• 한국의류산업학회지
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• 제25권5호
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• pp.643-650
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• 2023

This study aimed to unveil the causality between the emotional marketing of aesthetic salons and brand awareness/relationship continuity in Chinese female consumers. For data collection, a self-administered questionnaire survey was conducted among adult women in their 20s or older in Liaoning Province, China, from February 2 to 18, 2023, using WeChat. From a total of 431distributed questionnaires, 393 copies were collected. Then, 369 copies, excluding 24 poorly answered ones, were used for the final analysis. The collected data were analyzed using SPSS 25.0 and the summary of the results of the study is as follows. First, in emotional marketing, sight, smell, hearing, and taste had a positive(+) influence on both cognitive and affective experiences. Second, in emotional marketing, sight, smell, and taste displayed a positive(+) effect on relationship continuity. Third, in brand awareness, both cognitive and affective experiences showed a positive(+) effect on relationship continuity. Collectively, this means that the higher the cognitive and emotional marketing of brand awareness, the higher the relationship continuity persistence. This study confirmed the causality among the emotional marketing of aesthetic salons, brand awareness, and relationship continuity; sight and taste were key factors that influenced brand awareness and relationship continuity. In addition, hearing and smell were important, influencing the relationships among variables.

• 인지과학
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• 제23권4호
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• pp.457-485
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• 2012

본 연구에서는 미디어 형식과 위험 메시지 구성에 따라 방사선 조사식품에 대한 즉각적이고 감정적인 반응과 숙고적 행동의도가 어떻게 형성되는가를 살펴보고자 했다. 이를 위해 $3{\times}2$ 피험자간 실험을 통해 방사선 조사식품과 관련된 문자, 음성, 동영상 형태의 정보를 긍정 혹은 부정적으로 서술하여 피험자에게 제공했다. 이후 암묵적 측정법의 일환인 수정된 EAST 방법을 이용하여 피험자의 감정적 위험인식을 측정하고 설문을 이용해 방사선 조사식품의 구매의도를 측정했다. 연구결과는 전반적으로 미디어 형식과 메시지 구성이 피험자의 감정적 위험인식과 구매의도에 유의미한 영향을 주는 것으로 나타났다. 특히 미디어 형식의 효과는 메시지 구성간의 상호작용 효과가 유의미하였다. 즉 문자와 동영상 정보의 경우 긍정적 메시지가 위험인식을 낮추고 구매의도를 높이지만 부정적 메시지는 반대의 결과를 보였다. 그러나 음성 조건에서는 긍정적 정보와 부정적 정보가 감정적 위험인식과 구매의도에 차별적인 영향을 주지 못했다. 이러한 결과는 같은 정보라도 어떠한 미디어를 통해 전달되는가에 따라 위험인식이 다르게 형성될 수 있으며 이 때 메시지의 내용구성에 따라 미디어 형식의 효과는 다르게 나타날 수 있다는 것을 시사한다.

• 디지털산업정보학회논문지
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• 제19권2호
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• pp.27-37
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• 2023

The purpose of this study was to analyze the effect of the online extracurricular program operated by the university. The program contents applied in the study included learning strategies such as time management, goal setting, note taking, and memorization methods. The program used in the study was operated in an online environment, and the content was developed between 27 and 29 minutes. The developed contents can be taken using the learning management system. The variables selected to analyze the effects of this program were learning strategies and learning flow, and satisfaction was also included to examine the responses of program participants. The results of the study are as follows. First, learning strategies and learning flow showed statistically significant differences. This result is because the content was composed of meaningful sub-topics by selecting the elements necessary for learning activities. Second, as a result of program satisfaction analysis, it was confirmed that the average for all questions was high. Among them, the average of the item that the theme and contents of the program were useful was the highest. Third, open responses were analyzed by classifying them into cognitive and affective domains. In the cognitive domain, meanings such as knowledge, understanding, and application were presented as keywords, and in the affective domain, a number of keywords for motivation and attitude change were presented. This study is significant in that it provided practical programs necessary for university freshmen and analyzed their effects.

• 유통과학연구
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• 제14권2호
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• pp.103-111
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• 2016

Purpose - Many variables are needed for brand loyalty such as brand attitude, brand attachment, brand love and brand commitment. Thus, we should manage these all variables successfully for strong and differentiated brand equity. This study aims to identify the process of how the brand value propositions affect the brand attitude and brand attachment. This study specially conceptualizes that not only utilitarian value and hedonic value influence the brand attitude but also hedonic value influences the brand attachment. This study focuses on the moderating role of consumer involvement such as cognitive involvement and affective involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research design, data, and methodology - The five hypotheses were proposed and tested in this study. Three hypotheses were about the relationship among the brand value propositions(utilitarian value and hedonic value), brand attitude, and brand attachment. The other two hypotheses were about the moderating effect on consumer involvement in the causal relationships among brand value propositions, brand attitude, and brand attachment. Research data were collected from the students of universities located in Daejeon-Si and Chungchungnam-Do. For the purpose of test the hypotheses empirically, the 208 responses were used. We utilized SPSS18.0 for statistical analysis such as reliability test, factor analysis, and regression analysis. Results - The results show that the utilitarian value and hedonic value have influence on the brand attitude positively. The results also show that the hedonic value has influence on the brand attachment positively. We found that there is a moderating effect on the cognitive involvement in the relationship between the utilitarian value and the brand attitude. However, there is no moderating effect on the affective involvement in the relationship between the hedonic value and brand attachment. In Summary, 4 of 5 hypotheses in this study were supported and 1 hypothesis was not supported. We should identify the reason why the hypothesis 5, the moderating effect of the affective involvement in the relationship between the hedonic value and brand attachment, was rejected in this empirical analysis. Conclusions - Both the utilitarian value and the hedonic value that propose a brand are important for brand attitude. Specially, the hedonic value is important for brand attachment. Companies should provide the consumers with both the utilitarian value and the hedonic value in a balanced way for their favorable brand attitude and strong brand attachment. In the retail industry, the balance between the utilitarian value and the hedonic value is important in that there are many product brands and store brands providing consumers with various benefit and values. Also, there are possibilities that the causal relationships among brand value propositions, brand attitude and brand attachment are moderated by consumer involvement such as cognitive involvement and affective involvement. Companies should understand and consider consumer involvement for their efficient and effective brand management decision making.

• 과학교육연구지
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• 제42권2호
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• pp.165-181
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• 2018

본 연구에서는 PISA 2015의 과학 영역 결과를 토대로 우리나라 학생의 성취수준 집단 및 성별 집단에 따른 다양한 교육맥락 변인의 특성과 학생들의 성취에 미치는 영향력을 비교 분석하였다. PISA 2015는 과학이 주영역이었기 때문에 과학 영역과 관련된 교수 학습 변인 및 정의적 특성 관련 변인들이 다수 포함되었다. 다집단 구조방정식 모형을 통해서 분석한 결과, 학생들의 수업 환경, 교사의 피드백 등과 같은 교수 학습 특성은 과학 교과의 정의적 특성에 긍정적인 영향을 미치는 것으로 나타났으며, 정의적 특성을 매개로 과학 성취에도 간접적으로 통계적으로 유의하게 정적인 영향을 미치는 것이 확인되었다. 특히 교사의 지지와 맞춤식 수업 등의 교수 방법은 성취수준이 낮은 집단의 정의적 특성향상에 상대적으로 효과가 있었다. 또한 성취수준 집단 간에는 차이가 나타났으나, 성별 집단에서는 차이가 발생하지 않았다. 따라서 학생들의 인지적, 정의적 성취를 향상시키기 위해서 적절한 교수 학습 환경과 전략을 제공하는 것에 대해 지속적으로 강조할 필요가 있을 것이다. 연구 결과를 바탕으로 한 우리나라 교육 개선을 위한 시사점과 학생들의 인지적, 정의적 특성을 향상할 수 있는 방안이 논의되었다.

• 아동학회지
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• 제28권5호
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• pp.253-267
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• 2007

This study examined the relationships between multiple intelligences as cognitive factors and affective factors of learning motivation and academic self-concept. The data were collected from 276 4th grade elementary school students and analyzed by correlation, multi-variate analysis, and step-wise multiple regression. Results were that (1) multiple intelligences, learning motivation, and academic self-concept had statistically significant correlations among themselves. Multi-variate analysis showed that intra-personal intelligence explained 58.6% of the linear combination of learning motivation and academic self-concept. (2) Intra-personal intelligence explained 29% to 58% of learning motivation and its sub-factors of achievement motivation, internal locus of control, self-efficacy, and self-regulation. (3) Intra-personal intelligence, logical-mathematical intelligence, musical intelligence, and inter-personal intelligence were explanatory variables for academic self-concept and its sub-factors.

• 한국식품영양학회지
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• 제27권3호
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• pp.383-392
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• 2014

This study was implemented to understand the motivation factors for $2^{nd}$ grade schoolchildren that effect on their preference for the sweet taste. The subjects included were 118 children (59 boys and 59 girls) and 118 children's guardians, from one elementary school. Children participated in sweet preference test and questionnaire survey with researcher's guidance provided in the school. Children's guardians were asked to fill out the questionnaire via home-letters. The results were as follows: 59% of the children preferred the cocoa beverage with the highest concentration of sugar among five cocoa beverages (0%, 2.5%, 5%, 7.5%, and 10% of sucrose/milk volume). The variables consisted of affective attitude, cognitive attitude, self-efficacy, parenting style, and sweets frequency. According to the analysis, sweet preferences were correlated with children's affective attitude (r=-0.207, p<0.01), self-efficacy (r=-0.288, p<0.01), frequency of drinking carbonated beverage (r=0.272, p<0.01), preference for yogurt (r=0.184, p<0.05), and preference for sweet bread (r=0.226, p<0.05). These results indicated that children can be more affected by affective attitude than cognitive attitude, and self-efficacy can be an important motivation factor to control the eating behavior related to sweets. Therefore, nutrition educators need to focus on developing various methods related to increasing self-efficacy for encouraging and motivating healthy eating behavior in children.

• 공학교육연구
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• 제16권2호
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• pp.50-57
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• 2013

공학 교육에서 물리학의 중요성에도 불구하고, 실제로 공과대학 학생의 물리학습 수행과 관련된 연구는 비교적 적은 편이다. 물리학습의 수행과 관련된 선행연구 결과에 의하면 물리학습에 대한 인지적 신념과 동기 신념은 물리학습에 강하게 영향을 미친다. 본 연구는 공과대학 학생의 물리학습에 대한 인지적 신념과 동기 신념에 대한 교수자의 기대와 공과대학 학생의 인식 비교를 통해서, 교육적 시사점을 얻고자 하였다. 물리학습에 대한 인지적 신념과 동기 신념의 5가지 하위 차원 중에서, 교수자의 기대와 공과대학 학생의 인식에서 가장 큰 차이를 보인 차원은 기대 차원이었다. 교수자들은 공과대학 학생들이 물리학습에 대해서 자신감을 가지기를 바라는데 비해서, 학생들의 자신감과 기대는 낮은 수준이다. 공과대학 학생에게 물리학을 가르치는 교수자는 이러한 차이를 인식하고, 신념적 측면의 정의적 영역에 관심을 가지고 지도할 필요가 있다. 또한, 공과대학 학생의 물리학습 수행에서의 과제 수행 능력에 대한 신념, 물리학에 대한 목적, 중요성, 흥미 등을 이끌 수 있는 교수 학습 전략을 고안할 필요가 있다.

• 실천공학교육논문지
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• 제12권1호
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• pp.41-47
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• 2020

이 연구는 뇌기반 교육의 효과를 체계적으로 정리하기 위해 실시되었다. 자료 분석을 위해 뇌기반 교육의 효과를 보고한 국내 선행연구 27편을 선정하여 메타분석을 수행하였다. 연구 결과는 다음과 같다. 첫째, 뇌기반 교육의 전체 효과크기는 .67로 나타났다. 둘째, 종속변인 유형에 따른 효과크기 측정 결과 학업성취도, 인지적 영역, 정의적 영역의 순서로 나타났다. 셋째, 인지적 영역에 따른 효과크기 측정 결과 자기조절능력, 창의성, 핵심역량, 의사소통능력, 탐구 능력의 순서로 나타났다. 넷째, 정의적 영역에 따른 효과크기 측정 결과 사회성, 학습 흥미, 교과 태도의 순서로 나타났다. 다섯째, 사고력 개발 관련 뇌기반 교육 방법에 따른 효과크기 측정 결과 두 개 영역이상 통합한 경우, 뇌 단련, 풍요로운 환경 제공, 우뇌 계발 학습법의 순서로 나타났다. 여섯째, 학습활동 관련 뇌기반 교육 방법에 따른 효과크기 측정 결과 기억 공고화 전략, 주의 촉진 전략의 순서로 나타났다.

• International Journal of Contents
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• 제16권3호
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• pp.18-32
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• 2020

The aim of this study was to perform a meta-analysis of the learning outcomes of immersive learning technologies in English language teaching (ELT). This study examined 12 articles, yielding a total of 20 effect sizes. The Comprehensive Meta-Analysis (CMA) program was employed for data analysis. The findings revealed that the overall effect size was 0.84, implying a large effect size. Additionally, the mean effect sizes of the dependent variables revealed a large effect size for both the cognitive and affective domains. Furthermore, the study analyzed the impact of moderator variables such as sample scale, technology type, tool type, work type, program type, duration (sessions), the degree of immersion, instructional technique, and augmented reality (AR) type. Among the moderators, the degree of immersion was found to be statistically significant. In conclusion, the study results suggested that immersive learning technologies had a positive impact on learning in ELT.