• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.1 s.149
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• pp.146-156
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• 2006

The purpose of this study is to investigate the factors that influence consumers' adoption of performance infants' wear made of functional textiles. Based on Innovation Diffusion Model, product attributes, consumer traits, and communication characteristics were considered. A survey was carried out with a convenience sample of 241 housewives who have infants under 4 year-old, living in the Seoul metropolitan area. To analyze the data, SPSS 10.0 was used employing ANOVA, Duncan's post-hoc comparison, $X^2$, and f-test. The participants were classified into 4 groups based on their levels of adoption of performance infants' wear: No-Cognition, Negative Attitude, Positive Attitude, and Purchasing groups. There were significant differences among the four groups in terms of their perception of product attributes, communication characteristics, and personal traits. In terms of product attributes, the Positive Attitude group and Purchasing group showed higher perception of relative advantage, compatibility, trialability and observability than other groups. These groups were also high in terms of their tendency of actively seeking for additional product information, and particularly relied on the information from experts on TV or the Internet, personal experience posted on the Internet, or their own experience. Those who were in professional, well-educated and high income brackets were more likely to be Purchasing group than Positive Attitude group, which means once the positive attitude was formed they are likely to purchase the product.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.18 no.4
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• pp.61-72
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• 2018

The purpose of this study is to analyze the impact of quality and satisfaction of mobile telecommunication service on the quality data sharing for mobile telecommunication service. Based on the theory of reasoned action(TRA), we proposed a research model that (1) service qualities significantly influence the service satisfaction and the attitude towards information sharing, (2) the attitude towards information sharing mediates between service satisfaction and the intention of information sharing, and (3) the intention of information sharing is affected by the service satisfaction and the attitude towards information sharing. Empirical analysis of mobile service users showed that the data quality of mobile communication services had a greater impact on satisfaction than voice quality. The service satisfaction had a positive effect on attitude towards information sharing and the intention of information sharing. Also, the attitude towards information sharing had a positive impact on the intention of information sharing. Based on this empirical study, we proposed a crowdsourcing as an alternative when quality data of mobile telecommunication service should be collected to improve telecommunication policy because by using collective intelligence of the crowdsourcing the government can gather more accurate and diverse data on mobile telecommunication service.

• Journal of Industrial Convergence
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• v.19 no.5
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• pp.61-67
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• 2021

This study is a one group pretest-posttest design study to confirm the effect of geriatric nursing practice on elderly care attitude and dementia communication behavior of student nurses. The study was conducted from September to December, 2018. Data were collected through self-report questionnaires of 59 student nurses. The data were analyzed by frequencies and paired t-test using SPSS 21.0 program. As a result, elderly care attitude and dementia communication behavior were significantly increased after the geriatric nursing practice compaired to before the geriatric nursing practice. The results of this study can be used as basic data for the composition of the practice curriculum for student nurses to improve their competence as nurses in the future.

• The Journal of the Korea Contents Association
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• v.13 no.11
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• pp.866-876
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• 2013

For the purpose of creating or maintaining a favorable customers' attitude tourism service firms use an advertising as a communication tool by changing ad-execution formats. Affective or informational ad-executions are normally applied for the service industry. In this study ad-attitude, products attitude, and purchase intention are tested whether the variables would be influenced by the ad-execution formats. As the result the study found that Ad-attitude influenced on product attitude but not on purchase intentions in the affective ad-execution format, whereas the Ad-attitude influenced both on product attitude and purchase intentions.

• Journal of the Korean Society of Food Culture
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• v.23 no.3
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• pp.328-335
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• 2008

The objective of this study was to evaluate the causal relationships among environmental belief, ambivalence, subjective norm, attitude and meat consumption behavior. A total of 318 questionnaires were completed. A structural equation model was employed to assess the causal effects of constructs. The results of the study demonstrated that the structural analysis results for the data also indicated excellent model fit. The effects of environmental belief, ambivalence, and subjective norm on attitude were statistically significant. The effects of environmental belief, subjective norm and attitude on meat consumption were statistically significant. The effects of attitude on intention were statistically significant. As had been expected, intention exerted a significant effect on meat consumption. Moreover, environmental belief and ambivalence exerted significant indirect effects on meat consumption through attitude. Subjective norm exerted a significant indirect effect on meat consumption through attitude and intention. Subjective norm also exerted a significant indirect effect on intention through attitude. In developing and testing conceptual models which integrate the relationship among behavioral belief, attitude variable, behavioral intention and meat consumption, this study may approach a deeper understanding of the complex relationship among meat consumption behavior-related variables. Greater understanding of the complex relationship among meat consumption behavior-related variables can improve the practical or managerial diagnosis of the problem and opportunities for different marketing strategies including meat production and meat product development and marketing communication.

• Korean Management Science Review
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• v.31 no.4
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• pp.15-28
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• 2014

The present study examined the effects of self-construal and message orientation on value advocacy advertising. An experiment of college students was conducted to investigate relationship between the attitude toward advocacy advertisements and the purchase intention. The results showed that people with interdependent self-construal have more positive attitude toward the advocacy advertisements than people with independent self-construal. The interaction effects between self-construal and message orientation on the value advocacy advertisements were not found significant. However, it was found that even people with independent self-construal showed more positive attitude toward the advocacy advertisement with others-orientation messages than the advertisement with self-orientation messages in value advocacy advertising. Based on the findings, theoretical and managerial implications for value advocacy advertising were discussed.

• Journal of Astronomy and Space Sciences
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• v.23 no.2
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• pp.161-166
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• 2006

In this paper, we describe the RLG current stabilizer circuit for attitude control in the satellite. The RLG makes use of the Sagnac effect within a resonant of a HeNe laser. The difference between two discharge currents causes one of the gyro bias errors. The theoretical background and current stabilizer are introduced. It is verified that the circuit designed is applicable to the test of input voltage and temperature.

• The Mathematical Education
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• v.43 no.1
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• pp.51-74
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• 2004

During cooperative learning in small group, we investigate what characteristics children in elementary school show at several fields of mathematics and through communicating activity etc., what influence the cooperative learning does on children's attitude, thinking, problem solving, recognition. To know them, we observe the process of children's communication and evaluate children's attitude, thinking, problem solving, recognition with checklist at each lesson. Through this research, we conclude that the figure part is the most effective when we teach with cooperative learning type, and the cooperative learning evoke the vivid communication, and make progress in affirmative attitude, thinking etc. Also, in this thesis we suggest the points which teacher should consider when he/she use cooperative learning in small-group.

• Journal of the Korean Home Economics Association
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• v.30 no.1
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• pp.349-359
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• 1992

The purpose of this study was to measure the effect of Gordon's Parent Effectiveness Training on maternal attitude and communication skill. the subjects were 56 mothers from a kindergarten in Seoul. 30 mothers were assigned to the control group and 26 mothers to the experimental group. Pre and post measures on the two dependent variables using Hereford's Parent Attitude Survey and Umstot's Sensitivity To Children Questionaire were administered to the subjects on the first and last of the 8 week pp.E.T. course. The collected data was statistically analyzed by using t-test and paried t-test. The result showed no significant difference between the control and the experimental groups in changing the mothers' attitude. But significant differences in communication skill were found.

• Journal of Ocean Engineering and Technology
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• v.29 no.3
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• pp.249-254
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• 2015

Buoys are widely used in marine areas because they can mark positions and simultaneously acquire and exchange underwater, surface, and airborne information. Recently, the need for controlling and optimizing a buoy's position and attitude has been raised to achieve successful communication in a heterogeneous collaborative network composed of an underwater robot, a surface robot, and an airborne robot. A buoy in the form of a marine robot would be ideal to address this issue, as it can serve as a moving node of the communication network. Therefore, a buoy-based autonomous surface robot-kit with the abilities of sonar-based avoidance, dynamic position control, and static attitude control was developed and is discussed in this paper. The test and evaluation results of this kit show the possibility of real-world applications and the need for additional studies.