• Title/Summary/Keyword: choice of major

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A Study on Graduate School Choice Conviction Related in Dental Hygienics (치위생학 전공 석사과정 대학원생의 대학원 선택 확신 영향 요인 분석)

  • Moon, Hak-Jin;Lim, Soon-Ryun;Lee, Geun-Yu;Han, Ye-Seul
    • Journal of dental hygiene science
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    • v.15 no.4
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    • pp.495-502
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    • 2015
  • In this study, it was to understand the factors influencing choice conviction of dental hygiene major graduate school of dental hygienist. This study aims to provide the basic data for developing the dental hygienic profession. The study method was complete enumeration of the master's graduate 84 students majoring in dental hygiene in the country 8 graduate school. The results of this study, the analysis of the differences between the external factors and internal factors of graduate school choice, factors of financial accessibility factor related marriage factor. Factor of the education program were more unmarried. The average monthly income was found to have recognized high financial accessibility of factors, education program. Also the carrier is low, factor of the education program it was found to be high. The result of graduate school choice conviction, the more unmarried chosen choice conviction score in high, it choice conviction score was related to monthly income. The result of correlation analysis, external reputation, future, education program if high, it was found to have conviction of graduate school. In graduate school choice conviction external factors of education program and future factor was found to influence the choice of graduate school but internal factors was not found to influence. Therefore, we must seek the support measures that can deepen the sustainable development and dental hygiene of the dental hygienist.

Using Choice-Based Conjoint Analysis in the China Market of Imported Beer (선택형 컨조인트 분석을 이용한 중국 수입맥주 시장에 관한 연구)

  • Gao, Zhihua;Wu, Zhangjian;Gao, Feng;Zhang, Jun
    • The Journal of Industrial Distribution & Business
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    • v.9 no.6
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    • pp.57-64
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    • 2018
  • Purpose - With the rapid economic development, great changes have happened in the Chinese beer market. The scale of imported beer is increasing. However, the sales of native Chinese beer decrease in recent years. It is because more Chinese customers prefer beer with unique attributes than those with lower prices. In order to take an advantage in this market, practitioners should develop new products to satisfy Chinese customers. Scholars have also focused on beer characteristics to estimate consumers' behavior for improving the development of beer industry. However, most studies are theoretically centered on marketing strategy management or general understanding of the market. It is not enough for us to explain customers' consumption patterns. Some empirical research did attempt to find out beer attributes that may influence their choice behavior. However, they failed to verify what can increase customers' utility through a new product. More importantly, few evidences can be found in the literature. Therefore this study explores the major characteristics of imported beer which may associate with customers' preferences. Research design, data, and methodology - With the results of literature review and focus group interview, we found out four main imported beer attributes and the levels of each factor. A pre-test is constructed to check the problems in the questionnaire protocol. With the results of pre-test, the revised questionnaire is processed among customers who have purchased and had imported beer in China regions such as Beijing, Shanghai, Jiangsu, Guangdong and so on. The choice-based conjoint analysis is applied to analyze the useful data of 205. Results - Results indicate that choice-based conjoint analysis is the effective method to estimate customers' choice behavior. Results also indicate that country of origin, price, taste, and package affect customers' preference and the importances of imported beer attributes are significantly different. Conclusions - Country of origin, price, taste, and package are important for customers to make an imported beer choice decision. Marketers should consider these determinants and their importance to develop new products. Moreover, choice-based conjoint analysis should be the useful method for practitioners to develop a new product of imported beer for sustainable business in the competitive industry.

A Study on the Characteristics of Apartment Housing Sales Information and Housing Choice Behavior according to Housing Location in Pusan (아파트 입지특성별 분양전략과 주택선택행동 특성에 관한 연구)

  • 조성희;김윤경
    • Journal of the Korean housing association
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    • v.9 no.3
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    • pp.33-46
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    • 1998
  • This study attempts to find out the characteristic of apartment housing sales information and housing choice behavior according to housing location. For this purpose, the apartment housing sales information in newspaper advertising was investigated and analyzed by advertising appeals to clarify the phenomenon of apartment housing sales and the components of home environmental quality according to housing location in Pusan. Then the field survey has been carried out based on 176 households living in Pusan. The major findings are as follows: 1) The components of home environment through AAs were divided into three categories of appeals: residential area, site area and dwelling unit area. 2) Apartment housing developments were differentiated according to period of development and occupancy scales according to housing location. 3) The results of field survey showed users' housing location. 4) The characteristics of apartment housing sales information according to housing location were revealed those characteristic were concentrated on the category of residential area than site area or dwelling unit area. But in housing choice behavior, the characteristics of housing location appeared in all categories of home environment. Therefore, for better apartment housing development and planning, the characteristics of housing location need to be considered more actively.

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Study on the Preferred Store Type and Store Choice Properties of Clothing Shopping Consumers Based on the AHP Method (AHP 기법을 이용한 의류쇼핑 소비자의 선호점포 유형과 점포선택 속성에 관한 연구)

  • Park, Jin-Je;Lee, Jin-Hwa
    • Journal of the Korean Society of Clothing and Textiles
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    • v.36 no.2
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    • pp.138-151
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    • 2012
  • This study determines a consumer retail store choice by applying the Analytic Hierarchy Process (AHP) method for multi-criteria decision-making in the fashion retail industry. The study provides detailed and relevant information for management, marketers of fashion retail stores, and to improve competition between suppliers. Data was collected in February 2011 from questionnaires completed by 319 university students in Busan, South Korea. One of the major findings of this study was that consumer store preference was affected by the following factors in order of importance: product, image, service quality, and purchase facilitation. Brand image was assessed to be the most important of the evaluation elements, followed by individuality, style, and price. The results of rating the relative importance and priority of fashion retailers showed that department stores ranked most highly, followed by outlet malls, Internet shopping malls, brand malls, and discount stores.

Tone in Text and the Effect on Trust and Choice Confidence in Online Fashion Shopping

  • Lee, Eun-Jung;Kim, Hahn
    • Journal of the Korean Society of Clothing and Textiles
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    • v.39 no.5
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    • pp.703-713
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    • 2015
  • Consumers' psychological demands for e-tail shopping have increased as websites have become one of the most dominant retail outlets for various fashion products. The lack of realistic social stimuli in virtual contexts (websites) has been a major limitation for many online shoppers. Prior research has focused on the viable role of technology to improve positive social factors in e-tailing; however, this study tests the role of tone in text in fashion e-tail sites on consumers' trust and choice confidence. We conducted a self-administered online survey with 309 individuals from the U.S.. The results indicated positive effects of casual tone in text-based content of a fashion e-tail site on trust and confidence. Trust also has a significant positive effect on confidence. Both trust and confidence improved purchase intention. Given the high price of employing an avatar or simulated salesperson online, using tone in text to increase positive social effect on shoppers can be a positive alternative when managers plan e-tail strategies contributing to consumers' positive shopping experience online. Discussions and study limitations are provided.

Children's Ideas about Self-Regulation by Situational Characteristics (상황의 특성에 따른 아동의 자기 규제에 대한 판단)

  • Cho, Sung Min;Yi, Soon Hyung
    • Korean Journal of Child Studies
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    • v.19 no.2
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    • pp.147-157
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    • 1998
  • The purpose of this study was to investigate children's ideas about self-regulation in such situational variables as the presence of explicit rules and the domains of social rules. The subjects were 6-, 9-, and 12-year-old children (344). To assess children's ideas about self-regulation, a procedure was devised in which children were presented with stories portraying a protagonist in a conflict between an implicit or an explicit rule and a personal desire. The children were asked to make a choice for the protagonist and to give reasons for their choice. Major findings as follows: (1) There was significant difference in children's self-regulation depending on the presence of explicit rules. (2) There was significant difference in children's self-regulation depending on the domains of social rules. In situations that involved no explicit rules for behaviors, there were significant differences depending on the domains. In situations that involved explicit rules for behaviors, for 6- and 9-year-old children, there was no significant difference depending on the domains. (3) Children's use of justifications for their choice of action varied as a function of the characteristics of the social rules.

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Analysis on Preceding Study of Consumer's Store-Choice Model: Focusing on Commercial Sphere Analysis Theories

  • Quan, Zhi-Xuan;Youn, Myoung-Kil
    • The Journal of Industrial Distribution & Business
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    • v.7 no.4
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    • pp.11-16
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    • 2016
  • Purpose - There are numerous theories for retail trade area analysis which are designed to select candidate locations for new stores. In this study, comparative analysis on the characteristics from those of the theories are shown, and the explanation for the power in consumers' store-choice behaviors and their limitations are examined. Also, plans for improving commercial sphere analysis are explored. Research design, data, and methodology - This study is based on literature reviews with normative research methodology. Among many researches regarding the analysis on the location and commercial sphere for launching a new store, researches relying on statistics are excluded in this study since they belong to the marketing research area,. Results - In the Law of retail gravitation, Huff's model multinomial logit model and etc. are mutual complementary mathematical techniques for analyzing commercial spheres and each of them has its own characteristics. These theories rely on the same hypothesis in which consumers are all believed to be behaving rationally under a similar behavioral system. However, the trial in explaining or estimating behavior of choosing a store with only a select size of the population that is objectively estimated by some major properties has limits in its credibility. Conclusion - Research on consumer's spatial behaviors can be fully illustrative and explainable when it has both quantitative approaches such as 'law of retail gravitation', 'logit model' and etc., and qualitative approaches like consumer's 'cognitive structure', 'learning status', 'image formation', 'attitude' and etc.

Construction of the shape functions of beam vibrations for analysis of the rectangular plates by Kantorovich-Vlasov's method

  • Olodo, Emmanuel E.T.;Degan, Gerard
    • Structural Engineering and Mechanics
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    • v.52 no.3
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    • pp.595-601
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    • 2014
  • For analysis of the plates and membranes by numerical or analytical methods, the question of choice of the system of functions satisfying the different boundary conditions remains a major challenge to address. It is to this issue that is dedicated this work based on an approach of choice of combinations of trigonometric functions, which are shape functions of a bended beam with the boundary conditions corresponding to the plate support mode. To do this, the shape functions of beam vibrations for strength analysis of the rectangular plates by Kantorovich-Vlasov's method is considered. Using the properties of quasi-orthogonality of those functions allowed assessing to differential equation for every member of the series. Therefore it's proposed some new forms of integration of the beam functions, in order to simplify the problem.

A Study on the Characteristics of Housing Choice Behavior of Expected Purchasers of the Medium Size Apartments at the Suburbs of Ulsan City (울산시 도심외곽지역 중형아파트 구매예정자의 주택선택 행동특성)

  • 박경옥;김선중;김은덕
    • Proceeding of Spring/Autumn Annual Conference of KHA
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    • 2002.11a
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    • pp.115-121
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    • 2002
  • The objective of this study is to find out demographic characteristics, motivation to move, housing values, and present housing satisfaction of expected purchasers, so that the results contribute to better planning of the medium size apartments at Guyoung in Ulsan city The field survey on 472 households has been carried out at suburbs of Ulsan. Major findings are as follows : 1) Demographic characteristics, motivation to move, housing values, and present housing satisfaction differ as the size expected purchasers live in at present. 2) To increase the motivation to move to Guyoung, well designed of planning common space, parking area, cultural and welfare facilities is essential. 3) To enhance the satisfaction level, better plan of dinning space and second bathroom is important for the apartments of 20py.s(~$m^2$), and that of family bathroom and utility space for the apartments of 30py.s(~$m^2$).

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Study on Soil Parameters and Two Dimensional Analysis in Slope Stability (사면안정 2차원해석과 토질정수에 관한 연구)

  • 김경진;김규문;박일철
    • Journal of the Korean Professional Engineers Association
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    • v.18 no.3
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    • pp.21-27
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    • 1985
  • Earthen mass located beneth a sloping group surface, whether natural or manmade, have a tendency to move downward and outward under the influence of gravity. Unless this tendency is suitably counteracted by the Shearing resistances within the mass, a landslide occurs. Avoiding such instabilities is a major concern of the geotechnical engineer. The shearing behavior of a soil is determined empirically, i.e., by field tests or laboratory tests. This results are applied to the slope stability analysis. The factor of safety for slope stability analysis is much more sensitive to the choice of strength parameters as interpreted from soil tests than to the choice of the computational method of analysis. This paper was investigated the influence of the change in the factor of safety due to a change in one of the parameters, relative to the total change in the factor of safety due to change in all parameters. A conclusion may be reached with respect to the required precision definition of the different variables to limit uncertainties in the factor of safety to tolerable levels.

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