• Journal of Information Technology Applications and Management
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• 제23권3호
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• pp.49-59
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• 2016

Rapid technological advancements and widespread adoption of smart phones in recent years provide students with new opportunities for getting knowledge and making researches in innovation century. As the penetration of smart phone devices in education increases, there is a large growth in the use of these devices especially among the youth. In spite of increasing importance of smart devices in education, the significant features of these technology devices for general learning have not been experientially addressed. In this study we are going to investigate the comparison of smart phone devices and find the necessary conditions for using mobile devices as an educational tool by a conjoint method. There will be five attributes: screen size, batter type, mobile OS, memory capacity and price. By surveying we got the results which showed us the respondents' desire of using specific smart phone; thus, we defined that screen size attribute is the most important device characteristic.

• 한국문헌정보학회지
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• 제34권4호
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• pp.161-174
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• 2000

본 연구에서는 상품요소의 부분가치 추정 모형인 컨조인트 분석을 사용하여 대학 도서관 이용자 관점에서의 기능요소 중요도를 측정하였다. 주요 변수들을 선별하기 위해 자문집단을 구성하여 대학 도서관의 여러 가지 기능을 선별하였고, 자료수집을 위해 대도시의 한 대학에 재학중인 학부학생 200여명을 대상으로 설문조사를 실시하였다. 분석결과 전통적으로 인식되어 온 도서관 4대 요소들 가운데 그 중요도를 재확인하는 요소도 있었지만, 이용자의 측면에서 중요하게 생각하는 새로운 변수들도 발견되었고, 그 중요도가 모형에 의해 산출되었다. 이러한 결과는 최근 대학도서관이 추구하는 이용자 중심 운영에 많은 참고가 될 것으로 사료된다.

• 대한산업공학회지
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• 제34권3호
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• pp.355-361
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• 2008

Technology developers in academia tend to be short of professional knowledge and recognition of technology transfer strategies. It is even severe in Korea where the concept of employee's invention has just started to effect in academia. Wasteful contract negotiation disputes cannot only be painful but also can hamper better invention. The main purpose of this paper is to design guidelines for an optimal contract strategy for technology transfer from the perspective of the technology developer in academia, the intermediary and the receiver. Applying conjoint analysis, this study shows not only the relative importance of the attributes related to the technology transfer contract but also the most important conditions of the contract. It is expected that this study may improve the efficiency of technology transfer activities in academia in Korea.

• 한국유기농업학회지
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• 제28권2호
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• 품질경영학회지
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• 제33권1호
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• pp.11-21
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• 2005

Providing female students with competitive advantages in their social activity became one of the important issues of the college education in Korea. Thereupon, for the purpose of more effective and systematic support for the female students, many universities have adopted the cyber mentoring system. However, customers' requirements for such cyber mentoring systems are not reflected at the initial stage, resulting in some inefficient performances. In this study, we propose a desirable cyber mentoring system reflecting female students' requirements by using QFD and conjoint analysis. We expect that the proposed system will help to cultivate high quality female resources in a more effective way.

• 한국IT서비스학회지
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• 제7권2호
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• pp.13-23
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• 2008

This research is to study the core factors for knowledge information database service and very important database service quality factors to improve customer satisfaction. The database service quality has been critical issue rather than just information service in these days, because the qualitative aspect is becoming more important factors rather than quantitative aspect. As database service quality has been influenced by satisfaction of database user, it needs to try to get excellent results by enhancing ability to obtain information. In order to satisfy this condition, it needs to measure database service quality more accurately first. In this study, we apply conjoint analysis to measure how much to give quality condition to achieve customer satisfaction.

• 대한지역사회영양학회지
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• 제9권5호
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• pp.654-662
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• 2004

The purpose of this study was to assess the structure of the decision and the importance of the attributes in choosing food-related tour program. Questionnaires were developed in three languages- Japanese, Chinese, and English- given to 300 foreign tourists who have visited Korea in 2002. Statistical data analysis was completed using SPSS Win (ver 11.0) for descriptive analysis and conjoint analysis. The results of this study showed that the 'price' was the most important attribute (35.62%) in choosing a hypothetical food tourism program, followed by 'place' (27.35%), 'time' (26.01 %), and 'type of program' (10.22%). With respect to the relative importance values for each attribute by different groups, English- and Chinese-speaking tourists considered 'price' more than other factors, while 'time' was regarded as the most important factor for Japanese tourists. Therefore, it indicated the need to recognize the different needs among tourists and put these factors into consideration in developing the programs.

• Industrial Engineering and Management Systems
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• 제2권1호
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• pp.55-62
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• 2003

This paper deals with the difficulties involved in analyzing and designing a management system to reduce the risks and improve the productivity of new product development. In this paper, a method is described to analyze user information and determine product specifications based on a stimulus-response model, the conjoint measurement of users needs, and product characteristics deployment. The proposed method can analyze the effect of a partial price on the contribution ratio based on the order of preference of product profiles through a smaller number of product profiles. The strengths and weaknesses of this method are examined as the method is applied to the case study of a mobile computer intended for personal use.

• 한국유기농업학회지
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• 제29권4호
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• pp.523-538
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• 2021

The purpose of this paper is to analyze the difference of the value in main production areas affected through the hedonic price model and the conjoint analysis. In addition, the partial value of each attribute level, and the consumers' willingness to pay(WTP) for change in each attribute level are analyzed. For this, we compared the value of apple determined in Garak market with the value that consumers' WTP. The result showed that there is a gap between the market value and the consumers' preferences on apple. It means that it is necessary for the local branding to be more developed to receive higher sales. Furthermore, understanding the consumers' preferences on the apple attributes can enhance the consumer utility and the competitivity. As a result, this study provides an apple marketing direction for main production areas that has been changing due to climate change.

• 대한환경공학회지
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• 제30권12호
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• pp.1245-1254
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• 2008

지구온난화 영향의 사회적 비용(외부비용) 추산 방법을 제안하는 것이 이 연구의 목적이다. 지구온난화 영향의 피해를 받는 대상을 정의하기 위하여 엔드포인트 접근방법(endpoint approach)을, 피해를 받는 대상에 대한 경제적 가치를 산출하기 위하여 컨조인트 분석(conjoint analysis)을 각각 적용하였다. 보호대상에 대한 사회적 선호도와 지불의사금액(Willingness to Pay; WTP)을 측정하여 보호대상에 대한 경제적 가치를 추정한 결과 인간 건강은 62,261,700원/DALY(년)(장애보정생존연수), 사회 자산은 10,000원/10,000원이었다. 또한 각 보호대상에 대한 단위 피해를 정량화 한 피해계수(damage factor)와 인간 건강과 사회 자산에 대한 경제적 가치를 곱하여 GHG의 비용계수(cost factor)를 산출하였다. 온실가스 중 CO$_2$의 경우 비용계수는 13.52원/kg(13,520원/ton)으로 산출되었다. 제품 및 서비스로 인해 배출된 GHG 목록 결과값과 각 온실가스의 비용계수를 곱하여 지구온난화의 외부비용을 산출하였다.