• Title/Summary/Keyword: compulsive buying behavior

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Identifying Predictors of Compulsive Hoarding Tendencies in Young Adult Consumers

  • Lee, Seahee;Kim, K.P. Johnson;Lee, Soojung
    • Journal of Fashion Business
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    • v.19 no.3
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    • pp.43-58
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    • 2015
  • Compulsive hoarding becomes a problem when the spaces hoarded items are stored in become unusable due to clutter, health, or safety issues. Our research purpose was to document relationships between two non-normative consumer behaviors (compulsive hoarding, compulsive buying tendency) and two shopping-related variables: hedonic shopping motives and emotional attachment to possessions with everyday consumers. As hedonic shopping motives have been related to compulsive buying, we predicted these motives (e.g., adventure, gratification, role, value, social, and idea) are related to compulsive buying. We also examined the relationship between compulsive buying and compulsive hoarding tendency and whether emotional attachment to possessions moderated this relationship. Participants were 280 undergraduate and graduate students attending a Midwestern university in the U.S. Regression analysis revealed the enhancing emotion motive (a combined motive of adventure and gratification) positively influenced compulsive buying whereas the value motive negatively influenced compulsive buying. All other hedonic shopping motives were non-significant. Participants who tended to buy compulsively were likely to hoard compulsively. This relationship, however, was moderated by participants' emotional attachment to possessions. Participants with high emotional attachment to possessions showed a higher level of hoarding behavior than those with low emotional attachment to possessions. However, the increase in hoarding tendency among participants with low emotional attachment to possessions was larger between those who were low in compulsive buying and those who were high in compulsive buying than the increase between these two groups among participants with high emotional attachment to possessions.

Compulsive Buying of Fashion Goods Purchasers on TV Home Shopping Shows (TV 홈쇼핑에서의 패션제품 구매자의 강박 구매)

  • 박혜정
    • Journal of the Korean Society of Clothing and Textiles
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    • v.27 no.5
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    • pp.588-599
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    • 2003
  • The convenience of TV home shopping is known to provoke compulsive buying, which is chronic and repetitive purchasing behavior that comes about as a response to negative events or feelings. The purpose of this study was to identify whether there is a difference in the degree of compulsive buying between the purchasers of fashion goods and the purchasers of non-fashion goods on TV home shopping shows and the determinants of compulsive buying and their relative importance. Utilizing the convenient sampling method, the sample of the study was composed of women aged over 20 living in the Seoul metropolitan area. Out of 380 distributed questionnaires, 270 useful questionnaires were returned. The data were analyzed using t-test, Pearson correlation, and multiple regression. The results indicated that TV home shoppers who purchased fashion goods showed higher degree of compulsive buying than those who purchased non-fashion goods and the determinants of compulsive buying are sample's age, mean age of the sample's children, credit usage, expenditure on fashion goods, frequency of purchase of fashion goods on TV home shopping shows, and promotional tools used by TV home shopping retailers. Regarding the relative importance of the determinants, credit usage was the most influential factor followed by expenditure on fashion goods and the length of exposure to TV home shopping shows.

The Effects of Family Structure and Socialization Influences on Compulsive Buying: A Life Course Study in Thailand (가족구조와 사회화가 강박구매에 미치는 영향에 관한 연구: 태국의 인생행로연구를 중심으로)

  • Nguyen, Hung Vu;Moschis, George P.;Shannon, Randall;Gotthelf, Kristian
    • Journal of Global Scholars of Marketing Science
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    • v.19 no.2
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    • pp.27-39
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    • 2009
  • Compulsive consumption is regarded as a global phenomenon that can adversely affect consumer well-being. Although the topic has been studied in different cultural settings, we have seen relatively little theory development and explanations of compulsive behavior Nearly all previous empirical studies attempt to explain this behavior by correlating measures of compulsive behavior with independent variables taken within the same time frame. However, recent developments in social sciences suggest that such a phenomenon may best understood in the context of the person's earlier-in-life experiences. Using the life course paradigm as an overarching framework, the present research extends previous work on this topic. Following hypotheses were drawn from literature review: H1: The earlier in childhood and adolescence a person experiences family dislocation, the greater his or her likelihood of exhibiting compulsive behaviors in adulthood. H2: The earlier in life the young person experienced family dislocation, the greater the number of family disruption events the young person experienced prior entering adulthood years. H3: Family dislocation leads to (a) increased frequency of socio.oriented family communications and (b) decreased frequency of concept-oriented family communication. H4: Young adults who were raised in families characterized by a strong socio-oriented communication structure are more likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a weak socio-oriented family communication structure. H5: Young adults who were raised in families characterized by a strong concept-oriented communication structure are less likely to exhibit compulsive consumption tendencies than those who were raised in families characterized by a week concept-oriented family communication structure. H6: The relationship between family disruption events experienced during adolescence and perceived stressfulness of these events is moderated by (a) global family support, (b) emotional family support, and (c) material family support. Those reporting higher levels of family support as teenagers are less likely to report experiencing stress due to family disruption events. H7: Perceived stressfulness of family disruption events experienced during adolescent years are associated with compulsive consumption tendencies in early adulthood. H8: The greater the number of family disruption events young adults experienced during their adolescent years the more frequent was their communication about consumption with their peers. H9: The more frequent was the young persons' communication with their peers about consumption during their adolescent years, the more likely they are to report compulsive buying tendencies as young adults. We use a sample of 120 Thai undergraduate students attending classes taught in English as part of a four-year international program. Product-moment correlations, hierarchical regression analysis and partial correlation were used to analyze data. Results of testing hypotheses showed that hypothesis 2, 4, 7 and 9 were supported and hypothesis 1, 3, 5, 6 and 8 were not supported. Our study did not find a significant relationship between the age when a person experienced family dislocation and their compulsive behavior tendencies expressed as young adults. We did not find a significant relationship between family dislocation and family communication structures. But we found a significant positive relationship between socio-oriented communication structure and compulsive buying and a significant relationship between our peer communication and compulsive buying measures. Also we found perceived stressfulness due to the disruptive events to have a significant positive relationship between the perceived stressfulness and compulsive buying. Implications from these findings, limitations of this research and future research suggestions were discussed.

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A Study on Variables Affecting Shoplifting Fashion Items (패션제품 상점절도에 영향을 미치는 변인에 관한 연구)

  • Lee, Seung-Hee;Lee, Eun-Ok
    • Journal of the Korean Society of Clothing and Textiles
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    • v.31 no.7
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    • pp.1042-1051
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    • 2007
  • The purposes of this study were to identify shoplifting items and assess consumers' attitudes toward shoplifting, and to determine the variables to effect shoplifting. Three hundred ninety-eight respondents of high school students were used for data analysis. Descriptive statistics, t-test, and multiple regression analysis were used. Results indicated 17.8% of the respondents experienced fashion item shoplifting in the last 3 years. Shoplifting fashion items were categorized accessory, apparel, and cosmetic, and so on. Generally fashion item shoplifters demonstrated generous attitudes toward shoplifting than non-shoplifters. There were statistically significant differences between shoplifters and non-shoplifters in that shoplifters showed more hedonic shopping orientation and higher compulsive buying than non-shoplifters did. Also, fashion item shoplifters were more likely to have high depression and binge eating behavior. Shoplifting attitudes were correlated with lower self-esteem and higher depression, hedonic shopping orientation, compulsive buying, and binge eating. Results of multiple regression revealed that hedonic shopping orientation and compulsive buying was significantly related to shoplifting attitudes. Based on these results, fashion marketing strategies to protect shoplifting would be suggested.

Does Live Streaming Allure the Unrestrained Buying Behavior?

  • Satinder Kumar;Garima Kathuria;Mansi Rani
    • Asia pacific journal of information systems
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    • v.34 no.2
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    • pp.493-517
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    • 2024
  • E-commerce has grown to be perceived as an integral component of modern customers' lives. Fast innovation enables businesses to implement new business ideas that enhance customers' shopping experiences. The motive is to study the allurement of unrestrained buying behaviors resulting from Live Streaming Commerce in the presence of Emotional imagery. The conceptual model and hypotheses for the study have been framed based on the SOR model. A survey was conducted in north India, where data was collected from 577 consumers experiencing live streaming and analyzed with the help of AMOS and SPSS software. The repulsive behavior scale has been developed by using qualitative research. The findings revealed that there is a significant relationship between the stimulus of livestreaming and unrestrained buying behaviors with the mediating role of emotional imagination. Two crucial mediating factors, pleasure, and arousal (fervent imagination), have successfully predicted experiential shopping behavior. The study has implications for online marketers and policymakers, as marketers can use our developed model to understand consumers' different buying behaviors, and policymakers can select and design specific features for the social presence of live streaming. Integrating three different types of unrestrained buying behavior influenced by live streaming would add to the literature. The study adds value to the literature by developing a scale to measure repulsive behavior after testing and validating with experts.

A Study on the Shopping Behavior of Duty Free Shop Users

  • Choi, Yu-Jin;Park, Jin-Woo
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.39-50
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    • 2018
  • Purpose - The ultimate purpose of this research is to analyze the influence of personal disposition on shopping value and behavioral intention by expanding the theory of planned behavior (TPB). Research design, data, and methodology - An attempt was made to examine the effects of personal disposition (reflecting duty-free shop characteristics) on three selective actions of consumers - compulsive buying, variety seeking, and price sensitivity. We conducted a questionnaire survey with the users of airport duty-free shops, downtown duty-free shops (offline), and online duty-free shops. In total, 410 copies of the questionnaire were analyzed using a structural equation model. Results - According to the results, compulsive buying, variety seeking, and price sensitivity significantly affected shopping value. Shopping value and subjective norms both had significant effects on attitude, the major variable in the TPB, and attitude had the greatest effect on behavioral intention, followed by subjective norms and perceived behavioral control in descending order. Conclusions - This study has academic implications in that it extends the existing theories of planned behavior and applies it to consumer characteristics and shopping value. It has practical implications as well in that it provides basic data that can be used to establish concrete marketing strategies for duty-free shop owners targeting segmented markets by closely examining customer desires.

The Effects of Compulsive Behavior related to Appearance on Body Image (외모 관련 강박행동(外貌 關聯 强迫行動)이 바디이미지에 미치는 영향(影響))

  • Lee, Seung-Hee;Shim, Ji-Yoon
    • Journal of Fashion Business
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    • v.10 no.2
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    • pp.181-193
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    • 2006
  • The purpose of this study was to examine which factors among addiction buying behavior had been affected by body image. 235 female college students were surveyed for this study. For data analysis, descriptive statistics, $x^2$-test, multiple regression were used. As the results, generally there were significantly correlated among body image, diet addiction, binge eating, cosmetic surgery addiction, compulsive behavior and shoplift tendencies. Multiple regression results revealed that diet addiction, cosmetic surgery addiction, binge eating accounted for 34.8% of the explained variance in weight obsession. Also, regression results indicated that cosmetic surgery addiction, self-esteem, and diet addiction, and cosmetic surgery obession accounted for 20.4% of the explained variance in appearance orientation. Finally, regression results pointed out that self-esteem and diet obession accounted 22.3% of the explained variance in appearance evaluation. Based on these results, fashion marketing strategies would be suggested.

Study of the Relationship between Impulsive Internet Shopping Tendency and Personality (인터넷 쇼핑 충동구매성향과 개인성향의 관계 연구)

  • Yang, Moonhee
    • The Journal of the Korea Contents Association
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    • v.16 no.5
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    • pp.710-719
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    • 2016
  • Impulsive buying has been considered as one of the major negative shopping behavior. Indeed, it happened more easily in the Internet shopping area. This study attempted to examine the influence of personality on the compulsive buying tendency of college students who are actively shopping clothing and apparels through Internet. The results of the current study showed that there are four types of compulsive buying tendency such as 'diversion', 'no-plan', 'buyer/ product-stimuli' and 'promotion-stimuli.' It seemed that personality such as sensation seeking, need-for cognition, self-esteem, and face-consciousness had influence on the impulsive buying tendency. More specifically, people with low self-esteem and high face-consciousness tend to have more impulsive buying tendency. The relationship between each of the impulsive buying tendency and personality had been discussed.

A Study on the Shoplifting Behavior and Its Influencing Factors in the Retail Shop (소매점내 상점절도 행위와 그 영향요인에 관한 연구)

  • Noh, Jung-Koo
    • Management & Information Systems Review
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    • v.32 no.2
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    • pp.315-338
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    • 2013
  • Recently as the economic circumstances have been getting worse, livelihood crimes like shoplifting have occurred considerably frequently. Shoplifting is the stealing behavior occurred in the retail shop such as department store, discount store, supermarket. Though there is economic and social risk of shoplifting, academic research of shoplifting has implemented scarcely. This study analyzes the shoplifting behavior in the retail store and its influencing factors, and aims to provide background of academic research of this field. So this study will give practical implication to reduce or prevent shoplifting behavior. As a result of this study, friend relationship and compulsive buying disposition influence the attitude of shoplifting behavior. But economic motive, stimulus pursuit disposition, and experience motive do not influence the attitude of shoplifting behavior. Finally to reduce or prevent shoplifting behavior, this study suggests the implications of this study and further research agenda.

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A study on Middle-aged Women's Concern of Appearance and Buying Behavior of Cosmetics - With Special Reference to Women in their Fifties in the Kyungnam Region - (중년여성의 외모관심도 및 화장품 구매행동에 관한 연구 -경남지역의 50대여성을 중심으로-)

  • Lee, Sang-Young;Lee, Young-Sook
    • The Journal of the Korea Contents Association
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    • v.9 no.12
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    • pp.201-211
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    • 2009
  • Korean middle-aged women, who are securing economic stability of their own along with the national economic growth, have had much concern in their outward appearance. Especially, middle-aged women's concern of appearance triggered by their various social/leisure activities and appreciation of aesthetic sense leads to the interest in their outward appearance, thus naturally stimulating their purchasing sentiments. This paper attempts to identify the level of middle-aged women's concern of appearance and analyze how this level of concern affects their behavior in purchasing cosmetic products. Our analytical findings include: 1. From the t-test and distributional analysis of points of each factor on the group, the high-interest type 1 (108 persons) and low-interest type 2 (91 person) in terms of 'concern of appearance' turned out to exist. 2. Five factors of cosmetics-purchasing behavior were derived that are fashion-leading type, compulsive buying type, brand-dependent type, pondering type, planned buying type and loyal-to-brand type. 3. Cosmetics-purchasing behavior varied according to the subjects' level of concern of appearance.