• Title/Summary/Keyword: cognitive emotion model

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Flagship Store Experience of Luxury and SPA Brands -Effect on Store Emotion and Loyalty- (럭셔리와 SPA 플래그십 스토어 체험 -점포 감정 및 충성도에 미치는 효과-)

  • Park, Kyungae;Kim, Eun Young
    • Journal of the Korean Society of Clothing and Textiles
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    • v.40 no.2
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    • pp.258-272
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    • 2016
  • This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

Facial expression recognition based on pleasure and arousal dimensions (쾌 및 각성차원 기반 얼굴 표정인식)

  • 신영숙;최광남
    • Korean Journal of Cognitive Science
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    • v.14 no.4
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    • pp.33-42
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    • 2003
  • This paper presents a new system for facial expression recognition based in dimension model of internal states. The information of facial expression are extracted to the three steps. In the first step, Gabor wavelet representation extracts the edges of face components. In the second step, sparse features of facial expressions are extracted using fuzzy C-means(FCM) clustering algorithm on neutral faces, and in the third step, are extracted using the Dynamic Model(DM) on the expression images. Finally, we show the recognition of facial expression based on the dimension model of internal states using a multi-layer perceptron. The two dimensional structure of emotion shows that it is possible to recognize not only facial expressions related to basic emotions but also expressions of various emotion.

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An Empirical Approach on Textile Designer's Mental Model focused on the Motif Development for designing CAD tool of Digital Textile Printing (텍스타일 디자이너의 인지적 모형에 대한 실증적 접근 - 디지털 나염 전용 캐드 설계를 위한 모티브 개발을 중심으로-)

  • 송승근;이주현
    • Proceedings of the Korean Society for Emotion and Sensibility Conference
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    • 2002.11a
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    • pp.160-166
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    • 2002
  • 본 연구의 목적은 비디오/오디오 프로토콜 분석 방식을 이용해서 텍스타일 디자인 프로세스 중 모티브 개발 단계에서 디지털 나염(DTP : Digital Textile Printing) 전용 캐드(CAD)와 같은 디자인 저작도구를 설계할 때 어떤 요소에 중점을 두고 개발 할 것인지에 대한 향상된 지침을 마련하는데 있다. 텍스타일 디자인 프로세스에 대한 프로토콜 분석을 위해 선행 연구를 고찰하여 디자인 행동 범주의 틀을 하향식(top-down)방식으로 설정하고 실제 행동 프로토콜 (action protocol) 분석을 통해 상향식(bottom-up)방식으로 세부 디자인 행동을 도출하였다. 텍스타일 디자인은 선행연구의 건축디자인과는 다른 특징을 지니기 때문에 프로토콜 분석에서도 새로운 디자인 행동 범주(action category)가 필요하게 되었다. 이를 위하여 모델 휴먼 프로세서(Model Human Processor)이론을 근거로 디자인 행동을 모터 행동(motor action), 지각 행동(perceptual action), 인지 행동(cognitive action)의 세 가지 범주[4]로 나누었으며 텍스타일 디자인 프로세스에 적합한 코딩 스킴(coding scheme)을 개발하였다. 본 연구에서는 이 새로운 코딩 스킴을 토대로 디자인 저작도구에 대한 디자이너의 인지적 모형(Cognitive Model)을 개발하였다. 이렇게 개발된 디자이너의 인지적 모형은 디지털 나염을 기반으로 하는 모티브 개발 단계에서 스케치와 렌더링에 대한 디자인 저작 도구의 향상된 설계지침 뿐만 아니라 방향도 시사하였다.

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Effects of Self-esteem, Nursing Professionalism, Cognitive Emotion Control Strategy on Clinical Practice Stress in Nursing Students (간호대학생의 자아존중감, 간호전문직관, 인지적 정서조절 전략이 임상실습스트레스에 미치는 영향)

  • Kang, Mi-Ran;Jeong, Kyeong-Sook
    • Journal of Digital Convergence
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    • v.18 no.6
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    • pp.353-361
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    • 2020
  • The aim of this study was to identify the factors related to clinical practice stress in nursing college students. The participants comprised 160 students in a nursing college. Data collection was conducted from December 1, 2019 to December 15, 2019. The data were analyzed using descriptive statistics, t-test, ANOVA, Pearson's correlation coefficient and a multiple regression analysis. The average score for clinical practice stress was 3.19 out of a maximum of 5. clinical practice stress had a statistically significant relationship with self-esteem(r=.22, p=.005), nursing professionalism(r=-.26, p=.001) and cognitive emotion control strategy(r=.38, p<.001). The factors affecting clinical practice stress were maladaptive cognitive emotion control strategy(β=.46, p<.001), nursing professionalism(β=-.20, <.001), grade(β=.20, p=.002), motivation for nursing choice(β=-.15, p=.019); the explanatory power of the model was 35.5%. Therefore, in order to reduce the stress on clinical practice, it is necessary to develop a program that can lower the maladaptive cognitive emotion control strategy along with improving the nursing professionalism in stress situations.

The Effects of the Negative Affectivity of Emotional Laborers on Their Emotional Exhaustion: Situational Characteristics Moderating the Mediation Effect of Emotion Regulation (감정노동자들의 부정적 정서가 정서소진에 미치는 영향: 정서조절의 매개효과를 조절하는 상황 요인 검증)

  • Han, Kyueun;Kim, Min Young
    • Science of Emotion and Sensibility
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    • v.22 no.4
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    • pp.45-56
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    • 2019
  • The regulation of emotion is known to mediate the relationship between emotion-relevant differences in individuals and their life outcomes. This study attempted to include a situational factor in addition to the mediation model and investigated whether this conditional component changed the patterns of indirect effects. The researchers recruited 180 emotional laborers working in diverse domains and used a questionnaire to ascertain their negative affectivity, cognitive reappraisal, emotional exhaustion, and the intensity of negative comments they usually received from customers. The results of the conditional indirect effect analysis revealed the positive indirect influence of negative affectivity on emotional exhaustion through cognitive reappraisal when emotional labors receive highly negative comments from customers (high intensity of the situation). Similarly, negative indirect effects were found when emotional labors receive slightly negative comments from customers (low intensity of the situation). The outcomes of this study suggest that cognitive reappraisal can mediate to decrease emotional exhaustion in contexts that arouse more intensive negative emotions; it can also mediate to increase emotional exhaustion in contexts that arouse less intensive negative emotions. The implications of this study include the importance of integrating individual differences with situational factors. The study also provides information about the distinctiveness of groups of emotional laborers.

Toward an integrated model of emotion recognition methods based on reviews of previous work (정서 재인 방법 고찰을 통한 통합적 모델 모색에 관한 연구)

  • Park, Mi-Sook;Park, Ji-Eun;Sohn, Jin-Hun
    • Science of Emotion and Sensibility
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    • v.14 no.1
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    • pp.101-116
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    • 2011
  • Current researches on emotion detection classify emotions by using the information from facial, vocal, and bodily expressions, or physiological responses. This study was to review three representative emotion recognition methods, which were based on psychological theory of emotion. Firstly, literature review on the emotion recognition methods based on facial expressions was done. These studies were supported by Darwin's theory. Secondly, review on the emotion recognition methods based on changes in physiology was conducted. These researches were relied on James' theory. Lastly, a review on the emotion recognition was conducted on the basis of multimodality(i.e., combination of signals from face, dialogue, posture, or peripheral nervous system). These studies were supported by both Darwin's and James' theories. In each part, research findings was examined as well as theoretical backgrounds which each method was relied on. This review proposed a need for an integrated model of emotion recognition methods to evolve the way of emotion recognition. The integrated model suggests that emotion recognition methods are needed to include other physiological signals such as brain responses or face temperature. Also, the integrated model proposed that emotion recognition methods are needed to be based on multidimensional model and take consideration of cognitive appraisal factors during emotional experience.

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Effects of Benefits and Risk Perception on Purchase Intention for Fur Apparel: A Multiple Mediation Model of Consumer Emotions (모피의류의 편익과 위험 지각이 구매의도에 미치는 영향과 소비자 감정의 다중 매개효과)

  • Lee, Jin-Myong
    • Human Ecology Research
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    • v.55 no.6
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    • pp.609-623
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    • 2017
  • Fur apparel is a representative luxury item that displays wealth and social status; however, it is also recognized as an unethical product criticized for its animal maltreatment in the production process. Understanding consumer responses to an ambivalent object, such as fur apparel, is an important research topic both academically and practically. This study investigates the hierarchical effects of perceived benefits and risks of fur apparel on consumers' emotions and purchase intention by applying the ABC model of attitudes to identify the mediating effects of consumer emotions. An online survey was conducted on 390 female consumers that verified hypotheses through structural equation modeling and bootstrapping analysis using phantom variables. The initial results of the survey showed that the relationship between perceived conspicuous benefits and purchase intention towards fur apparel was partially mediated by positive emotion. Second, the relationship between perceived epistemic benefits and purchase intention was completely mediated by positive emotion. Third, the relationship between perceived ethical risk and purchase intention was completely mediated by positive and negative emotions. Fourth, perceived social risk did not affect the purchase intention of fur apparel significantly. The results support that cognitive beliefs about the subject have a significant positive effect on behavioral intentions through emotions as suggested in the ABC model of the attitude. This study provides an in-depth understanding of consumer responses to ambivalent objects by revealing the individual mediating effects of consumers' positive and negative emotions.

A Test of Goodness of Fit Between Temperament and Context(II) : Goodness of Fit and Children's Perceived Competence (기질과 환경 간의 조화로운 합치모델 검증연구(II) - 조화로운 합치와 아동의 자기능력지각 -)

  • Choi, Young Hee
    • Korean Journal of Child Studies
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    • v.15 no.1
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    • pp.145-157
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    • 1994
  • This research focused on the examination of a "Goodness of Fit" model with reference to the interaction effects of temperament and context. Two hundred forty 5th graders from urban and rural areas were administered the EAS (Emotionality, Activity, Sociability) and the Perceived Competence scales. The degree of satisfaction of mothers with their children's temperament was assessed for the context measure. Results of hierarchical multiple regression analyses showed that the interaction of children's emotion and mothers' satisfaction with children's emotion explained perceived social competence and general self-worth. This result supported the goodness of fit model. However, interaction effects were not found in children's perception of cognitive and physical competence. Also, children's activity and sociability showed strong main effects on perceived competence. It implies that activity and sociability should be applied to the personological model. The implication of the findings for following studies of goodness of fit model were discussed.

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Effects of Performance, Imagery and Regulatory Focus on Customer Engagement

  • Choi, Nak-Hwan;Nguyen, Quynh Mai;Teng, Zhuoqi
    • Journal of Distribution Science
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    • v.17 no.1
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    • pp.57-72
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    • 2019
  • Purpose - Current study aimed at investigating customer experience types (gain vs. loss avoidance performance experience and hedonic vs. reliability imagery experience) and their influences on satisfaction and positive emotion as antecedents of customer engagement. It also explored moderation role of regulatory focus in the influence of each experience type on satisfaction and positive emotion. Research design, data, and methodology - 416 Vietnamese local tourists were selected to test hypotheses by structural equation model in AMOS 21.0. Results - First, customers actually achieving gain or avoiding loss are more satisfied. Second, customers with hedonic and reliability imagery experience feel more positive emotion. Third, both positive emotion and satisfaction have positive influences on customer engagement. Last, regulatory focus moderates the positive effects of either gain or loss avoidance performance experience on satisfaction and also moderates the positive effects of either hedonic or reliability imagery experience on positive emotion. Conclusions - Focusing on both cognitive satisfaction and affective emotion resulted from experience, this study could advance customer engagement theory. Managerially, brand managers should induce gain performance and hedonic imagery experience (loss avoidance performance and reliability imagery experience) from promotion (prevention)-focused customers to enhance their engagement.

Elementary Students' Cognitive-Emotional Rebuttals in Their Modeling Activity: Focusing on Epistemic Affect (모형 구성 과정에서 나타나는 초등학생의 인지, 감정적 반박 -인식적 감정을 중심으로-)

  • Han, Moonhyun;Kim, Heui-Baek
    • Journal of The Korean Association For Science Education
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    • v.37 no.1
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    • pp.155-168
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    • 2017
  • This study investigates how elementary students used cognitive-emotional rebuttals in the context of modeling activities, especially on how their emotional and cognitive processes lead them to use rebuttals in terms of epistemic affect. Twenty-five fifth grade elementary students participated in the study as part of their science class. During the course of their sixth periods, students constructed a human respiratory system model through continuous discussion. The research results showed that elementary students used an elaboration-oriented rebuttal, a defence-oriented rebuttal, and a blame-oriented rebuttal in their modeling activity. The elaboration-oriented rebuttal interspersed with negative epistemic affect was used to elaborate on a student's explanation, and a negative epistemic affect was elicited from their cognitive discrepancy. On the other hand, defence-oriented rebuttal and blame-oriented rebuttal entangled with negative epistemic affect were used to defeat the students rather than help rigor evaluation of students' explanation, and the negative epistemic affect was elicited from the other students' undesirable behavior. These results suggest that students' rebuttals can be elicited by epistemic dynamics related to the epistemic affect. The study shows that if negative epistemic affect were elicited from the other students' naive or false explanations, such an emotion is natural in terms of model construction, and the model can be further developed through the acceptance of the elaboration-oriented rebuttals by students' emotion regulation. In addition, we suggest that negative emotions aroused from the worsening of relationships during small group modeling activities are difficult to regulate and can have negative effects on students' cooperative model construction.