• The Korean Journal of Franchise Management
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• v.7 no.1
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• pp.21-29
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• 2016

Purpose - The primary purpose of this study is to employ effective marketing methods using market segmentation of coffee shops by determining how motivations to visit coffee shops have different impacts on demographic profile of visitors and characteristics of coffee shop visits, so as to draw out a better understanding of customers of coffee market. Research design, data, and methodology - Data were collected using surveys of self-administered questionnaires toward coffee shop users in Daejeon, Korea. A number of samples used in data analysis were 253 excluding unusable responses. The data were analyzed through frequency, reliability, and factor analysis using SPSS 20.0. Factor analysis was conducted through the principal component analysis and varimax rotation method to derive factors of one or more eigen values. In addition, the cluster analysis, multivariate ANOVA, and cross-tab analysis were used for the market segmentation based on the types of motivation for coffee shop visits. The process of the cluster analysis is as follows. Four clusters were derived through hierarchical clustering, and k-means cluster analysis was then carried out using mean value of the four clusters as the initial seed value. Result - The factor analysis delineated four dimensions of motivation to visit coffee shops: ostentation motivation, hedonic motivation, esthetic motivation, utility motivation. The cluster analysis yielded four clusters: utility and esthetic seekers, hedonic seekers, utility seekers, ostentation seekers. In order to further specify the profile of four clusters, each cluster was cross tabulated with socio-demographics and characteristics of coffee shop visits. Four clusters are significantly different from each other by four types of motivations for coffee shop visits. Conclusions - This study has empirically examined the difference in demographic profile of visitors and characteristics of coffee shop visits by motivation to visit coffee shops. There are significant differences according to age, education background, marital status, occupation and monthly income. In addition, coffee shops use pattern characterization in frequency of visits to coffee shops, relationships with companion, purpose of visit, information sources, brand type, average expense per visit, important elements of selection attribute were significantly different depending on motivations for coffee shop visits.

• The Journal of Bigdata
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• v.7 no.1
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• pp.193-212
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• 2022

The Bass Diffusion Model is one of the most successful models in marketing research, and management science in general. Since its publication in 1969, it has guided marketing research on diffusion. This paper illustrates the usage of the Bass diffusion model, using mobile cellular subscription diffusion as a context. We fit the bass diffusion model to three large developed markets, South Korea, Japan, and China, and the emerging markets of Vietnam, Thailand, Kazakhstan, and Mongolia. We estimate the parameters of the bass diffusion model using the nonlinear least square method. The diffusion of mobile cellular subscriptions does follow an S-curve in every case. After acquiring m, p, and q parameters we use k-Means Cluster Analysis for grouping countries into three groups. By clustering countries, we suggest that diffusion rates and patterns are similar, where countries with emerging markets can follow in the footsteps of countries with developed markets. The purpose was to predict the timing and the magnitude of the market maturity and to determine whether the data follow the typical diffusion curve of innovations from the Bass model.

• The Journal of the Convergence on Culture Technology
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• v.9 no.5
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• pp.569-582
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• 2023

Lead-acid Battery is the oldest rechargeable battery system and has maintained its position in the rechargeable battery field. The battery causes thermal runaway for various reasons, which can lead to major accidents. Therefore, preventing thermal runaway is a key part of the battery management system. Recently, research is underway to categorize thermal runaway battery cells into machine learning. In this paper, we present a thermal runaway hazard cell detection and verification algorithm using DBSCAN and statistical method. An experiment was conducted to classify thermal runaway hazard cells using only the resistance values as measured by the Battery Management System (BMS). The results demonstrated the efficacy of the proposed algorithms in accurately classifying thermal runaway cells. Furthermore, the proposed algorithm was able to classify thermal runaway cells between thermal runaway hazard cells and cells containing noise. Additionally, the thermal runaway hazard cells were early detected through the optimization of DBSCAN parameters using a grid search approach.

• The Korean Journal of Applied Statistics
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• v.37 no.1
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• pp.103-118
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• 2024

The horseshoe prior is notably one of the most popular priors in sparse regression models, where only a small fraction of coefficients are nonzero. The parameter space of the horseshoe prior is much smaller than that of the spike and slab prior, so it enables us to efficiently explore the parameter space even in high-dimensions. However, on the other hand, the horseshoe prior has a high computational cost for each iteration in the Gibbs sampler. To overcome this issue, various MCMC algorithms for the horseshoe prior have been proposed to reduce the computational burden. Especially, Johndrow et al. (2020) recently proposes an approximate algorithm that can significantly improve the mixing and speed of the MCMC algorithm. In this paper, we compare (1) the traditional MCMC algorithm, (2) the approximate MCMC algorithm proposed by Johndrow et al. (2020) and (3) its variant in terms of computing times, estimation and variable selection performance. For the variable selection, we adopt the sequential clustering-based method suggested by Li and Pati (2017). Practical performances of the MCMC methods are demonstrated via numerical studies.

• The Journal of Korean Academic Society of Nursing Education
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• v.30 no.2
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• pp.182-191
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• 2024

Purpose: The purpose of this study was to explore the characteristics of social networks among registered nurses in acute nursing care units. Methods: This study used a survey design. Four nursing units from two acute hospitals were selected using a convenience method, and 83 nurses from those nursing units participated in the study in July 2022. The positive influences among nurses included friendship, collaboration, advice, and referent networks, and the negative influences included avoidance and bullying networks. Using the NetMiner program, the k-means clustering technique was applied to create groups of nodes with similar characteristics. The general characteristics of the participants were analyzed by mean, standard deviation, frequency, and ANOVA or chi-squared test. Results: As a result of dividing the 83 nurse participants into four clusters, positive influencers, silent peers, unwelcome peers, and active bullies were identified. Positive influence group nurses were frequently mentioned in the friendship, collaboration, advice, and referent networks. On the other hand, nurses in the unwelcome group and the active bullying group were frequently mentioned in the avoidance and bullying networks. Conclusion: Social networks that have a positive or negative impact on nursing performance are created through different relationships between nurses. Nurse managers can use the findings to create a more supportive and collaborative environment. Further research is needed to develop intervention programs to improve interactions and relationships between fellow nurses.

• The Korea Journal of Herbology
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• v.39 no.3
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• pp.23-35
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• 2024

Objective : In this study, we performed quantitative comparison on the content of 10 marker compounds in cinnamon barks from different species and found chemical discrimination between genuine Cinnamomum cassia and other Cinnamomum species (Non C. cassia). Methods : Cinnamon bark samples were extracted using the ultrasonication in 100% methanol for 30 minutes. The samples were analysed using high-performance liquid chromatography with statistical analysis. Results : The analytical method developed in this study met all validation criteria and was applied to the quantification of the 10 marker compounds in cinnamon bark samples. The major chemical discrimination of C. cassia were identified as low content of epicatechin and eugenol, and high contents of benzaldehyde, cinnamaldehyde and cinnamic acid compared to other Non C. cassia samples. Especially, among other compounds, the content of cinnamaldehyde was the highest in the C. cassia and Non C. cassia samples. The result of principal component analysis showed that the samples of C. cassia and Non C. cassia were clearly differentiated via benzaldehyde, cinnamaldehyde, cinnamic acid, eugenol, and epicatechin, which influenced on clustering C. cassia and Non C. cassia samples. Conclusion : C. cassia and Non C. cassia samples were chemically discriminated using the quantitative HPLC analysis. Based on this, it is possible to control the quality of herbal medicines containing Cinnamomi Cortex. It is necessary to further improve the accuracy of discrimination between C. cassia and Non C. cassia species to evaluate cinnamon bark quality.

• The Journal of the Acoustical Society of Korea
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• v.26 no.4
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• pp.144-152
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• 2007

Conventional research works on the classification of the heart sound signal have been done mainly with the artificial neural networks. But the analysis results on the statistical characteristic of the heart sound signal have shown that the HMM is suitable for modeling the heart sound signal. In this paper, we model the various heart sound signals representing different heart diseases with the HMM and find that the classification rate is much affected by the clustering of the heart sound signal. Also, the heart sound signal acquired in real environments is a continuous signal without any specified starting and ending points of time. Hence, for the classification based on the HMM, the continuous cyclic heart sound signal needs to be manually segmented to obtain isolated cycles of the signal. As the manual segmentation will incur the errors in the segmentation and will not be adequate for real time processing, we propose a variant of the ergodic HMM which does not need segmentation procedures. Simulation results show that the proposed method successfully classifies continuous heart sounds with high accuracy.

• Korean Journal of Remote Sensing
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• v.40 no.3
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• pp.285-293
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• 2024

This study explores the use of Sentinel-1 Synthetic Aperture Radar (SAR), processed through Google Earth Engine (GEE), to monitor changes in the areas of Antarctic ice shelves. Focusing on the Campbell Glacier Tongue (CGT) and Drygalski Ice Tongue (DIT),the research utilizes GEE's cloud computing capabilities to handle and analyze large datasets. The study employs Otsu's method for image binarization to distinguish ice shelves from the ocean and mitigates detection errors by averaging monthly images and extracting main regions. Results indicate that the CGT area decreased by approximately 26% from January 2016 to January 2024, primarily due to calving events,while DIT showed a slight increase overall,with notable reduction in recent years. Validation against Sentinel-2 optical images demonstrates high accuracy,underscoring the effectiveness of SAR and GEE for continuous, long-term monitoring of Antarctic ice shelves.

• The Journal of Korean Academic Society of Nursing Education
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• v.30 no.3
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• pp.222-231
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• 2024

Purpose: This study is to explore the antecedent factors of daycare teacher behaviors concerning the eye health of preschool children by applying an extended parallel process model. Methods: Focus group interviews were conducted with ten daycare center teachers on September 4 and 14, 2023. A data analysis was performed according to the content analysis method by clustering the data into the four categories: the two threat factors of severity and susceptibility and the two efficacy factors of self-efficacy and response-efficacy. Results: Daycare center teachers' perception of the severity of eye health problems in preschool children was high in relation to eye trauma, but it was recognized that viewing the electronic devices were of a less severe because symptoms were not noticed in a short period of time. They also showed low susceptibility because they were not sufficiently interested in the eye health hazard behaviors of preschool children. The self-efficacy of daycare center teachers was low because this was a lack of knowledge about symptoms of eye problems. However, they recognized that eye health activities performed in the preschool age could prevent negative eye health outcomes, thus showing a high response efficacy. Conclusion: In the future, it is necessary to increase the sensitivity and engagement of daycare center teachers concerning with the eye health of preschool children and to increase their self-efficacy. It will also be necessary to develop various interventions to improve eye health for preschool children that can be implemented by daycare center teachers.

• Journal of the Institute of Electronics Engineers of Korea CI
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• v.48 no.2
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• pp.66-77
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• 2011

We propose a framework for grouping photographic advertising images that employs a hierarchical indexing scheme based on efficient feature combinations. The study provides one specific application of effective tools for monitoring photographic advertising information through online and offline channels. Specifically, it develops a preprocessor for advertising image information tracking. We consider both global features that contain general information on the overall image and local features that are based on local image characteristics. The developed local features are invariant under image rotation and scale, the addition of noise, and change in illumination. Thus, they successfully achieve reliable matching between different views of a scene across affine transformations and exhibit high accuracy in the search for matched pairs of identical images. The method works with global features in advance to organize coarse clusters that consist of several image groups among the image data and then executes fine matching with local features within each cluster to construct elaborate clusters that are separated by identical image groups. In order to decrease the computational time, we apply a conventional clustering method to group images together that are similar in their global characteristics in order to overcome the drawback of excessive time for fine matching time by using local features between identical images.