• Title/Summary/Keyword: channels of distribution

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The Consumers' Perception of Rice Quality and Characteristics of Its Distribution Channel (쌀의 유통경로별 소비자들의 품질인식 및 특성에 관한 연구;대안적 농식품 네트워크 논의를 중심으로)

  • Chae, Jong-Hyun;Kim, Sung-Soo;Lee, Min-Soo
    • Journal of Agricultural Extension & Community Development
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    • v.14 no.1
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    • pp.197-230
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    • 2007
  • The objectives of this study were to identify the cause of consumers for purchasing foods from various distribution channels, and to compare with characteristics of consumers by each distribution channel. The distribution channels as the basis of comparison were four types namely, the consumer cooperatives / environment-friendly specialized stores, large retail discount stores, direct marketing and parents / relatives. The researcher developed a questionnaires, and a total of 190 questionnaires were collected and 186 of them were analyzed. The data were analyzed utilizing the SPSS-WIN 12.0K program and major statistical technique were mean, percentage, t-test, Chi-square test, ANOVA. There were differences in the quality perception, demographical characteristics, relationship with rural communities and personal experiences of the consumers according to the distribution channels.

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Relational Benefits, Alternative Attractiveness and Customer Loyalty: Implication for Service Distribution Channels

  • LEE, Kwang-Hoon;OU, Chen-Qi;CHOI, Choong-Ik
    • Journal of Distribution Science
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    • v.19 no.1
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    • pp.5-15
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    • 2021
  • Purpose: This study explores the types of relational benefits that generate loyalty to room-sharing services among Chinese customers based on the relationship marketing literature. The study also examines the moderating effect of alternative attractiveness on this relationship. Research design, data and methodology: Based on research hypotheses, questionnaires with items measuring the proposed constructs in three dimensions, including relational benefits, alternative attractiveness, and customer loyalty, were designed to test the hypotheses. Data were collected via an online questionnaire of 220 room-sharing service customers in China. Results: Results verify the effects of relational benefits on customers' loyalty to room-sharing services and the mediating effect of alternative attractiveness. More specifically, confidence, social, and safety benefits positively affect customer loyalty to room-sharing services, and alternative attractiveness moderates only the effect of social benefits. Conclusions: The results suggest that room-sharing service providers should concentrate on providing confidence, social, and safety benefits to maintain long-term relationships with customers. This study also provides practical implication for building relationships between channel members in service distribution channels. The study concludes that without customer relationships marketing for managing collaborative and social communication channels, the entire distribution channel might lose out eventually.

Channel Assignment Sequence Optimization Under Fixed Channel Assignment Scheme (채널 고정 할당 방식 이동통신 시스템에서 채널 할당 순서 최적화)

  • Han, Jung-Hee
    • Journal of Information Technology Services
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    • v.9 no.2
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    • pp.163-177
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    • 2010
  • In this paper, we consider a channel ordering problem that seeks to maximize the service quality in mobile radio communication systems. If a base station receives a connection request from a mobile user, one of the empty channels belonging to the base station is assigned to the mobile user. In case multiple empty channels are available, we can choose one that incurs least interference with other channels assigned to adjacent base stations. However, note that a pair of channels that are not separated enough generates interference only if both channels are assigned to mobile users. That is, interference between channels may vary depending on the channel assignment sequence for each base station and on the distribution of mobile users. To find a channel assignment sequence that seems to generate minimum interference, we develop an optimization model considering various scenarios of mobile user distribution. Simulation results show that channel assignment sequence determined by the scenario based optimization model significantly reduces the interference provided that scenarios and interference cost are properly generated.

Building-up Strategies for Competitiveness of Specialty Stores Distribution Channels in the Cosmetics Industry (화장품 전문점 유통경로의 경쟁력 강화방안)

  • 김상덕;박정아;조현진
    • Proceedings of the Korean DIstribution Association Conference
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    • 2003.05a
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    • pp.71-92
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    • 2003
  • Specialty stores, which have been major channels of Korean cosmetic industry, are bringing out a lot of problems in current distribution channel systems because of its repeated depression of sales. Especially, inefficiency in distribution channel systems is caused by cannibalistic price-off competition between specialty stores, too many launchings of new products, excessive sales promotion, absence or surplus of stock, and so on. Using qualitative methods such as in-depth interview and group discussion, the authors attempt In diagnose fundamental problems of the cosmetic specialty store distribution channels in three viewpoints; achievement of goals, marketing flows in channels, and relationship management. In addition, this paper suggests core strategies for building up the competitiveness of both of the maker and the retailer, The competitive strategies are mainly about securing profitability of retailers, smoothening of marketing flows in channels, and building-up trustful relationships between distribution channel members.

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Strategic Analysis of the Multilateral Bargaining among the Manufacturer, the Online and the Offline Distribution Channels (제조업체, 온라인 유통채널 및 오프라인 유통채널 간의 다자간 협상전략에 관한 연구)

  • Cho, Hyung-Rae;Rhee, Minho;Lim, Sang-Gyu
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.37 no.4
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    • pp.145-153
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    • 2014
  • In this paper, we study the bargaining strategy of a manufacturer who sells a product through the online and offline distribution channels. To do this, we derive and analyze the equilibrium solutions for both simultaneous and sequential bargaining games. The result shows that the optimal bargaining strategy heavily depends on the size of the online distribution channel's loyal customers and the difference between the retail prices of the online and the offline distribution channels. It is also shown that, in some cases, the online distribution channel has incentive to downsize its loyal customers and its retail price for a better bargaining outcome.

Comparisons of Flora and Vegetation Distribution in Main and Abandoned Channels (본류와 폐천의 식물상과 식생분포의 비교)

  • Cho, Hyung-Jin;Hong, Il;Yeo, Hong-Koo;Cho, Kang-Hyun
    • Journal of Wetlands Research
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    • v.11 no.1
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    • pp.65-73
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    • 2009
  • We investigated characteristics of channel morphology, flora and vegetation distribution at the main and the abandoned channels of the Hwangguji Stream and the Cheongmi Stream. The analysis of aerial photographs and old topographical maps showed that the abandoned channels were made by cut-off from the main channel due to the construction of artificial levee. The total number of species and percentage of exotic plants at the main channels were higher than those at the abandoned channels. At the abandoned channel, the percentage of species number of hydrophytes and hygrophytes was higher than those at the main channels in the both stream. The results of principal component analysis (PCA) showed that the floral structure between at the main and the abandoned channel was more similar in the Hwangguji Stream than that in the Cheongmi Stream. The relative distribution areas of hydrophytes and hygrophytes at two abandoned channels were much higher than those at the main channels in the both stream. The dominant plant was an emergent macrophyte, Zizania latifolia at two abandoned channels. Therefore, flora and vegetation at the abandoned channel showed more hydric and lentic characteristics and provided diversity on the landscape level.

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Optical Power Transfer of Grating - Assisted Directional Coupler with Three - Guiding Channels : TM modes Case

  • Ho, Kwang-Chun;Ho, Kwang-Soo
    • Journal of the Optical Society of Korea
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    • v.8 no.4
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    • pp.149-155
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    • 2004
  • Newly developed modal transmission-line theory(MTLT) is used to analyze rigorously the optical power distribution in grating-assisted directional couplers(GADCs) with three guiding channels. By defining a novel coupling efficiency ${\eta}$ amenable to the rigorous analytical solutions of modal transmission-line theory, we explicitly evaluate the power coupling and distribution of TM modes. The results reveal that the incident power is sensitively partitioned through three output channels in terms of such grating parameters as the grating period, the duty cycle, and the operating wavelength.

Factors Influencing the Attractiveness of Cosmetics Distribution Channels

  • YOON, Sang-Hyeon;SONG, Sang-Yeon;KANG, Myung-Soo
    • Journal of Distribution Science
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    • v.19 no.7
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    • pp.75-85
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    • 2021
  • Purpose: This study is focused on analyzing the key reasons why One-brand Shop has been shrinking and Multi-brand shop is rising from the perspective of the trend changes of customer behavior and distribution channel in the Korean cosmetic market. The purpose of this study is to examine the factors influencing the attractiveness of cosmetics distribution channels from a store perspective and a consumer perspective. Research methodology: This study conducted a survey to define the factors that influence the attractiveness of cosmetics distribution channels. A total of 300 samples were investigated. Results: The store factors that influence the attractiveness of the cosmetics distribution channel were product quality, shopping convenience, and store accessibility in the group of single-brand store preferences, and product diversity and store experience in the group of multi-brand store preferences. Conclusions: Core competing factors of One-brand shop include product value, shopping convenience and accessibility. In contrast, Multi-Brand shops offer core competing factors of diversified product portfolio and shop function experience. A new trend has been found that the customer segments of the price-oriented group and the pleasure-oriented group have become the mainstream segments in the Korean cosmetic market. In conclusion, Multi-brand Shops are suggesting better overall customer experiences in terms of distribution channel attractiveness and customer values.

Firm's Economic Efficiency and Critical Weather Information in Distribution Industry by Climate Change (기후변화에 따른 유통산업의 핵심 기상요인과 기업의 경제적 효율성)

  • Lee, Joong-Woo;Ko, Kwang-Kun;Jeon, Jin-Hwan
    • Journal of Environmental Science International
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    • v.19 no.6
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    • pp.787-797
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    • 2010
  • Nowadays meteorological information is systemized as a useful knowledge which has a significant effect on the overall industrial domains over the simple data. The distribution industry, which has the short life cycle, depends on the meteorological information at the strategic level. However, it is necessary to pay attention to the continuous investment in meteorological information because there is a hostility to paying for a service, particularly it does not provide accurate and reliable information. Therefore, the purpose of this study is to increase the usefulness of meteorological information in the distribution industry for its economic effectiveness from the core meteorological factors. We found significant meteorological factors (temperature, precipitation, disaster) that have a critical influence on the distribution industry through the hierarchical analysis process, and their importance according to the type of distribution channels, such as department store, large-scale discount store, convenience store, and home shopping. We performed the AHP analysis with 103 survey samples by middle managers from the various distribution channels. We found that precipitation is the critical meteorological factor across the distribution industry. Based on this result, we stress the difference in the level of the meteorological information in order for the effectiveness of each type of distribution channels.

Choice among Dispute-Resolution Mechanisms in Channels of Distribution

  • Hyun, Yong-Jin
    • Journal of Distribution Research
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    • v.1 no.2
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    • pp.53-84
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    • 1996
  • This paper is to develop a conceptual framework regarding the choice among dispute-resolution mechanisms in channels of distribution. These mechanisms are characterized by the division of labor in resolving disputes. The choice of the mechanism depends on dispute environments. These environments concern culture and stratification. Six propositions are addressed with respect to how the environments affect the choice of the mechanism.

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