• Title/Summary/Keyword: cognitive economy

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Effects of Cognitive Age on Perceived Service Quality, Satisfaction, and Repurchase Intentions across the Elderly's Lifestyle Types in Apparel Stores (주관적 연령이 의류점포의 서비스품질 지각, 만족 및 재구매의도에 미치는 영향 - 실버소비자들의 라이프스타일 유형을 중심으로 -)

  • Kang, Eun-Mi;Park, Eun-Joo
    • Journal of the Korean Society of Clothing and Textiles
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    • v.33 no.3
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    • pp.355-365
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    • 2009
  • The purpose of this study was to investigate the effects of cognitive age on service quality, consumer satisfaction, and repurchase intentions across the elderly's lifestyle types in the apparel store. Data were obtained from 853 women in the 50's and 60's living in Busan, and were analyzed by factor analysis, Cronbach's alpha, cluster analysis, one-way ANOVA, Duncan test, and path analysis using SPSS WIN 12.0 and LISREL 8.53. The results showed that the lifestyle of elderly consumers was classified into three factors, such as Active self-fidelitist, Economy family-oriented, and Passive-stagnant. Service qualities perceived by the elderly in apparel stores were composed of Personal Service, Facilities Service, Product Service, and Policy Service. Generally, the younger cognized their ages most of the elderly were the more importantly perceived store service quality, the greater satisfied with apparel store services, and the more intended to repurchase apparels at a store. However, economic family-oriented elderlys were the younger cognized their ages, the less satisfied with the apparel service. Additionally, personal and policy services of the apparel store were important variables for elderlys' satisfaction with store services. The findings provide potential explanations and managerial implications for the elderly market.

A Study on Health Promotion Behavior in Elderly People (노인의 건강증진행위 정도와 영향요인)

  • Song, Mi-Ryeong
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.14 no.4
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    • pp.493-499
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    • 2007
  • Purpose: This study focused on identifying health promotion behavior of older adults, and factors affecting this behavior. Method: The participants in this survey analysis were Koreans aged 65 or over who had the ability to communicate and could do cognitive thinking, and who consented to participate in the survey. The survey questionnaire included items on demographic characteristics, level of depression, social support, activities of daily living, self-efficacy, and health promotion behavior. Data were analyzed using the SPSS Windows 14.0 program. Results: There were significant differences in health promotion behavior according to religion, economy and health status. Levels of depression, social support and self-efficacy had strong correlations with health promotion behavior. The factors that had the greatest effect on health promotion behavior were social support and self-efficacy. Conclusion: As social support and self-efficacy have been found to affect health promotion behavior in older adults, programs developed to enhance health of older adults should include activities to enhance both social support and self-efficacy.

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Introducing the Concept of Intelligent Financial Inclusion

  • Anam Yasir;Alia Ahmed
    • International Journal of Computer Science & Network Security
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    • v.23 no.4
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    • pp.103-110
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    • 2023
  • Financial inclusion is the safe and timely access of formal financial services to people at affordable costs. Various barriers of legacy financial system hinder the involvement of all segments of populations in the financial sector. The journey from financial exclusion to financial inclusion has to be achieved with the implementation of technological breakthroughs. Covid-19 has also raised the need for technology in all sectors of the economy. This research paper introduces the concept of intelligent financial inclusion which is the provision of financial services to people with the help of intelligent systems. This intelligent system will take the concepts from the human mind, cognitive sciences, and artificial intelligence tools and techniques. For achieving the optimal level of financial inclusion, economies must shift their financial sector from traditional means to intelligent financial systems. In this way, intelligent financial inclusion will achieve the target of involving all people in the financial sector.

Segmenting Korean Millennial Consumers of Sharing Economy Services on Social Networking: A Psychographic-based Approach (소셜 네트워크 기반 공유경제 서비스에 관한 밀레니얼스 소비자 세분화 연구: 사이코그래픽 관점에서)

  • Lee, Jae Heon;Choi, Jae Won;Kim, Ki Youn
    • Journal of Internet Computing and Services
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    • v.16 no.6
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    • pp.109-121
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    • 2015
  • The purpose of this qualitative study is to explore consumer behavioral trends, psychological characteristics and various cognitive types of Millennial Generation consumers, primarily in their 20s, who are familiar with sharing economy services based on the emerging social networking technology. Using Q methodology, this paper theoretically defines four and interprets via a social science perspective four different types of these young consumers who are skilled at state-of-the-art ICT equipment, devices or online networking services. Sharing economy services in Korea's academic and industrial services are influenced by government policy, and related research is relatively new. This study is focused on discovering unique psychographic characteristics called 'schemata' that include personal interest, preference, attitude, and opinion. On the basis of 40 Q-sorted data samples, the analysis examined 180 collected statements from meta-studies and interviews with 35 individuals born between 1997 and 1992. As a result, four consumer groups were identifies: Type 1 'Early majority', Type 2 'Laggard', Type 3 'Opinion leader', and Type 4 'Late majority'. The results of this research can be used to explore to study in greater detail the behavior and psychological aspects of Millennial General consumers'.

The Significance of Korean Proverb and Riddle in the sense of Bias (편향의 관점에서 본 한국의 속담과 수수께끼)

  • Kim, Kyung-Seop;Kim, Jeong-Lae
    • The Journal of the Convergence on Culture Technology
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    • v.3 no.4
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    • pp.35-42
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    • 2017
  • Behavior Economics, a branch of social sciences, which seeks to find the answers about why man sometimes does absurd economy-related things, came into existence through combining economics and psychology. To the contrary of the traditional economics', behavior economics has developed by explaining how man makes economy-related choices by means of applying their own cognitive principles. Individuals lack the information on the goods and services in the market, and don't know how to make best use of the obtained information, failing to achieve maximum utility. Therefore, man's rationality is meant to be confined to bounded rationality. It is the very Heuristic that does work in the process of this simplified decision making process. Heuristic utilizes established empirical notion and specific information, and that's why there can be cognitive biases sometimes leading to inaccurate judgment. As Oral Literature is basically based on heavy guesswork and perceptual biases of general public, it is imperative to contemplate oral literature in the framework of Heuristic of behavior economics. This thesis deals with thinking types and behavioral patterns of the short-piece proverbs, folklore language-game riddles on the basis of personal or public memory. As a result, it is evident that proverbs point out biases arising from human behaviors, while riddles make full or active use of biases.

An Economical Efficiency Analysis of Fostering Program on Leading Company in Sport Industry (스포츠산업 선도기업 지원사업의 경제성 분석)

  • Ahn, Byeong-Il;Choi, Gyu-Seong;Ko, Kyong-Jin
    • 한국체육학회지인문사회과학편
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    • v.57 no.6
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    • pp.123-134
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    • 2018
  • The purpose of this study is to analyze the economic efficiency of the policy implemented by Ministry of Culture, Sports and Tourism on leading company in sport industry. The leading companies in sport industry are those who have a certain amount of sales in sport industry and the ones with potential to become global companies. Supporting areas include business advancement, overseas market development, and overseas PR marketing integration support. The research is performed by developing the equilibrium model composed of supply as well as demand and applying input-output analysis. The economic efficiency is estimated to in the form of changes in the sales of corporations and the ripple effect of the national economy. The results of the study are as follows. First, it is estimated that the sales growth rate of the company due to the implementation of the policy is from 3.74% to 5.19%. Second, the increase in sales reaches to a maximum of KRW 4,081 billion with a minimum of KRW 1,573 million, depending on the size of the company. Third, it is estimated that the production inducement effect for the national economy is from KRW 36 billion to KRW 93.4 billion. Fourth, the induced value added for the national economy is estimated to be at least KRW 11.3 billion, up to KRW 29.2 billion.

Recognizing the Necessity for Developing Customer-Oriented New Products for the 4th Industrial Revolution (4차 산업혁명 시대를 대비한 고객 중심의 신제품 개발 필요성 인식 제고)

  • Oh, Won-geun
    • Journal of Information Technology Applications and Management
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    • v.27 no.1
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    • pp.97-109
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    • 2020
  • It is expected that the Fourth Industrial Revolution will have a great impact on the manufacturing industry, especially as it will cause big changes in industry, economy as well as socio-cultural. To cope with this situation, each country is promoting the policy of cultivating its manufacturing. This study derives the effect of the fourth industrial revolution on product lifecycle management for smart manufacturing through expert's cognitive analysis. The knowledge area of product lifecycle management is divided into Project Portfolio Management, Collaborative Product Design, Customer Needs Management, Direct Material Sourcing, Product Data Management, Digital Manufacturing & Engineering, R&D Foundation, New Product Development through academic research. The expert survey was conducted in five different perspectives: Importance, Insufficiency. Then, using the results of the survey and the academic research the implication about Product Lifecycle Management were derived. The significance of this study is that it derives the change areas and factors of the product life cycle management knowledge domain in preparation for the fourth industrial revolution according to the perspective of importance and insufficiency.

Priority Analysis of User Interface Evaluation Criteria for the Elderly Based on User's Lifestyle (라이프스타에 의한 노인 사용자 인터페이스 평가 우선 순위 분석)

  • Shin, Won-Kyoung;Park, Min-Yong
    • Journal of the Ergonomics Society of Korea
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    • v.29 no.3
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    • pp.287-296
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    • 2010
  • The purpose of this research is to analyze priority of the elderly user interface (UI) evaluation criteria based on user's lifestyle. Since the elderly population will occupy over 20% of the all Korean population in the near future, we need to know older users' needs and information because elderly users will be main customers in the super-aged society. This paper investigated the definition of elderly users and characteristics demographically, socio-economically, and physically/cognitively. A total of 238 questionnaires from older users were analyzed based on a segmentation table for the elderly developed by the previous study. According to factor analysis and cluster analysis, 6 types of lifestyle and 4 groups of the elderly users were classified, respectively. The priority of UI evaluation criteria for large electronic home appliances and mobile products was analyzed by analyses of variance (ANOVAs). The results indicated that the priority of (physical, emotional, and cognitive) UI criteria was significantly different among elderly users' lifestyles for both home appliances and mobile products. Consequently, the results of this study may help the company develop some competitive silver products and give higher satisfaction to the elderly users by suggesting different priority of UI evaluation criteria according to the target elderly group. The results may also contribute to revitalize national economy by significantly increasing senior market shares.

An Hybrid Probe Detection Model using FCM and Self-Adaptive Module (자가적응모듈과 퍼지인식도가 적용된 하이브리드 침입시도탐지모델)

  • Lee, Seyul
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.13 no.3
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    • pp.19-25
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    • 2017
  • Nowadays, networked computer systems play an increasingly important role in our society and its economy. They have become the targets of a wide array of malicious attacks that invariably turn into actual intrusions. This is the reason computer security has become an essential concern for network administrators. Recently, a number of Detection/Prevention System schemes have been proposed based on various technologies. However, the techniques, which have been applied in many systems, are useful only for the existing patterns of intrusion. Therefore, probe detection has become a major security protection technology to detection potential attacks. Probe detection needs to take into account a variety of factors ant the relationship between the various factors to reduce false negative & positive error. It is necessary to develop new technology of probe detection that can find new pattern of probe. In this paper, we propose an hybrid probe detection using Fuzzy Cognitive Map(FCM) and Self Adaptive Module(SAM) in dynamic environment such as Cloud and IoT. Also, in order to verify the proposed method, experiments about measuring detection rate in dynamic environments and possibility of countermeasure against intrusion were performed. From experimental results, decrease of false detection and the possibilities of countermeasures against intrusions were confirmed.

The Effect of Psychological Safety on Innovation Behavior: Focus on Mediating Effect of Job Crafting (심리적 안정감이 혁신행동에 미치는 영향: 잡 크래프팅(Job Crafting)의 매개효과를 중심으로)

  • Choi, Su-Heyong;Lee, Jung-Mi
    • Asia-Pacific Journal of Business
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    • v.11 no.3
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    • pp.79-93
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    • 2020
  • Purpose - The purpose of this study analyzes the effect of psychological safety on innovative behavior mediated by job crafting. Design/methodology/approach - This study collected 221 survey data from employees in Korea. Collected data were analyzed using SPSS 25.0 and Macro Process. The multiple regression analysis and bootstrap analysis were hired in order to analyze the data. Findings - First, psychological safety had a significant effect on innovation behavior. Second, job crafting proved a mediating effect in the relationship between psychological safety and innovation behavior. In other words, it has been demonstrated empirically that task crafting, cognitive crafting, and relational crafting, which are sub-elements of job crafting, play a mediating role in the relationship between psychological safety and innovative behavior. Research implications or Originality - This study expanded the study of Job Crafting in that it revealed the mediating role of Job Crafting in the relationship of psychological safety and innovative behavior. Second, this study has novelty in that it has established a sense of psychological safety as an independent variable that promotes innovative behavior, and that it has examined each other's structural relationship by adding a variable called Job Crafting.