• 제목/요약/키워드: commercial product

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스마트폰 탑재기술과 마케팅전략 연구: TV광고를 중심으로 (Analysis on Smart-Phone Technology and Marketing Strategy: Focused on TV Commercial Advertisement)

  • 이로운;한정희
    • 산업융합연구
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    • 제15권1호
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    • pp.9-15
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    • 2017
  • This study aims to present a direction for the efficient TV commercial marketing strategy at the market by analyzing the relationship between technology and the smart-phones' TV commercial especially 'iPhone series' and 'galaxy S series'. As the results of the factor analysis of the hardwares, slogans and TV commercial for the target smart-phones, TV commercial is the way of the expression for the technology through the meaning of the value. And the meaning of value is defined by reclassifying the expression technique of each scene of TV commercial into nouns and adjectives. Setting a slogan is very important because it is making memorable motto or phrase for the consumer and it decide the image of the product. So the correct configuration of the slogan is a keystone that is important for creating a TV commercial and has a profound impact on product image formation.

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조미 연어 분말 식품의 제조 및 특성 (Preparation and Characterization of Seasoned Salmon Powder)

  • 허민수;김진수
    • 한국식품영양과학회지
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    • 제37권10호
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    • pp.1323-1329
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    • 2008
  • 연어를 이용한 신제품 개발에 관한 일련의 연구로 연어를 이용한 조미 분말 제품의 개발을 시도하였고, 아울러 시제품의 품질 특성에 대하여도 살펴보았다. 시제 조미 연어 분말은 일반성분의 경우 수분 함량이 42.1%, 단백질 함량이 30.3%, 지질 함량이 18.9%, 회분 함량이 6.2%이었고, 헌터 색조의 경우 백색도가 68.14, 적색도가 7.86, 황색도가 19.13, 그리고 색차가 35.12이었다. TCA 가용성 질소 함량은 시제 조미 연어 분말이 360 mg/100 g으로 시판 조미 연어 분말의 234 mg/100 g에 비하여 54%가 높았다. 또한, total taste value는 시제 조미 연어 분말이 시제 조미 연어 분말에 비하여 2.2배가 높았고, 이들의 주성분은 glutamic acid(각각 90.640 및 39.840)이었다. 주요 구성 지방산은 조미 연어 분말의 종류에 관계없이 두 제품이 모두 16:0, 18:1n-9, 18:2n-6 및 22:6n-3 등이었다. 아미노산 총 함량은 시제 조미 연어 분말이 29.05 g/100 g으로 시판 조미 연어 분말의 20.79 g/100 g에 비하여 높았고, 두 제품의 주요 구성 아미노산은 aspartic acid, glutamic acid, leucine 및 lysine 등이었다. 시제 조미 연어 분말을 섭취하는 경우 철의 보강 효과는 약간 기대되었으나 칼슘의 보강 효과는 기대하기 어려우리라 판단되었고, 시제품이 시판품에 비하여 맛, 색조 및 냄새와 같은 모든 항목에서 우수하였다.

동결건조 미역 된장 블록의 제조 및 이화학적 특성 (Physicochemical Characteristics of Freeze Dried Soybean Paste Block with Sea Mustard)

  • 정복미
    • 한국식품조리과학회지
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    • 제19권3호
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    • pp.318-323
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    • 2003
  • 본 연구는 미역과 된장, 멸치 엑기스, 다시마 엑기스, 바지락 엑기스, 파, 감자, 양파가루, 마늘가루를 이용하여 1조각이 1인분이 되도록 블록을 만들어 동결 건조시킨 후 이화학적 특성을 측정한 결과는 다음과 같다. 일반성분의 경우 제품 100 g당 조 단백의 경우 녹차 미역 된장제품에 비하여 일반 미역 된장제품의 단백질 함량이 약간 높게 나타났으며, 조 지방 함량은 일반 제품이 녹차 제품보다 1% 정도 함량이 많았으며, 탄수화물 함량은 일반 미역 된장제품보다 녹차 미역 된장제품이 약간 높게 나타났다. 회분 함량은 일반 미역 된장 제품이 녹차제품에 비해 높게 나타났다. 유리아미노산 구성에서 두 제품 모두 많은 양을 나타낸 아미노산은 alanine, phenylalanine, hydroxyproline, valine, leucine, isoleucine, Iysine 등이었으며, 대부분이 일반 미역 된장제품에 비하여 녹차 미역 된장제품의 아미노산함량이 높게 나타났다. 지방산의 조성에서 포화지방산, 단일 불포화지방산과 다가 불포화지방산의 비율은 두 제품간의 차이가 별로 없었으며, 포화지방산중에서는 palmitic acid가 가장 높게 나타났고, 단일불포화 지방산은 oleic acid, 다가 불포화지방산은 linoleic acid가 가장 높은 비율을 나타냈다. 제품의 포화 지방산과 불포화지방산의 비율은 26:74로, 불포화지방산은 단일불포화지방산에 비해 다가 불포화지방산의 비율이 두배 이상 높게 나타났다. 미역 된장제품에서 가장 많은 함량을 나타낸 유기산은 oxalic acid, 다음으로 tartaric acid였으며, 대부분 녹차제품의 유기산 함량이 높게 나타났다. 관능평가에서 맛, 색, 전반적인 기호도에서는 유의적인 차이가 없었으나, 냄새의 경우 일반 시판 된장제품이 녹차제품에 비하여 유의적으로 높게 나타났다 본 연구제품의 개발로 바쁜 현대인들 특히 맞벌이, 독신자들에게 건강을 증진시키는 효과를 가지면서 간편한 방법으로 미역 된장국을 끓여 먹을 수 있는 상품을 제공하고자 하였다.

상용 PDM을 포함한 이기종 시스템 간의 제품정보 교환에 관한 연구 (A Study on Product Information Exchange between Heterogeneous Systems including Commercial PDM Systems)

  • 양태호;윤태혁;최상수;노상도
    • 한국CDE학회논문집
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    • 제13권3호
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    • pp.175-186
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    • 2008
  • For the success to PLM in manufacturing industries, the creation, management and coordination of all product-related information are essential, and the exchange of product information and data has become an important part of the product development. In this paper, we define the neutral schema, and it refers to PLM Services. Based on this neutral schema, we develop the PLM Integrator to exchange product information and data between diverse heterogeneous systems including PDM systems. We apply the PLM Integrator developed in this paper to commercial PDM systems such as SmarTeam, Teamcenter Engineering and MEMPHIS which is a data exchange middleware system for VR applications. By implementations, exchanges of product information and data can be done without loss of information. Also, the PLM Integrator can upload and download product information, data and related files. The result of this paper can not only reduce unnecessary efforts for data exchanging between different information systems including PDM/PLM systems but also provide a collaborative environment for PLM.

계층분석과정에 의한 기업어음 신용평가모형 (A Commercial Paper Evaluation Model Based on the AHP)

  • 이상석;홍재범
    • 경영과학
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    • 제15권1호
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    • pp.97-115
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    • 1998
  • This study aims to develop the methodology based on the AHP(Analytic Hierarchy Process) of evaluation for commercial paper. commercial paper is the ma product of merchant banks. commercial paper evaluation is annually performed by the credit-evaluation agency. Credit evaluation is performed by the informal judgemental system, which has potential to induce serious inconsistencies in decision-making. We present an objective scoring model which does not suffer from the weakness of the subjective judgement system. The model used is illustrated by analyzing the commercial paper evaluation for the 3 motor-companies(H, K and S motors).

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Microbial Floral Dynamics of Chinese Traditional Soybean Paste (Doujiang) and Commercial Soybean Paste

  • Gao, Xiuzhi;Liu, Hui;Yi, Xinxin;Liu, Yiqian;Wang, Xiaodong;Xu, Wensheng;Tong, Qigen;Cui, Zongjun
    • Journal of Microbiology and Biotechnology
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    • 제23권12호
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    • pp.1717-1725
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    • 2013
  • Traditional soybean paste from Shandong Liangshan and Tianyuan Jiangyuan commercial soybean paste were chosen for analysis and comparison of their bacterial and fungal dynamics using denaturing gel gradient electrophoresis and 16S rRNA gene clone libraries. The bacterial diversity results showed that more than 20 types of bacteria were present in traditional Shandong soybean paste during its fermentation process, whereas only six types of bacteria were present in the commercial soybean paste. The predominant bacteria in the Shandong soybean paste were most closely related to Leuconostoc spp., an uncultured bacterium, Lactococcus lactis, Bacillus licheniformis, Bacillus spp., and Citrobacter freundii. The predominant bacteria in the Tianyuan Jiangyuan soybean paste were most closely related to an uncultured bacterium, Bacillus licheniformis, and an uncultured Leuconostoc spp. The fungal diversity results showed that 10 types of fungi were present in the Shandong soybean paste during the fermentation process, with the predominant fungi being most closely related to Geotrichum spp., an uncultured fungal clone, Aspergillus oryzae, and yeast species. The predominant fungus in the commercial soybean paste was Aspergillus oryzae.

중소 제조기업을 위한 협업환경지원 BOM 관리 시스템 설계 (Design of Collaborative BOM Management System for Small and Medium Enterprises)

  • 김보현;정소영;백재용;이성진;이석우;최헌종
    • 한국CDE학회논문집
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    • 제14권4호
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    • pp.254-260
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    • 2009
  • Most commercial PDM (product data management) systems, which have been released recently by overseas famous software vendors, are still expensive and heavy to apply to small and medium enterprises (SMEs). Proposed in this paper are an architecture and functions of collaborative BOM (bill-of-material) management system (cBOM-MS) which supports the internal BOM management by BOM Navigator, provides SMEs with constructing the collaborative BOM via Collaborative BOM Portal, and proposes an interface to extract BOM automatically from commercial CAD systems. In the design of cBOM-MS, BOM Navigator and cBOM Portal are positioned separately to reinforce the information security about product data during product development process.

Development of Silica Based Microgels and Evaluation of Their Performance in Microparticle Retention System

  • Kim, Tae-Young;Lee, Hak-Lae
    • 펄프종이기술
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    • 제32권1호
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    • pp.33-40
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    • 2000
  • The effectiveness of silica-based microgels prepared through the reaction of sulfuric acid and sodium silicate as a component of Compozil system has been evaluated . Silica based microgels with better performance in retention and drainage than a commercial colloidal silica sol have been successfully prepared. Silica gels with the highest charge density were obtained when product pH was controlled to 9. And highly charged silica-based microgels showed greater retention and freeness performance than a commerical product. In particular the difference in retention, turbidity , and freeness between these microgels and a commercial product was eminent at low addition rate. The effects of reaction conditions including reaction temperature, process water quality and feeing rate on product efficiency in improving retention and drainage were also investigated and discussed.

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정보통신기기의 품질차원에 관한 연구 (A Study on the Dimension of Quality of Telecommunications)

  • 손은일
    • 산업융합연구
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    • 제1권2호
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    • pp.3-15
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    • 2003
  • Many researches have concluded that product advantage or superiority is the most important factor for the commercial success of new products. However, the specific dimensions of product advantage have not been studied as yet. In order to know what kind of product attributes have been major determinants of commercial success, telecommunications winning products from 1985 to 1997 in the Korean market were examined. As results of the analysis, the determinants are classified into function, aesthetics, economy, safety, usability, reliability, brand image, assurance, distribution channel, advertisement, DEF(design for the environment). This study augmented the data set through questionnaire survey to marketing professor in University. The results will be a cue to future of new product development.

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