• 제목/요약/키워드: character preference

검색결과 164건 처리시간 0.022초

메타버스 플랫폼 '제페토' 이용자의 가상패션 스타일 선호도 및 구매행태 분석 (Analysis of Virtual Fashion Style Preferences and Purchasing Behavior of Metaverse Platform 'Zepeto' Users)

  • 김가야;성옥진;김숙진
    • 패션비즈니스
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    • 제26권3호
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    • pp.33-49
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    • 2022
  • In the metaverse, it is important to embellish aesthetics of user with a character called 'Avatar', a virtual representation of the user. This study provides basic data related to the fashion trend of the metaverse by studying 'Zepeto', a representative Korean platform. For empirical research, Zepeto's "Best Items" section were investigated and analyzed in the first pre-survey. Based on this, the second and main survey was conducted using a questionnaire to investigate users' style-specific preferences and purchasing behaviors for virtual fashion, comparing style preferences between virtual and real, brand preferences, and purchasing behaviors of virtual fashion. The survey found that most users were teenage girls with a high preference for pastel-toned, feminine, and cute casual styles who had a much higher interest in brands bearing idol names than in real-world luxury brands. Many responded that they felt burdened by purchasing items that had to be purchased for cash. The same can be assumed to be the reason why they preferred a suit of items that were fully coordinated rather than individual items. These results seem to reflect characteristics of teenage girls who lack cash with a high preference for idols and feminine-cute casual styles. This study suggests considerations when creating virtual fashion items. By providing basic information, more effects and developments in creating virtual fashion items that reflect consumer preferences and reactions are expected in the future.

TV홈쇼핑 카메라 앵글에 따른 브랜드 식기 판매 공간의 연출 효과에 관한 연구 -소비자 선호도를 중심으로- (A study on TV homeshopping brand dinnerware sales space styling effects with camera angle -Focused on consumer preference-)

  • 이진민;장영순;이미연
    • 감성과학
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    • 제14권3호
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    • pp.347-360
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    • 2011
  • 본 연구는 TV화면에 입체감을 표현하여 소비자의 구매 욕구를 촉진하는 TV홈쇼핑 식공간 연출에서 표현되는 공간 깊이감이 표현되는 연출의 특성을 파악하기 위해 2005년 3월에서 2010년 11월까지 $C^*$홈쇼핑에서 실제로 방영된 식기 판매 방송 중 6개 브랜드 식기 판매 방송의 실제 연출 이미지 자료를 분석하고, 신뢰도 분석, 요인 분석과 다중 회귀분석기법을 사용하여 설문 조사를 통해서 감성 형용사 이미지어를 분석하였다.TV화면이라는 평면에 입체를 표현되는 연출의 특징은 크기의 비교, 중첩, 사선배치와 원근법적 배치로 추출하여 분석하였고, 식기방송에 주로 사용되는 카메라 앵글의 종류를 버즈 아이 뷰, 하이 앵글, 아이 레벨 등으로 구분하여 적용하였다. 이 분석의 결과로 정리되는 것은 소비자 선호도가 높은 연출은 브랜드 식기의 주요인에 높은 상관도를 보인 이미지어를 인식하는 경우라는 것이다. 따라서 카메라 앵글과 특성에 의한 선호 연출의 방향 제시가 가능하며, 소비자가 선호하는 정량적 데이터 베이스를 이용하는 새로운 개념의 공간 연출 개념이 가능하다고 본다.

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기능성 게임의 튜토리얼 유형 분석에 관한 연구 (A Study on Analysis of Type of Tutorial for Serious Game)

  • 윤선정;박희숙
    • 한국게임학회 논문지
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    • 제12권1호
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    • pp.25-32
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    • 2012
  • 최근 가장 많은 관심을 받고 있는 분야 중 한 가지는 기능성 게임이다. 대부분의 게임 사용자들은 그들이 처음으로 기능성 게임을 사용하기에 앞서 가장 먼저 하는 일은 튜토리얼을 실행하는 일이다. 그러나 대부분의 경우에 있어, 개발업체들은 튜토리얼의 중요성은 인식하지 못하고 있으며 사용자들이 선호하는 튜토리얼의 유형을 고려하지 않은 채 개발업체의 의도대로만 개발을 하고 있다. 본 연구에서는 대표적인 기능성 게임들이 제공하고 있는 튜토리얼의 유형에 대한 조사 및 분석을 실시하였다. 또한, 사용자들이 선호하는 튜토리얼 유형을 조사하였다. 연구 결과를 개발업체들이 활용한다면 보다 편리하며 우수한 품질의 튜토리얼 개발을 기대할 수 있을 것이다.

독일 지방자치단체환경영향평가제도 연구 (A Study on the local Environmental Impact Assessment in Germany)

  • 정응호
    • 한국환경과학회지
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    • 제11권6호
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    • pp.463-470
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    • 2002
  • Environmental protection and precaution are the most frequently considered issues in the recent research fields for our present and future surroundings. However, it seems that these environmental issues were less reflected in local-level development plans, and caused several cases of environmental pollution, therefore it became a major concern of local governments and the communities. The role of a 'Local EIA(Environment Impact Assessment)' can be a core issue for the positive preferences of the local-level development plans. Cases of Local EIA in Germany which have been implied successfully are reviewed to generate a local EIA movement and to produce a guideline for Korean local governments. The local EIA in Germany was broadly commenced in the middle of 1980s, and a decade later it was carried out for over 200 of local governments. To produce a better suggestion for Korean local EIA, comparison and analysis of detail data of the German local EIA was carried out, and tested for fourteen cities in Korea based on five categories: i) assessment subject, ii) assessment procedure, iii) main office for assessment, iv) assessment factor and v) assessment standard. Prior suggestions for greater preference of local EIA in Korea are: it is necessary that I) launch of a support system in central government to help the movement of local government; Ⅱ) a knowledge-based expert group in local government which has by all means of exclusive responsibility far any action(new application or performance of local EIA) : 111) establishment of 'environmental protection measure' in local government level for environmental precaution based on individual environmental character and values in their communities.

키덜트 패션구매자의 특성과 구매행동 -키덜트 패션감성과 사회심리적 특성을 중심으로- (A Study on the Characteristics and the Buying Behaviors of Kidult Fashion Purchasers - Kidult Fashion Emotion and Socio-Psychological Variables -)

  • 차지하;홍금희
    • 한국의류학회지
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    • 제31권9_10
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    • pp.1373-1383
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    • 2007
  • The purpose of this study is to find out the dimensions of kidult fashion emotion and identify the influence of socio-psychological characteristics(nostalgic orientation, change inclination, and self-esteem) on kidult fashion emotion. 'Kidult', composite of kid and adult is indicating a group of people who feel nostalgic for and feel attachment to the products that they have been used in their childhood. A questionnaire was prepared in the survey and a total of 474 women in their twenties and thirties who had purchased the kidult fashion products were selected. The research findings are as follows: 1. Kidult fashion emotion can be classified as 5 factors: pursuits of fashion emotion, seeking girlish image emotion, preference for character emotion, seeking fun emotion, and past oriented emotion. 2. Socio-psychological variable that affected kidult fashion emotion is turned out change inclination. 3. The higher the seeking girlish image and pursuit of fashion emotion tendencies, the more they purchase the kidult fashion products. Based on these results, kidult fashion emotions are not the attachment to the past but positive expression of self and individuality.

실내공간에 있어서 식물 이용 방법과 선호도 분석에 관한 연구 (A Study on the Method of Using Plants and Preference Analysis for Interior Space)

  • 김태환;한승원
    • 한국실내디자인학회논문집
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    • 제11호
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    • pp.31-37
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    • 1997
  • This study intens to provide available guideline of useful plants in interior and be used by designer. It focuses on evaluating the character of plants, the method of installation and the form of composition for suitable design of using plants. The study finds out that using plants in interior are necessary positively by 94% respondents. And results of factor analysis are that plants are needed for emothional stability(factor 1), visual charming(factor 2), and educational effection(factor 3). According to job, the group of students is visual charming (P=0.0037), the public servants and housewives is educational effection(p=0.0029). The most available space of plants as follows : Department(30.5%), Hotell(26.3%), House and Restuarant(12.7%). It has been identified that the public institution and commercial space are much indused plants. The most indused plants in house is ordered that the veranda, the living room, the entrance. This result is concerned about relation of natural light plants. The repondants reply that the favorite arrangement style is the corner form(63%), the center garden form(52.1%), the large planter(19.7%), the planter box(11.3%). They respond that they are more favorite light green color than dark, and mono color than mixture color. Finally, interior Designers should be understood the functional and aesthetic elements and the special interest about plants for developing desigv.

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중국 경극 의상의 색채특성 (Color Characteristics of the Costumes of the Beijing Opera)

  • 김지언
    • 복식
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    • 제59권2호
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    • pp.143-153
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    • 2009
  • The purpose of this study is to provide color information in order to planning and merchandising in china fashion through the color of Beijing opera. In objective study, we collect total 302 Beijing opera images. The collecting method of source data is to extract digital color data by color picker. We transform RGB color data to H V/C, CIE L*a*b and analyze the attributes of color and tone, three-dimensional analysis. The results of this study are as follows : 1. The color distrbution of Beijing opera is R(26.9%)>YR(18.2%)>PB(11.6%)>Y(9.6%). Traditional preference color, red is most popular color as 26.7%:, the practice of vivid tone red is numerous. 2. The tone distribution of Beijing opera costume is P(16%)>It(13.9%)>d(11%)>5(9.6%)>4kg (8.2%)>b(7.1%:). The value o# Beijing opera costume distribute medium and medium-high and the chroma of those distributes low. 3. High chroma yellow is restrictive color as the symbol of emperor in china but medium-low chroma yellow is very frequently used. 4. Blue is often used in china costume. Especially in Beijing opera costume blue is symbol of bravery, dignity, cruel character 5. White in Beijing opera costume is much used for symbol of righteous loyalist. Black is less used than white in Beijing opera costume and black is authority color for symbol of the prime minister.

스포츠 소비 욕구에 따른 라이프스타일 특성과 스포츠 의류 추구혜택 특성 (A Study on Lifestyle and Sportswear Benefits Sought according to Consuming Desire of Sports)

  • 조선명;고애란
    • 한국의류학회지
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    • 제32권3호
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    • pp.418-430
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    • 2008
  • The purpose of this study were 1) to subdivide sportswear consumers according to consuming desire of sports 2) to identify the differences in lifestyle and sportswear benefits sought. The data were collected via a questionnaire from 312 consumer who have been purchased sportswear and living in Seoul. The results of this study were as follows: 1) Sportswear consumers were divided into four segments: sports mania, attractive body pursuers, passive followers, mind purifiers. 2) Six realms of lifestyle such as clothing, food, home & interior, leisure life, consumption and sense of values were factor-analysed separately, and lifestyle factors which showed significant differences among segments are I) fashion ostentation in the realm of clothing ii) western style, health-oriented in the realm of food, iii) sports life enjoyment, sociable life, hoped-for foreign travel in the realm of leisure life, iv) brand oriented, price comparison, sale goods preference in the realm of consumption, and v) realist, interpersonal skills, strong personality, individualism in the realm of values 3) Five factors of sportswear benefits sought which showed significant differences among segments are comfortability/practicality, ideal body/good-looking, individual character, fashion! ostentation, and brand oriented.

한국 근.현대 주택작품에서 나타나는 전통성 해석의 시대적 경향 (Tendency of Traditional Character in Korean Modern House Architecture as an Art Work)

  • 전남일
    • 한국실내디자인학회논문집
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    • 제19권1호
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    • pp.169-179
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    • 2010
  • Since modernization period thru Japanese colonial era the modern architect began to play a important role for Korean housing architecture. So called 'House as an Art Work', detached houses by prominent architects, belong to a meaningful sector in Korean modern housing architecture. The harmony with tradition was always big issue for such works. This study aims to understand how paradigms for tradition were interpreted with the changes of the time. The analysis showed various tryout by architects, that concretize traditional characteristics in their work. For example, traditional lifestyle were clearly reflected in the floorplan during 30's and 40's. In the 70's building mass and formative roof design were emphasized to present traditional image. As well as it represented primitive esthetic and vernacular decoration. In addition, expressive tendency, that demonstrates korean sentiment through material and its texture, got a preference. Since latter half of 80's some traditional architectural elements were modernized and space characteristics were newly created from acculturation. Furthermore the philosophy of "Subdivision of building wings and Emptiness" follows this trend. This type made a courtyard and connected articulated building masses each other. "Sympathy with Nature" were most essential for a traditional houses in contrast with western architecture. Many architects today make various method to bring nature into interior space and to contemplate nature In the house. Such kinds of adaptation to tradition could be understood as a unique process to manifest identity of Korean modern houses.

시베리아 철갑상어(Acipenser baerii) 암컷과 러시아 철갑상어(Acipenser gueldenstaedtii) 수컷간 유도된 잡종 자어의 행동 발달 및 주광성 특징 (Ontogenetic Behavior and Phototactic Properties of Interspecific Hybrid Prolarvae Produced by Crossing Female Siberian Sturgeon Acipenser baerii and Male Russian Sturgeon Acipenser gueldenstaedtii)

  • 남윤권;김은정
    • 한국수산과학회지
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    • 제52권3호
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    • pp.274-282
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    • 2019
  • Female Siberian sturgeon Acipenser baerii were crossed with male Russian sturgeon A. gueldenstaedtii and the development, ontogenetic behavior, and phototactic characteristics of the resultant hybrid prolarvae were examined. The fertilization rate of the hybrid group was similar to that of Siberian sturgeon (the maternal species), and the overall developmental characteristics of hybrid embryos were not significantly different from those of either parental species. The time window from first hatch to the completion of hatching was wider in Russian sturgeon than in Siberian and hybrid sturgeon groups. The prolarval viability of the hybrid group was similar to that of the maternal species, and significantly higher than that of the paternal species. Hybrid prolarvae displayed ontogenetic behavioral patterns that were quite similar to those of Siberian sturgeon. In an illumination preference test, hybrid prolarvae displayed significant positive phototaxis, similar to the maternal species, and clearly distinct from the negative phototactic character of the paternal species. Taken together, our data indicate that the prolarval traits of hybrid sturgeon from this cross more closely resemble those of the maternal than the paternal species.