• 감성과학
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• 제14권3호
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• pp.361-370
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• 2011

본 연구에서는 구매 의사결정에서 소비자가 심미성과 사용성 중 어느 제품 속성에 우선적인 가치를 부여하고 제품을 선택하는지 알아본다. 최근 독일에서 진행된 연구에 의하면, 사람들은 외관 디자인이 뛰어난 제품을 선호하지만 실제로 제품을 선택할 때는 심미성을 상대적으로 중시하지 않았다(Diefenbach & Hassenzahl, 2009). 개인적 가치를 중시하는 개인주의 문화(예, 독일)에 비하여 집단주의 문화(예, 한국)에서는 타인으로부터 인정받는 것을 매우 중시한다. 한국에서는 사람들이 인지하기 쉬운 제품 속성(심미성)이 그렇지 않은 제품 속성(사용성)보다 우선될 것이다. 독일에서 실시된 연구를 한국에서 동일한 절차로 재연한 결과, 예상한대로 참가자들은 심미성에 우선적인 가치를 두고 제품을 선택하였다. 참가자들은 심미성에 있어서는 가격이 비싸더라도 심미성이 높은 제품을 더 많이 선택한 반면, 사용성에 있어서는 사용성이 높지 않더라도 가격이 싼 제품을 더 많이 선택하였다(연구 1). 심미성과 사용성이 상충하는 경우에는 사용성이 낮더라도 심미성이 높은 제품을 더 많이 선택하였다(연구 2). 개인의 사회인정 욕구를 살펴본 결과, 심미성이 높은 제품을 선택한 참가자는 심미성이 낮은 제품을 선택한 참가자보다 사회인정 욕구가 높았으나 사용성에 있어서는 그러한 차이가 나타나지 않았다.

• Asia pacific journal of information systems
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• 제20권3호
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• pp.1-32
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• 2010

The implementation of Knowledge Management Systems does not guarantee knowledge sharing within organizations because knowledge sharing cannot be mandated. Although previous investigations have attempted to identify the motivational factors that facilitate knowledge sharing, the results of these studies cannot be easily applied across organizations due to the highly context specific nature of knowledge sharing. Societal culture, as well as organizational culture, affects knowledge sharing behavior. This is why successful knowledge sharing initiatives in the United States, for example, may prove ineffective in another country with a very different culture like China. Therefore, it is clearly important to understand the effects of different societal cultures on individuals' knowledge sharing behaviors. The principal objective of this study is to deepen our understanding about the impact of national culture on an individual's knowledge sharing intention. In order to achieve this goal, field data was collected from 197 employees from a variety of companies and organizations in two countries-Sweden and China. In a collectivistic culture such as China, anticipated reciprocal relationships have been shown to directly affect individuals' attitudes toward knowledge sharing, and the organizational climate has also been shown to affect subjective norms to a significant degree. Subjective norms can influence intentions to share knowledge indirectly through attitudes. In the highly individualistic culture of Sweden, one's sense of self worth and anticipated reciprocal relationships have been shown to profoundly affect individuals' attitudes towards knowledge sharing. In both countries, anticipated extrinsic rewards have been shown to exert no detectable effects on respondents' knowledge sharing attitudes, and subjective norms and organizational climate have been determined not to affect knowledge sharing intentions directly. Rather, in both cases, knowledge sharing intentions have been shown to be directly affected by attitude.

• 한국심리학회지 : 문화 및 사회문제
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• 제17권4호
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• pp.395-413
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• 2011

사회 전반에 걸친 조직 공정성(organizational justice)은 개인이 타인과 맺는 사회적 관계에서 자신의 정체성을 발견하고 자긍심을 높이는 역할 뿐 아니라, 공정성 자체가 인간으로서의 가치이자 존엄성을 반영한다는 측면에서 구성원의 심리적 상태와 다양한 행동에 영향을 미치는 요소이다. 이와 같은 조직공정성에 대해 과거 연구들은 조직의 정의적 측면이 실현되지 않았을 경우 발생하는 구성원의 '부정적' 측면에 주로 초점을 두어 왔다. 그러나 본 연구에서는 구성원의 보다 '긍정적' 측면의 행동에 초점을 맞추어, 조직 정의에 대한 인식이 구성원의 친사회적 행동에 어떠한 영향을 미치는가를 살펴보았다. 이와 함께 구성원이 갖고 있는 문화적 가치가 이러한 조직 정의와 친사회적 행동 간의 관계성에 미치는 영향력도 함께 살펴보았다. 실증연구를 위해 대기업 종사자 200명을 대상으로 서베이를 실시한 결과, 조직 정의에 대한 인식이 높을수록 구성원은 더 많은 친사회적 행동을 수행하는 것으로 나타났다. 또한 구성원의 문화적 가치가 집단주의에 가까울수록 친사회적 행동을 더 많이 수행하는 것으로 나타났다. 이와 함께, 구성원이 보유한 가치체계에 따라 조직 내 공정성이 그들의 친사회적 행동에 미치는 영향력이 유의하게 달라짐이 밝혀졌다. 즉, 조직 공정성이 낮을 경우, 개인주의적인 사람들은 친사회적 행동을 거의 수행하지 않는 반면 집단주의적인 사람들은 일정수준의 친사회적 행동을 여전히 수행하는 것으로 나타났다. 그러나 조직공정성이 높아짐에 따라, 개인주의적인 사람들의 친사회적 행동은 급격히 증가하는 양상을 보인 반면, 집단주의적인 사람들의 친사회적 행동은 상대적으로 변화를 거의 보이지 않았다. 이러한 결과에 대한 시사점과 향후 연구방향이 함께 논의되었다.

• 산경연구논집
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• 제11권1호
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• pp.29-38
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• 2020

Purpose: Understanding which product types of overseas travel (free independent travel vs. package travel) consumers will choose is one of the key issues of marketing and consumer behavior in travel agency management. Prior studies on overseas travel type preferences mainly focused on comparing regional differences (e.g., Asian vs. Westerner, or Korean vs. Australian, or Korean vs. Japanese, or American, French, Italian vs. Japanese) influencing the choice of overseas travel type. Another researchers focused on comparing cultural differences (e.g., individualism vs. collectivism, or individualistic culture vs. collectivistic culture), subcultural difference (e.g., acculturation; Koreans living in Republic of Korea vs. Koreans living in Australia), travel lifestyle, and socio-demographics (e.g., age, gender, income level, education level, marital status, occupation etc.). However, there are few studies that identify individual psychological differences (i.e., individual psychological differences within the same culture) influencing the choice of overseas travel type. Self-construal is a psychological factors that greatly influences choice behavior. The purpose of this study was to examine the role of self-construal as an antecedent variable influencing choice of overseas travel product type. Research design, data and methodology: To achieve the purpose of this study, the questionnaire survey method was used. Self-construal items composed of independent self-construal items and interdependent self-construal items. Product types of overseas travel were free independent travel (FIT) type versus package travel type. In this study, the correlation coefficient between independent self-construal and interdependent self-construal was nonsignificant. It meant that the relationship between independent self-construal and interdependent self-construal was orthogonal. Therefore it was analyzed that independent self-construal and interdependent self-construal separately. Reliability analysis, factor analysis, and logistic regression analysis (controlling gender and age) was used as the data analysis method. Results: According to the results of this study, the stronger independent self-construal, the more preference for the free independent travel type rather than package travel, and the stronger interdependent self-construal, the more preference for the package travel type rather than free independent travel. Conclusions: Self-construal is an antecedent variable influencing the choice of travel type. Travel agencies must consider the consumer's self-construal (independent self-construal vs. interdependent self-construal) before planning and designing overseas travel products.

• 가족자원경영과 정책
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• 제14권1호
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• pp.119-134
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• 2010

The article's purpose is to depict the experiences and cognition of Korean male workers on the relationship between work and family, in a conglomerate company. It examines the data of 11 interviews, especially focusing on the issue of participation in family lives. The cases consist of new comer employees, managerial officers, and executive personnel. According to the interviewee's report, Korean companies have drastically changed from a so called collectivistic culture to an individualisic one. In addition, the styles of their stories have changed drastically. New comers and managerial officers accentuate the importance of family in contrast to the attitudes of executive staff. These individuals also discuss the trend of increasing participation in domestic chores. However, the study does not illustrate a change in the younger generations' inner identities in relation to familial responsibility. Many of the interviewees' opinions taken from the study are almost similar in that these individuals do not encompass the lives of family in future plans. In conclusion, workers from large companiesin Korea maintain the attitude of focusing on official life one-sidedly.

• 한국생활과학회지
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• 제17권6호
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• pp.1115-1124
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• 2008

Although parent-child relationships are fundamental aspects of human development across all societies, this relationship is also shaped in significant ways by culture. Therefore, the present study sought to determine whether adolescent autonomy was predicted in a similar or differential manner by several parent-adolescent variables consisting of parenting behavior, parental authority, and parents' educational attainment in samples of Chinese and American adolescents. The sample for this study included 418 Chinese adolescents and 226 American adolescents. Utilizing structural equation modeling, the results revealed that the effect of paternal authority on adolescent autonomy development is indirect, with the indirect effect being mediated by the authoritative parenting behaviors for both cultural groups. Therefore, the analyses for Chinese and European American youth generated similar association patterns, such that parenting behaviors served as a mediator in the relationship between paternal authority and adolescents' autonomy development. The significance of this present study is to contribute to existing knowledge in the field of adolescent development and to the literature on how parental behaviors and authority in collectivistic societies and individualist societies influence adolescent development.

• KSII Transactions on Internet and Information Systems (TIIS)
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• 제9권8호
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• pp.3258-3275
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• 2015

The rise in recent technology has changed the ways, in which people communicate with one another. Social networking services (SNSs) have become one of the most representative means. General SNSs allow users to create their own unique profiles, search for fellow members, share information, etc., while other SNSs have functions that cater to different needs of users. As a result, users of SNSs have begun to pick and choose different SNSs and concurrently use multiple SNSs in order to fulfill all their needs. This exploratory study examined which SNSs are used together and the characteristics that predict the use of multiple SNSs. In addition, it observed the differences between consumers' usage of multiple SNSs in different cultures. An online survey was administered to SNS users in the United States and Korea. The results of the study showed that the use of multiple SNSs is not yet prevalent in Korea, the country that represented a collectivistic culture. In addition, in the U.S., the highest number of users reported that they were active on at least three SNSs.

• 정보관리학회지
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• 제30권2호
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• pp.61-81
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• 2013

이 연구의 목적은 문화와 인구통계학적특성(나이와 성별)의 상품정보인식에 대한 영향을 조사하는 것이다. 연구에 사용된 문화이론은 Hofstede의 Individualism과 Hall의 context이론이다. 연구결과, 한국학생들은 아직도 집단주의(collectivism) 성향을 보이지만, 한국의 젊은 세대에서 문화적 변화가 발생하고 있다는 것을 확인하였다. 상관관계 분석결과를 통해 비교적 나이 어린 학생들이 나이 많은 학생들보다 더욱 개인주의(individualism)의 성향을 보였다. 두 세트(고맥락과 저맥락상황)의 다중회귀분석의 결과, 문화적특성과 나이가 고맥락(비쥬얼) 상황에서 정보인식에 영향을 미치는 결과를 확인하였다. 하지만 성별에 따른 정보인식의 차이는 없었다.

• 성인간호학회지
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• 제26권6호
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• pp.703-711
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• 2014

Purpose: The purpose of the study was to understand what are the experiences and management of type 2 diabetes in everyday lives among Korean people. Methods: A grounded theory method was utilized to explore how people with type 2 diabetes to experience and manage their disease under the Korean socio-cultural context. The data were collected via narrative in-depth interviews with 21 people with type 2 diabetes during 2010-2011 and all interviews were transcribed for verbatim analysis. Results: The core category was 'Rearranging everyday lives by accepting diabetes as lifelong annoying companion.' Four stages were identified: ignoring; struggling compromising and conciliating. Each stage illustrates major problems and/or strategies that the participants face in dealing with diabetes. The process illustrates the transference from their ordinary life, in which diabetes or health was ignored, to the health-oriented life, within which diabetes is integrated into their lives. The most difficult barriers they faced in everyday lives include social stigma of diabetes and collectivistic culture in Korea. Within the culture, the group goals are concerned over individual ones, making it harder for the participants to take care of their own health. Conclusion: The findings of the study imply that health care professionals may consider the influence of social stigma in caring diabetic patients. Also, the intervention study is warranted to educate Korean people with diabetes to get aware of the sociocultural context and stigma as well as personal difficulties in self-caring diabetes.

• 한국심리학회지 : 문화 및 사회문제
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• 제19권2호
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• pp.179-202
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• 2013

전 지구적으로 주거 이동이 활발해짐에 따라 주거 유동성의 심리사회적 영향에 대한 관심이 증가하고 있다. 그러나 국내에서는 아직까지 이에 관한 연구가 본격적으로 이루어지지 않았다. 이에 주목하여 본 연구에서는 개인의 거주지 이전 경험과 심리적 독립성의 관계를 조명하고자 하였다. 구체적으로, 이 연구에서는 개인의 주거 이동 경험에 따라 가치의 실제 자기 중요도 대 지각된 사회적 중요도(연구 1)와 독특성에 대한 선호도(연구 2)가 어떻게 달라지는지 검증하였다. 그 결과, 주거 이동을 빈번하게 경험하였던 사람들일수록 자신이 타인에 비하여 개인주의적인 가치들은 더 중요하게, 집단주의적인 가치들은 덜 중요하게 여긴다고 지각하며, 독특성을 더욱 강하게 선호한다는 것을 알 수 있었다. 마지막으로, 본 연구의 결과가 주거 유동성과 심리적 독립성의 관계에서 영향의 방향에 관하여 가지는 함의를 논하고 후속 연구 방향을 제안하였다.