• Journal of Distribution Science
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• v.21 no.1
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• pp.85-93
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• 2023

Purpose: This research is intended to analyze how distribution of brand communication of a Soft Drink brand on brand image mediated through electronic word of mouth on packaged carbonated drink in Indonesian Gen-Z. This research also aims to find out how electronic word of mouth can have a role in creating a brand image for Indonesia Gen-Z. Research design, data and methodology: This research is using a quantitative approach with purposive sampling technique, a survey was conduct online and the number of samples being 384 responders who are spread all over Indonesia. The questionnaire construct was designed based on several variables, such as brand communication, brand image, and e-WOM. E-WOM was positioned as a mediating variable in this research. Brand Communication indicators consist of event and experience, public relation and publicity, direct marketing and personal selling. Meanwhile brand image consists of Attributes, Benefits, and Attitudes. E-WOM indicators consist of intensity, balance of opinion, and content. Results: The result of this research being (1) There is a significant influence between brand communication and brand image. (2) There is a significant influence between brand communication and electronic word-of-mouth. And (3) There is a significant influence between brand communication and brand image mediated through electronic word-of-mouth. Conclusion: The findings of this research prove that there is significant influence between brand communication, brand image and electronic word-of-mouth, this study also provide several information about how other factor affect the distribution of brand communication.

• Proceedings of the KIEE Conference
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• 2006.10c
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• pp.500-502
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• 2006

Recently, nuclear power plants have been testing for application of wireless communication system to improve communication easier. Improving the availability of communication in NPPs, plant operation ability and good communication have contributed to the lower reactior trip frequency. In these regards, the possibilities of improvement in communication systems are reviewed detail. Especially, we reviewed the wire communication system, facility effect, regulation and new technologies. In this paper, we described the application of wireless in NPPs by studying EMI/RFI, EMC effect.

• Archives of design research
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• v.14
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• pp.297-318
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• 1996

In a specialized modern society and/or visual communication technique seems to be preferable to the traditional one-way communication technique which resorts to reading materials. P.R materials currently produced by various levels of Korean government administrative bodies seem to outdated and inefficient both in their contents and in graphic technique employed. In this paper we argue that the problems of the communication technique used by Korean government result mainly from the ambiguous nature of the message of P.R materials and the inability to differentiate the contents of P.R materials according to the target audience. We recommend various changes to the current government communication program and emphasize the importance of graphic communication technique for the production of more effective and professional communication materials

• Journal of Information Technology Applications and Management
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• v.14 no.2
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• pp.169-187
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• 2007

Most private and public organizations use, for their works, information systems that change their organizational structures. Nowadays, many organizations have team-based structures where typically a cross functional team is in charge of a business process. The effective communication among the members of a team is an important factor of team performance in that communication facilitates trust building, knowledge exchange, change acceptance, and safety improvement. This paper reviews methods for analyzing communication among team members from three aspects such as the content, the amount, and the structure of communication.

• Proceedings of the IEEK Conference
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• 2001.06c
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• pp.233-236
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• 2001

When we execute a online game in the network, a lots of game informations and user informations are transfered between game server and game clients. This information has deferent data structure and communication protocol. So, game developers will be design the communication protocols and packet structures after analyze the game. And, they will be design the database for user management. It will be lots of overload to the game developers. From a user point of view, they must be register to each game server to use several games. It is a undesible operation for the game users. This problems are solved by using the communication server which operates commonly with several game servers. Game providers can get the benefit of multiple access of users and get freedom from user management. Game users can access the several games which connected to communication server by register the communication server only. In this paper we design the communication packet and propose a communication protocol which operates on the communication server described previous.

• Proceedings of the IEEK Conference
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• 2005.11a
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• pp.707-710
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• 2005

In this paper, we propose a new communication network for on-chip communication. The network is based on a direct sequence code division multiple access (DS-CDMA) technique. The new communication network is suitable for a parallel processing system and also drastically reduces the I/O pin count. Our network architecture is mainly divided into a CDMA-based network interface (CNI), a communication channel, a synchronizer. The network includes a reverse communication channel for reducing latency. The network decouples computation task from communication task by the CNI. An extreme truncation is considered to simplify the communication link. For the scalability of the network, we use a PN-code reuse method and a hierarchical structure. The network elements have a modular architecture. The communication network is done using fully synthesizable Verilog HDL to enhance the portability between process technologies.

• Proceedings of the KIPE Conference
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• 1997.07a
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• pp.211-215
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• 1997

Localized communication networks for office automation, security monitoring, environmental management of buildings, computer communications, and other applications enjoy every increasing demand. This paper proposes a direct sequence spread spectrum communication system for use in power line data transmission. Advantages of power distribution circuits include reasonably universal coverage and easy access vis a standard wall plug. Disadvantages include limited communication bandwidth, relatively high noise levels, and varying levels of impedance, noise, and attenuation. Spread spectrum signalling provides immunity to narrow-band signal impairments and multiplexing capability. Our prototype power line communication module supports completely physical and data link layers based on the international standard ISO 10368 for reliable high-speed power line communication system. Moreover it provides useful functions to compose a plant monitoring and control system. All the circuits of the communication module are included in one compact circuit. Thus a functional communication system for the power line plant monitoring and control is implemented.

• Journal of Korean Academy of Fundamentals of Nursing
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• v.13 no.3
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• pp.467-473
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• 2006

Purpose: This study was done to Identify the effects of a communication training program on communication skills and interpersonal relationships. Method: A communication training program was provided to student nurses who were selected as participants during a course of clinical practice. Of the students 23 were assigned to experimental group and 22 to the control group. The experimental part of the study was done with the experimental group during 6 week program course. The control group received only a communication theory course. Results: Communication and interpersonal relations scores on the post-test in the experimental group were significantly higher than in the control group. Conclusion: This program allowed nursing students to advance their communication skills during their clinical trials. These are skills which are necessary for nursing practice. The study demonstrated that a group training program that can provide students with practical support by improving the personal relationship.

• Journal of Korea Multimedia Society
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• v.22 no.11
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• pp.1259-1268
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• 2019

Recently, Communication media have been developed for the underwater communication in underwater environments where the underwater communication failures occur frequently. Although the underwater communication by one medium is not stable due to the influence of the underwater environment, the use of various communication media can complement each other and so this makes the underwater communication more stable. For this reason, this paper proposes approaches to the design and implementation of integrated MAC for complementing individual unstable underwater communications. In addition this paper presents the comparison and analysis on each of the proposed approaches so to be able to provide guidelines to designers and implementers of integrated MAC.

• Journal of Families and Better Life
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• v.21 no.6
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• pp.141-155
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• 2003

The purpose of this study was to investigate the relationship between communication patterns and marital satisfaction of elderly men and women. The participants of this study were 206 elderly (60 years and older), and they were all recruited in Seoul. The major findings of this study are as follows: First, the communication patterns of elderly men and women were affected significantly by background variables, self-esteem, and personality style. Second, marital satisfaction was affected significantly by background variables, self-esteem, and personality style. Self-esteem was the major factor that had significant impact on the marital satisfaction for all respondents. Third, there was a gender difference in the impact of background variables, self-esteem, and communication pattern on marital satisfaction. For elderly men, the factors affecting marital satisfaction were, in decreasing order, constructive communication, destructive communication, self-esteem, and economic condition, whereas for elderly women, the factors were, in decreasing order, constructive communication, self-esteem and destructive communication.