• 한국의류학회지
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• 제23권5호
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• pp.745-756
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• 1999

The purpose of this study is to investigate the characteristics of the clothing consumption expenditures by the business cycles in Korea during the period of first quarter of 1979 to second quarter of 1998. Business cycles were examined using data GNP from the National Accounts published by the Bank of Korea and clothing expenditures from the monthly statistics of Korea published by the National Statistical Office of Korea. Data were analyzed by regression analysis standard deviation sample cross-correlation coefficient and skewness statistics. The main results are as follows. 1. During the period of 1979.I-1998.II GNP and per-person consumption expenditures for clothing and shoes have continuously increased except during 1980 and the recent depression of the national economy. Clothing expenditures dropped severely during the two recent depression of the national economy. Clothing expenditure dropped severely during the two depression periods. Clothing expenditures were the highest in the fourth quarter and the lowest in the third quarter of the year. 2. According to the results of the regression analysis the business cycles had a significant influence on the clothing expenditures. the volatility of the clothing expenditure was 2.60 times higher than that of the business cycles. 3. Clothing expenditures displayed procyclical fluctuation and coincident movement to the business cycles. Also clothing expenditures showed an unsymmetric behavior over the expansion phases and contraction phases of the business cycles. That is the clothing expenditures increased slowly in the expansion phases and decreased quickly and severely in the contraction phases of the business cycles.

• 복식
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• 제55권1호
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• pp.43-58
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• 2005

The objective of the study is to understand the characteristics of modernistic spatial design and, based on the understanding, to interpret fashion in terms of its spatial relationship with society, culture and human body, thereby looking into unique spatial characteristics fashion has. The main results of this study include : First, the rational space emphasizes geometric symmetry and harmony among each of design elements and is expressed by pursuing a perfect formative beauty that indicates an eternal formal beauty of a physical space. In addition, functional beauty is also pursued, making clothing convenient for activities. Second, the abstract space is characterized as a kind of purity by emphasizing simple patterns and colors and materials of purity for clothing, and it is sometimes expressed as being extremely abstract so that human body can be shown to be distorted. Third, for the uniform and neutral space, mass-production and production at home was made possible with clothing of simple patterns and of standard. In addition, it showed a tendency to become blurred in gender distinction for clothing with women wearing men's clothing, or borrowing design elements from men's clothing. Forth, the space as means of domination and control was shown to be segmented based on place, function and purpose. In addition, control on physical beauty was shown by promoting slim figures that are suited for lineal silhouette of clothing and circumstantial restriction on clothing occurred during war, serving to limit the styles of and purchase of clothing.

• 한국의류학회지
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• 제19권1호
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• pp.115-128
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• 1995

The purpose of this study was to investigate the role structure of husband and wife on husband's clothing purchase. For the study, a questionnaire was developed to measure the influence structure and clothing evaluative criteria of husband's clothing purchase and psychological and demographic characteristics of husband. The Purchase influence structure can be defined by applying the concept of Wolfe's power pattern to decision making about buying behavior. Influence structure is the pattern in which influence is distributed among family buying center members for each purchasing decision making item. The analysis was conducted on the basis of 310 couples responces. The result of this study ware as follows; 1. The majority of husband's clothing items were an absolute autonomic·decision product Exceptionally underwear was wife-dominated. The purchase influence structure of husband' s clothing purchase varied on stages in the decision making process. Wife was involved considerably in gathering information search and real purchasing stage. 2. According to the degree of husband and wife influence on discussion stage and final decision stage, consumers were categorized into five types. Husband's psychological characteristics such 3s shopping interest, clothing involvement, importance of mutual satisfaction in purchasing and demographic characteristics were significantly different among types.

• 한국의상디자인학회지
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• 제14권1호
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• pp.13-29
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• 2012

Art works reflect the spirit and aesthetic information of the times. More specially clothing shown in paintings indicates the phases of the times and contains the aesthetic values of the era. The purpose of this study is to examine the characteristics of German Romantic Era on male and female clothing style represented in Caspar David Friedrich's paintings. The study aims to highlight the following: First, German romanticism ironically gives conceptual importance but high value to freedom of inner self and imaginative sensitivity of human beings. Second, the paintings of Friedrich show the consistency with nature through human beings' inner self and transcendency ultimately expressing religious ideals paradoxically. Third, the characteristics of male and female clothing style shown in Friedrich's paintings are considered religious, contemplative, paradoxical, transcendental, conceptual, political, grass-roots oriented, and female liberating. Female clothing reflects simple empire-style, while male clothing shows romantic style of people's leaders, reflecting the political features in those days.

• 한국의류학회지
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• 제19권1호
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• pp.149-160
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• 1995

Consumer satisfaction and dissatisfaction is a important concept which composes the quality of life. It is especially important for fashion marketers to know the content of consumer dissatisfaction, because they can eliminate or minimize the sources of dissatisfaction to promote marketing efforts. The purpose of the study is to find out the content of dissatisfaction that consumers experience in buying process, and to see if the content of dissatisfaction differ according to consumers' buying practices and consumer charateristics. A questionaire was developed to measure consumer dissatisfaction, clothing buying behavior, clothing involvement and demographic characteristics. The questionaire was administered to 469 female adults during the spring of 1994. Social wear was selected as a clothing item for this study. The results of the study were as follows; 1. Consumer dissatisfaction in clothing buying process was analyzed into seven factors, such as sales personnel, quality and size, information and service, buying decision, product variety, shopping environment, and discounts sale. 2. According to consumers' clothing buying behavior, clothing involvement and demo- graphic characteristics, there were significant difference in consumer dissatisfaction.

• 복식
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• 제64권3호
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• pp.155-164
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• 2014

This paper discusses the social changes in the late 19th century that provided a historical background in the appearance of the ready-to-wear clothing in the West. It examines the social meanings of the appearance of the ready-to-wear clothing at the time and traces the origins of these social characteristics to the book published in the $16^{th}$ century by Thomas More, Utopia. The results of this study can be summarized as the following. First, the appearance and expansion of the ready-to-wear clothing coincided with the social transition from a class-based society to a democratic society in the west in the $19^{th}$ century. Second, uniforms were produced in the $18^{th}$ century Europe in order to distinguish different classes and ethnic groups, with the military uniforms being the most visible example. Frequent military campaigns in Europe resulted in the increasing demand and expansion of military uniforms, which later became the basis of the standardization of the men's clothing with uniforms. Third, the women's ready-to-wear clothing appeared later than their male counterpart and was made possible by the simplification of design, an important characteristic of women's wear in the later period. Fourth, the social characteristics of the ready-to-wear clothing can be traced to a democratic and egalitarian society without personal properties that was depicted in the book of Utopia by Thomas More. Fifth, one of the characteristics of the ready-to-wear clothing can be found in the description of Utopia, in which everyone in Utopia wears a clothing of the same form for life.

• 한국의류학회지
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• 제33권11호
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• pp.1744-1754
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• 2009

This study identifies the main factors of internet clothing shopping motivation and analyzes their effect on customer e-loyalty among Korean and Chinese college students. Data were collected from 300 Koreans and 300 Chinese college students. The survey was statistically analyzed through an exploratory and confirmatory factor analysis, T-test, and structural equation modeling. The factors of clothing shopping motivations were identified as merchandising characteristics, shopping convenience, value price, and hedonic pleasure. Chinese students had stronger motivations for value price and hedonic pleasure; Koreans had stronger motivations for merchandising characteristics. The structural equation model showed that the shopping motivations for merchandising characteristics, shopping convenience, and hedonic pleasure had significant effects on e-loyalty for Chinese students and the motivations for value price had significant effects on e-loyalty for Korean students. The conclusion shows a strategic direction for entering the Chinese e-market.

• 한국의류학회지
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• 제23권3호
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• pp.361-372
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• 1999

The main objectives of this study were to investigate the characteristics of clothing buying behavior under the refund policy of stores (CCBBURPS) and the influence variables on CCBBURPS and to build the model of CCBBURPS. Additionally frequency and reasons for refund were researched. The interviews with 26 subjects the reviews of previous studies and the empirical investigation were processed for the study. The data was collected from 163 Korean females living in U.S. and analyzed by frequency mean factor analysis {{{{ chi ^2 }}-test, t-test and regression. The following results were found : the easyness of decision making (EDM) the loyalty of refund policy store (LRPS) and the increase of buying (IB) were found as the characteristics of clothing buying behaviors under the refund policy. EDM, LRPS and IB were influenced by clothing attitudes-shopping involvement and perceived buying risk-. The frequency of refund with 10 purchases was usually 0~1 times(38.7%) or 1~2 times (38.7%) The reasons for refund were : size unflattering appearance design com\ulcorner. The model of CCBBURPS was built based on the above findings(fig. 1)

• 한국의류학회지
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• 제34권6호
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• pp.928-936
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• 2010

This study explores the variables that predict the job satisfaction of clothing salespeople. A total of 270 questionnaires obtained from clothing salespeople were submitted for analysis. The results show that job stress was a negative influence whereas customer-orientation and self-efficacy were positive influences on the job satisfaction of clothing salespeople. The relationships were repeatedly investigated by the groups divided by personal and store characteristics. Job stress was not different by job experience, job position, and the price level of the products for sale; however, customer orientation, self-efficacy, and job satisfaction were different by those factors. In the case of more experienced salespeople with high positions, job stress would not be a predictor of job satisfaction. The study findings confirmed variables predicting job satisfaction, as well as revealed some personal and store characteristics that can affect the relationships of the variables.

• 한국의류학회지
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• 제20권4호
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• pp.667-681
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• 1996

The purposes of this study were 1) to identify the effects of age and sex on adolescent's psychological characteristics-egocentrism, self-consciousness, body cathexis and clothing behaviors and 2) to identify the effects of psychological characteristics on clothing behaviors in each of the 6 groups classified by sex and age. Egocentrism was measured by Kim's Imaginary Audience Scale, and body cathexis, by the modified record and Jourard"s Body Cathexis Scale. Buss's Self-Consciousness Scale was slightly modified to assess public and private self-consciousness, and five aspects of clothing behavior were assessed with the questionnaires from the previous studies. The questionnaire were administered to 713 middle and high school boys and girls, and college students living in Seoul. Data were analyzed by frequency, factor Analysis, two-way ANOVA, and multiple regression analysis. The results of this study were as follows: 1) Four factors of egocentrism were identified : Potency, Appearance/populatity, Sympathy and Justice. Four factors of clothing behavior were Clothing exhibition/dressing for others, Clothing interest, Psychological dependence, and Clothing conformity. 2) Sex and age were found to have effects on psychological variables and clothing behaviors of adolescence. Females showed higher egocentrism, self- consciousness, clothing behaviors, but lower body cathexis than males. The mean scores of egocentrism, self-consciousness, clothing behaviors tended to increase with age. However, high school boys showed unique tendency, as they showed higher scores in those variables than the other two age groups. 3) Egocentrism (Appearance/populality factor) and public self- consciousness were the most influencial variables on adolescent's clothing behavior among psychological characteristics. Private self-consciousness was found to be an important variable in explaining Psychological dependence.ence.