• Fashion & Textile Research Journal
• /
• v.20 no.5
• /
• pp.509-519
• /
• 2018

This study is to examine the effects of salespeople' attributes (i.e., empathy, availability, professional appearance) on consumer cognition, emotion, and behavior. A conceptual model was developed based on stimulus-organism-response (S-O-R) theory and cognition-emotion theory. A total of 542 questionnaires were collected online and some incompletely written questionnaires were excluded. Because of the high possibility of memory distortion, only the questionnaires (n=220) written by those who visited fashion stores within one week were used for the final analysis. The results of PLS analyses demonstrated that 1) salespeople's empathy directly affected consumers' shopping emotion; 2) salespeople's availability and professional appearance indirectly affected consumer's shopping emotion through store image; 3) consumers' shopping emotion positively affected purchase intention. Theoretical and practical implications of the results are discussed in conclusion. As a result of this research, the main characteristics of the salespeople were identified in order to allow the consumers visiting the fashion store to buy the fashion products naturally and the basic directions of sales manuals for the salespeople in the fashion store were presented. It is also hoped that academic researchers will be able to use the characteristics of salespeople as the main data to understand how they affect consumers' cognitive and emotional responses and how they are connected to purchase behavior.

• Journal of the Korean Society of Costume
• /
• v.51 no.3
• /
• pp.99-109
• /
• 2001

The purpose of this study is to propose the effective development a fashion coordination website by computer graphics and web animation programs. Today, the internet fashion shopping malls come into the spotlight as the way of marketing. The amount of clothing products sold on the internet shopping mall and interest in the website design is increasing. This means many people consider that the web site design is one of the most important thing to lead customers to purchasing. For this reasons, this study develop fashion coordination items which was designed by the computer graphics software named 'photoshop 6.0'and propose the more visual effect of fashion coordination web image which was designed by animation software named 'flash 4.0'. As a result of this study. 1 It can accumulate a database of trend garment. 2. It can help designers save a time, expenses and tries to treat design also make correction and transform their work more freely. 3. It can help develop a new textile through the various image adjustment. 4. It can give more visual and interesting effect to website by animation and multimedia. 5. It can able to communicate interactive with each other by website.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.18 no.1
• /
• pp.51-60
• /
• 2016

This study aims to contribute to development of women's incontinence panties with anti-aging effect meeting customers' requirements by examining types, sorts, sizes and specifications of women's incontinence panties currently sold in the market. The results of analysis of a total of 22 commercial products are as follows. 1. Among the samples, 21 incontinence panties were slip on type like regular underwear; only 1 was pad insertion type. With respect to the length of side seam, 17 (77.3%) incontinence panties were above 14 cm which is classified as maxi; the rest of them (5, 22.7%) were 7~11 cm which is classified as middy. 2. With respect to size, the percentage of Size 3 was 40.9% showing the largest, followed by Size 4 (31.8%), Size 2 (18.2%), Size 5 (9.1%). To produce the incontinence panties considering various ages and body shapes, it is recommended to select above Size 4 as a minimum. 3. With respect to materials of the incontinence panties, natural fibers such as cotton or rayon were mostly used and a polyurethane, nylon or polyester was mixed to enhance the wearing sensation and stretchability of the panties. Finally, for structure of the crotch area, single knit was the largest (9, 40.9%), terry weave 7 (31.8%), sofe pile weave 4 (18.2%), and waffle weave or diamond weave 2.

• Journal of the Korea Fashion and Costume Design Association
• /
• v.14 no.3
• /
• pp.67-77
• /
• 2012

Hanbok of dolls can be a good medium that can given with value of traditional cultural products, however, it is not easy to see hanbok and its pattern from dolls. Especially for the case of rag doll which is closely related to the life of users, it has enough value as traditional cultural contents, however, there have been not sufficient studies on its pattern development and classification of form of dolls. Therefore, by classifying the body type of dolls by its pose, this study aims to provide a basic data for the development of hanbok pattern. This study looks into the origin and meaning of dolls and the definition and features of rag doll, then, it collected pictures and data rag dolls produced by 29 domestic companies. Through the data collected, the six different types of dolls, 'Sitting Style', 'Standing Style', 'Lying Style', 'Cushion Style', 'Quadruped Sitting Style', 'Quadruped Standing Style', were classified into form. In the future, I hope the result of this study can be used as useful data for toy manufactures and cultural business in relation to development of rag doll and at the same time as a basic data for development of hanbok pattern development of rag dolls as traditional cultural goods.

• Journal of the Korean Society of Costume
• /
• v.63 no.3
• /
• pp.33-45
• /
• 2013

This work developed the basic motive design utilizing the physical beauty of the traditional ornaments used uniquely by Korean females and suggested some textile designs and fashion cultural product designs. As a research method, computer design programs Adobe Illustrator CS3 and Adobe Photoshop CS3 were used as well as literature examination. The motive was mainly based on the dwiggoji and ddeoljam, which are female ornaments. The formative shape in woman ornaments was classified into four kinds: plant, animal, geometry, and hybrid. The hybrid type was divided further into such combinations as plant, animal, and geometry, which came up with 8 fundamental motives for design development in total. With regard to the basic motive design, the coordinated concept was adopted with a combination of traditional taste and contemporary taste in harmony for the expression of delicate image on the condition that the basic format in female ornament is maintained. Textile design was processed with symmetry, rotation, repeat, and overlap as fundamental motive. As to the design for fashion cultural products, design mapping was proposed for neckties, handbags, clutches, shirts, and one-pieces. Utility and beauty in the traditional ornaments unique to Korean women could be recognized once again through this work. This work also assured the possibility for the endless improvement as a design development motive with originality.

• Fashion & Textile Research Journal
• /
• v.9 no.1
• /
• pp.41-48
• /
• 2007

Marketing strategists believe that the best way to satisfy customers is through satisfied employees. In fashion retail businesses, salespersons play a pivotal role for the success of business, since fashion products have emotional properties and customers' emotion is largely affected by personal selling at the point of purchases. The present study aims to examine relationships among internal service quality, job satisfaction, and organizational performance in fashion retail businesses. Specifically, the study will test the validity of applying service quality concept to the internal service targeting the sales person of fashion retailers and identify dimensions of internal service quality. Data were collected from salespersons of women's wear and imported brand stores at four major department stores. 205 survey responses were used for the final analysis. The factor analysis extracted empathy/tangibility, assurance, responsiveness and reliability factors. The structural path analysis and effect analysis indicated that the importance of assurance and responsiveness of internal service quality had significant direct effects on job satisfaction and significant indirect effects on organizational performance. Reliability dimension of internal service quality had a significant direct effect on job satisfaction. The importance of empathy/tangibility dimension, however, was relatively weak in the model.

• Journal of the Korea Furniture Society
• /
• v.10 no.1
• /
• pp.33-42
• /
• 1999

This study aims to organize the research ways of interior design for clothing stores as a management strategy in the market changing rapidly. The public met their needs in a mass production system. However, the brand-name companies began to create the conditions of consumption for people, there appeared people with new lifestyles and new way of thoughts so that their propensity to consume resulted in consumption activities, and it become varied, individual, and highly qualified. Therefore, in view of consumers' priority, based on SI sales environment this paper aims to create a new image by re-designing the interior and furniture of shops which will help to enhance the image of brand name. Therefore, the brand-name companies will expect a large sale for the new product and it will apply to sales environments of other products and influence them. The purpose of this paper is to find a desirable way to increase sales efficiency for the companies. In order to get a concept and propriety of sales environment design, examined mutual relation to each study of interior design, marketing, and fashion design. Through referring to the documents research of these fields I could get a conception and basic structure for them. Based on the theoretical knowledge, this study was made to show to examine and generalize the existing sales environments and situations and set up a new concept for this. It will apply to interior design and store holds and present a new design alternative for improvement.

• Textile Coloration and Finishing
• /
• v.20 no.6
• /
• pp.18-25
• /
• 2008

The functional non-woven fabrics have been applied in various industry fields, such as clothing, hygiene, environment, medical and so forth. The functional non-woven fabrics were manufactured by meltblown and finishing processes. These functional non-woven fabrics were based on 5wt% masterbatch using 2,000ppm nano-silver resin composite. Silver is one of the most universal antimicrobial substances. Nano-technology enables us to expand the surface area of silver particles markedly. Silver nano particles were successfully produced less than 50nm in size. The functional non-woven fabrics including nano-silver particles showed excellent antibacterial activities against Staphylococcus aureus (ATCC 6538) and Klebsieila pneumoniae (ATCC 4352). From the results, functional non-woven fabrics including silver nano particels probably will be available as a good and safe antibiotic alternative, such as mask medium filter, water purifier filter, hygiene wet tissues, marine products pad and so forth.

• Textile Coloration and Finishing
• /
• v.20 no.6
• /
• pp.82-86
• /
• 2008

Cooling function is definitely one of the most desirable attribute of clothing. In spite of the recent progress on phase changing material(PCM) research, the final products with sufficient amount of cooling capability have not yet to be developed in market. A new concept of cooling fabrics has been proposed by applying "Peltier effect" to textile materials. It occurs whenever electrical current flows through two dissimilar conductors; depending on the direction of current flow, the junction of the two conductors is absorbed or released heat. This effect has been tested on P-type and N-type conducting polymers. A P-type conductive polypyrrole coated fabric was synthesized by in-situ polymerization on plain weave PET to make conductive fabrics. And an N-type electrically conductive material was synthesized by treatment of MWNT and polyethyleneimine(PEI). A noticeable amount of temperature difference has been found on the fabrics.

• International Journal of Costume and Fashion
• /
• v.5 no.1
• /
• pp.26-41
• /
• 2005

In this study homosexuality as a discourse represented in contemporary fashion magazines is explored in context. The main concerns are the contemporary construction of homosexuality, fashion symbols to identify homosexuals, and relationships between homosexuality and heterosexual masculinity in fashion images today. After elaborating homosexuality conceptualized historically, an analytical framework from Foucault's discursive approach was made up to interpret the fashion spreads since 2000. As a result, as it is assumed that the concept of homosexuality is constructed by historical specificity, homosexual fashion styles are dynamic. So, it should be recognized that they are formed by power relationships with heterosexuality, and other social factors such as class, race, age, and consumer culture and market trends. On the basis of photographic themes and fashion looks homosexual images are classified into 3 kinds of versions, the effeminate trend setter, the masculine athlete or biker, and the neo camp. However, most of contemporary homosexual photographs are not also so conspicuously different from heterosexual ones. Therefore, in the contemporary structure at least from fashion images, homosexuals can be recognized equally with heterosexual people only except for sexual preference. Thus, homosexual fashion also shares a lot of fashionable products with heterosexual one, with often homosexuals' role as trend -setter.