interest pertaining to the structural elements of the triangular gimbap. Through an investigation of their importance by attribute and the attribute's partial value, the preference of the triangular gimbap was obitained. The survey was conducted with a panel of two hundred and one university students, from January 7, 2013 to January 14, 2013. In order to achieve an optimal production of the triangular gimbap, the survey consists of 8 profiles with an orthogonal design for cross-validity authorization and reliability of the model. The statistical data analyses use SPSS/WIN 20.0 for the conjoint analysis. The results of this study indicate that the triangular gimbap, with 30% brown rice, mixed stuffing, weight of 100 grams, and a price of 800 won was selected. It is an estimation that new customers will be attracted to the triangular gimbap that consists of a variety of rice and stuffing.

• Journal of Korean Society for Quality Management
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• v.46 no.1
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• pp.27-38
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• 2018

Purpose: A large number of attributes with mixed levels are often considered in the conjoint analysis. In the cases where attributes have two or three levels, we research on the efficient design of survey questionnaire to estimate all the main effect and two factor interaction effects with a reasonable size of it. Methods: To reduce the number of questions in a questionnaire, the balanced incomplete block mixed level factorial design with minimum aberration was proposed by Lim and Chung (2016). Based on the number of questions and that of the respondents in that design, D-optimality criterion is adopted to find efficient designs where the main effect and two factor interaction effects are estimated. Results: The list of the number of questions and that of the respondents in efficient designs for survey questionnaire are recommended based on the D-efficiency of each design and the proposed selection criteria for the number of both questions and the respondents. By analyzing all the respondents survey data generated by the simulation study, we find the proper model. Conclusion: The proposed methods of designing survey questionnaires seem to perform well in the sense that how often the proper model is found in a simulation study where all the respondents survey data are generated by the simulation model.

• Journal of the Korean Society of Food Culture
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• v.32 no.4
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• pp.287-294
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• 2017

This study analyzed the comparative importance of the selection of a restaurant for solo diners, and suggests a solution for the ideal type of the restaurant that are appealing to solo diners using conjoint analysis techniques. A total of 280 questionnaires were distributed to consumers who had experience dining alone from June $7^{th}$, 2017 to June $14^{th}$, 2017, and 261 were completed (93.21%). As a result, the importance of the attributes of the restaurant was found to be the menu for solo diners (36.92%), price (30.29%), seating for solo diners (20.87%), and serving time of food (11.91%). The ideal combination of selection attributes was found to be having a menu for a solo diner, having a seat for a solo diner, meal service time of less than 10 minutes, and a low price of 2,500won. These results will form a database that contributes to the development of differentiated products and is building marketing strategies that can satisfy the needs of solo diners.

• The Korean Journal of Applied Statistics
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• v.28 no.5
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• pp.951-963
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• 2015

The conjoint analyst in marketing are anxious to know whether there exist synergy or antagonistic effects between two attributes. That is to say, they are interested in estimating the main effects as well as the two factor interaction effects.We research the design of survey questionnaire so that all the main effects and two factor interaction effects are estimable by employing the resolution V balanced Incomplete Block Fractional Factorial Design. We screen vital few effects, find the proper model and obtain information for efficient concepts optimization by analyzing all respondents survey data.

• Smart Media Journal
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• v.9 no.4
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• pp.73-80
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• 2020

With the advent of the Internet era, consumer lifestyles have been changed tremendously, and mobile payment has carried out an increasingly extensive coverage of the people's life trajectory. Taking the design of the mobile payment interface as an example, we use a conjoint analysis method to survey college students in Guangxi, where questionnaires are collected from 270 people in different groups according to gender. The method separates the attributes that affect consumer choice of mobile payment interface design and the utility value of the attribute level to analyze consumer needs and preferences, and then obtains consumers' potential evaluation criteria for mobile payment interface design. The results of the study show that the attributes that influence consumers' choice of mobile payment interface design are, in order of preference: page layout, identification convenience, verification, module distribution, entertainment, and information encryption. Consumer groups of different genders show differences in their preferences in the mobile payment interface design and Consumer needs reflect consumer psychology. Several findings are obtained on the consumers' preferences on the mobile payment interface design, which may be used to improve future design processes.

• Korean Journal of Agricultural Science
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• v.49 no.2
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• pp.285-296
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• 2022

Food consumption trends in Korea are becoming more health-oriented, and consumers have become interested in high-quality foods that are also beneficial to health. The goals of this study are to examine consumers' impressions of black garlic and to investigate the preferred optimal attribute combinations related to black garlic. To do this, a survey of 352 consumers was used to analyze the current status of consumer purchases of black garlic. A conjoint analysis was conducted to analyze certain aspects of consumer preferences, such as price, health functional food certification status, processing type, and taste. Consumers' purchase experiences with black garlic were relatively few, but those with purchase experience reported that they consumed it mainly for their health. The results show that consumers are not satisfied with the taste and flavor of black garlic despite their perceiving it as a beneficial food for health. Despite the fact that consumers' purchase intentions were found to be low, it can greatly increase if improvements in price, flavor, and taste can be realized and if offering substantial benefits. The results of the conjoint analysis of the preference attributes of black garlic products are as follows. Consumers considered price among the four attributes as most important. The taste of black garlic and the processing style were similar in terms of importance, and health functional food certification was less important. Finally, the results suggest that continuous improvements in price and flavor are needed to spread the consumption of black garlic.

• Journal of Information Technology Applications and Management
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• v.23 no.3
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• pp.49-59
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• 2016

Rapid technological advancements and widespread adoption of smart phones in recent years provide students with new opportunities for getting knowledge and making researches in innovation century. As the penetration of smart phone devices in education increases, there is a large growth in the use of these devices especially among the youth. In spite of increasing importance of smart devices in education, the significant features of these technology devices for general learning have not been experientially addressed. In this study we are going to investigate the comparison of smart phone devices and find the necessary conditions for using mobile devices as an educational tool by a conjoint method. There will be five attributes: screen size, batter type, mobile OS, memory capacity and price. By surveying we got the results which showed us the respondents' desire of using specific smart phone; thus, we defined that screen size attribute is the most important device characteristic.

• Industrial Engineering and Management Systems
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• v.2 no.1
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• pp.55-62
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• 2003

This paper deals with the difficulties involved in analyzing and designing a management system to reduce the risks and improve the productivity of new product development. In this paper, a method is described to analyze user information and determine product specifications based on a stimulus-response model, the conjoint measurement of users needs, and product characteristics deployment. The proposed method can analyze the effect of a partial price on the contribution ratio based on the order of preference of product profiles through a smaller number of product profiles. The strengths and weaknesses of this method are examined as the method is applied to the case study of a mobile computer intended for personal use.