• 한국생활과학회지
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• 제19권6호
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• pp.1071-1082
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• 2010

This study examined the effects of underwear brand identity color on brand equity. A self-administered questionnaire mainly consisted of BI color, brand image, and brand equity for underwear. Five underwear brands (Calvin Klein, Yes, Solb, Venus, and Body Guard) were selected based on the frequency they were purchased in pilot study. To collect data, respondents were asked to choose a brand which they were most familiar with, and to assess BI color, brand image, and brand equity including cognitive value, emotional value and purchase intention. A total of 228 usable questionnaires were obtained from consumers aged 19 to 46. BI colors were classified into four color groups: Achromatic (white, black, gray), Vivid (red, blue, yellow), Pink, and Beige. Additionally, underwear brand images consisted of four factors: Sophisticated, Classic, Casual, and Elegant images. Findings showed significant differences in the four factors of brand image and cognitive brand value between the BI color groups. Also, the factor of cognitive value was higher for achromatic or beige brand color groups, than for vivid or pink color groups. Also, brand image factors had positive effects on cognitive or emotional brand value. Especially, the factor of emotional value was more likely to increase purchase intentions than cognitive value in the BI color groups. The implications for managerial decision marking in fashion marketing strategy were also discussed.

• 한국의상디자인학회지
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• 제16권2호
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• pp.71-80
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• 2014

The purpose of this study was to investigate consumer evaluation on visual sensibility of stripe pattern shirts for separation coloration. The experimental materials developed for this study were a set of clothing stimuli and response scales. The clothing stimuli were 27 color pictures, in which separation color(white: W, gray: G, black: B), separation width(small: S, medium: M, large: L), and combination color(magenta and yellow: MY, magenta and cyan: MC, yellow and cyan: YC) were manipulated. The subjects of this research were female in their 20s to 30s living in Seoul, Gwangju, Daegu, Busan, and Changwon. The investigation was carried out at December 2013. The data were analyzed by using SPSS program. Analysis methods were factor analysis, ANOVA, and Duncan-test. Results of this study were as follow.; The factors of visual sensibility according to separation color, separation width, and combination color consisted of four dimensions of attractiveness, appeal, individuality freshness, and grace. Separation color showed an independent effect on appeal and individuality freshness. Combination color showed an independent effect on individuality freshness. Interaction effects of separation color and separation width on appeal were found. Interaction effects of separation color and combination color on individuality freshness and grace were found. The study results are highly expected to be used as useful sources in a fashion product.

• Restorative Dentistry and Endodontics
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• 제25권1호
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• pp.71-77
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• 2000

The color of an esthetic restorative material is controlled primarily by thickness of the material and background color. Although the effects of the two factors on the color coordinates of esthetic dental materials have been reported, the mechanism has not been clarified well enough to explain the effects quantitatively. The purpose of this study was to evaluate the effect of thickness and background color on the color of tooth colored restorative materials quantitatively. One hundred sixty samples were fabricated from two commercial light-cured composite resins and two commercial compomers. The color characteristics and changes in the color coordinates were measured by a tristimulus colorimeter (Model TC-6FX, Tokyo Denshoku Co. Japan) using the CIELAB system. The results were as follows: 1. As thickness increased from 1.0 to 4.0mm, values of $L^*$ $a^*$ $b^*$ changed irregulary for white and dentin color background, but showed no obvious difference in color for black background. 2. The colors of composite resins and compomers were significantly influenced by background color. 3. The color difference was recognized even the same shade name in four representative kinds of composite resins and compomers. 4. As thickness changed, values of color difference for same products and same background color showed constancy, but showed difference for different background color.

• 아시안잔디학회지
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• 제4권1호
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• pp.5-11
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• 1990

Korean Lawn. Zoysia japonica Steud. is the type of a perennial warm-season turfgrass keeping green leaf color for 5 months from May to September in natural condition in Korea. This Studies were carried out to obtain the effects of N-P-K fertilization, regrowth capacity after mowing and chlorophyll contents on prolongation of the green leaf color period in Zoysia japonica Steud turfgrass areas. The results obtained are summarized as follows ; 1.The effects of nitrogen fertilizer application in Zoysia japonica Steud, turfgrass areas were affected on regrowth ability after mowing green color of leaf canopies and chlorophyll contents, respectively(P<.05) 2.A experimental plots which applied 51 g/m$^2$/10 weeks of N$_3$P$_1$K$_1$fertilizer, there were high significant effects on prolongation of the green leaf color period and the plots of phosphorus and potassium had additive effects. 3.Prolongation of the green leaf color period to the last of October was obviously possible by slow degrees in proportation to increment of the fertilizer. However, it is interpreted that more prolongation of the green period is impossible with N-P-K fertilization and irrigation treatments. unless the intermediate turfgrasses between $C_3$ and $C_4$plants must be found and bred.

• 한국염색가공학회지
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• 제7권3호
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• pp.22-30
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• 1995

The effects of agents in padding liquor on the fixation of vinylsulfonyl reactive dye of ground color and on the resist-dischargeability in resist-discharge printing of cotton fabrics with reactive/reactive dyes were investigated. Alkalis, such as sodium bicarbonate, sodium carbonate, sodium acetate and trichloro sodium acetate, were used to fix the dye for ground color on cotton fabrics. Sodium bicarbonate and sodium carbonate showed a good fixation of the dye for ground color, but they were ineffective to the white and the colored resistdsichargeabilities, which were caused by the fast fixation of the dye for ground color before its reaction with resist agent in printing paste. Therefore these are not suitable for the agent to fix the dyes for ground color because they deteriorate the resist-dischargeability. In case of sodium acetate, as the fixation yield of the dye for ground color was remarkably low. and the white resistdischargeability was not good, it had better not be used for the agent to fix the dye for ground color. However, the addition of sodium trichloroacetate to padding liquor gave a very good fixation yield of ground color, and showed an excellent resist-dischargeability. The effects of acetic acid in padding liquor on the fixation of the dye for ground color and on the resist-dischargeability were studied in case of immediate printing of resist-discharge pastes after padding and drying and in cases of printing after 1∼3 day-storage of padded goods. By the addition of 2% of 48% acetic acid aqueous solution to padding liquor, the white and the colored resist-dischargeabilities were improved and the fixation of the dye for ground color was good without any troubles. Especially, when the padded goods were stored for 2 or 3 days and printed with resist-discharge printing pastes, its addition was very effective on the resist-dischargeability.

• 제어로봇시스템학회논문지
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• 제17권4호
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• pp.346-352
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• 2011

This paper presents a system of road extraction for traffic images from a single camera. The road in the images is subject to large changes in appearance because of environmental effects. The proposed system is based on the integration of color correlograms and random forest. The color correlogram depicts the color properties of an image properly. Using the random forest, road extraction is formulated as a learning paradigm. The combined effects of color correlograms and random forest create a robust system capable of extracting the road in very changeable situations.

• 대한인간공학회지
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• 제1권2호
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• pp.17-23
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• 1982

Application of color coding to a jack board-type display has not yet been tried. The purpose of this paper is to study the effects of color coding on a jack board-type display. Ten subjects searched 10*20 arrays of numbers for the presence or absence of a color coding. Five colors were used for the coding. Three subjects were selected among 10 subjects to repeat 11 times the above experiments. Detection time was reduced by 6.6% for the color coding condition. Three subjects did not show any results different from those in their inexperienced state, except the learning effect during repetition of the experiments. The results imply that the color coded jack board-type display may be efficient either to inexperienced subjects or to experienced subjects.

• 대한치과보철학회지
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• 제16권1호
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• pp.38-44
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• 1978

Color is an important factor in dental esthetics. Application of natural tooth color will not fail to produce pleasing results. But a standardized method of shade matching has not been adopted. If we are to overcome the color matching problem in dentistry, an understanding of the nature of color and light is essential. The purpose of this study was to compare the effects of different light sources and different background colors on the ability of observers to correctly match shades of artifical teeth. And observation was made to determine if the time spent in making a shade match was a factor in the correctness of the response. A test method was devised and 50 individuals made observations which were recorded and analyzed. $X^2$-test gave results indicating that the time factor had no effect on the response made. An analysis of variance showed the following effects significant at the five percent level; (1) light source (2) background color (3) subject. The following conclusions can be drawn from this study; (1) The time spent in making shade selection is not a factor in the correctness of the selections. (2) The light source used is an important factor in matching tooth shade; and there is no significant difference between the light sources in shade matching. (3) Under the conditions of this study, the greatest accuracy in shade matching was obtained on the brown background.

• 한국의류산업학회지
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• 제25권4호
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• pp.490-496
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• 2023

This study investigated the causes and effects of personal colors consulting that are considered as a new lifestyle and revitalized personal relations, and provides an understanding of the effects personal color makeup satisfaction have on personal relations. We provide basic data for future personal color and beauty industry development and image consulting. This study surveyed male and female subjects 20-50 years of age nationwide, using a Google questionnaire. The survey lasted from May 7-26, 2023. A total of 350 questionnaires were distributed, of which 256 (130 males, 126 females) were used for the final analysis, insincere responses having been discarded. SPSS 25.0 was used fand a frequency test, exploratory factor analysis, regression analysis, and Cronbach's ? were conducted for statistical results. In addition, descriptive statistics, correlations analysis and regression analysis were conducted. As a result, as personal color makeup consulting satisfaction levels were high, it had a positive effect on confidence, positiveness, favorability, positive tendencies, and sociability, which indicates that personal relations were improved through personal color makeup. It is suggested that, as this study was confined to makeup and the subjects were mainly men, further studies should supplement this focus area of fashion, and the gender balance of study subjects should be adjusted for intensified results.

• Asian Journal of Business Environment
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• 제7권1호
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• pp.13-23
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• 2017

Purpose - Pleasing ambient colors, music, scent, layout and salespeople are hypothesized to positively impact shoppers' perceptions about the atmosphere of a store. Few studies on the interactive effect of these atmospheric factors have earlier been undertaken. This paper looks at the interactive effect of color on the other predictor variables. Research design, data, and methodology - This study is from field locations in the shopping malls located in Delhi NCR. A descriptive study was undertaken to decipher the interactive effect of color with music, scent, layout and salespeople. Moderation of color on music, scent, layout and salespeople is regressed on store atmospherics. The authors investigate the effects of color, light, music, scent, layout and salespeople on store atmospherics in a retail context. They also study the interactive effect of color with predictor variables which significantly influence the perception of store atmospherics. Results - The paper reveals that music, scent, layout and salespeople influence customer's perception about store atmospherics. The interactive effect of color with scent, layout and sales people influence customer's perception about store atmospherics significantly. It does not moderate with layout and music. Conclusions - Store color is important in predicting store atmospherics. Care is needed to ensure that the effects of different environmental stimuli match.