• 한국콘텐츠학회논문지
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• 제17권9호
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• pp.281-291
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• 2017

가상공간의 발달로 인해 비즈니스 환경의 변화도 가속화되고 있다. 이러한 환경에서의 커뮤니케이션은 의미전달 뿐 아니라 감성을 교류하는 감성 커뮤니케이션을 목표로 하고 있다. 그러나 사용자가 필요로 하는 감성에 관한 연구는 부족하다. 본 연구의 목적은 비즈니스 시나리오 기반으로 감성 어휘 모델링을 도출한 후, 해당 감성의 시선 요소를 분석하는 것이다. 이를 위해 417개의 관련 감성 어휘를 수집하여 적합성 검증 후 16개의 대표 어휘를 도출하였고, 다차원척도분석을 통해 2차원 공간에 맵핑하였다. 그 후, FGD를 통해 X축은 협력, 경쟁, Y축은 낮은 몰입, 높은 몰입으로 차원을 정의하였다. 52명의 피험자를 대상으로 해당 감성을 유발하는 자극을 제시하였고 시선 움직임 데이터를 수집하였다. 분석 프로그램을 통해 상대방의 얼굴, 오른쪽 눈, 왼쪽 눈, 코, 입을 관심영역으로 설정한 후, 평균 시간, 비율, 고정점, 다시 돌아오는 횟수의 데이터를 추출하였다. 독립 t-검정 결과, 협력일 때는 경쟁보다 얼굴, 눈, 코 영역에서 시선 요소가 증가하였고, 낮은 집중의 경우 높은 집중보다 오른쪽 얼굴, 코 영역에서 시선요소가 증가한 것을 확인하였다. 이는 가상공간에서의 비즈니스 환경에서 필요한 감성을 평가하는 데 기초 연구로써 활용가능 할 것으로 기대된다.

• 무역학회지
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• 제43권1호
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• pp.69-90
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• 2018

물류서비스 경쟁이 치열해짐에 따라 고객 요구수준이 높아지고 있다. 일부 대기업의 경우 종합물류서비스를 제공하고 있지만, 대부분 물류기업은 타 기업과 협력하여 고품질의 물류서비스를 제공하고 있다. 물류기업 간의 경쟁이 아닌 공급망 간의 경쟁이 중요하게 부각되고 있다. 본 연구의 목적은 물류기업의 물류협력과 공급망역량이 물류성과에 미치는 영향과 전문화에 따른 조절효과를 검증하여, 우리나라 물류산업의 발전에 기여하는데 있다. 본 연구는 문헌연구를 실시하여 물류기업들이 중요하게 인식하고 있는 주요 요인을 도출하여 개념적 연구모형을 설정하였다. 우리나라 286개 물류기업을 대상으로 설문조사를 실시하였고, 구조방정식모형을 토대로 가설을 검증하였다. 가설검증 결과는 다음과 같다. 첫째, 물류협력은 공급망역량과 물류성과 개선에 유의한 영향을 미쳤다. 둘째, 공급망역량이 강화되면 물류성과가 개선되는 것으로 나타났다. 셋째, 기업의 물류영역 전문화 수준이 높을수록 물류협력이 물류성과에 더 많은 영향을 미치는 것으로 나타났다.

• 한국생산제조학회지
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• 제26권1호
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• pp.82-88
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• 2017

In 2016, a handmade vehicle called to the VF-3 was designed and manufactured as a formula typed car. Prior to manufacturing and assembly, the impact attenuator was analyzed through ANSYS LS-DYNA, and the results were applied to the VF-3. The dynamical performance of the VF-3, such as the acceleration and circling simulations, was also assessed through MSC-ADAMS. The results were applied and compared after the Korean Society of Automotive Engineers (KSAE) competition. There was only a 0.8 s difference in the acceleration test. In order that the frame was not twisted by thermal deformation, Argon-TIG welding was used and a zig was designed. Another zig was designed to have the exact position for the hardpoints in the suspension system. Most of the parts were made with aluminum 7050 for reduced weight. The VF-3 won the third prize in the 2016 KSAE Student Handmade Vehicle competition.

• 한국항해항만학회지
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• 제32권7호
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• pp.561-568
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• 2008

Due to the rapid changes in world trade and shipping environment, today's ports face ever-increasing competition, from adjacent competing ports. To this reason, port service quality has been recognized as an important strategy to take competitive advantage for those competition. In general, service quality has effect on customer loyalty, and customer loyalty is the resource to sustain competitive advantage which service providers or service producers. By improving customer loyalty, companies can get more benefits and added value. However, this causality qf port service quality has not been clearly identified. Thus, various empirical studies in relation to port service quality are needed. The aim of this study is to analyze the effect of perceived port service quality on customer satisfaction and loyalty. To achieve this aim, we established 8 hypotheses based on SERVPERF in order to test correlations of 5 dimensions of port service, port service quality, customer satisfaction, and customer loyalty. From the result of the hypothesis testing, we found that customer satisfaction and port service quality do not affect customer loyalty in spite of high effect of port service on customer satisfaction.

• 한국정보시스템학회지:정보시스템연구
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• 제25권4호
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• pp.63-85
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• 2016

Purpose While the popularity of C2C auction platforms such as eBay is gradually decreased, this domain is still undermined to explain online bidding behaviors. Online bidders sometimes engage in impulsive bidding due to some of the online auction characteristics. Therefore, this study develops and tests a model of the impulsive bidding exhibited by online bidders in C2C auction platforms. Based on S-O-R framework, our model posits that both perceived time-pressure and competition intensity affect cognitive absorption which ultimately influences the impulsive bidding. Design/methodology/approach This study collected survey data from 214 C2C auction participants, who have prior experience on impulsive bidding and tested both measurement model and structural model by using CB-SEM (covariate-based structural equation modelling) technique. In this study, by using AMOS 20.0, we tested the measurement model for its overall fit, item reliability, and validity and further conducted the structural model to test our proposed hypotheses. Findings Based on our results, we found that perceived tim-pressure and competition intensity were positively related to cognitive absorption. We also found that the cognitive absorption was positively associated with impulsive bidding behavior. In this study, by developing our research model in S-O-R framework, we provide an alternative theoretical mechanism to describe online impulsive bidding behavior.

• 대한가정학회지
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• 제43권1호
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• pp.53-67
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• 2005

It has been suggested that children's reasons for reading are various; reading efficacy, challenge, curiosity, involvement, importance, recognition, competition, compliance, grades, avoidance and social interactions. To extend previous studies in which only one or two motivational constructs were studied in relation to reading abilities, this study was carried out to examine 11 inter-relationships of motivational constructs and their relationships to reading abilities. Using the MRQ of Wigfield & Guthrie(1997), and the Basic Learning Skills Test of the Korea Educational Development Institute(1989), 334 elementary school children were measured for their reading motivation and abilities. The results showed that 11 motivational constructs were interrelated, which were also related with reading abilities. Out of 11 motivational constructs, importance was able to predict the reading abilities in multiple-regression analyses. From F-tests, those groups with high reading efficacy, challenge, curiosity, involvement, recognition, competition and social interactions outperformed those with low motivational constructs. The findings of this study confirm that children read for various reasons, and internal motivation and social interactions are significantly related with reading abilities. It is proposed that the internal reasons for reading are also more significant factors in explaining reading abilities than external reasons. Finally, cultural influences on reading motivation and comprehension are also discussed.

• Asia pacific journal of information systems
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• 제26권4호
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• pp.526-541
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• 2016

This research aims to examine the predictive power of multiple online stock message boards, namely, NAVER Finance and PAXNET, which are the most popular stock message boards in South Korea, in stock market activities. If predictive power exists, we then compare the predictive power of multiple online stock message boards. To accomplish the research purpose, we constructed a panel data set with close price, volatility, Spell out acronyms at first mention.PER, and number of posts in 40 companies in three months, and conducted a panel vector auto-regression analysis. The analysis results showed that the number of posts could predict stock market activities. In NAVER Finance, previous number of posts positively influenced volatility on the day. In PAXNET, previous number of posts positively influenced close price, volatility, and PER on the day. Second, we confirmed a difference in the prediction power for stock market activities between multiple online stock message boards. This research is limited by the fact that it only considered 40 companies and three stock market activities. Nevertheless, we found correlation between online stock message board and stock market activities and provided practical implications. We suggest that investors need to focus on specific online message boards to find interesting stock market activities.

• 산경연구논집
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• 제9권4호
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• pp.19-26
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• 2018

Purpose - This study measures how competitive securities broker-dealers are in the Korean financial markets. It aims to test whether the markets are perfectly competitive or monopolistic since the global financial crisis of 2008. Research design, data, and methodology - We apply the method developed by Panzar and Rosse (1987), H-statistics, which offers an index for the competitiveness as well as statistical tests. The dataset in use is retrieved mainly from the quarterly statements of the financial services companies by the Financial Statistics Information System of the Financial Supervisory Service. General information on officers and employees is utilized in addition to balance sheets and income statements of securities companies. Results - H-statistics for 2009-2015 is about 0.7 that is a robust estimate regardless of model specifications such as full trans-log, partial trans-log, and Cobb-Douglas regression equations. H-statistics for each year is also computed in similar ways in that it varies between 0.3 and 0.9. Conclusions - Since the global financial crisis, H-statistics concludes that securities broker-dealer markets in Korea is neither perfectly competitive nor monopolistic. It evidences that the markets are rather monopolistically competitive. The trend in annual H-statistics leads to the same conclusion but the result is not such stable that overall H-statistics implies.

• 한국의류학회지
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• 제27권5호
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• pp.570-581
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• 2003

The purpose of this study was to investigate competitive structure between the department store and the discount store based on consumers' purchase intention. Female consumers who purchased clothing both in the department store and the discount store participated in the study by completing questionnaires (N=533) . Data were analyzed using factor analyses, paired t-test, Cronbach's $\alpha$, and chi-square analyses. The result was as following: 1 . Overall, the department store and the discount store are competing complementarily. However, this competitive structure varied with clothing items and consumers' age. 2. As a result of factor analyses, the two retailer's service quality could be evaluated with four dimensions: price and A/S, store atmosphere and VMD, store policy, and salesperson. 3. The department store was expected to provide the highest level of service in ‘price and A/S’, ‘store atmosphere and VMD’, ‘salesperson’ whereas the discount store in ‘store policy’ 4. Respondents were classified in four groups according to how frequently they use department store and discount store as following: shopper of both retailers (68.35％), discount store shopper(20.97%), department store shopper(4.70%), shopper of neither retailer(3.97％). Each group showed differences in service satisfaction and demographic characteristics.

• The Journal of Asian Finance, Economics and Business
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• 제6권1호
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• pp.159-167
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• 2019

The current higher education in Vietnam demonstrates the intense competition among local universities. Undoubtedly, the issue of enhancing the brand value to attract students is now placed at the top to Vietnamese universities. The research aims to identify the objective and subjective factors affecting the brand value of private universities in Ho Chi Minh City, Vietnam as mediated by students' perceptions. This paper employs the mixed research methods and data were then analyzed by measuring Cronbach's Alpha coefficient for reliability, analyzing EFA, and using PATH model to test the experiment on the research model affecting HUTECH's brand value. Probability sampling used is Stratified sampling and 500 students of 8 faculties of HUTECH surveyed by convenience sampling. Additionally, this paper also proposes some managerial implications on enhancing the brand value of private universities in Ho Chi Minh City. The results indicate that the new factor, namely geographic location is the most influential factor to enhance the brand value of private universities in general and HUTECH in particular. Brand still plays a determinant role in students' trust when choosing a university. Finally, some implications proposed to enhance the brand value of private universities in Ho Chi Minh City in the context of fierce competition in attracting students.