• 한국의류학회지
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• 제32권1호
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• pp.88-98
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• 2008

The purpose of this study were to examine the effect of fashion brand personality on the consumer's brand loyalty and to investigate the role of brand identification as mediator. The questionnaire data from 218 women who had purchase experience of fashion luxury brands were collected. Factor analysis and multiple regression analysis were used in data analysis. The results of this study were as follows. First, the consumer's fashion brand personality was composed of eight factors; Status-oriented, appearance-oriented, trend-oriented, leisure-oriented, physical activity-oriented, self achievement-oriented, fun-oriented and relation-oriented factor. Second, brand identification had significantly influence on brand loyalty. Third, fashion brand personality significantly influenced on brand loyalty and brand identification. Especially, the status-oriented, appearance-oriented, trend-oriented and self achievement-oriented fashion brand personality was proved to have a crucial role in brand identification and brand loyalty. Fourth, the status-oriented, appearance- oriented, trend-oriented and self achievement-oriented fashion brand personality had both direct and indirect effects on brand loyalty mediated by brand identification.

• 한국의류학회지
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• 제34권5호
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• pp.797-807
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• 2010

This study investigates the effects of consumer brand identification and brand attachment to brand equity. 332 surveys were collected from male and female university students in Seoul. In each survey, respondents were asked to choose one favorite fashion brand that they often purchase and answer questions regarding brand identification, brand attachment, and brand equity. The results were analyzed using SPSS package 12.0 and AMOS 5.0 program and factor analysis, reliability analysis, and path analysis were conducted. After the factor analysis, 3 factors were found under brand identification, 4 factors under brand attachment, and 4 factors under brand equity. The Cronbach's $\alpha$ of brand identification was .84, the brand attachment was .80, and the brand equity was .81. The results of this study show that brand identification had a positive effect on brand attachment that had a positive effect on brand equity. Additional results show that both brand identification and brand attachment had a positive direct effect on brand equity; however, brand attachment had a higher effect on brand equity.

• 복식문화연구
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• 제7권6호
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• pp.28-40
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• 1999

The purpose of this study was to understand the Korean teenagers\` clothing behavior through pointing out the factors that clothing behavior of teenagers that was initiated from the important reference group, TV stars. The subject of this study were 570 purposively selected students at female middle and high school students in Seoul. The results were as follows : 1. The clothing conformity to TV stars relating to demographic variables was influenced significantly by location and personal expense variable in the high school group. 2. The exhibition showed a more important role to the clothing conformity in middle school group than in high school group. 3. The clothing conformity to TV stars relating to the clothing related variables was significantly affected by self-confidence to clothing than clothing normative recognition, clothing risk recognition and degree of clothing importance regardless of groups. 4. The clothing conformity to TV stars relating to TV media variables was affected by TV media star identification variable in both groups. And in case of middle school group, interests in TV stars also had influence on the clothing conformity to TV stars. And in case of high school group, interests in TV had effect on the imitation to TV stars\` clothing. As middle school students tend to have self-identification about a particular person, TV media stars become the reference group for the adolescence to follow their clothing.

• 한국의류학회지
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• 제6권2호
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• pp.41-48
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• 1982

The purposes of this study were (1) to investigate the relationships among the variables of unisex attitudes toward clothing, sex-role identification, hobbies and preferences, age, and educational level and (2) to find out any significant differences in the acceptance of unisex clothing between rural and urban residents and between males and females. The following results were obtained by interviewing 127 females and 117 males. (1) The acceptance of unisex clothing for females was generally higher than for males. (2) Younger and more educated persons had higher tendency in the acceptance of unisex clothing. (3) Persons with higher unisex attitude toward sex-role identification showed higher acceptance of unisex clothing and persons with higher unisex attitude toward hobbies and preferences seemed to have higher acceptance of unisex clothing for females. (4) Females showed higher tendency in the acceptance of unisex clothing for females than for males. (5) No significant differences were found in the acceptance of unisex clothing between rural and urban residents.

• 한국의류학회지
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• 제30권7호
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• pp.1126-1134
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• 2006

The purpose of this study was to examine the effect of brand identification of fashion luxury product on brand loyalty and the mediating effect of brand affect. The questionnaire developed through the literature search and a survey was conducted both in on-line and off-line questionnaire simultaneously. Finally 227 data from women who had a buying experience of fashion luxury products were analyzed using frequency, factor analysis, ANOVA, t-test, regression analysis by SPSS for WIN program. The results were as follows. First, the consumers' brand identification was composed of three factors; actual, ideal, social. Second, the brand identification significantly influenced on the brand loyalty. Third, the brand identification significantly influenced on the brand affect. Fourth, the brand affect significantly influenced on the brand loyalty. Fifth, the brand identification had both direct and indirect effects on brand loyalty mediated by brand affect. The results indicated that causal relationship was existed among these three variables.

• 복식문화연구
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• 제27권3호
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• pp.206-221
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• 2019

This study examined the causal relations among brand personality, brand identification, and brand equity of Korean SPA brands that target Chinese consumers. Data were collected from 600 Chinese consumers residing in Beijing and Shanghai from August 15th to August 30th of 2015 by using convenience sampling; 561 of the questionnaires were used in the statistical analyses. Structural equation models were employed using AMOS 22.0. The results were as follows. First, the factors of Korean SPA brand personality, such as sophistication, competence, tenacity, and interest, exerted significant influences on the brand identification, while honesty had no significant influence on brand identification. Second, brand identification had significant influence on brand awareness, brand image, and brand loyalty. Third, brand awareness showed significant influence on brand image and brand loyalty. Fourth, brand image had significant influence on brand loyalty. These results indicated that brand equity can be strengthened by enhancing brand identification with the proper brand personality. This demonstrates that if Chinese consumers can associate Korean SPA brands with a sophisticated, attractive image, brand identification may be improved and brand equity may be strengthened in the long run, providing basic data for establishing efficient marketing strategies for Korean SPA brands in the Chinese market.

• 한국가정과교육학회지
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• 제28권3호
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• pp.65-77
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• 2016

본 연구의 목적은 중학교 기술 가정교과 의복재료 단원에서 실물 교육자료집을 좀 더 적극적으로 활용하여 의복재료에 대한 학습자의 흥미와 이해를 높이고자 물리적 섬유감별방법이 들어간 탐구활동지를 개발하는데 있다. 이를 위해 중학교 2학년 수준에 적합한 물리적 섬유감별 방법을 개발하였으며, 이를 실제 수업에 적용하고 그 효과를 분석하였다. 연구 결과 양모와 아크릴, 견과 폴리에스터를 비교하는 물리적 섬유감별방법을 개발하였으며, 이를 활용하여 탐구활동지를 개발하였다. 탐구활동지를 수업에 활용한 실험 집단과 사용하지 않은 통제 집단의 학습흥미도, 학습수용태도, 학업성취도를 비교 분석한 결과, 탐구활동지를 사용한실험집단이 통제 집단보다 모두 높은 점수를 보였으며, 유의미한 차이가 있음을 알 수 있었다. 따라서 본 연구를 통해 제작된 섬유감별방법과 탐구활동지는 의복재료에 대한 학습자의 이해를 촉진시켜줄 뿐 아니라, 의복재료에 대한 정보를 학습자에게 제공함으로써 학습자가 실생활에 적용할 수 있을 뿐 아니라 학습자의 자기 주도적 학습을 촉진할 수 있는 것으로 생각된다.

• 한국컴퓨터그래픽스학회논문지
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• 제16권1호
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• pp.1-7
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• 2010

비전 기반의 감시 시스템에서 동일인의 식별은 매우 중요하다. 감시 시스템에서 주로 사용되는 CCTV 카메라의 영상은 상대적으로 낮은 해상도를 가지므로 얼굴 인식 기법을 이용하여 동일인을 식별하기는 어렵다. 본 논문에서는 CCTV 카메라 영상에서 의상 특징을 이용하여 동일인을 식별하는 알고리즘을 제안한다. 건물의 주출입구에서 출입자가 인증을 받을 때, 의상 특징이 데이터베이스에 저장된다. 그 후, 건물 내에서 촬영한 영상에 대해 배경 차감 및 피부색 발견 기법을 이용하여 의상 영역을 발견한다. 의상의 특징 벡터는 텍스처와 색상 특징을 이용하여 구성한다. 텍스처 특징은 지역적 에지 히스토그램을 이용하여 추출된다. 색상 특징은 색상 지도의 옥트리 기반 양자화(octree-based quantization)를 이용하여 추출된다. 건물 내의 촬영 영상이 주어질 때, 데이터베이스에서 의상 특징이 가장 유사한 사람을 발견함으로써 동일인을 식별하며, 의상 특징 벡터 간의 유사도 측정을 위해서는 유클리디안 거리(Euclidean distance)를 사용한다. 실험 결과, 얼굴인식 기법이 최대 43%의 성공률을 보인 데 비해, 의상 특징을 이용하여 80%의 성공률로 동일인을 식별하였다.

• 복식
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• 제49권
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• pp.155-172
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• 1999

The purpose of this study was to investigate the effect of children's personality traits and parental child-rearing attitudes on clothing attitudes and color evaluation of preschool children. The subjects for this study consisted of 360 five-year-old children who were attending a preschool and their parents in Cheju Island Korea. Employed mothers had significantly higher score on love acceptance attitude than unemployed mothers did. Female children had more conservative attitude on clothing sex-role than male children did There were no significant gender differences in parental child-rearing attitudes. There were significant relationships between gender and preferred clothing colors. Male children were more likely to prefer blue red, green, and prussian blue for the colors of clothing than were female children while female children liked pink yellow and orange more than male children. Boys selected blue and girls selected pink as the most preferred clothing color. Overall preschool children chose red as the most preferred color black as the most disliked color. The children's sex identification by clothing color was highly consistent with the conservative attitude of adults for all colors. That is preschool children identified pink red and yellow with female color while prussian blue blue and green with male color. Clothing interest of boys was influenced by the mother's state of employment and academic trait. The boys high in academic trait and whose mothers did not have job were high in clothing interest. Clothing management of boys was influenced by emotionality and love acceptance rearing Ttitude. Clothing independednce of boys was influenced by authority control rearing attitude Clothing sex-role of boys was influenced by familism trait. The boys high in familism trait had open-hearted attitude in clothing sex-role. Clothing interest of girls was influenced by academic trait clothing management by sociality clothing independence by emotionality and clothing satisfaction by familism trait. Therefore the more positive personality children had the higher clothing interest and the more desirable clothing attitudes they had.

• 대한인간공학회지
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• 제26권2호
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• pp.1-13
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• 2007

Ergonomic methods have been effectively applied to design and evaluation of functional clothing. The goals of the present study are to: (1) develop an ergonomic evaluation system for the systematic analysis of functional clothing and (2) examine the usefulness of the proposed evaluation system by applying to flame-proof clothing. Based on the survey of literature and the brainstorming of experts in clothing design and ergonomics, factors considered for clothing evaluation were selected, classified, and complemented, resulting in an ergonomic clothing evaluation system consisting of four factor categories (clothing construction, user, work and environment, and user response). Using the proposed system, a field survey and a laboratory experiment were conducted for flame-proof clothing to identify its design problems. The field survey to workers found a comprehensive set of problems on the flame-proof clothing design in terms of pattern, textile, and color. The laboratory experiment identified additional design problems using a questionnaire that was developed based on an analysis on the relationship between clothing design components and ergonomic evaluation measures. The present study showed the ergonomic evaluation system and the relationship analysis of clothing design components and ergonomic evaluation measures are of use to identify design problems of functional clothing in a comprehensive and analytic manner.