• 한국의상디자인학회지
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• 제9권2호
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• pp.15-30
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• 2007

The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

• 한국의상디자인학회지
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• 제4권2호
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• pp.181-196
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• 2002

The functions of the clothing have been changed rapidly in modern society. That means people want to show oneself strongly by the clothing. In other words, the social aspect of the clothing's function which is the expression of own's personality and satisfaction one's desire is emphasized. This study is aimed at taking a look at the functions of modern clothing. The modern clothing has the various functions which are related to the changing of the social system. The result of the study are as follows: With the differentiation of society and institutionalization, the clothing is recognized as the medium which shows one's status and is restricted by people. In modern society as mass society, the system of the social position collapsed. People has the inclination to express own's consciousness, personality and existence intensely. Also, the functions of clothing became diverse. That means the clothing is influenced by the human's consciousness, a sense of values and became the medium which reflects the people's life. This change of the costume means the clothing focus on the functional factor of the free-style clothing getting out of rational value. Therefore, the change of clothing is not the change of the design but the change of value of the clothing, one's way of thinking about the clothing, the change of human life in whole society and the culture. With the changing way of life, the change of the clothing has the system in which the design changes. Therefore, I found that the we have to take a look not the change of the factors which influence the fashion but the functions of the clothing itself.

• 한국의류학회지
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• 제47권6호
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• pp.1080-1095
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• 2023

Three-dimensional virtual fitting has become a trending practice in the fashion industry because of its productivity benefits, allowing garments to be virtually worn by avatar models without physical production. This study analyzed the variables influencing clothing pressure in both real and virtual fittings to expand the potential utility of pressure data derived from the latter. For this purpose, six sets of compression garments were created by combining two types of tricot fabrics and three types of reduced-pattern tops, with the clothing for real and virtual fittings having identical dimensions. Focus was directed to analyzing the correlation among clothing pressure, surface area deformation, and the mechanical properties of the fabrics. In real fittings, clothing pressure was influenced by multiple factors, including garment design, pattern reduction ratio, body shape, and fabric properties, consistent with existing knowledge. In virtual fittings, however, only the digital mechanical characteristics of the fabrics significantly influenced clothing pressure. The findings suggest that a more reliable implementation of clothing pressure in virtual fitting programs necessitates an approach that considers the complex structural information of garments.

• 복식문화연구
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• 제30권6호
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• pp.799-813
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• 2022

The environment has increasingly attracted attention and fashion brands need to use new growth models by developing eco-friendly products, along with the drastic climate change. This study drew design guidelines from the factors of clothing disposal and reuse to propose ways to extend the longevity of clothing. It sets the design goals for the longevity extension of clothing as flexibility, originality, durability, and adjustability and drew a specific design guideline. The design methods used to achieve such goals are as follows. First, the design that is flexible in terms of physical changes needs to increase its activity and to be changeable, by applying pleats, rubber bands and elastic materials to the parts with many physical changes and movements. Second, it is necessary to reinforce the brand identity, create design that is flexible in terms of fashion and design very rare and attractive products, for the goal of original design beyond fashion. Third, it is necessary to increase the quality of clothing and improve the durability which can be decreased by washing and wearing. Fourth, it is necessary to create the design that can produce various styles, preserve the state of clothing and maintain its hygienic conditions by using removable detailed designs, shape-transformation designs and the designs which can be adjusted to climate changes and states, for the goal of adjustable design with better functionality. The findings provide ideas for fashion experts to pay more attention to the extending the longevity of clothing products and to develop eco-friendly designs and strategies.

• 한국의류학회지
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• 제21권8호
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• pp.1287-1296
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• 1997

The purpose of the study is to make experimental whether three-dimensional body (especially face) has illusion based on theoretical background of form dimensions and color bright among precedent multi-form illusion, using the function of computer simulation. To investigate illusion that factors of clothing design(line, color, material) effect face, as the following is tried to solve giving change to neckline, collar, scarf which is believed to influence near face. How to make experiment as follows watching in order 13 scenes of a pair of with basic design and experiment design. Then the data were subjected to analysis of variance and Duncan's multiple range test. The result of this studying as follows, 1. Face looks larger in complex neckline than simple neckline. The larger collar is the larger face looks. 2. In white jacket, illusion(the lower luminosity of scarf color gets, the brighter face brightness gets) is shown. In black jacket, also illusion(the higher luminosity of scarf color gets, the darker face brightness gets) is shown. 3. In experiment on hardness and softness of face impression according to the material of collar, collar of knit and fur gives us assimilation illusion bring softer impression of face.

• 한국의상디자인학회지
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• 제10권2호
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• pp.69-78
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• 2008

The purpose of this study is to develop a plan that adopts a fairly tale motif, which is familiar to children, to traditional Korean costume design factors for the development of practical Korean costume enterprises, which lead the Korean costume industry in its existence. Literary research and previous research methods had been used in this study. After comparing traditional Korean costume factors with practical Korean costume factors through literary research, we examined children's Korean costumes and ordinary children costumes. The results of this study are the following: First, the result of literary research, which used traditional Korean costume as motif of practical Korean costume and adopted model factors that the developed motif had used, shows that the design factors of practical Korean Costumes have changed from traditional to modern, seeking practicability and convenience over appearance. Second, practical Korean costumes are suitable when fairy tale illustration is applied to children with curiosity and warm emotions, and towards children, who spend much time on activity during growth. Third, making use of CAD system, which is different from practical Korean costume based on traditional patterns and single color, and using various pint pattern with many stories for the design of practical Korean costumes, and applying diversity to the market of practical Korean costumes, this study provides new design motif from, which people can feel more familiar to practical Korean costumes.

• 복식
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• 제33권
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• pp.105-115
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• 1997

The fashion clothing market is changing due to the appearance of new consumer group. And the import of foreign brand clothing is highly increasing. The purpose of this study is to help the domestic apparel companies set better market-ing strategy by studying the relation between fashion ivolvement and the purchase be-havior of foreign brand clothing. Subjects were 498 new generation women living Seoul metropolitan area. Data were obtained by questionnaire and analyzed by SPSS package. The main findings of this study are as follows; 1. The result of factor-analysis of the fashion involvement's variables were classified into 8 factors. 2. Consumer's main purpose of buying new clothes were To coordinate clothes with each other' 3. Consumers evaluated every clothing factors: color fit etc of foreign brand very highly except the price. 4. The factor that consumers consider most when choosing clothes is color design fit de-tail texture and brand knowledge in order. 5. the advertizing method that consumers care the most was shop and window display. 6. 'Because design and color are good' were the most important factor as motive of buying foreign brand clothing. 7. Most consumers still bought domestic brand clothing. 7. Most consumers still bought domestic brand clothing. 8. Monthly income and purchase of foreign brand were positively related 9. All variables 2of fashion involment were positively related with the purchase of foreign brand 10. Consumers with higher monthly income did not care much about 'Weather or occasion' when buying clothes. And consumers living in Kangnam(compared with consumers linving in Kangbuk) cared more about personality and bought more foreign brand. 'Social and econ-omic status' were highly related with monthly income residence and purchase of foreign brand clothing 11. Older consumers cared more about color figure texture and fit than younger con-sumer. Monthly income were positively re-lated with design color and figure. Residence were highly related with color and figure. Pur-chase of foreign brand clothing were positively related with design color figure and fit. 12. Younger consumers cared more about brand knowledge. And the purchase of foreign brand clothing were positively related with de-sign detail and brand knowledge. 13. Consumers with foreign brand's purchase experience showed negative relation between ;foreign brand's purchasing experience' and 'Weather or occasion' 14. Consumers with no foreign brand's pur-chasing experience showed negative relation between fashion innovativeness and figure. 15. Consumers with no foreign brand's pur-chasing experience showed positive relation between fit and fashion opinion exchange. The study shows that colors is most import-ant factor in purchasing clothes. And imported brands are very strong in terms of proposing various and unique colors. not all brands succeeded in Korea. Those brands that failed to group consumers have the following problems. Therefore it is critical to review the above factors when importing the foreign brand.

• 한국의류산업학회지
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• 제25권3호
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• pp.304-314
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• 2023

The rapid development of digital technology is diversifying the fashion industry by influencing both the manufacturing processes and the characteristics of fashion products. Although various smart clothing technologies are being developed as part of the government's technology development policy, the number of smart clothing products available to consumers in stores remains very limited. To address this issue, this study analyzes the key attributes of smart clothing as expressed in consumer language. The CIT (Critical Incident Technique) research method was used, and data were collected through an online survey. The study focuses on identifying potential factors that may influence the development direction or strategy of smart clothing. By classifying past experiences and attitudes towards smart clothing into positive and negative categories, it was found that positive responses to smart clothing were heavily influenced by expectations from technology and convenience. Participants' experience with smart technology has had a positive impact on their evaluation of smart clothing. Consumers with negative attitudes towards smart clothing expressed expectations for new benefits resulting from technological development, and indicated that they would consider purchasing such clothing in the future when design and technology improve. Ultimately, this study provides a valuable reference for the development of smart clothing products in Korea by analyzing consumer experiences and acceptance conditions towards smart clothing.

• 한국의류산업학회지
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• 제11권4호
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• pp.574-582
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• 2009

The purpose of this study was to investigate the clothing pursuit benefits of female consumers in twenties, and explain the differences in underwear purchase behaviors among them. For data collection, research questionnaires were responded by 232 female consumers living in Busan. The collected data were analyzed by the frequency factor analysis using SPSS 12.0 for Windows, the factor analysis using Varimax, reliability analysis, cluster analysis, ANOVA, Duncan test, and ${\chi}^2$-test. The results of this study were as follows: First, consumers' clothing pursuit benefit was drawn from six factors: Self-esteem, Individuality, Fashion, Brand, Practicality, and Price pursuit. The results of the factor analysis of clothing benefit were divided into four groups: Brand pursuit group, Fashion pursuit group, Self-esteem pursuit group, and Individuality/rationality pursuit group. Second, the results of analysing underwear purchase behaviors among clothing pursuit benefit groups showed significant differences in purchase motive, source of information, evaluation criteria, and purchase practices. The underwear purchase motives were significantly different in diversity purchase factor between the groups; sources of information used for underwear purchase were significantly different in the window display factor. The underwear evaluation criteria were significantly different among the groups in decoration and practicality factors, while purchase practices were significantly different among the groups only in underwear purchasing places.

• 한국의류학회지
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• 제15권2호
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• pp.211-227
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• 1991

The purpose of this study was to investigate the effects of design modification, decoration and color scheme of traditional Korean women's clothing on impression formation by 2 age groups of women. The instruments developed for the study were 2 sets of stimuli and a response scale. Stimuli I (design stimuli) consisted of 6 line drawings of female figures in Korean clothing and modified Korean style clothing, whereas stimuli II (color stimuli) consisted of 6 colored drawings of female figures in different color schemes. The 7-point semantic differential scale of 14 bipolar adjectives were used for the response scales. 144 female college students and 144 middle·aged women subjects were randomly assigned to one of 6 drawings from each set of stimuli. The data were analyzed by factor analysis, ANOVA and t-test. 1) There factors emerged to account for dimensions of design and color scheme, respectively. The first factor was interpreted as Evaluation/prestige both in design (stimuli I) and color scheme (stimuli II), the second factor was Modernity for stimuli I, and the third factor for stimuli I was Practicality. On the other hand, the Luxuriousness/Individuality was factor 2 and Modernity was factor 3 for stimuli ll. 2) Modification had the largest effect on impressions regarding design and decorated designs had a partial effect on the impression of Modernity and Practicality. The female figures in modified Korean style clothing were perceived as more prestigious, modern and practical than those in traditional Korean clothing. 3) Color schemes had little effect on impressions, while perceiver's age had a larger effect. Middle·aged women formed more positive impressions toward Korean clothing of various color schemes than female college students.