• 농촌지도와개발
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• 제22권3호
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• pp.301-319
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• 2015

Competitiveness strategies has been associated in the tourism literature as a crucial factor for the success of tourist. The study aims to explore the competitiveness strategies for tourism destinations by conducting in-depth interviews with probe questions. Thirteen community enterprises' managers in rural tourism communities were interviewed with a semi-structured interview questionnaire for one or two hours. From the interview data, eight themes in two dimensions were identified as competitiveness strategies of rural community enterprises in rural Korea. Differentiation strategies consist of new product development, service improvement, brand image improvement, advertise and public relation, and concentration. Cost leadership dimension includes cost reduction, increasing benefit, and long-term investment. The findings of this paper implicate the underlying the competitiveness strategies from managers' perspective.

• 한국항해항만학회지
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• 제28권3호
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• pp.177-184
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• 2004

본 연구의 목적은 21세기 국제물류전략의 근간이 되는 ASEAN과 한국의 주요 컨테이너항만의 경쟁력 파악과 비교ㆍ평가를 통하여 한국항만의 경쟁력 제고를 위한 對 ASEAN에 관한 정책적 시사점을 강구함에 있다. 연구방법론과 범위는 ASEAN과 한국에 있어서 컨테이너항만의 경쟁력이라는 정성적인 속성을 정량화하여 평가하는 계층퍼지 분석(HFP)기법을 도입하여 실증분석을 하였다. 연구의 결과 싱가포르가 1위, 부산과 마닐라항만이 공동 2위의 선두그룹으로 평가되었다. 본 논문의 기여도는 한국과 ASEAN의 항만경쟁력 비교 연구를 통해 사회과학분야의 연구에 적용할 수 있는 HFT방법론을 도입하여 정책수립에 응용한 최신의 실증적인 연구접근에 있다.

• 여가학연구
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• 제6권3호
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• pp.39-56
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• 2009

국가 간 경쟁의 주체가 국가에서 도시를 중심으로 하는 지역으로 변화함에 따라 지역경쟁력이 국가경쟁력의 근원으로, 지역차원의 조직이 국가 간 핵심 경쟁 단위로 부상하고 있다. 이에 본 연구에서는 한국의 75개 광역·기초시를 대상으로 하는 IPS 도시경쟁력 평가 모델을 통해 도시의 경쟁력을 구체화하고, 특히, 춘천시의 현재와 미래경쟁력 평가결과를 바탕으로 춘천시의 경쟁력 강화전략을 2010년 춘천시에서 개최되는 World Leisure Congress와 World Leisure Game 행사가 춘천시에 미치는 효과를 중심으로 검토하였다. 이러한 논의는 도시의 현재경쟁력뿐만 아니라 미래경쟁력까지 포괄하여 검토함으로써 도시의 경쟁력 강화에 대한 시각의 포괄성을 제시함은 물론, 도시의 여건 및 정책의 문제점을 진단하는 준거로 삼을 수 있으며 이에 대한 문제해결과 함께 보다 발전적인 도시전략 수립을 위한 척도가 된다는 점에서 의의가 있다.

• 한국IT서비스학회지
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• 제16권3호
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• pp.1-15
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• 2017

This study is aimed to find out which factors among firm-specific resources, industry-based competition, and institutional conditions affect strategies for Korean IT manufacturing companies when they expand their business overseas, especially to Vietnam in this study. Also, it attempts to reveal which strategies among cost reduction, mass production, and localization affect performance of overseas expansion. Based on Strategy Tripod Theory as an integrating point-of-view embracing resource-based view, industry-based view, and institution-based view, research model was developed and tested through the survey of 83 Korean IT manufacturing companies expanded their business to Vietnam. Research findings show that (1) communication competency, industry competitiveness, industry attractiveness, and regulation of partner country affect cost reduction strategy. (2) International experience, communication competency, international orientation, and competitiveness is significantly associated with mass production strategy. (3) And international experience, communication competency, and industry competitiveness affect localization. (4) Ultimately, mass production strategy and localization strategy significantly increase performance of expansion to Vietnam. The theoretical contribution of this study is to adopt an integrative approach based on strategy tripod theory. As practical implications, it suggests factors and strategies that IT manufacturing companies interested in expansion to Vietnam should consider. In sum, we believe this study can contribute to Korean IT manufacturing industry by suggesting key success factors and appropriate strategies for overseas expansion.

• 산업공학
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• 제11권1호
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• pp.165-174
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• 1998

This study has empirically analyzed the competitive strategies of the Korean component manufacturers. To differentiate the competitive strategies, the study employed two indexes: degree of support from customer firms and degree of internal innovation process. The performance measures include cost, quality, delivery and flexibility. 115 questionnaires were finally collected from the Korean part manufacturers and used for the final analyses. ANOVA, Chi-squared tests and t-tests were employed for statistical analyses. There are two major findings in this study. First, both internal innovation and external support from customers are equally important to improve manufacturing competitiveness of Korean component manufacturers. Second, strategic path to improve competitiveness of Korean component manufacturers is as follows: focusing on internal innovation ${\rightarrow}$ seeking for formal relationship with customers ${\rightarrow}$ pursuing external support from customers.

• 한국항만경제학회지
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• 제23권3호
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• pp.149-164
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• 2007

본 논문은 효율적인 항만물류기능을 위한 로지스틱스 기본전략을 설정하고 이를 군산항에 적용하므로서 국내 타 항구에 비해 낙후된 군산항의 경쟁력을 제공 할 수 있는 개선책을 제시하려는데 연구의 목적이 있다. 군산항은 당면과제로서 적정수심의 유지문제, 정기항로 개설문제, 물류체계의 연계성문제 그리고 항만마케팅전략의 부재 등이 제기되고 있다. 따라서 이러한 과제들을 해결하기 위해서는 첫째, 항만관련 SOC의 구축 등을 통한 물류환경의 조성 둘째, 물류시장 확보를 위한 항만마케팅 전략수립 셋째, 물동량의 수요와 공급을 예측하여 화물의 적기인도 및 처리를 위한 정보마의 구축 등 로지스틱스 사슬구축 그리고 산 학 관의 협력네트워크를 통한 로지스틱스 커뮤니티의 조성 등의 로지스틱스 전략을 수립 시행하여야 한다. 또한 이와 같은 전략을 효과적으로 수행하기 위하여 그동안 정부에서 추진하고 있는 Two port 집중정책을 재고하고 개별항구의 특성과 기능을 고려한 "다변화 특화정책"으로 전환 할 것을 정책적 대안으로 제언한다.

• 대한안전경영과학회지
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• 제10권4호
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• pp.287-296
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• 2008

The objective of the present paper is to analyze the problems found in the operation of startup companies and to seek after their solutions. It is thus aimed at offering reasonable grounds for the government to work out long- and short-term strategies in an attempt to help and vitalize startup companies. In this context, following analysis was conducted to meet the objective of this study: First, it was analyzed here to determine if there was any difference in the application of management characters that were deemed to be important factors exercising drastic influence on competitiveness of startup companies directly as well as indirectly; and Second, it was empirically proved how management characters of startup companies affected their competitiveness. From the analysis, it was discovered as follows: First, characters of founders such as age, education and experience in management were found to differ depending on the extent that factors of managerial characters in startup companies were practically applied; and Second, the four factors of managerial characters that were classified by factor analysis turned out to have influence on variables of financial and non-financial competitiveness that were connected with competitiveness of a company.

• 경영과학
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• 제20권2호
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• pp.45-59
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• 2003

This study considers the local players in the European steel industry, whose the amounts of crude production are more or less 5 million tons per annum. They do not belong to the Pan-EU mega-group of steel mills with more than 15 million tons of crude production yearly. However, these mid-sized steel mills in European countries have been originated from the strong foundation of steel, scientifically and technically, as well as the centennial history. They concentrate on the niche market adjacent to the local area, which takes advantage of the geographical location. The companies considered here are VoestAlpine in Austria, Salzgitter in Germany, Rautaruukki in finland, and SSAB in Sweden. Their corporate strategies are compared on the basis of product mix and sales structure. And, the deep analysis for each company is performed, such as business strategies with the sales volumes, market strategies. competitiveness improvement planning. and R&D policies with the technology management. These analysis results can be benchmarked as the cases of best practices for domestic steel mills, especially mid & small sized companies, that develop business and market strategies for the sustainable growth and profitability.

• 경영과학
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• 제21권2호
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• pp.235-252
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• 2004

Recently domestic mobile carriers have been engaged in heated battles for survival as the market is now rapidly approaching its maturity phase. and the launch of 3G service combined with the introduction of mobile number portability is dramatically reshaping the market landscape. The mobile carriers may have to create and maintain their competitive advantage based on their core capabilities and differentiated strategies. which will lead continuous survival and profits of the firm. This paper investigated competitiveness factors among mobile carriers. and analyzed the relationships of firm capabilities. competitive strategies and competitive advantage. We found that core capabilities and competitive strategies affecting competitive advantage are different from each carrier. Finally. we discussed strategic implications for carriers to increase their competitiveness.

• 유통과학연구
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• 제22권5호
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• pp.39-57
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• 2024

Purpose: Various policies continue to be strengthened to develop Micro, Small and Medium Enterprises (MSMEs), which have a strategic role in the economy through the pillars of corporatization, capacity and financing to support strong and inclusive economic growth. Efforts to transform MSMEs marketing strategies are undertaken through eco-friendly digitalization to increase resilience and more productive and innovative capacity. Research design, data and methodology: This research is an exploratory qualitative approach taken to investigate the transformation of eco-friendly marketing strategies for MSMEs to increase competitiveness at the global level. The samples obtained were 425 MSMEs assisted by the DKI Jakarta, Bali, Java, Borneo, and Sumatera. The data collection technique used non-probability sampling (snowball sampling). Data is analyzed through collection, reduction, analysis, validity testing, presentation and conclusion. Results: This research shows the transformation of eco-friendly digital-based MSME marketing strategies occurred through four stages, namely production and institutional activities, expanding market share, digitalization and financing, and export market access. Conclusions: Eco-friendly digital transformation allows MSMEs competencies to be refined to improve business processes and business competitiveness at the international level. The contribution of this marketing strategy transformation is expanding MSMEs access to financial institutions (fintech), marketplaces, and QRIS (QR Code Indonesian Standard) digital payments.