• Title/Summary/Keyword: complementary color

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The Effects of Photo Decoration Cues on Online Consumers' Affective Responses in Distribution Science

  • SHIHUI, Huang;FENG, Zhou
    • Journal of Distribution Science
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    • v.19 no.12
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    • pp.71-81
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    • 2021
  • Purpose: This study to seek to answer two research questions in distribution science: what photo decoration cues in online grocery stores could be identified? Could photo decoration cues significantly effect on the affective perception and behavioral intention of consumers? Research design, data, and methodology: his study conducted a laboratory experiment with a 2×2×2 factorial design to validate the proposed research model and test our proposed hypotheses. Research design, data and methodology: Two stages experiments were adopted in this study, among 360 voluntaries who have had an experience of online grocery shopping, 331 valid data had been collected and analyzed using MANOVA and PLS-SEM algorism. Results: (1) both reflective surface and complementary goods layout lead to visual appeal and shopping enjoyment; (2) contrast color usage positively impacts on visual appeal while does not significantly affect shopping enjoyment; (3) consumers' affective responses positively impact attitudes toward product and store which in turn lead to purchase intention and store loyalty. Implications for research and practice are discussed. Conclusions: Using the media richness theory, visual rhetoric theory and visual design literature as the theoretical foundation, the study provides a solid foundation to comprehend the impact of photo design artifacts on consumers' affective responses when online consumers shopping online for fresh grocery.

A study on the design elements expressed in Korean costumes in the 2010s (2010년대 한국복식에 표현된 디자인요소에 관한 연구)

  • Park, Eunju;Rhee, Youngju
    • The Research Journal of the Costume Culture
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    • v.30 no.2
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    • pp.208-225
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    • 2022
  • The purpose of this study is to identify trends in modern Korean clothing design through investigation and analysis of the types and respective characteristics of silhouettes, colors, materials, patterns, and decorations present. To this end, research methods such as literature research and content analysis through case study research were used. The results of the wedding magazine data analysis were largely classified by design element and based on such, the conclusions are as follows. First, in the analysis of silhouettes, the appearance rate of traditional items decreased over the selected period and that of modified items increased. Second, among the same colors, adjacent colors, proximity complementary colors, contrast, and other harmonies, adjacent color harmonies showed the highest rate of appearance. Third, the cases where the same materials were used for the top and bottom elements showed a similar appearance rate as those where different materials were used. It was also concluded that traditional materials are being replaced by modern materials. Fourth, regarding the arrangement of patterns, the appearance rate of the absence of patterns gradually increases. Fifth, there were more case of decorations than those of none. This study made it possible to grasp the changes in trends of modern Korean clothing from 2011 to 2020 and provide basic data for the development of the Korean clothing market industry.

Perception and requirement of Green Onion Kimchi by Chinese and Japanese consumers (파김치에 대한 중국인과 일본인 소비자의 인식 및 요구도 분석)

  • Lee, Min-A;Kim, Eun-Mi;Oh, Se-Wook;Hong, Sang-Pil
    • Journal of the Korean Society of Food Culture
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    • v.25 no.3
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    • pp.296-302
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    • 2010
  • A survey on the quality improvement and preference for green onion kimchi by Chinese and Japanese consumers was conducted by 30 Korean specialists in order to develop an improved green onion kimchi product. The long green onion shape, kimchi juice, seasonings, off-odor of fermented sea food, and stimulatory flavor of green onion were the main issues considered for the improvement of green onion product. Usage of the favorite ingredients of the Chinese and Japanese consumers was also suggested. The percentages of Chinese and Japanese who already knew green onion kimchi were 54.1% and 30.3%, respectively, whereas 46.8% of Chinese and 28.1% of Japanese have actually tried green onion kimchi in Korea. There was no significant difference in the preference for green onion kimchi between Chinese (3.25/5.0) and Japanese (3.17/5.0) consumers. For recommendations for improving the quality of green onion, Chinese consumers thought off-flavor, fibrous texture, and fermentation level were more significant while the Japanese considered red color, various taste, MSG content, and length of green onion. Seasoned tofu with green onion and rice were suggested as complementary foods to green onion kimchi by the Chinese and Japanese, respectively.

The Study on the Buttons (centering around 19th-20th Centuries) (단추에 관한 연구 -19, 20세기를 중심으로-)

  • 이영란
    • Journal of the Korean Society of Costume
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    • v.22
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    • pp.263-276
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    • 1994
  • The achievement of notable social reoforms attained during the period of 19th and 20th centuries needlessly speaking remodelded the social environmental into several different patterns such as :1) high industrialization 2) propensity to consume 3) up graded overall social stands. Accordingly the industrial world of the but-tons too established the mess production syhstem by breaking from convention of hand-craft work of 17th century. The raw materials used in the production line on buttons during the 20th century are almost all-kind of materials one can possibly named including cheap plastic which enabled production lines to produce cheaper but higher productivities of the buttons being produced, The design (incused design) used in the 19-20h centuries are : men landscape, sports features, birds, livestocks, bugs, or geomatric features, tec, 1, The classification o f the buttons by materials Techniques shapes colors marking (Incused design) used in the productionof buttons in the England United States of America Laska Italy france Denmark Japan and India are categolizzed as : natural raw materials and syntetical resines. 1) Of the natural raw materials used are : Matal Enamel Iodine Agate, Coral, Green jade(Jasper) Granite, Wood, Ivory, Horn and bone etc. 2) The sythetical resin used in the button in-dustries are : Artificial jewell glass Acrylic material Styroform Celluloid and Nylon etc. 2. The thecnique quoted in producing buttons are hand craft work inlay work precision casting press mosic dye etching, processing, engraving and embossed carving etc. 3. The major designs used in the buttons in -dustries are : Round shape however elliptical column angular and edge shape often used. 4. The colors used are : The multi-colors were highly used than mono-colored materials such as : Adjoining Color and Contrast Color. The highest consideration to be considered in choosing the colors for the buttons are harmonization and matching factor with the garment or dresses to be wore. 5. The major design(incused design) on the buttons are embodiment and the design were also used in order of abstractive-combination abstractive with has offers much surprising. The button industries during the 19th and 20th centuries were not only the determination factors those can judge the value of self-pride of Nation and which were far beyond the in-dustrial arts in those days but also highly refelected and influenced by cultural sense ideology and self-pride of the Nation of those period. The followings are details of the role of the buttons categolized in the order of functional ornamental and symbolical aspects : 1. The functional role : The functional role of the buttons were simply designed for dress how-ever the buttons beyond from this role of function now a days. 2. The ornamental role : The ornamental role of he button beyond from this role of the button were effectuated by : 1) shape materials colors 2) technique locations size and design (incused design) 3) The ramaterials used for buttons shall not be over looked because it is highly depends on the taste sense and combination of harmony with the garment to be wore. 4) The color of the buttons are made well contrasted with the color of garments just as in the case of other artistical area such as matchs with the color of garment of contrast with brigtness of colors contrasted as complementary color and so and so. 5) The technique being adoped are: precision casting press handcraft inlay work etching mosic etc,. Since the buttons are no longer a simple catching devise used to fasten together the different part of the dress but now it has formed own and occupied the independent role in the garment or dresses location can be de-termined and varying depending on the ideas of designers. The size of the buttons has no specific limits, However the variation has widely dependined on the entire circumperence rhythm contrast harmonization of the garments. 3. The symbolical role : Since the button is no longer a just a simple devise for catching and fastening device used fastening together the different part of the garments but now were built a independent area as major part of the Garment and well reflected all kinds of occupations political background cultural as-pect etc. on the buttons. The design of buttons in the western circles are more simplified but they are polished looks and their techniques of manufacturing are comination of both machanis and handcraft. The colors used in the buttons are pretty well harmonized with garment(dress). Almost all kind of materials can be used in the but-tons however materials used in the buttons are : Bone of livestocks ivory, turtle shell are no longer used because the prevention of cruely of animal. On the contraly the level of buttons indus-try of Korea is far to reach and catch up with the level of western circles. It is highly suggested therefore the but-tons industrial field of Republic of Korea shall place and encouragement in producing beter industrial environment of the buttons based on the traditional and cultural aspect of republic of Korea to produce both manufacturing of qulified and best designed and colored buttons.

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A Robust License Plate Extraction Method for Low Quality Images (저화질 영상에서 강건한 번호판 추출 방법)

  • Lee, Yong-Woo;Kim, Hyun-Soo;Kang, Woo-Yun;Kim, Gyeong-Hwan
    • Journal of the Institute of Electronics Engineers of Korea SC
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    • v.45 no.2
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    • pp.8-17
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    • 2008
  • This paper proposes a robust license plate extraction method from images taken under unconstrained environments. Utilization of the color and the edge information in complementary fashion makes the proposed method deal with not only various lighting conditions, hilt blocking artifacts frequently observed in compressed images. Computational complexity is significantly reduced by applying Hough transform to estimate the skew angle, and subsequent do-skewing procedure only to the candidate regions. The true plate region is determined from the candidates under examination using clues including the aspect ratio, the number of zero crossings from vertical scan lines, and the number of connected components. The performance of the proposed method is evaluated using compressed images collected under various realistic circumstances. The experimental results show 94.9% of correct license plate extraction rate.

Immunomodulatory effects of chlorogenic acid and ethyl acetate fraction from Lonicera japonica on cytokine gene expression profiles in spleen and thymus (Chlorogenic acid 및 인동등 ethyl acetate 분획의 비장 및 흉선 세포에서의 유전자 발현 분석을 통한 면역조절효과)

  • Ha, Tae-Kwang;Lee, Young-Cheol
    • The Korea Journal of Herbology
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    • v.26 no.2
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    • pp.1-10
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    • 2011
  • Objective : Lonicera japonica contains anti complementary polysaccharides and polyphenolic compound. Among these polyphenolic substances, chlorogenic acid is the major active component of this plant. However, the immunological mechanisms for these activities, have not been elucidated, nor the active components. To clarify immunomodulatory effects of those we examined the relationship between the activity of CD8+ T cell-mediated lysis and the frequency of cytokine profiles in spleen, thymus (especially IFN-${\gamma}$, IL-4, GM-CSF etc.) expressing CD8+ T cells activated by IL-2. Methods : To study immunomodulatory effects ethyl acetate fraction from Lonicera japonica, chlorogenic acid on cytokine gene expression from spleen, thymus cells, RT-PCR was performed after quantitative normalization for each gene by a densitometry using ${\beta}$-actin gene expression. A modified standard $^{51}Cr$-release assay was used to measure cytotoxic activities of cytotoxic T cells. Spleen, thymus cells from NOD mice were stained with CD3, CD4, CD44, CD69 in staining buffer and analyzed by two color flow cytometry. Results : We showed that ethyl acetate fraction from Lonicera japonica in combination with IL-2 resulted in a significant enhancement of PCR products for IFN-${\gamma}$, IL-4, IL-10, GM-CSF, IL-6 and cytotoxtic CD8+ T cell proportion in spleen and thymus T cells in NOD mice. This suggests that IFN-${\gamma}$, IL-6 like IL-4 may be acting as a regulatory rather than proinflammatory cytokine. Conclusions : In conclusion, based on the results of the present study which showed that ethyl acetate fraction from Lonicera japonica and chlorogenic acid upregulating cytokine gene expression in spleen and thymus, we are tempted to speculate that some of the therapeutic efficacies such as anti-diabetic activity of Lonicera japonica are due to the immunomodulatory its ethylacetate fraction and chlorogenic acid.

A Comparative Study of Alternative Medicine with Oriental Medicine (대체의학(代替醫學)과 한의학(韓醫學)의 비교연구(比較硏究))

  • Lyu Young-Su
    • Journal of Oriental Neuropsychiatry
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    • v.8 no.2
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    • pp.1-12
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    • 1997
  • As there has recently been growing interest in Alternative Medicine, Oriental Medicals have been trying to incorporate Alternative Medicine into Oriental Medicine evolutionarily. The purpose of this study is to make a comparative study of the historical background and present condition, the view of life, the principle of therapeutics, and the various therapeutics in Alterative Medicine and Oriental Medicine from the viewpoint of Oriental Medicine. The conclusion of this study is; 1. Although Alternative Medicine has become influential mainly in the effort of finding a solution the limit of western medicine, the clinical effect of Alternative Medicine should be verified continuously. 2. Alternative Medicine includes all of the therapeutics such as Traditional Medicine, Naturopathy, Complementary Medicine and Selective Medicine whose characters are different from Western Medicine and Oriental Medicine can be regarded as a sort of Alternative Medicine. 3. The holistic, systematic view of life of Alternative Medicine, from which viewpoint human considered as a harmonious vital existence, is a sort of recurrence to the view of Hipporcrates. 4. From the viewpoint of Alternative Medicine, a disease is not partial but holistic disorder and is treated by utilizing natural products as a medicine based on the principle that pursues harmonious and balanced psychosomatic function. This principle of therapeutic is the same as Oriental Medicine is based on. 5. Alternative Medicine may be classified largely five category, (1) Eastern Therapy, (2) Manipulative Therapy, (3) Natural Therapy, (4) Active Therapy, (5) Therapy Involving External Powers. 6. Besides Alternative Medicine which is used in clinical treatment, Massage, Homeopathy, Bach Flower remedies, Meditation, and other Music Therapy and Color Therapy is relatively accordant with therapeutics in Oriental Medicine and should be more actively accepted in clinics and improved.

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A Study on Bag in the Western - From the Middle Ages to Modern Times - (서양 Bag에 관한 연구 - 중세~근대를 중심으로 -)

  • Lee, Eui-Jung;Kang, Kyung-Ae
    • Journal of the Korea Fashion and Costume Design Association
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    • v.11 no.3
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    • pp.27-41
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    • 2009
  • As for modern people, the fashion accessory plays a role in allowing the whole coordination in clothing to be highlighted, receives environmental factors in the complementary relationship with clothing, and is being progressed rapidly as well. Among accessories, it is considered to be probably significant to examine especially about the historical consideration and the transitional process in bag, which becomes a means of expressing free individuality in fashion while recognizing importance of bag, which is being developed today as a necessary article along with diverse lifestyles in each individual. Accordingly, the purpose of this study was to examine which correlation a bag comes to have with clothing according to a historical change in fashion and was changed in the transitional process of historical consideration on bag from the latter half of the medieval times to the modern times. Also, it tries to analyze on features in a form, material, kind, and color by period in a bag. Thus, the aim is to be conducive to a future qualitative research on bag Through the research process, it could be known about which a bag has been changed into diverse forms while experiencing several processes in order to conform with a flow of clothing, which is required by society according to a change in period, and about its historical significance, value, and aesthetic characteristics. It was certainly necessary for walking about with putting commodity necessary for people in it. As one of accessories that cannot be separated from clothing, it makes it available for knowing user's social standing and position and living scale, and makes it realized for the importance influence upon establishing a woman's identity.

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Transition Metal Oxide Multi-Layer Color Glass for Building Integrated Photovoltaic System (BIPV 시스템을 위한 전이금속 산화물 다중층 컬러 유리 구현 기술 연구)

  • Ahn, Hyeon-Sik;Gasonoo, Akpeko;Jang, Eun-Jeong;Kim, Min-Hoi;Lee, Jae-Hyun;Choi, Yoonseuk
    • Journal of IKEEE
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    • v.23 no.4
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    • pp.1128-1133
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    • 2019
  • This paper proposed colored front panel glass for Building Integrated Photovoltaic (BIPV) systems using multi-layered thin films composed of transition metal oxide (TMO) layers. Molybdenum oxide (MoO3) and tungsten oxide (WO3) provided complementary and suitable materials in making effective interference of reflected light from interfaces with significant difference in refractive indices. A simple, fast, and cheap fabrication method was achieved by depositing the multi-layer films in a single thermal evaporator. Magenta colored glass with optical transmittance of more than 90% was achieved with MoO3 (60nm)/WO3(100nm) multi-layered film. This technology could play in a critical role in commercial BIPV system applications.

Photometric and Spectroscopic Morphology Classifications Using SDSS DR7 : Virgo Cluster

  • Kim, Suk;Rey, Soo-Chang;Sung, Eon-Chang;Lisker, Thorsten;Jerjen, Helmut;Lee, Young-Dae;Chung, Ji-Won;Pak, Min-A;Yi, Won-Hyeong
    • The Bulletin of The Korean Astronomical Society
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    • v.36 no.2
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    • pp.69.1-69.1
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    • 2011
  • While the Virgo Cluster Catalog (VCC) is well established catalog from deep photographic plate survey, with available survey data recently released (e.g., SDSS), it can be further updated concerning the membership and morphology of galaxies. While membership and morphology of galaxies included in the VCC are based on the single band imaging data, thanks to the multi-color imaging and spectroscopic observations of SDSS, we are able to revise the membership and morphology of sample galaxies in the fields of the Virgo cluster. We present a new catalog of galaxies in the Virgo cluster using SDSS DR7 data, the extended Virgo cluster catalog. Using SDSS imaging and spectroscopic data, we introduce two kinds of galaxy classifications which are complementary each other. In addition to traditional morphological classification by visual inspection of the images ("Primary Classification"), we also attempt to classify galaxies with the spectroscopic features ("Secondary Classification"). The primary classification is basically based on the scheme of galaxy morphological classification of VCC. The secondary classification relies on the SED shape and presence of emission/absorption lines returned from SDSS. Our morphological classifications allow to study the evolution and associated star formation histories of galaxies in the Virgo cluster.

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