• Culinary science and hospitality research
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• v.16 no.2
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• pp.232-242
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• 2010

The purpose of this study is to provide basic data for forthcoming liquor development and market diversification by finding out the consumers' characteristics related to their patterns of choosing liquor and identifying the liquor consuming patterns. For the study, a survey questionnaire was composed of 11 questions related to the considerations by the consumers in choosing liquor, 5 questions on their demographics, and 5 questions on the types of choosing liquor. The survey was conducted between October 21st and November 1st of 2007 to 400 adults over 19 years old residing in Korea, and then sorted out 377 out of 400 for the analysis. As for the analysis, frequency analysis, K-means clustering, and correspondence analysis were employed. In order to find out the choice considerations associated with the perception of liquor, consumers were divided into four equivalent groups, and liquor consuming patterns and demographics were investigated based on the empirical study.

• Korean Journal of Heritage: History & Science
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• v.55 no.1
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• pp.85-110
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• 2022

This study investigates the production and use, development of Buncheongsagisang-gamunryongmunho, focusing on Buncheong Jar with dragon and cloud patterns(龍樽) in the early the Joseon Dynasty. The Buncheong Jar with dragon and cloud patterns(龍樽) which is the size of a large bottle as high as 50cm is a form of stability to have gorgeous decorativeness with the inlaid and stamped pattern. The Buncheongsagisanggamunryongmunho is the Buncheong Jar with dragon and cloud patterns(龍樽) used for Flower Vessels(花樽) at Royal Ritual in King Sejong(世宗) era. In the 1420s and 1430s, made in Premium ceramic factory of Sangju-mok, it is Blue and white porcelain in reference to dragon and cloud patterns in the Yuan and Ming Dynasties in aspects of shapes and patterns, to the inlaid Celadon in the period of Late Goryeo Dynasty in aspects of patterns, and to Joseon porcelain in aspects of shapes and decoration techniques. The Joseon Royal family found out the appropriateness of the founding of the dynasty and the base for the system of civilization from Ming dynasty, to follow Ming dynasty by choosing white porcelains as the King's vessel. Jars passed down from Emperor Ming served as a standard for Royal Ritual Jars, to use Blue and White Porcelain Jar with dragon and cloud patterns as Flower Vessels(花樽) and Liquor Vessels(酒樽) for ages. Consequently, the Buncheong Jar with dragon and cloud patterns(龍樽) as Royal Ritual Jar had been used till 1430's when Blue and white porcelain Jar with dragon and cloud patterns(靑花雲龍白磁酒海) was passed down from Emperor Ming, Xuande Emperor(宣德帝), only to lose its Meaning and Use as the Royal Jar with dragon and cloud patterns(龍樽) during the early Joseon Period gradually.