• 대한의용생체공학회:의공학회지
• /
• 제19권5호
• /
• pp.539-546
• /
• 1998

본 연구에서는 시각과 청각자극을 대표하는 색과 음악자극 하에서 인감의 감성을 정량적으로 평가하고 색감성과 음악감성 사이의 상관성을 조사하였다. 감성의 정량화를 위하여 7점 척도 20항목의 설문지를 통한 의미 미분법과 요인분석을 사용하여 피험자의 주관적 평가를 수행하였고, 뇌전도, 심전도, 피부 전도도, 호흡률 등의 생체신호를 측정, 분석하였다. 피험사의 주관적 평가로부터 각 자극에 대한 대표 감성어휘를 도출하였으며, 생체신호의 분석을 통하여 본 논문에서 제안한 정규화된 변수 값으로 색자극콰 음악자극에 대한 감성을 정량적으로 평가하여 지표화할 수 있었다. 또한 색자극과 음악자극 사이의 상관성을 Kendall의 상관계수로 분석한 결과 0.461에서 0.810의 상관성이 있음을 확인하였다. 본 연구에서 사용한 감성어휘 추출방법이나 감성지표 개발 방법은 감성제품 개발이나 색치료, 음악치료 등에 이용될 수 있다.

• Asian Journal of Business Environment
• /
• 제7권1호
• /
• pp.13-23
• /
• 2017

Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers' perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer's perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer's perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.

• 한국의류산업학회지
• /
• 제17권4호
• /
• pp.524-540
• /
• 2015

This study develops textile pattern design ideas created through the visualization of music. Methods of auditory and synesthesia were employed to analyze various attributes of popular music genres and appoint language image, shape image, and color image to obtain their interrelationships. This study provides data that can be used to express emotional images on textile print pattern designs. This research used different genres of popular music as stimuli. The language image was extracted and introduced to the overall color scheme; in addition, the color image was verified. The analysis of the color image was executed by applying it with the color set image scale of I.R.I colors. Then, the color image of the target genre of popular music was examined and analyzed through a color tone system. The preference in shape image was realized through visual images based on basic principles of points, lines, and sides composition; subsequently, an analysis of the emotional image of popular music followed. An examination of the emotional images of different popular music genres have led to the discovery that language image, color image, and shape image all share a common emotional image. There was also a realization that similarity and interrelationship exists in language, color, and shape images experienced by listening to popular music.