• 제목/요약/키워드: cognitive economy

검색결과 49건 처리시간 0.02초

주관적 연령이 의류점포의 서비스품질 지각, 만족 및 재구매의도에 미치는 영향 - 실버소비자들의 라이프스타일 유형을 중심으로 - (Effects of Cognitive Age on Perceived Service Quality, Satisfaction, and Repurchase Intentions across the Elderly's Lifestyle Types in Apparel Stores)

  • 강은미;박은주
    • 한국의류학회지
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    • 제33권3호
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    • pp.355-365
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    • 2009
  • The purpose of this study was to investigate the effects of cognitive age on service quality, consumer satisfaction, and repurchase intentions across the elderly's lifestyle types in the apparel store. Data were obtained from 853 women in the 50's and 60's living in Busan, and were analyzed by factor analysis, Cronbach's alpha, cluster analysis, one-way ANOVA, Duncan test, and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results showed that the lifestyle of elderly consumers was classified into three factors, such as Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service qualities perceived by the elderly in apparel stores were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Generally, the younger cognized their ages most of the elderly were the more importantly perceived store service quality, the greater satisfied with apparel store services, and the more intended to repurchase apparels at a store. However, economic family-oriented elderlys were the younger cognized their ages, the less satisfied with the apparel service. Additionally, personal and policy services of the apparel store were important variables for elderlys' satisfaction with store services. The findings provide potential explanations and managerial implications for the elderly market.

노인의 건강증진행위 정도와 영향요인 (A Study on Health Promotion Behavior in Elderly People)

  • 송미령
    • 기본간호학회지
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    • 제14권4호
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    • pp.493-499
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    • 2007
  • Purpose: This study focused on identifying health promotion behavior of older adults, and factors affecting this behavior. Method: The participants in this survey analysis were Koreans aged 65 or over who had the ability to communicate and could do cognitive thinking, and who consented to participate in the survey. The survey questionnaire included items on demographic characteristics, level of depression, social support, activities of daily living, self-efficacy, and health promotion behavior. Data were analyzed using the SPSS Windows 14.0 program. Results: There were significant differences in health promotion behavior according to religion, economy and health status. Levels of depression, social support and self-efficacy had strong correlations with health promotion behavior. The factors that had the greatest effect on health promotion behavior were social support and self-efficacy. Conclusion: As social support and self-efficacy have been found to affect health promotion behavior in older adults, programs developed to enhance health of older adults should include activities to enhance both social support and self-efficacy.

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Introducing the Concept of Intelligent Financial Inclusion

  • Anam Yasir;Alia Ahmed
    • International Journal of Computer Science & Network Security
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    • 제23권4호
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    • pp.103-110
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    • 2023
  • Financial inclusion is the safe and timely access of formal financial services to people at affordable costs. Various barriers of legacy financial system hinder the involvement of all segments of populations in the financial sector. The journey from financial exclusion to financial inclusion has to be achieved with the implementation of technological breakthroughs. Covid-19 has also raised the need for technology in all sectors of the economy. This research paper introduces the concept of intelligent financial inclusion which is the provision of financial services to people with the help of intelligent systems. This intelligent system will take the concepts from the human mind, cognitive sciences, and artificial intelligence tools and techniques. For achieving the optimal level of financial inclusion, economies must shift their financial sector from traditional means to intelligent financial systems. In this way, intelligent financial inclusion will achieve the target of involving all people in the financial sector.

소셜 네트워크 기반 공유경제 서비스에 관한 밀레니얼스 소비자 세분화 연구: 사이코그래픽 관점에서 (Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach)

  • 이재헌;최재원;김기연
    • 인터넷정보학회논문지
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    • 제16권6호
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    • pp.109-121
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    • 2015
  • 본 질적연구의 목적은 이머징 소셜 네트워크에 익숙한 밀레니얼스 세대 소비자들의 소셜 네트워크 기반 공유경제 서비스를 대하는 소비자 행동학적 동향, 사이코그래픽적 특성, 다양한 인지적 유형이 어떠한지 탐색하고 발견하는 것이다. 이를 위해, 본 연구는 Q방법론을 적용하여 최신 기술의 ICT 장비, 디바이스 또는 사회 문화적 웹서비스나 네트워킹을 능숙하게 다루는 젊은 밀레니얼 소비자들을 해석적 관점에서 4가지 차별화 된 유형의 이론적 정의를 제시한다. 최근 국내 산학 분야에서 모두 창조경제 정책에 힘입어 공유경제 서비스의 영향력이 증가하고 있지만, 아직 공유경제를 주제로 한 기존 연구들이 본격화 된 것은 그리 오래되지 않았다. 본 연구는 개인의 내재적 관심, 선호, 태도, 의견 등을 포함하는 일명 스키마타(Schemata)라고 불리는 응답자의 사고 구조의 독특한 사이코그래픽적 특성을 발견하는데 초점을 둔다. Q방법론의 연구 절차에 따라, Q모집단과의 인터뷰 및 여러 문헌들의 메타 스터디를 통해 수집한 180개의 진술문으로부터 축약한 최종 40개의 Q샘플(진술문)을 35명의 밀레니얼스 세대(P표본) 응답자이 Q소팅 하여 등급화 하였다. 마지막으로, QUANL PC 분석프로그램을 활용하여 소셜 네트워크 기반 공유경제 서비스에 대한 젊은 층 소비자들의 4가지 시장 세분화를 수행하였다. 도출된 유형들은 제1유형 'Early majority', 제2유형 'Laggard', 제3유형 'Opinion leader', 제4유형 'Late majority' 라고 명명하였다. 본 연구의 결과는 향후 밀레니얼스 신세대 소비자의 행동 및 심리적 특성, 시장 세분화를 깊이 있게 탐구하려는 질적 관점의 후속 연구들의 기초 연구로 활용될 수 있을 것이다.

편향의 관점에서 본 한국의 속담과 수수께끼 (The Significance of Korean Proverb and Riddle in the sense of Bias)

  • 김경섭;김정래
    • 문화기술의 융합
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    • 제3권4호
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    • pp.35-42
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    • 2017
  • 행동경제학은(Behavior Economics)은 인간이 합리적인 의사결정을 한다고 가정하는 전통경제학을 부정하고, 경제학에 심리학 기반의 인지적 원리를 적용하여 개인의 의사결정이 어떻게 이루어지는지 설명하기 위해 발전해 왔다. 개인은 의사결정에 있어서 효용을 극대화하기 위한 정보와 시간이 부족하며, 정보를 처리하기 위한 인지적 능력에도 한계가 있다. 따라서 인간의 합리성이란 제한된 합리성일 수밖에 없다. 제한된 합리성으로 인해 인간은 최선의 선택을 하지 못하고 자신이 충분하다고 생각하는 만족할 만한 수준에서 사고를 멈추고 단순한 모형이나 대략적인 추측에 의존하여 의사결정을 하게 된다. 이 단순화되는 의사결정 과정에 작용하는 것이 바로 휴리스틱(Heuristic)이다. 휴리스틱은 기존 경험이나 특정 정보만을 이용하기 때문에 의사결정이나 행동에 편향(Bias)이 생기게 된다. 구비문학은 언어 대중의 어림짐작과 사고의 편향성에 기반을 두고 전승되어 온 특징이 있기에, 행동경제학의 휴리스틱과 편향의 개념을 구비문학에 접합해 논의할 여지는 충분하다. 이 글은 대중의 사고유형과 행동양식을 단문으로 표현한 속담, 민속적인 언어 놀이인 수수께끼를 휴리스틱에 기반한 편향의 관점에서 논의했다. 그 결과 속담은 인간 행동에서 드러나는 편향의 문제점을 지적하는 측면이 강했던 반면, 수수께끼는 편향을 적극적으로 이용하는 면이 더 우세한 것을 알 수 있었다.

스포츠산업 선도기업 지원사업의 경제성 분석 (An Economical Efficiency Analysis of Fostering Program on Leading Company in Sport Industry)

  • 안병일;최규성;고경진
    • 한국체육학회지인문사회과학편
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    • 제57권6호
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    • pp.123-134
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    • 2018
  • 본 연구는 2018년부터 문체부에서 주관하는 스포츠산업 선도기업 육성사업의 경제성 분석을 목적으로 한다. 스포츠산업 선도기업은 스포츠산업에서 일정 규모의 매출액을 보유하고 글로벌 성장 가능성을 갖춘 스포츠산업체를 의미한다. 지원 분야는 사업고도화, 해외판로개척 및 해외 홍보마케팅 통합지원이다. 연구방법은 정책지원에 따른 공급 및 수요함수 모형개발과 산업연관분석이며 기업 매출액 규모에 따라 시나리오를 설정하여 결과를 도출하였다. 경제성 추정 분야는 기업의 매출액 변화와 국민경제 파급효과이다. 연구결과는 다음과 같다. 첫째, 스포츠산업 선도기업 육성정책 실행에 따른 기업의 매출액 증가율은 3.74%에서 5.19%에 이르는 것으로 추정되었다. 둘째, 매출액 증가는 기업 매출액 규모에 따라 최소 15.73억 원에서 최대 40.81억 원에 이르는 것으로 나타났다. 셋째, 국민경제 파급효과 중 생산유발액의 경우 최소 360억 원에서 934억 원에 이르는 것으로 추정되었다. 넷째, 국민경제 파급효과 중 부가가치 유발액의 경우 최소 113억 원에서 최대 292억 원 규모로 추산되었다.

4차 산업혁명 시대를 대비한 고객 중심의 신제품 개발 필요성 인식 제고 (Recognizing the Necessity for Developing Customer-Oriented New Products for the 4th Industrial Revolution)

  • 오원근
    • Journal of Information Technology Applications and Management
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    • 제27권1호
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    • pp.97-109
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    • 2020
  • It is expected that the Fourth Industrial Revolution will have a great impact on the manufacturing industry, especially as it will cause big changes in industry, economy as well as socio-cultural. To cope with this situation, each country is promoting the policy of cultivating its manufacturing. This study derives the effect of the fourth industrial revolution on product lifecycle management for smart manufacturing through expert's cognitive analysis. The knowledge area of product lifecycle management is divided into Project Portfolio Management, Collaborative Product Design, Customer Needs Management, Direct Material Sourcing, Product Data Management, Digital Manufacturing & Engineering, R&D Foundation, New Product Development through academic research. The expert survey was conducted in five different perspectives: Importance, Insufficiency. Then, using the results of the survey and the academic research the implication about Product Lifecycle Management were derived. The significance of this study is that it derives the change areas and factors of the product life cycle management knowledge domain in preparation for the fourth industrial revolution according to the perspective of importance and insufficiency.

라이프스타에 의한 노인 사용자 인터페이스 평가 우선 순위 분석 (Priority Analysis of User Interface Evaluation Criteria for the Elderly Based on User's Lifestyle)

  • 신원경;박민용
    • 대한인간공학회지
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    • 제29권3호
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    • pp.287-296
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    • 2010
  • The purpose of this research is to analyze priority of the elderly user interface (UI) evaluation criteria based on user's lifestyle. Since the elderly population will occupy over 20% of the all Korean population in the near future, we need to know older users' needs and information because elderly users will be main customers in the super-aged society. This paper investigated the definition of elderly users and characteristics demographically, socio-economically, and physically/cognitively. A total of 238 questionnaires from older users were analyzed based on a segmentation table for the elderly developed by the previous study. According to factor analysis and cluster analysis, 6 types of lifestyle and 4 groups of the elderly users were classified, respectively. The priority of UI evaluation criteria for large electronic home appliances and mobile products was analyzed by analyses of variance (ANOVAs). The results indicated that the priority of (physical, emotional, and cognitive) UI criteria was significantly different among elderly users' lifestyles for both home appliances and mobile products. Consequently, the results of this study may help the company develop some competitive silver products and give higher satisfaction to the elderly users by suggesting different priority of UI evaluation criteria according to the target elderly group. The results may also contribute to revitalize national economy by significantly increasing senior market shares.

자가적응모듈과 퍼지인식도가 적용된 하이브리드 침입시도탐지모델 (An Hybrid Probe Detection Model using FCM and Self-Adaptive Module)

  • 이세열
    • 디지털산업정보학회논문지
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    • 제13권3호
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    • pp.19-25
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    • 2017
  • Nowadays, networked computer systems play an increasingly important role in our society and its economy. They have become the targets of a wide array of malicious attacks that invariably turn into actual intrusions. This is the reason computer security has become an essential concern for network administrators. Recently, a number of Detection/Prevention System schemes have been proposed based on various technologies. However, the techniques, which have been applied in many systems, are useful only for the existing patterns of intrusion. Therefore, probe detection has become a major security protection technology to detection potential attacks. Probe detection needs to take into account a variety of factors ant the relationship between the various factors to reduce false negative & positive error. It is necessary to develop new technology of probe detection that can find new pattern of probe. In this paper, we propose an hybrid probe detection using Fuzzy Cognitive Map(FCM) and Self Adaptive Module(SAM) in dynamic environment such as Cloud and IoT. Also, in order to verify the proposed method, experiments about measuring detection rate in dynamic environments and possibility of countermeasure against intrusion were performed. From experimental results, decrease of false detection and the possibilities of countermeasures against intrusions were confirmed.

심리적 안정감이 혁신행동에 미치는 영향: 잡 크래프팅(Job Crafting)의 매개효과를 중심으로 (The Effect of Psychological Safety on Innovation Behavior: Focus on Mediating Effect of Job Crafting)

  • 최수형;이정미
    • 아태비즈니스연구
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    • 제11권3호
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    • pp.79-93
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    • 2020
  • Purpose - The purpose of this study analyzes the effect of psychological safety on innovative behavior mediated by job crafting. Design/methodology/approach - This study collected 221 survey data from employees in Korea. Collected data were analyzed using SPSS 25.0 and Macro Process. The multiple regression analysis and bootstrap analysis were hired in order to analyze the data. Findings - First, psychological safety had a significant effect on innovation behavior. Second, job crafting proved a mediating effect in the relationship between psychological safety and innovation behavior. In other words, it has been demonstrated empirically that task crafting, cognitive crafting, and relational crafting, which are sub-elements of job crafting, play a mediating role in the relationship between psychological safety and innovative behavior. Research implications or Originality - This study expanded the study of Job Crafting in that it revealed the mediating role of Job Crafting in the relationship of psychological safety and innovative behavior. Second, this study has novelty in that it has established a sense of psychological safety as an independent variable that promotes innovative behavior, and that it has examined each other's structural relationship by adding a variable called Job Crafting.