• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.7
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• pp.982-992
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• 2002

The purpose of this study is to investigate the clothing memory which affects apparel purchase behavior. The construction of clothing memory, the relationship between clothing memory and apparel purchase behavior, and the difference of clothing memory among persons by demographic variables are examined 746 female apparel consumers answer the questionnaire and data are analyzed by factor analysis, canonical correlation, Pearson correlation, and t-test. The result of this study are as follows; 1. There are three dimensions in the clothing memory which memory apparel purchase behavior; general memory about clothing, memory of appropriate clothing for oneself and memory of apparel purchase. 2. nothing memory affects apparel purchase behavior. General memory about clothing plays the most important role in the apparel purchase behavior especially in the amount of apparel purchase. 3. Unmarried young women with high income, high education level, and decent job have large amount of clothing memory.

• Journal of the Korean Society of Clothing and Textiles
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• v.36 no.4
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• pp.382-390
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• 2012

This study shows the optimum attachment of Two-Way Shape Memory Alloy (TWSMA) springs onto thermal liner and its sewing method for the mass production of fire fighter's intelligent turnout gear. SMA springs were attached to the fabric by four different methods and stitched by two different shapes (square and wave). The durability of the attached springs was tested by laundering up to 50 cycles. Examined were whether the springs would remain attached to the fabric after repeated laundering, the shape memory effect and reaction of the springs, and the anti-corrosiveness of the springs. A Human-Clothing-Environment simulator evaluated thermal insulation according to attachment methods, air layer volume, and stitch types. The findings showed that silicon attached springs remained intact after repeated laundering; in addition, repeated laundering did not influence the responsiveness and anti-corrosiveness of SMAs. Air volume had positive relations with the insulation. Attachment methods or stitch methods had limited impact on the thermal insulation. As a result, a wave type stitch with silicone attachment was suggested as the optimum method to attach the SMA springs onto the intelligent turnout gear for fire fighters.

• Journal of the Korean Society of Costume
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• v.52 no.4
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• pp.141-154
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• 2002

The purpose of this study was to define 'sponsorship' as a kind of advertising tool, and to describe its effects on consumer brand attitude and actual purchase behavior. From previous research results, clothing sponsorship was defined as 'indirect advertisement', which has common ad traits as well as the uncommon ad traits, such as indirectness, emotional affinity, and symbolism. Results from empirical research using 1,227 data collected in Seoul and Kyounggi Areas were as follows ; (1) Television drama clothing sponsorship was proved to have effects on brand image, emotional & rational brand attitudes, decision making process, and actual purchase behavior. (2) Each of drama clothing sponsorship factors, such as 'drama', 'role', and 'actress', had different effects on brand memory and attitudes. (3) Consumer decision making process initiated by drama clothing sponsorship followed two different processes, which were called 'rational' and 'heuristic'. The rational process followed every steps of EKB model, which explained consumer's rational shopping, but heuristic model was closer to emotional and impulsive shopping.

• Journal of the Korean Society of Clothing and Textiles
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• v.34 no.1
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• pp.92-101
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• 2010

This study reports on the development of intelligent clothing using a shape memory alloy (SMA) that forms a still air layer and provides thermal insulation depending on the environment temperature. SMA springs were prepared with Nitinol and have an original length of 6mm and a latent length of 20mm with a response temperature of $24.5^{\circ}C$. Hysteresis was evaluated at a temperature between $0^{\circ}C$ and $40^{\circ}C$. An experimental outdoor jacket that was attached with 30 springs was compared with a commercial jacket in terms of the microclimate temperature, humidity, and comfort properties by human subject tests in the microclimate chamber set at $5{\pm}0.5^{\circ}C$. The results showed that the microclimate temperature of SMA embedded clothing system from the wear trials was higher than the commercial ones during the rest period after exercise, especially on the skin side. In addition the thermal, humidity, and comfort sensations of SMA embedded clothing were better than the commercial ones.

• Journal of the Korean Society of Clothing and Textiles
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• v.44 no.6
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• pp.1154-1162
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• 2020

In this study, the soft textile actuator is produced for a smart wearable with the shape memory effects from linear shape memory alloys of Nickel and Titanium using the driving force through the fabrication process. The measurement model was designed to measure dynamic characteristics. The heating method, and memory shape of the linear shape memory alloy were set to measure the operating temperature. A shape memory alloy at 40.13℃, was used to heat the alloy with a power supply for the selective operation and rapid reaction speed. The required amount of current was obtained by calculating the amount of heat and (considering the prevention of overheating) set to 1.3 A. The fabrication process produced a soft textile actuator using a stitching technique for linear shape memory alloys at 0.5 mm intervals in the general fabric. The dynamic characteristics of linear shape memory alloys and actuators were measured and compared. For manufactured soft textile actuators, up to 0.8 N, twice the force of the single linear shape memory alloy, 0.38 N, and the response time was measured at 50 s.

• Journal of the Korean Society of Costume
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• v.52 no.3
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• pp.99-109
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• 2002

The purpose of 7his study was to understand the characteristic of involvement which affect to consumers of fashion market, and at the viewpoint of complex style, this involvement is consists of clothing involvement, advertising involvement and situation involvement, also by verifying the consumers reaction to clothing advertising effect process. It analyzed at last six hundred eighteen women in the age of twenty to thirty yearn old who live in Seoul. SPSS package were used to analyze the gathered data. Frequency, percentage, fator analysis. ANOVA. duncan test, correlation analysis. The results of this study can be summarized as follows : First, The clothing involvement was the highest Involvement of fashion consumers and it showed high correlation among clothing involvement, advertising involvement, situation involvement. Second, Depends on the nature of involvement, involvement group is divided as the most involvement, high involvement, low Involvement and the most lowest involvement groups. Third, Involvement and advertising effect showed highly difference, and the higher involvement group has high perceptive process and memory progress, friendly attitude process, and purchasing intention is high.

• The Journal of Natural Sciences
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• v.10 no.1
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• pp.111-122
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• 1998

This study was performed to investigate the type perceived risk of clothing consumers and the types of information seeking, the relationship between perceived risk and information seeking, and the defferences according to the demographic variables. The surveyed data from 376 college students were analized using Person's correlation, factor analysis, t-test, and ANOVA. The risk perception of clothing consumers was classified into five types: economic and performance risk, loss of time risk, social risk, and loss of fashionability risk. The information seeking was classified into four types: advertisement, observation in shops, information in memory, and opinions of neighbors. The type of risk perception and the types of information seeking were correlated positively and were different according to expenditure on clothing.

• Journal of Fashion Business
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• v.7 no.6
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• pp.1-9
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• 2003

This study has as its primary aims the following: to create a fashion design based on the aesthetic value of Art Nouveau which flourished from the end of 19 century to the beginning of 20 century. In this thesis, two themes, Rose Aroma and Iris Memory are selected among the flower patterns and are used to create two works. First, the Rose Aroma theme is for an evening dress of S-curve style made with Silk Jacquard based on rose image of Art Nouveau. For decoration, artificial rose and its stem, and leaves are used to highlight hip line. By such design associated with a flower garden, cubic effects are expressed as a design point. Second, the Iris Memory theme is for a wedding dress made with tulle based on Iris image of Art Nouveau. This dress has a special point in its top bra, underwear used like an outer garment, involving spangle, beads, pearl, and cubic in order to enhance its visual effect. These works are significant in presenting the development possibilities of various fashion designs by introducing Art Nouveau style into diverse modern fashions.

• Fashion & Textile Research Journal
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• v.11 no.4
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• pp.537-548
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• 2009

Consumers' price related response in the clothing purchase decision-making process includes their expectation of price, price perception, attitude toward price and consequent behaviors. The purposes of this research are to systematically organize consumers' price related responses in the clothing purchase decision-making process, and to explain the effect of price on their purchasing. The qualitative research including shopping observation and in-depth interview was conducted. The result identified stages that showed different price related responses in clothing purchase decision-making process, and clarified each stage's characteristics. In the internal search stage, consumers recalled price information from memory and had a specific expectation about the price. This set a direction for the external search. In the external search stage, consumers selected brands or stores by a non-compensatory evaluating with an expectation of the price, and narrowed these down to several determinant alternatives by actively evaluating the products. In case a sufficient amount of price information was not recalled, the consumer established reference price through the external search. Finally, in the purchasing stage, consumers evaluated the determinant alternatives based on their compensatory evaluation. When perception of price was negative, consumers evaluate price combined with the higher criteria of clothing benefits, such as symbolic value and usability. The research is expected to contribute to predicting consumers' responses to price, and to establishing an effective pricing strategy.

• Journal of the Korean Society of Clothing and Textiles
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• v.22 no.3
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• pp.353-364
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• 1998

Consumer knowledge has been discussed as an important concept to understand information processing such as information search and evaluation process. It has been defined as the amounts and contents of information in consumer's memory accumulated by experiences. According to literature review, experts who have much knowledge are likely to retrieve their information related to products for a purchase efficiency. Therefore, they are likely to simplify the information processing for a choice. The purpose of this study was to examine the relationship between clothing product knowledge and evaluative criteria for a purchase. The results were as follows; First, it was found out that evaluative criteria were composed of four dimensions such as the management, the esthetic, the fitness and the brand. Therefore, it is implied that evaluative criteria for purchasing clothing products were multidimensional. Second, the level of objective knowledge was low, and consumers perceived that they didn't have much knowledge related with clothing products. Also, the relationships between objective and subjective knowledge were positive but low. Third, the evaluative criteria were effected by the level of consumer's knowledge significantly. In subjective knowledge, the subjects in a high group considered all criteria more deeply than in a low group. But there was a significant difference only in the esthetic between two groups in objective knowledge. The results of this study imply that consumer knowledge may influence evaluation process. Knowledgeable consumer would consider product attributes deeply for evaluating clothing products, and especially, the esthetic would be an important factor as an attribute including the instrumental and expressive functions in a purchase phase. Therefore, consumer knowl- edge would be a basis of predicting expert's information processing and managing heavy buyer or loyal consumers in apparel industry.