• Korean Journal of Child Studies
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• v.36 no.6
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• pp.85-100
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• 2015

This study divided elementary school 6th graders of into a higher academic achievement group (n=19) and a lower academic achievement group (n=19) in order to examine the tendency of left and right hemisphere preferences, characteristics and relationships of learning ability factors by means of EEG. For this purpose, brain waves in performing higher cognitive tasks for 5 min. were measured with a two-channel (Fp1, Fp2) EEG measurement system and hemisphere preference was measured by means of a questionnaire. Our results were as follows. First, hemisphere preference indicated that the higher group showed a left hemisphere tendency and the lower group indicated a right hemisphere tendency. Second, the first learning ability test found that the higher group performed its task rapidly with higher levels of concentration and cognitive strength and lower loading and the lower group conducted its task more slowly with lower levels of concentration and cognitive strength and higher loading. The second test showed that the higher group performed its task rapidly with lower levels of concentration.

• Journal of Korea Multimedia Society
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• v.12 no.2
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• pp.219-230
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• 2009

With the development of broadcasting technology from analogue to interactive digital, the number of TV channels and TV contents provided to audiences is increasing in a rapid speed. In this multi-channel world, it is difficult to adapt to the increase of the TV channel numbers and their contents merely using remote controller to search channels. For these reasons, the EPG system, one of the essential services providing convenience to audiences, is proposed in this paper. Collaborative filtering method with multi-step filtering is used in EPG to recommend contents according to the preference of audience groups with similar preference. To implement our designed TV contents recommendation EPG, we prefer DiTV and use JavaXlet programming based on MHP. The European DVB-MHP specification will be also our domestic standard in DiTV. Finally, the result is verified by OpenMHP emulator.

• Journal of Broadcast Engineering
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• v.7 no.2
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• pp.153-167
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• 2002

With the advent of digital broadcasting, a large number of program channels become available at the user terminals such as set-top-box or PC. Channel navigation and searching become more difficult at TV terminal sides using a conventional device such as a TV remote controller. The MPEG-7 MDS (Multimedia Description Scheme) and TV Anytime set up a standard about how to describe user preferences for genre, channel, actor/actress, keyword, etc. of the TV programs, and how to describe usage history for user's program consumption behaviors and preferences. But they do not describe how to use them. In this paper, we describe an IPG (Intelligent Program Guider) system that provides TV program and channel information based on user preferences and suggest easy access to TV program that user wants. The IPG monitors user's behaviors of interacting to programs and automatically updates the user's preference changes according1y. The IPG utilizes user preferences description scheme specified in both MPEG-7 MDS and TV Anytime metadata specifications.

• Steel and Composite Structures
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• v.19 no.2
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• pp.485-501
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• 2015

Channels are implemented in composite beams as shear connectors in two arrangements, face to face and back to back. No relevant explanation is found in the design codes to clarify the preference of the mentioned arrangements. Besides, the designers do not have a common opinion on this subject; i.e., some recommend the face to face and others, back to back status. In this research, channel shear connectors in composite beams are studied analytically for both arrangements using ABAQUS software. For this purpose, they have been modeled in simply supported beams in the arrangements of face to face and back to back; their effects on the crack initiation load of concrete slabs were monitored. The stiffness values of composite beams were also compared in the two arrangements using force-displacement curve; the results are relatively the same in both cases. Furthermore, the effects of compressive strength of concrete, channel size, length and spacing of channels as well as steel type of channels on the performance of composite beams have been investigated. According to the results obtained in this research, the face to face status shows better performance in comparison with that of back to back, considering the load of concrete fracturing.

• Journal of Distribution Science
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• v.20 no.7
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• pp.119-127
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• 2022

Purpose: The underdog effect refers to a positive attitude towards the underdog who lacks resources and opportunities but has passion and determination. Extensive research has been investigated how the underdog effect affects distributing consumer preference and purchase intention. The purpose of this study is to identify the theoretical basis on which the underdog effect is grounded by analysing the prior research in the underdog literature. Research design, data and methodology: This study organizes the literature on the underdog effect by analyzing a total of 33 journals published in the past 16 years. Constructs and variables were extracted from the selected articles through the content analysis on a systematic literature review. Results: This literature review reveals that identity theories served as an overarching theoretical lens when examining the underdog effect. Additionally, the underdog effect was rooted in theories of justice and equity to explain the relationship between underdog brand positioning and consumer preference. Conclusions: This paper paves the way for future research based on prior research and trend analysis of underdog brand positioning. This article also provides an insightful interpretation and synthesis of the theoretical underpinnings of the impact of underdog effects on consumers' overall brand evaluations.

• 한국경영정보학회:학술대회논문집
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• 2008.06a
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• pp.35-51
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• 2008

This study is to investigate factors that affect preference to CMDS(convergence mobile data service) on institutionalization of MDS. A research model was proposed and subsequent hypotheses were empirically tested with partial least square (PLS) based on 400 responses from the users of CMDS(DMB: 200 / m-Banking: 200). It was learned that institutionalization of technology related building MDS was positively associated with assimilation of MDS(represent a institutionalization of MDS) rather than service quality and use gratification. It means that users decided use of MDS refereed from its level of assimilation to MDS channel. Also, attractiveness of alternatives to CMDS is negatively associated with continuous use of CMDS and preference to CMDS. Lastly, their association strength was partially moderated by the type of motivation for using CMDS.

• Korean Journal of Organic Agriculture
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• v.28 no.2
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• pp.189-208
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• 2020

The purpose of this study aims to estimate consumption selection attribute, part-worth of organic instant rice through the use of conjoint analysis method. The conjoint analysis is to trace the development of consumer preference among multi-attribute alternatives. The selection attribute was including 4 factors preferred Type of rice, Capacity, Brand and payment price. For this research, a total of 192 questionnaires was collected of which 200 were completed. The research design was a full profile method by orthogonal design then 9 main profiles, 3 holdout sets were created. The results of this research were as follows. Consumers of organic instant rice are consider their importance of selection attributes was in order to price (25.87%), Type of rice (27.231%), Brand/Purchase channel (24.013%) and Capacity (18.494%). The findings of this study have identified 3 clusters for each experience visitors. Each cluster has a different and showed the relative importance or preference values for each accessible attribute of the segmentation.

• Smart Media Journal
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• v.3 no.1
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• pp.9-15
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• 2014

In these days, along with the extreme popularity of online social network services, it becomes an important problem understanding the role of social network in the research of message dissemination. Past studies of message dissemination over online social network services mostly consider the coverage of message dissemination and the methods to maximize it. But, these works lack of the consideration of the impact of multi channel social network, which has multiple communication channel with distinct properties of message transfer and various users with distinct channel preferences. In this paper, the new message dissemination model over multi-modal multi-channel social network, the Delay Weighted Independent Cascade Model, is proposed. The proposed model considers various channels including online social network service, email, SMS messaging, phone and mouth-to-mouth and their distinct message transfer properties. In order to consider the various user properties, the different value of probability of forwarding a message and the different preference of communication channel is considered. Moreover, the proposed model considers the distribution of user location and allows to analyze the properties of message dissemination under various scenarios. Based on the proposed model, a message dissemination simulator is generated and the message disseminations on various scenarios are analyzed.

• Journal of the Ergonomics Society of Korea
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• v.32 no.6
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• pp.517-528
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• 2013

Objective: The objective of this study was to suggest a multi-modal controller type for Smart TV Control. Background: Recently, many issues regarding the Smart TV are arising due to the rising complexity of features in a Smart TV. One of the specific issues involves what type of controller must be utilized in order to perform regulated tasks. This study examines the ongoing trend of the controller. Method: The selected participants had experiences with the Smart TV and were 20 to 30 years of age. A pre-survey determined the first independent variable of five tasks(Live TV, Record, Share, Web, App Store). The second independent variable was the type of controllers(Conventional, Mouse, Voice-Based Remote Controllers). The dependent variables were preference, task completion time, and error rate. The experiment consist a series of three experiments. The first experiment utilized a uni-modal Controller for tasks; the second experiment utilized a dual-modal Controller, while the third experiment utilized a triple-modal Controller. Results: The first experiment revealed that the uni-modal Controller (Conventional, Voice Controller) showed the best results for the Live TV task. The second experiment revealed that the dual-modal Controller(Conventional-Voice, Conventional-Mouse combinations) showed the best results for the Share, Web, App Store tasks. The third experiment revealed that the triple-modal Controller among all the level had not effective compared with dual-modal Controller. Conclusion: In order to control simple tasks in a smart TV, our results showed that a uni-modal Controller was more effective than a dual-modal controller. However, the control of complex tasks was better suited to the dual-modal Controller. User preference for a controller differs according the Smart TV functions. For instance, there was a high user preference for the uni-Controller for simple functions while high user preference appeared for Dual-Controllers when the task was complex. Additionally, in accordance with task characteristics, there was a high user preference for the Voice Controller for channel and volume adjustment. Furthermore, there was a high user preference for the Conventional Controller for menu selection. In situations where the user had to input text, the Voice Controller had the highest preference among users while the Mouse Type, Voice Controller had the highest user preference for performing a search or selecting items on the menu. Application: The results of this study may be utilized in the design of a controller which can effectively carry out the various tasks of the Smart TV.

• Proceedings of the KIEE Conference
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• 2004.11c
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• pp.304-306
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• 2004

With the developing of current multimedia broadcasting, user will be provided for lots of various content through the various channel and media. Content provider and consumer want the various service using content with the better quality which is fit to users' preference. For transmitting this content in the limited transmission channel capacity, it needs to transmit the highly compressed content. The content of 3D mesh model-based on MPEG-4 enables the various content service that provides the lower size and the resonable quality, and Personalize(Targeting) service just provide the contents that user more wants and likes. This paper presents the study on the targeting service using compression of 3D mesh model-based on MPEG-4 and the adaptation of Embedded Graphic application program using it.