• Title/Summary/Keyword: competitive share

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A study on the Service Quality affecting the Customer Orientation - Primarily on the Hotel- (서비스품질이 고객지향성에 미치는 영향에 관한 연구 - 호텔을 중심으로 -)

  • Park, Myeong Son;Kim, Young Beom
    • Journal of the Korea Safety Management & Science
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    • v.17 no.4
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    • pp.305-319
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    • 2015
  • Among recent management innovation activities of hotel, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The hotel's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, emotional commitment and continued commitment and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors corporeality, responsiveness and assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the hotel to increase customer satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

Enterprise Management according to the Development of Information Technology (정보기술의 발전과 기업경영)

  • Kim Chang-Tae
    • Management & Information Systems Review
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    • v.6
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    • pp.45-61
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    • 2001
  • Among the changes of the management environments surrounding enterprises, one of the most important reasons that affect the organization management in the future would be the rapid development in the field of information technology(IT). And every company takes the speed to be important to maintain the competitive superiority of its own especially. To meet this kind of circumstances, the expectations to reorganize the business processes using the IT become higher. The IT is worth when the companies manifest their own potential powers by taking advantage of the it and when they evolve and apply the novel ways to the business as well. Even though they, therefore, introduce the information system to realize their strategic superiorities, it is difficult to achieve their initial aims. Moreover, in the phase of IT introduction, it is necessary to include the property of alignment between the IT and the conventional management fields containing the management strategy and the organization planning. In the case the company revolution by IT is carried out, the two facts we should note to maintain the alignment between the management strategy and the target of organization are as follows. First. it is required to share the common and underlying recognition on the IT between the chief executive officers(CEOs) and the system part. Second. it is important to exchange information with other companies by utilizing the IT.

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The Key Success Factors of Design-oriented New Product Development Strategy : A Case Study of Chocolate-Phone (디자인 중심 신제품 개발 전략의 성공 요인 : 초콜릿 폰 개발 사례를 중심으로)

  • Ryu, Sung-Il;Kim, Jin-Woo;Jang, Seong-Keun
    • Korean Management Science Review
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    • v.24 no.1
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    • pp.1-24
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    • 2007
  • The function of product design has been an important part for success on new product development. We deeply studied 'Chocolate-Phone' case which is considered as a representative of adopting design-oriented new product development strategy. According to this study, we found three contextual factors and nine key success factors for design-oriented new product development. The contextual factors consist of the strong needs for innovative product development, customer's needs for the emotional value, competitive situation for the new product launching. The key success factors consist of design, development, marketing, overall sides. The key success factors of design side are to select talented designers and take an insight for market and communication skill. The key success factors of development side are to possess high technological abilities, to do divergence with removing or giving up some function, management's strong support. The key success factors of marketing side are to bring core marketers from outside, capacity to gather ideas from outside. The key success factors of overall side are to share design-oriented principle with other functions and to change member's mind from engineer-oriented to market-oriented.

Assortment Planning for Retail Buying, Retail Store Operations, and Firm Performance

  • Bahng, Youngjin;Kincade, Doris H.;Rogers, Farrokh Trevor
    • Journal of Distribution Science
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    • v.16 no.8
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    • pp.15-27
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    • 2018
  • Purpose - The purpose of the study is to examine the relationships among the following retail operations variables: retail store operations (i.e., store management, sales personnel, promotion of merchandise), success of assortment planning, firm performance (i.e., market share, overall competitive position, profitability, product quality, consumer satisfaction), and retail buyer's demographics and firm's characteristics. Research design, data, and methodology - After conducting a pilot test, the survey was conducted in Seoul, South Korea. With using the listwise deletion method, 378 usable data sets were analyzed. For data analysis, descriptive statistics, factor analysis, and Structural Equation Modeling (SEM) methods were employed. Results - As evidenced from the path diagram, the relationship between retail store operations and the success of assortment planning is strong and significant. Retail store operations affect firm performance, though at a weaker significance than it affects the success of assortment planning. The relationship between the success of assortment planning and firm performance, is the strongest relationship observed by this research. Conclusions - The findings of this empirical study contribute to the retail/fashion buying/management field by confirming (a) the importance of assortment planning for retail firm performance and (b) the role of store operations for successful assortment planning and firm performance for fashion retailers.

Apparel Design Inspired by Central Asian Costume($1{\sim}7C$) (중앙아시아($1{\sim}7C$) 복식을 응용한 디자인 상품 개발)

  • Yoon, Ji-Won
    • The Research Journal of the Costume Culture
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    • v.15 no.4
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    • pp.593-603
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    • 2007
  • The purpose of this study is to study the Central Asian costumes($1{\sim}7C$) and develop new design items and suggest new brand launching. Korean apparel industry has been suffering from imbalance of supply and demand caused by the sagging economy and too many apparel companies. Due to the several years of recession, clothing consumption decreased and foreign brand's market share got bigger. As a result, managing a company became difficult and it is time for Korean apparel industry to enter the global market. We need a brand with new image and design that has big potential of purchasing power not only in Korea but also in China, and furthermore in global market. But even nearby Chinese market already became very competitive. One way of approaching Chinese fashion market is to find something special, for example, their historical background. Central Asian culture and costumes, a part of China, has both Eastern and Western culture. No other apparel industry had interest in the Central Asian costumes yet. Therefore, through their costume, a fresh design idea can be suggested.

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A study of the influence of Organizational Service Oriented Culture on the Service Quality and Customer Orientation (조직의 서비스지향문화가 서비스품질 및 고객지향성에 미치는 영향에 관한 연구)

  • Kim, Young-Bum;Im, Hong-Bin
    • Journal of the Korea Safety Management & Science
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    • v.13 no.4
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    • pp.139-151
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    • 2011
  • Among recent management innovation activities of companies, one of the most important competitive advantage through customer satisfaction, and to which members of the organization's service orientation is essential. The company's service orientation is closely related to the organization's culture. In this study, the organization's service-oriented culture, the internal service quality, job satisfaction and organizational commitment, and ultimately affects the employee's influence on customer orientation will look at that. Results and implications of this study can be summarized as follows. the internal service quality among the factors tangibles, assurance, empathy, job satisfaction showed a significant influence on the type of empathy and emotional commitment castle had a significant impact on. With these results, relationships with colleagues within the organization, such as work environment and job satisfaction and emotional commitment, the atmosphere is very important to know that you can affect. Therefore, the members of the company to increase job satisfaction and organizational commitment, corporate culture, business as well as collaboration with colleagues to share the emotional atmosphere of sympathy for the business environment will get improved.

Analysis of International Competitiveness in the Aircraft Industry

  • Lee, Jae-Sung
    • East Asian Journal of Business Economics (EAJBE)
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    • v.6 no.1
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    • pp.31-41
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    • 2018
  • Purpose - The main target to do this analysis is to find out the competitiveness between 2 countries (China and USA) in the aircraft business industry. The main target about mentioned research is to find out how a certain country takes more advantage against the other partner country in the country's trade structure. Research design, data, and methodology - Mentioned research period ranges from 1995 to 2016. Research basic data are coming from UN COMTRADE database which is top of top in the world statistical data and Research methods are used 3 types of international trade related theory for credible data outcomes. Results - Even though general data about aircraft industry are open to world society, detailed classified data are not easy to get them. Generally, Both China & USA are not easy to obtain data especially, in the overseas production field as a business secret which is one of research limitation in every research scopes. Conclusions - Even though Chinese aircraft industry looks like strong and more advantage against those of other countries based on competitive labor work wages and low price of raw material and resources, Actually, USA has overwhelmingly dominant advantage against that of China in the field of aircraft industry because USA has abundant capitals and up-to-date advanced high-technology as top of world economic communities. Additionally, even if USA aircraft industries hold a dominant position so far, if USA proposes sound competition relationship with China about aircraft industry, both 2 countries' future will be bright as their cooperation will make synergy effects for mutual benefits under current circumstances in 2 countries.

A Study on the Necktie Design to Day Marketing using CAD - Focused on Christmas - (CAD를 활용한 데이 마케팅에 의한 넥타이 디자인 연구 - 크리스마스를 중심으로 -)

  • Chu, Mi-Kyung
    • The Research Journal of the Costume Culture
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    • v.18 no.4
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    • pp.640-654
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    • 2010
  • The purpose of this study is to design neckties that are motivated by Christmas symbol images that have been known to public most widely in the basis of Day marketing so as to develop the competitive commodities closed to consumers' emotion in the fashion industry. As a method of this study were to use Adobe Illustrator CS2, which is one of the vector graphic programs, to present the motif design such as Santa Claus, trees, presents and letters among Christmas symbols, and are to apply to neckties by giving a change with striped pattern, all over pattern and one point pattern. The results are as follows; Firstly, Santa Claus image was expressed by color contrast with red and white, which was perceived by red, green and white that are mostly used in Christmas. Secondly, tree images are expressed abstractly with color contrast where red and green are contrasted, and color way change was given for symbol color of Christmas. Third, in the image of gift, the image of share and image of colorfulness were considered for expression by making motifs of three dimensional hexahedron shape. Fourthly, in the image of type, motif was expressed by giving a change in horizontal and vertical writing types.

A Study on the Characteristics of Design Processes for Healthcare Architecture (의료시설의 디자인 과정 특성에 관한 연구)

  • Choi, Kwang-Seok
    • Journal of The Korea Institute of Healthcare Architecture
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    • v.15 no.2
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    • pp.13-22
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    • 2009
  • Healthcare facilities design in Korea actually has begun from the late 1960s and early 70s and accomplished unprecedented growth qualitatively and quantitatively. In the 1970s and the 80s, domestic healthcare design was greatly influenced by the Japanese. In the 1990s, under the competitive healthcare-market environment, great concerns were dominated to american healthcare facilities than the Japanese which have comparatively monotonous architectural forms. In the meantime, domestic healthcare architecture firms have continuously learned about design know-hows of the US, Japan and eve European countries. Now I would like to evaluate the they are stepping onto in level that can equally compete with the advanced foreign architectural design companies. This study, investigating and consolidating architects' ideas and contents which experienced in design processes of real projects in current healthcare field, is purposed to find characteristics in design work of healthcare facilities and share the experiences. Method of research executed questionnaires to 22 special designers who design each 20 healthcare facilities. Questionnaire attained form July to October, 2008. Hereafter, it is going to present adjusting design process for healthcare facilities by analyzing various debris that is made in the process with design results that is made through design process.

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Design Plan for the Environment-friendly Health furniture (친환경 건강 가구 디자인 개발 계획)

  • Ki, Ha-Ri;Kwon, Jin-Yong;Nam, Kyung-Sook
    • Proceedings of the Korean Institute of Interior Design Conference
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    • 2008.05a
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    • pp.27-31
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    • 2008
  • The increasing interest in environment-friendly products brought the new so-called 'health furnitures. 'Recently health-friendly-furnitures have gained a larger share in the furniture market, but the method of making health furnitures is still stuck in the primitive stage. For example, a bed with a stone or ceramic plate is one of the most famous health furniture to date. It needs a design fairly different from an ordinary bed that uses a mattress, but there has been little development on how different it would be. Therefore the purpose of this study is to develop a new design for a newly designed stone bed to make it n)ore competitive in the market. Its basic concept is to make an high-tech but human friendly bed. It should be natural and minimal, and it should have a royal grace on it. We worked on how to maximize every requirement and applied on it. Lastly, we had an eco-friendly final touch on our new bed with environment-friendly natural lacquer, so it could discharge volatile organic compounds such as formaldehyde as little as possible.

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