• 대한가정학회지
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• 제24권1호
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• pp.114-127
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• 1986

Comsumer dissatisfaction is a concept which provides fundamental couse for consumerism movement. The purpose of this study are as follows; 1. To investigate the tendency of the housewive's consumer dissatisfaction. 2. To find out the determinants of the consumer dissatisfaction. The major results of empirical study are; 1) The ousewive's are dissatisfied with their consumption lives. 2) There is significant difference in sunsumer dissatisfaction according to the demographic variables such as housewive's age, education. 3) There is significant difference I consumer dissatisfaction according to sociopsychological variables such as disconfirmation, consumer attitude toward business, consumer experience. 4. Consumer dissatisfaction is influenced by disconfirmation, attitude toward business, consumer experience.

• 한국관광식음료학회지:관광식음료경영연구
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• 제17권1호
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• pp.125-138
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• 2006

The purpose of this study are to find out various the significant factors impinging on the attitude of consumer, between attitude of consumer and preference of consumer in the Food and Beverage industry. For these purposes, two hypothesis were established as follows : (1) The reactions of consumer should have a significant effect on the attitude of consumer in the Food and Beverage industry. (2) The attitude of consumer should have a significant effect on the preference of consumer in the Food and Beverage industry. The verification of the proposed hypothesis showed the following results : First, it was found that the consumer's recognition reaction of employees have significant on price and variety of menu. Second, it was found that the consumer's emotion reaction have significant on feeling, taste of food and so on. Third, it was found that the consumer's action reaction have significant on expense.

• 가족자원경영과 정책
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• 제9권4호
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• pp.145-159
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• 2005

The main purpose of this study is to statistically analyze the difference between Korea and Japan's consumer attitudes towards e-commerce through the use of auction websites. Here are the results. First, there was a significant difference between the Korean user's attitude and the Japanese user's attitude towards Internet usage; especially, the Japanese user's attitude towards convenience showed a much higher degree than that of the Korean user. Second, Korean users preferred brand image to price, while Japanese users preferred price to brand image. Third, both the Korean users and the Japanese showed a positive relationship between Internet usage and the use of e-commerce. In contrast to the Korean user's frequent use of the bulletin board, Japanese users tended to use the bulletin board less frequently.

• 가정과삶의질연구
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• 제30권4호
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• pp.49-57
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• 2012

This study aims examining a few elements representing a family-friendly corporate environment such as the attitude of CEOs, corporate culture, the support from direct supervisors and their influence on the sense of self-efficacy and career success of women managers. The summary and conclusion of the result of this study is as follows; first, the positive attitude of CEOs as one of the representing elements for family-friendly corporate environment was found to affect the sense of self-efficacy and the career success of married women managers with positive effects. Second, the support of superiors turned out to have a positive effect on career development of women managers. Finally, the sense of women's self-efficacy turned out to affect career success of women managers. For the use of female resources as a growth power, the attitude of CEOs who promote gender equality, and the support of supervisors will play a very important part, and in order to build a corporate culture with gender equality, promotion and policy-making on corporate as well as government level are required.

• 패션비즈니스
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• 제6권4호
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• pp.17-31
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• 2002

This study is, to the special company with corporate brand, to investigate the effect of its reputation, credibility and the similarity of business area on consumer's attitude toward its clothing products. It is another topic of the study to reveal statistical significance in comsumer's attitude when naming new product with two different brand strategy. The major findings of this study can be summarized as follows. First, there was positive relationship between corporate reputation and consumer's attitude toward new brand and also between corporate credibility and consumer's that. Second, corporate credibility is proven to be grown in proportion to company's reputation. In other words, a corporate credibility is grown with a corporate reputation. Third, the influence of similarity or fitness of business area has a positive effect on a attitude toward new brand. The case of use the new brand name, the variable had low effect on attitude toward new brand, comparing to the case of use the existing brand name but seems to be statistically significant. Fourth, comparing to the inclination toward company's product based on brand name, strategy of supporting brand extension is more effective than that of new brand name on evaluating company's reputation, credibility and the similarity of business area. Fifth, the similarity of business area and the interaction of brand name on the basis of the strategy of use the existing brand name(;brand extension strategy) and new one have significant effect on the inclination to a brand. When participating a new business, it is more effective that a company is extending its business where the similarity of business area is growing. For the case of low similarity, the brand-new strategy is proven to be effective.

• 가정과삶의질연구
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• 제16권2호
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• pp.1-10
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• 1998

This study purpose to know the degree of adolescent consumer's conspicuous consumption how difference do adolescent consumers' conspicuous consumption have by socio demographic variables socio-psychological variables consumer ability. Therefore we suggest the adolescent consumer's sound consumption to consumer education. To approach to above purpose the research question are as the followings. 1) The average level of conspicuous consumption a little low median point. This implies that comsumer education is necessary for the adolescent consumer in order to reduce the level of conspicuous consumption. 2) Theadolescent consumers' consumption differs significantly according to the sex(p<0.05) monthly mean income of family(P<0.01) degree of taking in massmedia (P<0.01) subjective status on oneself(P<0.01) consumer socialization(P<0.01) 3) According to the results of the regression analysis examining the relative influences of variables affecting for conspicuous consumption the rela ive importance of the variables ; degree of taking in massmedia sex consumer knowledge communication with peers consumer attitude and the amount of allowance.

• 한국식품조리과학회지
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• 제14권5호
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• pp.463-467
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• 1998

본 연구에서는 메주종류와 담금 용기에 따른 전통간 장의 맛 성분과 소비자 사용 실태를 연구하였다. 1. 개량메주군의 pH는 재래메주군의 pH에 비해 낮게 나타났으며 총산함량도 개량메주군에서 높게 나왔다. 재래메주군에서 적정산도가 높게 나왔으며 개량메주군에서 상대적으로 완충능이 강했으며 숙성기간이 길어질수록, 항아리를 이용하였때 완충능이 증가하였다. 2. 개량메주군에서 식염함량은 22.8∼27.5%로 재래메주의 식염함량 21.8-26.3%보다 높아 유의적인 차이를 나타내었다. 3. 개량메주군의 환원당함량은 2.8∼3.7%로 재래메주군의 0.7∼1.3%에 비교하여 평균 3배이상 높았다. 4. 재래메주군에서 총질소, 아미노태질소, 암모니아 태질소가 모두 높게 나왔으며 담금 용기 중에서는 항아리군에서 질소함량이 높았으며 숙성기간에 따라 증가하는 경향을 나타내었다. 5. 간장의 관능검사결과 단맛은 전체적인 맛의 선호도에 가장 큰 영향을 주었으며 메주종류에 따라 단맛과 짠맛은 개량메주군에서 유의적으로 높게 관찰되었다. 개량메주군에서 전체적인 맛의 선호도가 높았고 항아리에서 담금한것이 단맛과 전체적인 맛의 선호도가 높았으며 숙성 60일, 90일에서 맛의 선호도가 높게 관찰되었다. 6. 조선간장의 이용율은 평균적으로 72% 정도었으며 30대 주부군에서 가장 높은 81.2%의 이용율을 나타내었다. 간장을 담글 때 재래식메주를 이용하는 비율은 개량메주 이용율에 비해 3배 이상 높았는데 연령층이 낮을수록 개량메주에 대한 관심과 선호도가 높게 관찰되었다. 간장은 우리 식생활에 있어서 가장 뿌리깊게 자리하고 있는 전통식품이면서 기본식품이나 소금대체나 일본식 간장에 그 자리를 잃어가고 있다. 개량메주는 재래메주의 단점을 보완하여 쉽게 담글수 있는 형태로 개발된 것으로서 본 연구의 관능검사결과 재래메주를 이용한 것에 비해 단맛과 전체적인 맛의 선호도에서 높은 점수를 받았으나 소비자조사 결과 개량메주에 대해서는 선호도가 낮게 관찰되었으며 계속 이용해오던 재래메주를 이용하고 있는 비율이 높았으므로 개량메주에 대한 관심과 연구를 통해 소비자들에게 정보를 제공할 필요가 있다고 사료된다.

• Journal of Preventive Medicine and Public Health
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• 제41권4호
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• pp.241-248
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• 2008

Objectives: The purpose of the study was to identify a gap between consumer characteristics and utilization of health information on the Internet. Methods: A telephone survey of nationally representative samples was conducted using structured questionnaires, and 1,000 of the 1,189 responses obtained were included in our analysis. The following variables were included in the analysis as potential predictors of health information use on the Internet: predisposing factors such as gender, age, and education status; enabling factors such as region and monthly household income; consumer need for health information; and attitude to health. Multiple logistic regression analysis was used to evaluate the association between utilization rate and the potential predictors. Results: Thirty-nine percent of consumers had obtained health information on the Internet over a one-year period. The utilization rates were higher for consumers who were young, educated, worked in the office setting, had higher incomes, wanted health information, and were able to use the Internet. The utilization rate was 5.35 times higher in the younger group (20-30 years) than in the elderly group (95% CI=2.21-12.97); 2.21 times higher for office workers than for manual workers (95% CI=1.16-4.20); 3.61 times higher for college graduates than for middle school graduates and below (95% CI=1.07-11.59); 1.99 times higher for people with monthly household incomes over 3,000,000 won than for those with monthly household incomes below 1,500,000 won (95% CI=1.01-3.92). Conclusions: There needs to be a paradigm shift, with consideration of not only Internet accessibility in the digital age, but also consumer ability and attitudes toward utilization of health information.