• 복식
• /
• 제56권8호
• /
• pp.148-159
• /
• 2006

The objective of this study is to consider the uniform as visual communication, and analyze the expression of symbol shown on the uniform design by the pattern by applying the visual symbol in the communication and operation of the meaning. Also, it is to construct the systematic modeling method of the expression of design symbol by the pattern of uniform in th e various fields. This study is to analyze the symbolic expression method of the uniform design by the pattern by suggesting the symbolic expression method as a frame through the visual symbolic approach of the uniform design and the analysis of semantic symbol according to that. As a result, there arose simplification and emphasis and a method of symbolic expression with the national flag, a conceptual factor characteristically in the sports uniform design. The characteristics of symbolic expression of uniform design were mainly used in the symbolic expression with the customary code and symbol. Also, the uniform in the enterprises were widely used in the expression of uniform with the suggestion and code by the color. As for the characteristics of symbolic expression shown on the event uniform design, the method of symbolic expression by the pattern of uniform was grasped differently asa result of symbolic expression through the image. The method of symbolic expression suggested on this study could be used on a basis of uniform design in the future. Accordingly, this study has a meaning of suggesting the methodology of uniform design that would be a parameter.

• 한국의류산업학회지
• /
• 제9권4호
• /
• pp.409-417
• /
• 2007

The goal of this study was to investigate the impacts of customer satisfaction, store image, and switching barrier on store loyalty of the clothes shops at a large-scale discount store. The subjects were 357 female adults living in Suncheon City, Jeollanam Province. The questionnaires were conveniently sampled from June 1 to 30, 2006. The collected data were factor and reliability analyzed using the SPS program. And LISREL was used to test and evaluate the relationships between the constructs through confirmatory factor analysis and covariance structure analysis. Among the six hypotheses set in the research model, total four were selected through empirical analysis and the rest two were rejected. The analysis results were useful in making a conceptual model that could keep the simplicity about store loyalty and had increased explanatory power. Thus it turned out the deciding factors of store loyalty for the clothes shop at a discount store were customer satisfaction and switching barrier rather than store image. Customer satisfaction had the biggest influences on store loyalty among the expected variables. Considering the direct impacts of switching barrier on store loyalty, it's important to work on switching barrier along with customer satisfaction in order to maintain the customers' store loyalty. The efforts to identify the various factors of store loyalty in addition to switching barrier, customer satisfaction, and store image will lead to such marketing strategies as can vitalize the clothes shops at a large discount store.

• 패션비즈니스
• /
• 제14권5호
• /
• pp.195-215
• /
• 2010

The emergence of the luxury market has led numerous academic researchers, as well as marketers in the luxury market, to pay attention to both identifying luxury brand features and measuring perceptions toward luxury brands. Especially, Korea is a significant emerging market for luxury goods. Young consumers and male consumers are getting into the luxury market fast and these new segments will keep increasing. There are only a few studies related to distinctive definitions of luxury brands and measurement development for the Korean market. However, there are some limitations in these previous studies in that they did not capture the nature of luxury due to their inappropriate of subjects and approach in data collection and to lack of a perspective of Korean specific features. Thus, the purpose of this research is to identify Korean consumers' perceptions toward luxury products and, ultimately, to develop a reliable and valid measurement items for the luxury products' features for the Korean market. Defining the three high constructs(functional, emotional, and symbolic aspects) as a key needs and benefits on luxury brands, we looked at four stages of development for generating and deducting items by luxury industry experts and luxury consumers, as well as for testing measures by 20th~60th consumers. As a result, this study confirmed that luxury brands consists of high quality, high price, unique design, and luxury store; the emotional aspect construct combines craftsmanship, VIP service, and high social status; and the symbolic construct includes brand heritage and being a well-known brand. Finally, 22 measurement items (Measures of Luxury Brand for Korea: LBK) were developed for the conceptual features for luxury brands from a Korean perspective. This study provided understanding of Korean consumers' perceptions toward luxury brands from an academic perspective. For the managerial implication of this study, LBK can be utilized to judge both luxury brands and mass brands, to diagnose current a brand's luxuriousness, from the customer's point-of-view, and, finally, to measure a Key Performance Index (KPI) of luxury brand companies.

• 복식
• /
• 제56권5호
• /
• pp.29-43
• /
• 2006

The purpose of this study is to examine a unique characteristic of the colors of the costumes in Korean basic culture in the aim of seeking the characteristics and the conceptual meanings of colors found in the majority’s culture. The scope of the basic culture was divided into folk belief, folk game and folk play. Within these limits, the colors of the dress, accessories, instruments were extracted by comparing with the naked eye in NCS Color System. For the analysis of hue and tone, the secondary dimensional analysis using NCS color system and the three-dimensional analysis using the software, COLOR 3D Version 2.0, were done. The result of this investigation is that the colors of the costume in the Korean basic culture are white, gray and black of achromatic color and yellow, yellowish red and purplish blue. This confirms that the colors based on Five-elements color are becoming the basis too basic culture. And Arche-pattern, which is a characteristic commonly found in the Korean traditional society, was shown as a characteristic of color. The colors of the costumes in Korean basic culture are uniquely adopted by the Korean civilians according to their religious and philosophical living standard. This study is meaningful in seeking a root for the formation of their unique color culture.

• 한국실내디자인학회:학술대회논문집
• /
• 한국실내디자인학회 2006년도 추계학술발표대회 논문집
• /
• pp.109-114
• /
• 2006

The world has become one united world so that it is worthless to divide it into two; the East and West. In the 20th century, eastern perspectives proliferated in western science involving theology, philosophy and psychotherapy. In this time of various trends of ideas emerged minimalism, artistic and cultural current seeking simplicity and conciseness. This current of idea appeared about the time of World War II in visual art, and then expanded to other fields like music, architecture, fashion and philosophy in diverse forms. Minimalism is also presented in interior space with extreme form of simplicity and detail, revealing parts of the space as delicate and pure style with emphasis on purity of the space itself. In this research, demonstrate clear features of eastern view of space appeared in minimalism of interior design mainly in America. The reason the scope of study is limited to America is that America is the origin of minimal art and has been hub of modern design since the 1930s. The research, first, finds out the origin and conceptual idea of minimalism and features of eastern view of space. Based on this understanding, further study has been carried to discover relation of minimalistic interior space to eastern view of space and to analyze eastern characteristic expressed in minimalistic space by examination of cases pertaining to commercial space.

• Asian Journal of Innovation and Policy
• /
• 제9권1호
• /
• pp.12-35
• /
• 2020

Quality performance information has been regarded as a significant step toward managing public performance. Although a correlation between the quality of information and its actual usage among managers in high-accountability policy areas has been found, quality performance information has not been properly provided to practitioners. This study takes an Institutional Analysis and Development approach to assess an appropriate institutional framework that facilitates state agencies and academics to coproduce this information. Based on a conceptual framework, we analyze a public information system of the Workforce Data Quality Initiative in Ohio and carry out a content analysis with NVIVO. It is found that arrangements that can manage the incentive dynamic in this process may help to align heterogeneous stakeholders in a mutually supportive fashion. Also, the research agenda and information resulted from being coproduced for management and academic purposes, simultaneously. This use of administrative data sheds light on how quality performance information can be coproduced under an appropriate institutional arrangement between administration and research communities. It is suggested that accessibility to the information system among various stakeholders should be improved.

• International Journal of Costume and Fashion
• /
• 제10권2호
• /
• pp.73-88
• /
• 2010

Study aims to identify customer equity drivers and their relative importance, to represent customer lifetime value (CLV) distribution, and to investigate the effect of customer equity drivers and demographics on CLV when shopping apparels at the four big department stores in Seoul. Recently, Korean department stores marked significant decrease in sales volume and it calls for more focus on customer orientation. Customer equity is a managerial concept which considers customers as a valuable asset for business success. Sustainable competitive advantage is attainable when customer equity drivers and CLV are measured, managed and enhanced. results identified four dimensions of customer equity drivers such as 'retail brand equity: 'relationship equity', 'retail service equity', and 'price value equity'. Among them, 'relationship equity' was proved to be the most influencing factor on the customer's store patronage intention. The CLV distribution represented unique characteristics of each department store. The level of CLV depended on such demographics as age and income. Marital status influenced the relationship between perceived customer equity drivers and CLV. It also analyzed competitive structure of the four big department stores in Seoul and offered managerial suggestions. This study provided conceptual framework for the future study of customer equity related to apparel shopping at the department stores as well as managerial implications.

• International Journal of Costume and Fashion
• /
• 제13권2호
• /
• pp.15-29
• /
• 2013

Today's technology enables consumers to trade millions of dollars, conduct online banking, access entertainment, and do countless other activities at the click of a button. Online social networks (OSN) have become a cultural phenomenon that allows for individualistic consumerism. Consumers are increasingly utilizing OSN to share ideas, build communities, and contact fellow consumers who are similar to themselves. The relevance of online communities to the music is immense especially because musicians are now using social media to build global audiences. Not only is information about music and performance disseminated online, but musical commodities are sold and traded online. Online music communities allow consumers to elect and create new identities online through the purchase of subcultural commodities. Given the growing economic importance of online music communities it is important to get a holistic view of subcultural communities online. This study utilized content analysis of online music community websites using the Netnography methodology as developed by Kozinet for data collection to analyze consumers' purchasing and consumption behavior of subcultural commodities online as related to the formation of subcultural identities. Findings showed that subcultural items are predominantly purchased online, especially digital music, and there is a need for more custom craft items. The authors presented a new conceptual taxonomy of online subcultural consumer classifications based on online behavior patterns.

• 한국추진공학회지
• /
• 제15권1호
• /
• pp.45-54
• /
• 2011

액체로켓엔진 시스템에 대한 동특성 예측 프로그램을 작성하였다. 이 프로그램을 통해 얻은 펌프 시동 시 압력 및 유량 변화 결과를 수류시험장치를 구축하여 실험적으로 검증하였다. 수류시험장치는 실제 개방형 액체로켓엔진 추진제 공급 계통에서 구성품의 형태와 배치위치, 가스발생기와 주연소실로 분기되는 유량비를 기준으로 모사되었다. 동특성 예측 프로그램의 작성을 위해 구성품별 동특성 모델링을 수행하고 엔진 시스템을 기준으로 각 모델링을 순차적으로 통합하였다. 예측 프로그램에 구성품의 동특성 파라미터를 측정 반영하였고 천이 작동 상태에서 엔진 시스템 내의 작동 파라미터 변화 결과를 실험적으로 측정하고 비교 분석하였다.

• 한국언어정보학회지:언어와정보
• /
• 제10권1호
• /
• pp.47-69
• /
• 2006

Recently, there has been a surge of interests concerning the construction and utilization of a Korean thesaurus. In this paper, a semi-automatic method for generating a lexical-semantic network of Korean '-ha' verbs is presented through an analysis of the lexical definitions of these verbs. Initially, through the use of several tools that can filter out and coordinate lexical data, pairs constituting a word and a definition were prepared for treatment in a subsequent step. While inspecting the various definitions of each verb, we extracted and coordinated the head words from the sentences that constitute the definition of each word. These words are thought to be the main conceptual words that represent the sense of the current verb. Using these head words and related information, this paper shows that the creation of a thesaurus could be achieved without any difficulty in a semi-automatic fashion.