• 제목/요약/키워드: complementary color

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The Effects of Photo Decoration Cues on Online Consumers' Affective Responses in Distribution Science

  • SHIHUI, Huang;FENG, Zhou
    • 유통과학연구
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    • 제19권12호
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    • pp.71-81
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    • 2021
  • Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

2010년대 한국복식에 표현된 디자인요소에 관한 연구 (A study on the design elements expressed in Korean costumes in the 2010s)

  • 박은주;이영주
    • 복식문화연구
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    • 제30권2호
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    • pp.208-225
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    • 2022
  • The purpose of this study is to identify trends in modern Korean clothing design through investigation and analysis of the types and respective characteristics of silhouettes, colors, materials, patterns, and decorations present. To this end, research methods such as literature research and content analysis through case study research were used. The results of the wedding magazine data analysis were largely classified by design element and based on such, the conclusions are as follows. First, in the analysis of silhouettes, the appearance rate of traditional items decreased over the selected period and that of modified items increased. Second, among the same colors, adjacent colors, proximity complementary colors, contrast, and other harmonies, adjacent color harmonies showed the highest rate of appearance. Third, the cases where the same materials were used for the top and bottom elements showed a similar appearance rate as those where different materials were used. It was also concluded that traditional materials are being replaced by modern materials. Fourth, regarding the arrangement of patterns, the appearance rate of the absence of patterns gradually increases. Fifth, there were more case of decorations than those of none. This study made it possible to grasp the changes in trends of modern Korean clothing from 2011 to 2020 and provide basic data for the development of the Korean clothing market industry.

파김치에 대한 중국인과 일본인 소비자의 인식 및 요구도 분석 (Perception and requirement of Green Onion Kimchi by Chinese and Japanese consumers)

  • 이민아;김은미;오세욱;홍상필
    • 한국식생활문화학회지
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    • 제25권3호
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    • pp.296-302
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    • 2010
  • A survey on the quality improvement and preference for green onion kimchi by Chinese and Japanese consumers was conducted by 30 Korean specialists in order to develop an improved green onion kimchi product. The long green onion shape, kimchi juice, seasonings, off-odor of fermented sea food, and stimulatory flavor of green onion were the main issues considered for the improvement of green onion product. Usage of the favorite ingredients of the Chinese and Japanese consumers was also suggested. The percentages of Chinese and Japanese who already knew green onion kimchi were 54.1% and 30.3%, respectively, whereas 46.8% of Chinese and 28.1% of Japanese have actually tried green onion kimchi in Korea. There was no significant difference in the preference for green onion kimchi between Chinese (3.25/5.0) and Japanese (3.17/5.0) consumers. For recommendations for improving the quality of green onion, Chinese consumers thought off-flavor, fibrous texture, and fermentation level were more significant while the Japanese considered red color, various taste, MSG content, and length of green onion. Seasoned tofu with green onion and rice were suggested as complementary foods to green onion kimchi by the Chinese and Japanese, respectively.

단추에 관한 연구 -19, 20세기를 중심으로- (The Study on the Buttons (centering around 19th-20th Centuries))

  • 이영란
    • 복식
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    • 제22권
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    • pp.263-276
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    • 1994
  • The achievement of notable social reoforms attained during the period of 19th and 20th centuries needlessly speaking remodelded the social environmental into several different patterns such as :1) high industrialization 2) propensity to consume 3) up graded overall social stands. Accordingly the industrial world of the but-tons too established the mess production syhstem by breaking from convention of hand-craft work of 17th century. The raw materials used in the production line on buttons during the 20th century are almost all-kind of materials one can possibly named including cheap plastic which enabled production lines to produce cheaper but higher productivities of the buttons being produced, The design (incused design) used in the 19-20h centuries are : men landscape, sports features, birds, livestocks, bugs, or geomatric features, tec, 1, The classification o f the buttons by materials Techniques shapes colors marking (Incused design) used in the productionof buttons in the England United States of America Laska Italy france Denmark Japan and India are categolizzed as : natural raw materials and syntetical resines. 1) Of the natural raw materials used are : Matal Enamel Iodine Agate, Coral, Green jade(Jasper) Granite, Wood, Ivory, Horn and bone etc. 2) The sythetical resin used in the button in-dustries are : Artificial jewell glass Acrylic material Styroform Celluloid and Nylon etc. 2. The thecnique quoted in producing buttons are hand craft work inlay work precision casting press mosic dye etching, processing, engraving and embossed carving etc. 3. The major designs used in the buttons in -dustries are : Round shape however elliptical column angular and edge shape often used. 4. The colors used are : The multi-colors were highly used than mono-colored materials such as : Adjoining Color and Contrast Color. The highest consideration to be considered in choosing the colors for the buttons are harmonization and matching factor with the garment or dresses to be wore. 5. The major design(incused design) on the buttons are embodiment and the design were also used in order of abstractive-combination abstractive with has offers much surprising. The button industries during the 19th and 20th centuries were not only the determination factors those can judge the value of self-pride of Nation and which were far beyond the in-dustrial arts in those days but also highly refelected and influenced by cultural sense ideology and self-pride of the Nation of those period. The followings are details of the role of the buttons categolized in the order of functional ornamental and symbolical aspects : 1. The functional role : The functional role of the buttons were simply designed for dress how-ever the buttons beyond from this role of function now a days. 2. The ornamental role : The ornamental role of he button beyond from this role of the button were effectuated by : 1) shape materials colors 2) technique locations size and design (incused design) 3) The ramaterials used for buttons shall not be over looked because it is highly depends on the taste sense and combination of harmony with the garment to be wore. 4) The color of the buttons are made well contrasted with the color of garments just as in the case of other artistical area such as matchs with the color of garment of contrast with brigtness of colors contrasted as complementary color and so and so. 5) The technique being adoped are: precision casting press handcraft inlay work etching mosic etc,. Since the buttons are no longer a simple catching devise used to fasten together the different part of the dress but now it has formed own and occupied the independent role in the garment or dresses location can be de-termined and varying depending on the ideas of designers. The size of the buttons has no specific limits, However the variation has widely dependined on the entire circumperence rhythm contrast harmonization of the garments. 3. The symbolical role : Since the button is no longer a just a simple devise for catching and fastening device used fastening together the different part of the garments but now were built a independent area as major part of the Garment and well reflected all kinds of occupations political background cultural as-pect etc. on the buttons. The design of buttons in the western circles are more simplified but they are polished looks and their techniques of manufacturing are comination of both machanis and handcraft. The colors used in the buttons are pretty well harmonized with garment(dress). Almost all kind of materials can be used in the but-tons however materials used in the buttons are : Bone of livestocks ivory, turtle shell are no longer used because the prevention of cruely of animal. On the contraly the level of buttons indus-try of Korea is far to reach and catch up with the level of western circles. It is highly suggested therefore the but-tons industrial field of Republic of Korea shall place and encouragement in producing beter industrial environment of the buttons based on the traditional and cultural aspect of republic of Korea to produce both manufacturing of qulified and best designed and colored buttons.

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저화질 영상에서 강건한 번호판 추출 방법 (A Robust License Plate Extraction Method for Low Quality Images)

  • 이용우;김현수;강우윤;김경환
    • 전자공학회논문지SC
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    • 제45권2호
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    • pp.8-17
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    • 2008
  • 본 논문에서는 매우 다양한 조건하에서 취득된 영상으로부터 차량 번호판 영역을 추출하는 방법을 제안한다. 제안하는 방법은 색상정보와 에지정보를 보완적으로 사용함으로써 다양한 조명조건은 물론 압축영상에서 흔히 나타나는 영상의 블록화 현상에 강건하게 번호판을 추출한다. 번호판 기울기 각도 보정은 탐색된 영역만을 허프 변환을 통해 각도를 추정, 보정함으로써 연산량을 줄였다. 최종 번호판 후보지 결정은 대상 영역의 가로 대 세로 비율 평가, 수평 스캔하여 영점 교차되는 양상 평가, 레이블링 방법을 이용한 연결 성분 수 측정 등의 방법을 이용하여 결정한다. 다양한 시간대에 수집된 차량 영상을 대상으로 수행된 실험을 통해 제안하는 방법이 강건하게 번호판을 추출 할 수 있음을 확인하였다. 실제 주정차 단속 영상을 대상으로 실험한 결과 94.9%의 번호판 추출 결과를 얻었다.

Chlorogenic acid 및 인동등 ethyl acetate 분획의 비장 및 흉선 세포에서의 유전자 발현 분석을 통한 면역조절효과 (Immunomodulatory effects of chlorogenic acid and ethyl acetate fraction from Lonicera japonica on cytokine gene expression profiles in spleen and thymus)

  • 하태광;이영철
    • 대한본초학회지
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    • 제26권2호
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    • pp.1-10
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    • 2011
  • Objective : Lonicera japonica contains anti complementary polysaccharides and polyphenolic compound. Among these polyphenolic substances, chlorogenic acid is the major active component of this plant. However, the immunological mechanisms for these activities, have not been elucidated, nor the active components. To clarify immunomodulatory effects of those we examined the relationship between the activity of CD8+ T cell-mediated lysis and the frequency of cytokine profiles in spleen, thymus (especially IFN-${\gamma}$, IL-4, GM-CSF etc.) expressing CD8+ T cells activated by IL-2. Methods : To study immunomodulatory effects ethyl acetate fraction from Lonicera japonica, chlorogenic acid on cytokine gene expression from spleen, thymus cells, RT-PCR was performed after quantitative normalization for each gene by a densitometry using ${\beta}$-actin gene expression. A modified standard $^{51}Cr$-release assay was used to measure cytotoxic activities of cytotoxic T cells. Spleen, thymus cells from NOD mice were stained with CD3, CD4, CD44, CD69 in staining buffer and analyzed by two color flow cytometry. Results : We showed that ethyl acetate fraction from Lonicera japonica in combination with IL-2 resulted in a significant enhancement of PCR products for IFN-${\gamma}$, IL-4, IL-10, GM-CSF, IL-6 and cytotoxtic CD8+ T cell proportion in spleen and thymus T cells in NOD mice. This suggests that IFN-${\gamma}$, IL-6 like IL-4 may be acting as a regulatory rather than proinflammatory cytokine. Conclusions : In conclusion, based on the results of the present study which showed that ethyl acetate fraction from Lonicera japonica and chlorogenic acid upregulating cytokine gene expression in spleen and thymus, we are tempted to speculate that some of the therapeutic efficacies such as anti-diabetic activity of Lonicera japonica are due to the immunomodulatory its ethylacetate fraction and chlorogenic acid.

대체의학(代替醫學)과 한의학(韓醫學)의 비교연구(比較硏究) (A Comparative Study of Alternative Medicine with Oriental Medicine)

  • 류영수
    • 동의신경정신과학회지
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    • 제8권2호
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    • pp.1-12
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    • 1997
  • As there has recently been growing interest in Alternative Medicine, Oriental Medicals have been trying to incorporate Alternative Medicine into Oriental Medicine evolutionarily. The purpose of this study is to make a comparative study of the historical background and present condition, the view of life, the principle of therapeutics, and the various therapeutics in Alterative Medicine and Oriental Medicine from the viewpoint of Oriental Medicine. The conclusion of this study is; 1. Although Alternative Medicine has become influential mainly in the effort of finding a solution the limit of western medicine, the clinical effect of Alternative Medicine should be verified continuously. 2. Alternative Medicine includes all of the therapeutics such as Traditional Medicine, Naturopathy, Complementary Medicine and Selective Medicine whose characters are different from Western Medicine and Oriental Medicine can be regarded as a sort of Alternative Medicine. 3. The holistic, systematic view of life of Alternative Medicine, from which viewpoint human considered as a harmonious vital existence, is a sort of recurrence to the view of Hipporcrates. 4. From the viewpoint of Alternative Medicine, a disease is not partial but holistic disorder and is treated by utilizing natural products as a medicine based on the principle that pursues harmonious and balanced psychosomatic function. This principle of therapeutic is the same as Oriental Medicine is based on. 5. Alternative Medicine may be classified largely five category, (1) Eastern Therapy, (2) Manipulative Therapy, (3) Natural Therapy, (4) Active Therapy, (5) Therapy Involving External Powers. 6. Besides Alternative Medicine which is used in clinical treatment, Massage, Homeopathy, Bach Flower remedies, Meditation, and other Music Therapy and Color Therapy is relatively accordant with therapeutics in Oriental Medicine and should be more actively accepted in clinics and improved.

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서양 Bag에 관한 연구 - 중세~근대를 중심으로 - (A Study on Bag in the Western - From the Middle Ages to Modern Times -)

  • 이의정;강경애
    • 한국의상디자인학회지
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    • 제11권3호
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    • pp.27-41
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    • 2009
  • As for modern people, the fashion accessory plays a role in allowing the whole coordination in clothing to be highlighted, receives environmental factors in the complementary relationship with clothing, and is being progressed rapidly as well. Among accessories, it is considered to be probably significant to examine especially about the historical consideration and the transitional process in bag, which becomes a means of expressing free individuality in fashion while recognizing importance of bag, which is being developed today as a necessary article along with diverse lifestyles in each individual. Accordingly, the purpose of this study was to examine which correlation a bag comes to have with clothing according to a historical change in fashion and was changed in the transitional process of historical consideration on bag from the latter half of the medieval times to the modern times. Also, it tries to analyze on features in a form, material, kind, and color by period in a bag. Thus, the aim is to be conducive to a future qualitative research on bag Through the research process, it could be known about which a bag has been changed into diverse forms while experiencing several processes in order to conform with a flow of clothing, which is required by society according to a change in period, and about its historical significance, value, and aesthetic characteristics. It was certainly necessary for walking about with putting commodity necessary for people in it. As one of accessories that cannot be separated from clothing, it makes it available for knowing user's social standing and position and living scale, and makes it realized for the importance influence upon establishing a woman's identity.

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BIPV 시스템을 위한 전이금속 산화물 다중층 컬러 유리 구현 기술 연구 (Transition Metal Oxide Multi-Layer Color Glass for Building Integrated Photovoltaic System)

  • 안현식;;장은정;김민회;이재현;최윤석
    • 전기전자학회논문지
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    • 제23권4호
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    • pp.1128-1133
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    • 2019
  • 이 논문에서는 전이 금속 산화물(TMO)층으로 구성된 다층 박막을 사용하는 BIPV(Building Integrated Photovoltaic) 시스템용 전면 컬러 유리를 제안하였다. 몰리브덴 산화물(MoO3) 및 텅스텐 산화물(WO3)은 굴절률 차이가 큰 계면을 형성하여 적절한 간섭효과를 얻을 수 있다. 단일 Thermal Evaporator 증착 방법을 통해 다층 박막을 제작함으로써 간단하고 빠르며 저렴한 제조 방법을 제안하였다. MoO3(60nm)/WO3(100nm) 다층 박막으로 90% 이상의 광 투과율을 갖는 자홍색 유리를 시연하였으며, 이 기술은 상용화된 BIPV 시스템에 유용할 것으로 기대된다.

Photometric and Spectroscopic Morphology Classifications Using SDSS DR7 : Virgo Cluster

  • 김석;이수창;성언창;;;이영대;정지원;박민아;이원형
    • 천문학회보
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    • 제36권2호
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    • pp.69.1-69.1
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    • 2011
  • While the Virgo Cluster Catalog (VCC) is well established catalog from deep photographic plate survey, with available survey data recently released (e.g., SDSS), it can be further updated concerning the membership and morphology of galaxies. While membership and morphology of galaxies included in the VCC are based on the single band imaging data, thanks to the multi-color imaging and spectroscopic observations of SDSS, we are able to revise the membership and morphology of sample galaxies in the fields of the Virgo cluster. We present a new catalog of galaxies in the Virgo cluster using SDSS DR7 data, the extended Virgo cluster catalog. Using SDSS imaging and spectroscopic data, we introduce two kinds of galaxy classifications which are complementary each other. In addition to traditional morphological classification by visual inspection of the images ("Primary Classification"), we also attempt to classify galaxies with the spectroscopic features ("Secondary Classification"). The primary classification is basically based on the scheme of galaxy morphological classification of VCC. The secondary classification relies on the SED shape and presence of emission/absorption lines returned from SDSS. Our morphological classifications allow to study the evolution and associated star formation histories of galaxies in the Virgo cluster.

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