• Journal of Intelligence and Information Systems
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• v.23 no.3
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• pp.45-67
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• 2017

According to the Internet Usage Research performed in 2016, the number of internet users and the internet usage have been increasing. Smartphone, compared to the computer, is taking a more dominant role as an internet access device. As the number of smart devices have been increasing, some views that the demand on high-speed internet will decrease; however, Despite the increase in smart devices, the high-speed Internet market is expected to slightly increase for a while due to the speedup of Giga Internet and the growth of the IoT market. As the broadband Internet market saturates, telecom operators are over-competing to win new customers, but if they know the cause of customer exit, it is expected to reduce marketing costs by more effective marketing. In this study, we analyzed the relationship between the cancellation rates of telecommunication products and the factors affecting them by combining the data of 3 cities, Anyang, Gunpo, and Uiwang owned by a telecommunication company with the regional data from KOSIS(Korean Statistical Information Service). Especially, we focused on the assumption that the neighboring areas affect the distribution of the cancellation rates by coupling type, so we conducted spatial cluster analysis on the 3 types of cancellation rates of each region using the spatial analysis tool, SatScan, and analyzed the various relationships between the cancellation rates and the regional data. In the analysis phase, we first summarized the characteristics of the clusters derived by combining spatial information and the cancellation data. Next, based on the results of the cluster analysis, Variance analysis, Correlation analysis, and regression analysis were used to analyze the relationship between the cancellation rates data and regional data. Based on the results of analysis, we proposed appropriate marketing methods according to the region. Unlike previous studies on regional characteristics analysis, In this study has academic differentiation in that it performs clustering based on spatial information so that the regions with similar cancellation types on adjacent regions. In addition, there have been few studies considering the regional characteristics in the previous study on the determinants of subscription to high-speed Internet services, In this study, we tried to analyze the relationship between the clusters and the regional characteristics data, assuming that there are different factors depending on the region. In this study, we tried to get more efficient marketing method considering the characteristics of each region in the new subscription and customer management in high-speed internet. As a result of analysis of variance, it was confirmed that there were significant differences in regional characteristics among the clusters, Correlation analysis shows that there is a stronger correlation the clusters than all region. and Regression analysis was used to analyze the relationship between the cancellation rate and the regional characteristics. As a result, we found that there is a difference in the cancellation rate depending on the regional characteristics, and it is possible to target differentiated marketing each region. As the biggest limitation of this study and it was difficult to obtain enough data to carry out the analyze. In particular, it is difficult to find the variables that represent the regional characteristics in the Dong unit. In other words, most of the data was disclosed to the city rather than the Dong unit, so it was limited to analyze it in detail. The data such as income, card usage information and telecommunications company policies or characteristics that could affect its cause are not available at that time. The most urgent part for a more sophisticated analysis is to obtain the Dong unit data for the regional characteristics. Direction of the next studies be target marketing based on the results. It is also meaningful to analyze the effect of marketing by comparing and analyzing the difference of results before and after target marketing. It is also effective to use clusters based on new subscription data as well as cancellation data.

• Korean Journal of Environment and Ecology
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• v.25 no.2
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• pp.211-226
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• 2011

The purpose of this paper was to ensure the basis for effective management of Tricholoma matsutake mountain province, to perform biotope mapping of Pinus densiflora based on growth environment of Tricholoma matsutake, target a cluster of Yangyang-gun, Kang Won-do. Study Methods were to review on growth and environmental characteristics of Tricholoma matsutake through internal and external documents and to identify vegetational structure and soil characteristics. This paper studied growth structure and soil environment of Pinus densiflora forest where a farm of production area for Tricholoma matsutake of in order to set the standard of Pinus densiflora biotope. Mapping standards were derived by separating of landform conditions, soil conditions, vegetation conditions. Biotope types were divided into possible production area for Tricholoma matsutake and potential production area for Tricholoma matsutake, possible production area for Tricholoma matsutake were Pinus densiflora biotope in landform and soil structure that enables Tricholoma matsutake production and Single-layered Pinus densiflora biotope of less than 30cm(DBH)-Tree species that other shrub is dominant in shrub layer, Multi-layered Pinus densiflora biotope that Pinus densiflora forest was predominant in understrory layer. Potential production area for Tricholoma matsutake were single-layered Pinus densiflora biotope of more than 30cm(DBH) in landform that enables Tricholoma matsutake production, Pinus densiflora biotope with Quercus predominant in the understrory layer, single-layered Pinus densiflora biotope with Quercus predominant in shrub layer, inappropriate vegetation structure area that the induction of production of Tricholoma matsutake was possible through future vegetation management. According to the research results, Pinus densiflora forest were divided into 16 types; 6 types of possible Tricholoma matsutake production areas, 9 potential Tricholoma matsutake production areas and 16 types of areas where Tricholoma matsutake production was impossible. Possible production areas account for 15.48%, or $9.8km^2$ out of the total Pinus densiflora forest while potential production areas take up 32.42%, or $20.52km^2$, and areas where Tricholoma matsutake production was impossible was 52.10%, or $32.97km^2$.

• Journal of Digital Convergence
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• v.15 no.11
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• pp.567-579
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• 2017

The purpose of this study was conducted to clarify physical activity university students on time perspective in leisure constraints and leisure flow. To achieve this purpose, subjects of this study were sampled 295 Physical Activity University Students participant using purposeful sampling method for 2 months from May to June of 2017. Using questionnaires stratified cluster random sampling in university students in D city and C city. The analysis method was used t-test, one-way ANOVA, multiple regression analysis, correlation analysis methods in order to solve problems of the study. According to the study Result, First, studies show that female have high levels of leisure constraints than males. Males have higher levels of leisure flow than females. The first grader show high level of individual constraints and past negation were also high. In the series of majors, natural affiliates and humanities are high in the past negation, present destiny, the service major currently high in pleasure and of leisure, autotelic experience of leisure flow. In the rhythmic type of Activity type, the past negation, present destiny and leisure constraints are highly likely to be higher. In the competitive have shown that is high. Second, leisure constraints on students' participation in physical activities have been found to have negative influence on their students. Third, leisure flow have shown that they have a positive effect on past affirmation and present pleasure.

• Journal of Korea Technology Innovation Society
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• v.21 no.1
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• pp.64-91
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• 2018

This study explores the interactive pattern among social issue, academic research, and governmental policy on science and technology during the last 20 years. In particular, we try understand wether the science and technology policy research and governmental policy meets social needs appropriately. In order to do this, we have collected text data from news articles, papers, and governmental documents. Based on these data, social network analysis and cluster analysis has been carried out. According to the results, we have found that science and technology policy researches tend to focus on fragmented technological innovation meeting urgent practical needs at the initial stage. However, recently, the main characteristics of science and technology policy research shows co-evolutionary patterns responding to society. Furthermore, time lag also has been observed in the process of interaction among the three bodies. Based on these results, we put forward some suggestions for upcoming researches in science and technology policy. Firstly, analysis levels are needed to be shifted from micro level to mezo or macro level. Secondly, more research efforts are required to be focused on policy process in science technology and its public management. Finally, we have to enhance the sensitiveness to social issues through studies on agenda setting in science and technology policy.

• The Journal of the Institute of Internet, Broadcasting and Communication
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• v.16 no.6
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• pp.65-73
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• 2016

Peer-to-Peer (P2P) systems with super-peer overlay networks show combined advantages of both hybrid and pure P2P systems. Super-peer is a special peer acting as a server to a cluster of generic peers. Organizing a super-peer network is one of important issues for P2P systems with super-peer networks. Conventional P2P systems are based on two-level hierarchies of peers. One is a layer for generic peers and the other is for super-peers. And it is usual that super-peer networks have forms of random graphs. However, for accommodating a large-scale collection of generic peers, the super-peer network has also to be extended. In this paper, we propose a scheme of hierarchically constructing super-peer networks for large-scale P2P systems. At first, a two-level tree, called a simple super-peer network, is proposed, and then a scheme of generalizing and then extending the simple super-peer network to multi-level super-peer network is presented to construct a large-scale super-peer network. We call it an extended super-peer network. The simple super-peer network has several good features, but due to the fixed number of levels, it may have a scalability problem. Thus, it is extended to k-level tree of a super-peer network, called extended super-peer network. It shows good scalability and easy management of generic peers for large scale P2P system.

• International Commerce and Information Review
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• v.14 no.3
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• pp.539-558
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• 2012

The purpose of this study is examining the differences of mobile SNS's service quality, which consists data quality and system quality, among the groups that are classified by commitment and customer loyalty. For the experimental analysis, the frequency analysis was performed for general characteristics of sample. The variables were selected by factor analysis that also prove the validity of variables. The value of Cronbach's alpha was calculated to check the reliability of variables. In addition, the group was determined by the both hierarchical and hierarchical cluster analysis, then ANOVA was performed to test the hypotheses that there are differences of mobile SNS's service quality, among the groups that are classified by commitment and customer loyalty. The results of this study support that there are differences among the groups toward mobile SNS's service quality and also shows the more commitment and loyalty group is the higher recognition of mobile SNS's service quality. Thus, the companies have to realize that mobile SNS is very important key factor to success in rapidly changing business environment. In conclusion, the companies implement different customized strategy for the different group and develop the contents and the applications to maximize the commitment and loyalty of for the mobile SNS users.

• Journal of Korean Society of Forest Science
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• v.105 no.4
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• pp.391-400
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• 2016

This study was conducted to set up ecological database for effective forest management and conservation of KNU Research Forest in Mt. Myeonbong with the characteristic analysis of stand structures. Following the results of clustering analysis, they were classified under 6 communities (Quercus mongolica-Pinus densiflora, Pinus densiflora, Carpinus cordata, Fraxinus rhynchophylla-Acer pseudosieboldianum-Acer pictum subsp. Mono, Quercus mongolica-Quercus variabilis, Quercus mongolica). Importance value tests were estimated that on ridge; Pinus densiflora, valley; Carpinus cordata, Fraxinus rhynchophylla-Acer pseudosieboldianum-Acer pictum subsp. Mono were recorded dominant species. Carpinus cordata and Fraxinus rhynchophylla-Acer pseudosieboldianum-Acer pictum subsp. Mono community, north aspect and valley were investigated high species richness value. It was showed decreasing tendency as altitude and degree of slope were high. Results of NMS, upper & middle layers and shrub & herbal layers were influenced by species richness and the case of species association.

• The Journal of Engineering Geology
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• v.24 no.3
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• pp.431-440
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• 2014

Since the establishment of the Groundwater Act in Korea in 1993, the national policy on groundwater has focused on the preservation and management of groundwater, which should be used only as a subsidiary water resource. However, population growth, increased water demand, climate change, and the need for uniform water distribution have brought changes to groundwater policy, and have led to the prioritization of development projects such as groundwater dams and river bank filtration. Population growth, changes to the water environment, and increased water risks have all played a role in triggering rapid growth within the water industry; the size of the investment in water resources will also continue to increase worldwide. Until now, private wells and bottled mineral water have led the groundwater industry in South Korea. However, a new area of the groundwater industry, which includes the health and medical sciences, employs groundwater properties derived from regional geology, and is growing. This requires the advancement of groundwater research and technical development connected with ICT (Information and Communication Technology) and medical science, and that the public development of groundwater and its various applications is expanded through locating groundwater in the core of the water industry cluster.

• Korean Journal of Ecology and Environment
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• v.40 no.2
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• pp.303-317
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• 2007

The fish community of small freshwater ecosystems gets easily disturbed by direct or indirect human induced disturbances during the period of urbanization. Urbanization is one of factors that generate changes in stream and influences fish fauna in developed countries. This study was conducted in Busan Metropolitan City from 2001 to 2004. In order to investigate the fish community, the city was divided into 3 parts, eastern, central and western. A total of 3,206 individuals of 46 species from 19 families were collected from 55 sites. The dominant species was Rhynchocypris oxycephalus, whereas Zacco temminckii was the subdominant species. Cluster analysis was conducted using primary freshwater fish species collected from each stream. As a result of the analysis, study sites were well differentiated into 3 parts. Two species of Z. temminckii and R. oxycephalus represented the upper part of the stream and Carassius cuvieri, Acheilognathus rhombeus, Hemiculter eigenmanni and Micropterus salmoides represented the middle and lower parts of the stream. When compared with previous studies, fish community of the eastern part of the Busan city where urbanization is in progress, showed similar patterns to the central part. At the time of the habitat restoration of fish fauna in stream, appropriate selection of fish species should be made through analysis of stream character and biogeographic distribution of fish, and long-term monitoring is also needed for sustaining the management of fish fauna.

• The Journal of the Korea Contents Association
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• v.17 no.10
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• pp.548-558
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• 2017

The purpose of this study is to investigate how the types of perceived brand image related to the main concept building brand equity affect 'brand preference' and 'behavioral intentions'. The perceived brand image is set as the brand image type perceived by the consumer from the image pursued by the corporate brand, while in addition to brand preference, behavioral intentions are set as purchase intention and recommendation intention for the result variables. The result shows that the types of perceived brand image were extracted as 'factor 1(challenge spirit)' and factor 2(reliability) and through the cluster analysis 3 groups under each type were identified. Also, a significant difference between the influence of each type of perceived brand image on 'brand preference', 'purchase intention' and 'recommend intention' was indicated. In addition, the differences of perceived brand image types were found to be higher in order of 'challenge spirit type', 'reliability type', 'integrated type'. The empirical implementation of this study lies in the fact that it classifies the concept of brand image not as a broad theoretical model, but as a model directly related to real consumer perception, and that it gives practical suggestion for brand image management related to advertising.