• 한국의상디자인학회지
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• 제18권4호
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• pp.31-46
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• 2016

This study would inquire into the fashion image and design characteristics of Peng Liyuan, the first lady of China that has a mighty influence on the recent global economy and consumption. For this purpose, first, this study investigated the fashion image of Peng Liyuan according to the role which she performs as a first lady and analyzed how the fashion image appears and changes by year and role type. Second, this study analyzed the design characteristics of Peng Liyuan's fashion image, focusing on the silhouette, fashion items, coordinated items, colors, and textile patterns. The scope of the research was limited to the dresses worn by Peng Liyuan from March 14, 2013 to September 30, 2015. The fashion image of Peng Liyuan changed from classic and elegant image to modern image till 2015, and she reduced ethnic image and emphasized romantic image. In international diplomatic visits, she tried to express the confidence and potential of China through classic, ethnic and modern image, while in formal events of China, she showed an intention to communicate with the Chinese public with soft intimacy through elegant and ethnic images. As design characteristics in her fashion image, she flexibly changed her fashion image by the composition of silhouettes and items, which could cover her mid-life body type and made use of the form and detail of Chinese traditional qipao, appropriate coordination of scarves and brooches, the combination of chromatic color and achromatic color, appropriate uses of textile patterns and the delivery of China's image according to place and purpose. The study of Peng Liyuan's fashion image has significance to understand the fashion trend as a role model of fashion for the Chinese people and can help the domestic fashion industry that aims at the Chinese market in the future by predicting Chinese women' Fashion trend.

• 한국의상디자인학회지
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• 제20권1호
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• pp.79-91
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• 2018

The objective of this study was to determine the influence of women's attitudes toward women's underwear on image-creation efficacy and appearance management attitude. A total of 405 surveys of women working at an industrial complex in the Daegu-Kyoungbuk area were used for data analysis. Frequency, factor analysis, reliability analysis, and regression analysis were used for data analysis. The findings were as follows. The sub-factors of women's attitudes regarding women's underwear were found to be 'aesthetics/body-style compensation', 'ostentation', 'functionality', and 'manner estimation' and the sub-factors of image-making efficacy were 'display confidence', 'face-image confidence' and 'display ability'. Appearance management attitude had factors such as total coordination, weight management, skin management, and pursuit of change. Aesthetics/body-style compensation, functionality, and ostentation, which were sub-variables of attitudes toward underwear, had a significant influence on image-creation efficacy. Aesthetics/body-style compensation and ostentation had significant influences on appearance management attitude. Aesthetics/body-style compensation was found to have a significant influence on all sub-variables of both image-creation efficacy and appearance management attitude.

• 한국의류학회지
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• 제41권4호
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• pp.575-584
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• 2017

Previous research has investigated the influence of explicit self-esteem and depression. These studies did not examine the implicit self-esteem and depression that exist in the internal unconscious of humans that are not influenced by prejudice and social desirability. This study identifies that fashion competency (FC) encourages the implicit self-esteem and relieves the implicit depression. Implicit self-esteem and depression were measured by Implicit Association Test (IAT) utilizing reaction; FC was surveyed based on questionnaires. The data collected were analyzed using factor analysis. FC was then composed of three factors of fashion involvement, fashion innovativeness and self-confidence in fashion coordination. The results of comparing the index values that indicate IA SE (implicit association self-esteem) and IA DE (implicit association depression) of each FC group indicated that a higher FC results in a higher IA SE and lower IA DE; therefore, individuals with a higher fashion competence have a higher implicit self-esteem and a sense of well-being. The findings support previous studies in that the FC tends to be positively related to quality of life in young people.