• Title/Summary/Keyword: compulsive buying tendency

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A Path Analysis on Compulsive Buying Tendency of University Students : Demographics, Variables Related to Credit Card and Flow (대학생 소비자의 충동구매성향에 대한 인과적 분석 : 인구통계학적 변인, 신용카드 관련 변인, 플로우 개념을 중심으로)

  • 주문자;김영신
    • Journal of Families and Better Life
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    • v.22 no.5
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    • pp.47-58
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    • 2004
  • In this article the relations between demographics, variables related to credit card, flow and compulsive buying tendency were explored. The survey data collected from 318 university students. The results of regression analysis showed that older students were related to the greater number of card. The greater allowance and number of card were related to the greater average card expenditure per month. Female, younger and the greater average card expenditure per month were related to greater flow. And younger students tended to be more compulsive buying tendency than older students. The greater allowance and flow were related to greater compulsive buying tendency. The results of path analysis showed that the age, allowance and flow influenced on compulsive buying tendency direct. Also age and allowance influenced on compulsive buying tendency direct and indirect.

Compulsive Buying Behavior, Fashion Orientation, and Self-Esteem among Female College Students in Fashion and Business Majors

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.13 no.6
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    • pp.12-19
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    • 2009
  • Compulsive buyers are individuals who experience and routinely act on powerful, uncontrollable urges to purchase. The relationships that existed between compulsive buying behaviors among college undergraduates are associated with intended majors, self-esteem and fashion orientation for female college students between the ages of 18 and 24 were investigated. A random sample of 182 undergraduate students completed a questionnaire that contained measures of compulsive buying, self-esteem, and fashion orientation. Based on literature review, three hypotheses were proposed. For data analysis, descriptive statistics, t-test, Pearson Correlation, and Cronbach Alpha were used. The results found that the compulsive buying tendency is negatively related to self-esteem among college students among female college students. Also, the tendency toward higher levels of fashion-orientation was positively related to compulsive buying tendencies. Fashion major was more prone to have compulsive buying tendency when compared to business major. Based on these results, some implications for educators, marketers, consumers and would be suggested.

The Study on Compulsive Buying as Self-Defeating Behavior : Focused on Social Exclusion Factor

  • HAN, Woong-Hee
    • East Asian Journal of Business Economics (EAJBE)
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    • v.8 no.2
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    • pp.57-68
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    • 2020
  • Purpose - This study investigated the effect of the social exclusion experience on the compulsive buying tendency. The purpose of current study is to examine the mechanism through compulsive buying, one of selfdefeating behaviors. While previous studies on compulsive buying focused only on the mechanism of psychological escapism to overcome negative emotions, this study intends to expand the study on the causes of compulsive buying by presenting a social exclusion experience as one of the causes of negative emotions. Research design and methodology - Present study was performed with 114 university students. Participants were assigned to one of two groups at random - the social exclusion experience group and the social exclusion nonexperience group. Authors analyzed the influence of social exclusion experience on the compulsive buying. Results - The social exclusion experience group showed compulsive buying tendency than the social exclusion non-experience group. Conclusions - People with social exclusion experiences avoid self-awareness and show cognitive narrowing, which leads to compulsive buying. Academic implications and practical implications of current research were discussed and the limitations were suggested.

Family Variables affecting Compulsive Buying Behavior on Fashion Products (강박구매행동에 영향을 미치는 가족변인에 관한 연구: 패션제품을 중심으로)

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.13 no.4
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    • pp.77-84
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    • 2009
  • The purpose of this study was to examine family factors affecting compulsive buying behavior. Three hundred fifty-five female college students who had purchased fashion products through Internet shopping or TV home shopping participated in this study. For data analysis, descriptive statistics, correlation analysis, t-test, multiple regression, and reliability test. As the results, approximately 18% of respondents were revealed as compulsive buyers. Compulsive consumption scores were correlated to higher previous childhood consumption experience, family matters, parents' compulsive consumption tendency, and reference group. Also, results of multiple regression revealed that previous childhood consumption experience, parents' compulsive consumption tendency, and reference group were significantly related to compulsive buying, Finally, there were significantly differences between compulsive buyers and non-compulsive buyers on previous childhood consumption experiences, parents' compulsive consumption tendency, and reference group. Based on these results, this study would provide significant implications to academic scholars, consumer policy decision makers, and marketers.

Identifying Predictors of Compulsive Hoarding Tendencies in Young Adult Consumers

  • Lee, Seahee;Kim, K.P. Johnson;Lee, Soojung
    • Journal of Fashion Business
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    • v.19 no.3
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    • pp.43-58
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    • 2015
  • Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

Television Home Shoppers' Addictive Buying Behavior (TV 홈쇼퍼의 중독구매(中毒購買)에 관(關)한 연구(硏究))

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.9 no.5
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    • pp.145-157
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    • 2005
  • The purpose of this study was to examine factors affecting addictive buying behavior. Two hundred seventy-six female college students who have purchased fashion products through TV home shopping were surveyed. For data analysis, descriptive statistics, Pearson's correlations, multiple regression were used. As the results, higher addictive buying scores were correlated to higher purchasing experience during childhood, family problem, parent's compulsive buying tendency, and friendship. Based on these results, fashion marketing strategies would be suggested. Multiple regression analysis revealed that parent's compulsive buying tendency and friendship were significantly to related to addictive buying. Based on these results, fashion marketing regarding television home shopping would be suggested.

Internet Addictive Levels and Addictive Buying Behavior - Focusing on Fashion Products - (인터넷 중독정도(中毒定度)에 따른 중독구매행동(中毒購買行動)에 관(關)한 연구(硏究) - 패션제품(製品)을 중심(中心)으로 -)

  • Lee, Seung-Hee
    • Journal of Fashion Business
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    • v.8 no.5
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    • pp.136-143
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    • 2004
  • The purpose of this study were to examine 1) the relationship between internet addictive and addictive buying behavior, and 2) addictive purchasing behavior according to internet addictive levels. 220 female college students, who had purchased fashion products through internet were surveyed for this study. For data analysis, descriptive statistics, $X^2$-test, ANOVA, Duncan test, and multiple regression were used. As the results, generally Internet addictive tendency was correlated to compulsive buying, shopping addictive, credit card addictive, self-esteem, and internet flow. Also, there were significantly differences in internet addictive levels with addictive buying behavior. That is, heavy internet addictive group had more shopping addictive, compulsive addictive, and internet flow than middle internet addictive group and light internet addictive group. Also, results revealed that compulsive buying, shopping addictive buying, internet flow and self-esteem accounted for 27.3% of the explained variance in internet addictive tendency. Based on these results, fashion marketing strategies would be suggested.

Study of the Relationship between Impulsive Internet Shopping Tendency and Personality (인터넷 쇼핑 충동구매성향과 개인성향의 관계 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.710-719
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    • 2016
  • Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

A Study on the Shopping Behavior of Duty Free Shop Users

  • Choi, Yu-Jin;Park, Jin-Woo
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.39-50
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    • 2018
  • Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.