• 한국융합학회논문지
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• 제10권12호
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• pp.129-134
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• 2019

의료기관에서 많이 사용되는 방사선 차폐 재료인 납을 대처할 수 있는 플라스틱 제품으로 PVC를 선택하였다. 방사선 차폐 의복 이외에 저선량 영역에서 의료기기 부품, 산업용 차폐 재료로 사용이 가능한지 평가하고자 한다. 상업용 PVC는 밀도가 3.68 g/㎠ 으로 재료의 유연성과 경제성 등 일정 방사선 영역에서는 충분한 차폐 효과를 긍정적으로 기대할 수 있으며, 다양한 형태로 변형이 가능하고, 경량의 차폐벽으로 사용할 수 있다. 의료기관에서 임상 검사 시 사용되는 의료방사선 영역 대에서 3mm PVC 5장을 두께로 조절하여 차폐 성능을 실험하였다. 의료방사선의 관전압 기준으로 실효에너지에 대한 차폐 성능을 평가하였다. PVC는 두께가 두꺼울수록 관전압과 실효에너지가 낮을수록 차폐효과는 크게 나타났으며, 차폐효과는 12mm 두께에 관전압 80kVp에서 70%의 차폐효과가 있었다. 따라서 PVC 재료의 차폐효과는 두께의 의존율이 높게 나타났다. 앞으로는 차폐 성능을 높이면서 얇고 가벼운 친환경 제품을 만들기 위한 지속적인 연구가 필요하다.

• 한국버섯학회지
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• 제3권2호
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• pp.52-59
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• 2005

국내유통약용버섯의 분류체계를 확립하고 이들 속 및 종간의 유연관계확립을 위하여 계통학적 정보를 지니고 있는 ITS부위의 염기서열을 밝히고 ITS1과 ITS2부위의 다양한 염기서열을 이용하여 분류학적 위치를 확립하였고, 시판 I. obliquus 종의 진위여부와 계통분류학적인 유연관계 확립 및 종 특이적인 유전자 탐침을 개발하였다. 본 연구의 조사결과에 의하면, 약용버섯으로 주로 시판되고 있는 국내유통균주는 총 6개의 속(Phellinus, Inonotus, Sparassis, Fomes, Ganoderma, Hericium)으로 나누어짐을 알 수 있었고 그 중에서 기존에 잘 알려진 상황버섯과 최근 들어 수입양이 급증하고 있는 차가버섯이 대부분을 차지하고 있는 것으로 확인되었다. 본 연구에 사용되어진 일명 차가버섯으로 유통 중인 15개 제품 중 중국에서 수입되어진 59번 균주가 P. pini로 확인되었으며 일본에서 수입되어진 51, 52번 균주가 P. baumii와 P. linteus와 유사종 혹은 동일종으로 확인되었다. 한편 I. rheades(AY237731)와 I. radiatus(AY354217) 및 F. fomentarius(AY354213)는 NCBI 등록 시 문제점이 있는 것으로 사료되며 본 실험에서 조사되어진 30번 균주 F. fomentarius가 정확한 말굽버섯인 것으로 사료된다.

• 복식문화연구
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• 제15권3호
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• pp.394-404
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• 2007

The purpose of the study was to analyze the difference in knitwear purchasing behaviors of female college students in the U.S., Korea, and China. It was developed questionnaire that included knitwear purchasing behavior that is fashion information sources, evaluation criteria of knitwear products, store attributes of knitwear, knitwear buying places, and purchasing experience of foreign-made knitwear. The final sample used in this study consisted of 119 female college students in U.S., 150 female college students in Korea, and 217 female college students in China. Aged from 18 to 33. ANOVA, factor analysis, Duncan's multiple range test, frequency, and percentage as analysis methods were used. The results of the study were as follows. The preference of knitwear among the respondents was shown highly. This result is due to a world-wide trend of casual clothing, and is to prove, that knitwear is that made with flexibility, drape, and stretch, is the item that is able to satisfy consumer's desires. Knitwear preference of knitwear the U.S. respondents was shown highly, and buying intention of them was also high, not only for sweaters and t-shirts but for pants, skirts, jackets, coats, and dresses as well. Knitwear information the U.S. respondents considered important, was not only purchasing experience but also shop display and magazine advertisements. By evaluating criteria of knitwear, the U.S. respondents considered good fit, design, color, and comfort important, and they didn't consider the country of origin important. By store attributes of knitwear, the U.S. respondents specially considered the display, variety, price level, and sale frequency of merchandise. The respondents of China was shown higher than them of Korea in the intention of all items. Knitwear information the China respondents considered important, was not only purchasing experience but also shop advertisements of Newspaper and magazine and fashion articles in Newspaper and magazine. By evaluating criteria of knitwear, the China respondents considered good fit, design, color, and comfort important, and they considered fiber content and the country of origin higher than the respondents of U.S. By Store attributes of knitwear, the China respondents specially considered product knowledge and friendliness of sales personnel, Layaway payment plan, Brand names, New Fashion, and Dressing Facilities higher than the respondents of U.S. or Korea.

• 복식
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• 제55권1호
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• pp.25-42
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• 2005

Costume is a formative art expressed by active human unlike the field of other living formativeness, and an expression of social actions based on a style of culture in a period. Therefore, costume has a deep connection with a mode of living and is recognized as a 'culture for living', and is more characteristic culture than all metaphysical cultures including architecture, craft, painting, and sculpture. Therefore, it expresses wearer's status or social standing, and furthermore, ideas and values of the times with aesthetic features in their form, color, materials, and pattern, so it is expressed as a mirror reflecting the phases of the times as. Korean costume had been dressed until the period of the Joseon Dynasty without a great change and started to be simplified in a simple style on the grounds of inconvenience in behaviors with the opening of an interchange of Western culture in the civilized period. And, this movement had been continued and Korean costume had been applied as an everyday dress under the name of 'Reformed Korean Costume'. Since the middle phase of 1980s, it aroused many people's interests with the introduction of designs focused on activity and convenience. In 1990's, many people had taken a growing interest in Korean costume with development of various designs keeping pace with the internationalization period and Korean Costume had been revitalized under the name of 'The Modernized Korean Costume'. And, since the 21st century, the advanced communication and full-scaled import of Western fashion have made the introduction of many fashion information in the world into Korea, affected greatly the fashion market, led consumers' sensitivity on a trend to be increased. Therefore, a design accepting a trend 'The Modernized Korean Costume' with fashions has risen. Second, this study is an attempt to suggest a revitalization method of domestic casual Korean costume brands by developing and suggesting competitive and highly value-added products with connection of practicality, variety, and highly sensitive fashion styles. For theoretical study, domestic and foreign literatures, academic journals, professional monthly magazines, and newspapers were examined. And, a process of change and features of the Korean fashion since the civilization period, and concept, features and images of casual Korean costume were analyzed, On the basis of analyzing image, features, and consumers' preference of the modernized Korean costume, a design development plan was established and 10 suits of costume were designed and made.

• 한국컴퓨터정보학회논문지
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• 제27권10호
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• pp.185-193
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• 2022

본 연구는 성인 여성의 얼굴 유형에 적합한 마스크 패턴 개발을 위하여 시판되고 있는 다회용 마스크 패턴을 비교·분석하고자 하였다. 이를 통해 마스크 패턴 개발 및 생산업체에 필요한 자료를 제공하고자 하였다. 시판 다회용 마스크 패턴의 치수 및 형태를 비교한 결과, 성인용으로 제작된 L사이즈 마스크임에도 불구하고 치수에 있어서 큰 차이를 나타냈다. 가상착의에 대한 외관평가 결과 정면의 앞중심선의 수직, 마스크의 윗부분 감쌈과 여유, 코높이, 마스크 아랫부분의 감쌈과 여유에서 디자인별로 유의미한 차이가 있었다. 측면도 얼굴 옆부분의 감쌈, 옆부분의 여유, 끈 간격과 길이에서 유의미한 차이를 나타냈다. 외관평가 결과, 마스크4가 가장 좋은 평가를 받았다. 마스크 패턴의 형태는 코 아랫부분에 크게 다트가 있어 얼굴의 입체적인 형태를 커버할 수 있도록 되어 있으나 마스크에 따라 곡선의 정도와 각도에 차이를 나타냈다. 마스크 상부와 마스크 하부, 볼 부분은 밀착되지만, 코와 입 부분에는 여유가 있는 마스크 패턴의 평가가 높았다. 마스크 패턴은 얼굴형 및 치수에 대한 분석을 통해 마스크 상부길이와 하부길이, 코 높이에 따른 마스크 다트량의 설정이 이루어져야 할 것으로 생각된다.

• 한국유통학회지:유통연구
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• 제17권2호
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• pp.93-115
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• 2012

본 연구의 목적은 국내 소매업태간 시장점유율 변화가 소비자 물가에 미친 영향을 실증하는데 있다. 소매업태는 백화점, 대형마트, 슈퍼마켓, 편의점, 전문상품소매점, 무점포판매로 분류하였다. 소매업태간 시장점유율은 매월 각 소매업태별 판매액을 합산하여 월별 총소매판매액을 계산한 후, 각 소매업태의 판매액이 총소매판매액에서 차지하는 비율로 측정하였다. 물가지수는 소비자물가지수, 생활물가지수, 신선식품물가지수가 고려되었으며, 아울러 소비자물가지수의 기본분류에 의한 25종류의 제품군별 물가지수와 이들 제품군을 대표할 수 있는 개별 품목 42개가 고려되었다. 통제변수로 환율, M1, 원유가격, 산업생산지수와 같은 거시경제변수가 모형에 추가되어 분석되었다. 자료의 분석기간은 2000년 1월부터 2010년 12월까지이며, 월별자료가 시계열 분석에 이용되었다. 실증분석에 앞서 본 연구에서는 ADF 검정법과 PP검정법을 이용하여 시계열자료의 안정성을 검증하였으며, 단위근 검정에 필요한 모형의 선택과 시차의 선택은 선행연구와 AIC의 기준에 의해 선택하였다. 분석결과, 소매업태간 시장점유율 변화는 물가에 영향을 미치고 있는 것으로 나타났으며, 소매업태별로 소비자물가지수, 생활물가지수, 신선식품물가지수 증감에 미치는 영향력이 차별적으로 나타났다. 또한 25개의 기본 제품군과 각 제품군에서 42개의 대표적인 품목을 추출하여 분석한 결과에서도 소매업태별 시장점유율 변화는 제품군 및 개별 품목의 물가 증감에 유의하게 영향을 미친 것으로 나타났다. 이러한 결과에 대한 이론적 및 실무적 시사점과 향후 연구 영향이 제시되었다.

• Asia Marketing Journal
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• 제14권2호
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• pp.127-156
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• 2012

본 연구에서는 가족 내 높은 의사결정권을 가진 베이비부머세대 중년여성을 연구대상으로 선정하여 이 소비자에 대한 이해를 높이기 위해 이들이 삶에서 추구하는 가치를 질적연구방법을 통해 알아보았다. 그 결과, 시간, 관계, 젊음과 건강, 자아실현, 의식의 총 5개의 핵심가치를 도출했다. 상위범주들의 맥락적 관계를 구축하여 모형을 도출한 결과, 베이비부머세대 중년여성은 시간적 여유의 증가와 이전/이후세대와는 다른 의식을 인과적 조건으로 하여 자아실현과 타인과의 관계맺기 현상을 나타내며 이 과정에서 스트레스를 받고 있었다. 이들은 이와 같은 현상을 대처하기 위해 건강과 젊음을 위해 다양한 노력을 취하고 있었으며, 이를 통해 최종적으로 시간적 여유가 있고 경제적으로 크게 고통 받지 않는 현재의 삶에 감사하고 있다는 결론을 도출하였다. 모형을 보다 추상적인 중심현상으로 축약화하여 베이비부머세대 중년여성의 삶에 대한 이야기를 구성하였으며, 이를 통해 베이비부머 중년여성이 여러 가지 활동과 노력을 통해 추구하고자 하는 것은 '건강하고 젊고 행복한 삶'이라는 결론을 내렸다. 본 연구를 통해 도출된 실무적 시사점은 다음과 같다. 첫째, 베이비부머세대 중년여성의 삶에 가장 큰 영향을 미치는 시간을 잘 활용하도록 도와주는 상품, 서비스가 필요하다. 둘째, 자아실현 욕구가 높은 베이비부머세대 중년여성이 자아효능감을 느낄 수 있도록 이들의 감각, 능력, 인맥을 활용할 수 있는 기회를 제공해야 한다. 셋째, 이들의 집안과 외모 가꾸기는 자아실현의 방법이므로 이 시장에 대한 세분화가 필요하다. 질적인 방법으로 진행된 본 연구의 한계점을 보완하기 위해서는 다양한 지역과 소득계층을 포함하는 후속연구가 진행되어야 한다. 그리고 이상의 결과를 확인하고 보완하는 차원의 양적연구가 후속으로 진행되어야할 것이며, 이들 삶의 한 부분을 집중적으로 조명하여 더욱 깊이 있는 결과를 도출하는 후속연구가 필요하다.

• 마케팅과학연구
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• 제19권4호
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• pp.57-63
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• 2009

随着电子商务指数式增长(电子商务), 营销人员正试图获得通过强调服务质量和服务方面的相互作用而导致客户满意度或行为后果的竞争优势. 特别是对于服装, 服务质量是鼓励客户电子忠诚的关键因素之一, 并增加电子商务中服装零售的成功. 因此, 本研究探讨电子服务质量(电子SERVQUAL)的因素和根据Parasuraman等人(2005)的研究框架对网上服装购物的电子忠诚度的独特影响. 这项研究的具体目标是确定的基本层面的E - SERVQUAL, 分析有关在网上服装购物中电子SERVQUAL对点在忠诚度的影响的结构模型. 对于服务质量, 在网上购物方面的理论框架, 我们比较分析了有关传统和电子服务质量的因素的文献并确定了核心的两个方面和恢复服务. 这项研究的假设是电子SERVQUAL对电子忠诚度的影响. 客户满意度对电子服装网上购物服务的忠诚度有积极影响和客户满意度在电子SERVQUAL对服装网上购物电子忠诚度影响中的中介作用. 根据文献我们制成了一份自填式的问卷. 我们在美国从居住在大城市的有在网上购买服装产品的在线消费者中获得了252份有用的问卷. 通过因子分析(例如, 探索, 验证)评估了有效性和可靠性, 结构方程模型, 包括测量和结构模型, 通过线性结构8.8程序评估了包括测量和结构模型的结构方程模型. 结果显示, 网上购物网站的电子SERVQUAL的五个因素: 赔偿, 执行, 效率, 系统可用性和反应能力. 这支持在网上服装购物方面Parasuraman(2005)的E-S-QUAL包括两个方面的核心服务(如满足, 效率, 系统可用性)和恢复相关的服务(例如, 补偿, 回应). 在结构方程模型中, 有5个电子SERVQUAL因素的外生潜变量, 两个内生潜变量(例如客户满意度, 电子忠诚度). 对于测量模型, 各代表概念的因子载荷有显著的统计学意义, 比 0.60大, 内部一致性信从 0.85 至 0.8 8 不等. 在估计电子SERVEQUAL因素的结构模型, 系统的可用性对电子忠诚的直接和积极的作用, 而效率对网上服装购物的电子忠诚度有负面影响. 然而, 满足不是解释网上服装购物的电子SERVQUAL结果的重要指标. 这一发现意味着, 可被理解为系统提供服务的质量可能会增加对服装网上购物的客户满意度. 然而, 电子忠诚取决于服务质量没有被支持, 因为在网上服装购买中, 通过价值或满意度的中介作用, 服务质量对电子忠诚度(例如再购买意图)有间接影响. 此外, 获得赔偿和回应被发现对客户满意度有显著影响, 会影响网上服装购买的电子忠诚度. 因此, 获得赔偿和回应对电子忠诚度有显著的间接影响. 这表明, 恢复特定的服务因素在客户满意度最大化方面的重要作用, 以及维护客户对网上服装购物网站的忠诚度方面的重要作用. 研究结果在管理和研究方面都有启示. 时装营销者可以在建立与客户的长期关系的基础上, 不断测量顾客感知与恢复服务有关的服务质量等问题, 例如对问题和返回的迅速反应, 客户购买之后的问题赔偿. 为了保持电子忠诚, 在消费者购买服装中恢复服务对消费者第一次选择网站起到重要作用. 由于网上购物的消费者可以在任何地方购物, 提高竞争优势的营销策略是为消费者提供更好的服务质量, 最大限度地满意, 并把创造客户网上服装购买的电子忠诚度. 从研究的角度来看, 解释这些结果时, 本研究的一些局限需要被考虑. 对于未来的研究, 调查结果为这一重要主题理论和实证方面的进一步的研究提供了依据. 根据研究结果, 更全面的模型预测电子SERVQUAL的结果可以被开发和测试. 对全球时装市场, 这项研究可以扩展使用多国样本的跨文化的方法来研究服装的电子服务质量.

• 마케팅과학연구
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• 제19권1호
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• pp.47-58
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• 2009

The marketing environment has become competitive to an extent that requires firms to target their products at markets that span national boundaries. However, competitive clout cannot be achieved in global consumer markets unless firms thoroughly understand and adequately respond to the core values and needs of those consumers. Brand equity is one of the most important assets to a company. Especially in sportswear markets, brand equity is the crucial value added to a product by its brand name. Factors such as country of origin also influence customer's attitude towards brand equity. Therefore, this paper discusses the relationship between country of origin effect and brand equity, and how they influence consumers' loyalty for respective brands. This paper focused on the sports shoes market, because it is an increasing area of opportunity for world manufacturers. The objectives of this study were the following. (1) Test the effect of country of origin on brand equity. (2) Test how brand equity influences consumers' brand loyalty. (3) Find whether there are differences in the effects of country of origin and brand equity among the three countries. (4) Find whether there are differences in the effects of country of origin and brand equity among the different lifestyles. Based on the review of literature results, the hypotheses are concluded as the following: H1-a: Country image has positive influence on country of origin. H1-b: Product perception has positive influence on country of origin. H2-a: Perceived quality has positive effect on brand equity. H2-b: Perceived price has positive effect on brand equity. H3: Country of origin has positive effect on brand equity. H4: Brand equity has a positive impact on brand loyalty. Research model was constructed (see Fig. 1). After data analysis, the following results were concluded: sports shoes purchase behavior showed significant differences among Korean, Chinese, and American consumers for favorite brand, purchased brand, purchased place, information usage, and favorite sports games. The results of this study also extend the research of the relationship among country of origin, brand equity and brand loyalty to the sports shoes market. Brand equity was proven to have a significant relationship with brand loyalty for all countries. The factors which can influence brand equity are different for different countries. The third finding of this paper is that we identified different three lifestyles, adventurer, follower, and laggard, for Korean, Chinese and American consumers. Without the nationality boundary, seeing the emergence of a new group of consumers who have similar preferences and buy similar brands is more important. All of the consumers consider brand equity to keep their brand loyalty. Perceived price is the only factor which can influence brand equity for adventurers; brand is more important for them. The laggards were not influenced by any factor. All of the factors expect perceived price are important for the followers. Marketing managers should consider brand equity when introducing their brand into a new market. Also localization is the basic strategy that all the sports shoes companies should understand. But as a global brand, understanding the same characteristics for each country is more important to build global strategy.

• 산경연구논집
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• 제3권1호
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• pp.7-16
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• 2012

Despite the enforcement of SSM control laws such as 'the Law of Developing the Distribution Industry (LDDI)' and 'the Law of Promoting Mutual Cooperation between Large and Small/medium Enterprises (LPMC)' stipulating the business adjustment system, the number of super-supermarkets (SSMs) has ever been expanding in Korea. In France, however, Super Centers are being regulated most strongly and directly in the whole Europe viewing that there is not a single SSM in Paris, which is emphasized to be the outcome from French government's regulation exerted on the opening of large scale retail stores. In France, the authority to approve store opening is deeply centralized and the store opening regulation is a socio-economic regulation driven by economic laws whereas EU strongly regulates the distribution industry. To control the French distribution industry, such seven laws and regulations as Commission départementale d'urbanisme commercial guidelines (CDLIC) (1969), the Royer Law (1973), the Doubin Law (1990), the Sapin Law (1993), the Raffarin Law (1996), solidarite et renouvellement urbains (SRU) (2000), and Loi de modernisation de l'économie (LME) (2009) have been promulgated one by one since the amendment of the Fontanet guidelines, through which commercial adjustment laws and regulations have been complemented and reinforced while regulatory measures have been taken. Even in the course of forming such strong regulatory laws, InterMarche, the largest supermarket chain in France, has been in existence as a global enterprise specialized in retail distribution with over 4,000 stores in Europe. InterMarche's business can be divided largely into two segments of food and non-food. As a supermarket chain, InterMarche's food segment has 2,300 stores in Europe and as a hard-discounter store chain in France, Netto has 420 stores. Restaumarch is a chain of traditional family restaurants and the steak house restaurant chain of Poivre Rouge has 4 restaurants currently. In addition, there are others like Ecomarche which is a supermarket chain for small and medium cities. In the non-food segment, the DIY and gardening chain of Bricomarche has a total of 620 stores in Europe. And the car-related chain of Roady has a total of 158 stores in Europe. There is the clothing chain of Veti as well. In view of InterMarche's management strategies, since its distribution strategy is to sell goods at cheap prices, buying goods cheap only is not enough. In other words, in order to sell goods cheap, it is all important to buy goods cheap, manage them cheap, systemize them cheap, and transport them cheap. In quality assurance, InterMarche has guaranteed the purchase safety for consumers by providing its own private brand products. InterMarche has 90 private brands of its own, thus being the retailer with the largest number of distributor brands in France. In view of its IT service strategy, InterMarche is utilizing a high performance IT system so as to obtainas much of the market information as possible and also to find out the best locations for opening stores. In its global expansion strategy of international alliance, InterMarche has established the ALDIS group together with the distribution enterprises of both Spain and Germany in order to expand its food purchase, whereas in the non-food segment, it has established the ARENA group in alliance with 11 international distribution enterprises. Such strategies of InterMarche have been intended to find out the consumer needs for both price and quality of goods and to secure the purchase and supply networks which are closely localized. It is necessary to cope promptly with the constantly changing circumstances through being unified with relevant regions and by providing diversified customer services as well. In view of the InterMarche's positive policy for promoting local partnerships as well as the assistance for enhancing the local economic structure, implications are existing for those retail distributors of our country.