• Journal of applied mathematics & informatics
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• v.5 no.3
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• pp.659-668
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• 1998

In this paper we introduce and study a new class of gen-eralized mildly nonlinear complementarity problems for fuzzy map-pings. We use the change of variabes technique to establish the equivalence between the generalized mildly nonlinear complementar-ity problems and the Wiener-Hopf equations. This equivalence is used to suggest and analyze a number of iterative algorithm for solv-ing the generalized mildly nonlinear complemetarity problems.

• Asia Marketing Journal
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• v.6 no.3
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• pp.99-121
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• 2004

Using Keller's customer-based brand equity framework, we attempt to understand and analyze marketing efforts that Pigeon has made to build the most valuable brand in the fabric softner marketing over the last 25 years. Our analysis revealed that first, Pigeon has developed and executed its brand system, brand elements, and marketing programs in a consistent and complementary way. Second, Pigeon's dedication to R&D as well as to customer needs has enabled it to offer a series of successful products with high quality and great value. Third, Pigeon has made good use of both scientific and intuitive approaches in the strategic management process. Lastly, the power leadership of the top management and its emphasis on personnel made a significant contribution to the success of Pigeon.