• 경영과정보연구
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• 제13권
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• pp.1-26
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• 2003

As a very rapid diffusion of internet business in these days, the marketing mix strategies become more important matters. In addition, because of changes in international trade patterns, and an increase of internet users, new marketing strategies are needs. There's not a business in the world that shouldn't feel threatened by the internet, but companies willing to become engaged should find big opportunities. Becoming engaged with the internet, for matters, means understanding the unique nature of the internet market and using that understanding to execute dynamic strategies. This paper is focusing the analysing the difference between the internet marketing and traditional marketing and proposing the new strategical marketing mix. In the traditional marketing environment, 4P(Product, Price, Promotion, Place) is very important, but in the internet business environment 6C(Community, Connection, Commerce, Communication, Customization, Contents) is more important.

• 유통과학연구
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• 제22권4호
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• pp.105-114
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• 2024

Purpose : Due to the uncertainty of the global trade environment and the trade downturn, the shipping industry continues to face challenges. This study aims to investigate in-depth analysis of crisis overcoming strategies through case study of a company that is leader in the shipping and logistics industry. Research Desigh and Methodology : In order to conduct an in-depth analysis, a single case analysis was selected as a qualitative study. For this purpose, various secondary sources were used, and indirect interview data were also used. In this study, Maersk was selected because it has grown from a traditional shipping logistics company to a digital platform company. Results: Maersk has transformed itself into a comprehensive, digital logistics platform with several key strategies to respond to the long-term slump in the shipping industry. First, it leveraged Maersk's diversification and portfolio optimization strategy. Second, Maersk is transforming its logistics and transport processes through digitalization and technological innovation. Conclusion: Maersk, which is responding to the long-term recession facing the shipping industry, looked at how it has leveraged its strengths and explored new opportunities through a number of strategies and changes. This study provides insight into a digital logistics platform that will benefit the other companies as well.

• 한국전자거래학회지
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• 제6권3호
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• pp.81-99
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• 2001

The world is now meeting the era of e-commerce by development of information technology and the fast increase of use of internet. So, Korean government prepared "the colligation plan for electronic commerce activating" and WTO decides to prolong no custom on e-commerce till November 2001 when the fourth WTO Ministerial Conference holds a meeting. OECD discussed the construction of intellectual property rights of the global dimension at the Global Forum on January 2001 and reached to research the social influence of B-to-B e-commerce and to pursue the acceleration of e-commerce. UNCITRAL(United Nations Commission on International Trade Law) enacted UNCITRAL Model Law on Electronic Commerce in order to activate e-commerce, and Bolero.net serves electronic Bill of Lading to facilitate cyber trading. The purpose of this paper is to present the direction of confrontation to the these internal and external changes of business environment to Korean enterprises. Off-line enterprises should move fast to e-commerce on the condition that the existing trading at the original markets runs parallel with e-commerce. n needed, off-line enterprises should consider M&A with existing on-line firms. Also, off-line firms make use of Bolero system so that they can carry through paperless trade which means the achievement of efficiency in trading, On-line enterprises should advertise in the form of banner by combination of push and pull styles. B-to-B e-commerce firms should not depend on only the commissions, but they should create characteristic earnings by their peculiar services.

• 한국항해항만학회지
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• 제29권9호
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• pp.801-806
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• 2005

The world of container shipping and container terminal business is changing and container ports need to know what the changes are in order to plan how to respond. In particular, the container transport industry has noticed two major developments such as globalization and consolidation. The purpose of this paper is to review the current trend towards globalization and consolidation of container liner shipping and container terminal business. It also investigates the impact of these market developments on container ports and presents its implications for port development, management and operation, and port competition policy. According to the discussion of this paper a greater exercise of market power of container terminal operators will have negative impacts on international trade and national economy, especially port users, including container lines, exporters and importers. An empirical evidence on the exercise of market power is required to develop competition rules on market dominance at a national and international level. This paper suggests 'port coopetition' as a solution for smaller and regional container terminal operators to survive in a competitive business environment.

• 통상정보연구
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• 제15권3호
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• pp.313-332
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• 2013

풍부한 자원과 우수한 과학기술력, 거대한 내수시장을 보유한, 잠재력이 큰 동토의 제국 러시아가 빠르게 변화하고 있다. 즉, 원유, 가스, 광물 등 풍부한 에너지자원을 바탕으로 대외교역이 활성화되면서 거대한 자본이 움직이고 있다. 강력한 법, 제도 개선을 통한 사회간접자본(SOC)을 투입해 러시아 경제구조를 변화시키고 있는 것이다. 그중의 하나가 1993년부터 추진해온 WTO(세계무역기구) 가입을 19년 만에 결실을 보게 된 것이다. 2012년 7월 10일 러시아 의회는 WTO 가입 비준안을 통과시켰으며 8월 22일 공식 발효됨에 따라 156번째 WTO 회원국으로 공식 가입되었다. 세계 11위의 경제규모인 러시아가 WTO에 가입함에 따라, 러시아로 수출되는 한국산 자동차 관세가 30%에서 15%, TV부품이 10%에서 0%로, 철강제품이 20%에서 5%로 감소하는 등 러시아로 수출하는 우리나라 수출기업에게 새로운 기회의 땅이 될 전망이다. 러시아는 WTO 가입을 통해 거시경제 부문에서 투자환경 개선, 서비스산업 개방, 제조업 활성화 등 변화를 기대하고, 실물경제에는 관세율 인하, 수입가격 하락 등에 따른 수입과 소비증대를 전망하고 있으나 제조업 기반이 취약해서 한편에서는 우려의 시각도 있다. 아무튼 러시아 WTO 가입은 시장개방으로 공정성과 투명성 등이 개선되어 우리나라 기업의 대러시아 진출이 용이해질 것으로 사료되며, 특히 제조업과 기술이 강한 우리나라와 상호보완적 협력이 기대된다. 이에 본 논문은 러시아 WTO 가입 이후 무역자유화, 대외개방이 확대되는 시점에서 한국과 러시아 간 새로운 경제협력시대를 준비하고, 특히 우리나라 기업의 러시아 교역의 증가가 예상되기에 진출시 대응전략을 제시하고자 한다.

• International Journal of Advanced Culture Technology
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• 제10권4호
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• pp.255-260
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• 2022

It is true that traditional markets have become a great foundation for changes in today's production and distribution. However, with the development of science and information communication gradually, the perspective of distribution has been newly developed. In particular, the digital economy system and the pursuit of perfect competition in the global era have placed a great burden on the traditional market. Accordingly, the government has made numerous efforts to revitalize traditional markets, which has led to the present day. However, the change in production, distribution, and transactional perspectives of newly introduced e-commerce in the position of not being able to deviate from the characteristics of the traditional market, that is, the traditional market, poses another major crisis. Therefore, while maintaining the tradition of the traditional market, the introduction of a new method of electronic trading has a good advantage to become an advanced market, but it has not pursued major changes due to fundamental management methods and small-scale operation. Therefore, I believe that it is urgent to introduce and apply new e-commerce to secure transitional competitiveness in order for the traditional market to be reborn and to pursue change and development into a new advanced market.

• 정보학연구
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• 제3권2호
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• pp.1-12
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• 2000

본 연구에서는 무역환경이 새로운 패러다임으로 재편되고 있는 시점에서 국제물류산업이 어떻게 대처를 하여야 하고 무엇을 준비해야 하는 지를 제시하고 그 선진사례를 소개하며 종합적으로 그 대처방안을 도출하는데 그 목적을 두고 있다. 따라서 본 연구에서는 인터넷 전자상거래와 관련되는 사안 중 현재 관심의 초점이 모아지고 있는 볼레로 프로젝트에 대한 현황을 살펴보고 그에 따른 문제점과 해결책을 제시하는데 목적을 두고 있다 한편 전세계적으로 국제물류산업에 관련되는 기업이나 유관기관들이 개혁적인 시대환경에 대응하기 위해서 어떠한 기술 투자를 하고 있는지 또는 그 문제점과 해결책에 대해서도 검토하고 논의하였다.

• 무역상무연구
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• 제67권
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• pp.143-162
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• 2015

Russia has a huge amount of energy resources. It is an attractive factor to countries which spend loads of energy. Republic of Korea is also one of large energy consumption countries. Therefore, It will be needed to raise energy cooperation with Russia. It's companies will increase trade focusing on the energy industry in the long term. Recently, However, Foreign companies should be careful when they enter the rapidly changing Russia market. In other words, companies will need a strategic approach to prepare the early case assessment and how to solve a possible dispute as they analyze cost and profit in business. This study is analyzing several dispute cases related in Russia. It presents some strategies for Korean companies such as dispute resolution method, arbitration institution selection method and so on. In addition, it proposes the introduction of the early case assessment for reducing a waste of time and cost. Furthermore, according as the importance of OECD Guidelines for Multinational Enterprises is highlighted in international community, companies should prepare practical division to establish a system of responsible business conduct. Finally, they will have to get an advice and counseling from the Russia legal experts in the early stages of the contract.

• 한국지역지리학회지
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• 제22권4호
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• pp.792-808
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• 2016

국가 경제에서 대외무역이 차지하는 중요성이 큰 까닭에 우리나라는 협소한 국토 규모에 비해 무역항으로 지정된 항만의 수가 많다. 그러나 일부 중소 무역항들은 저조한 이용실적으로 인해 SOC 중복 투자에 따른 재정 낭비에 대한 비판이 제기되는데, 이는 지역별로 무역항의 대외교역 특성과 비교우위가 세밀하게 분석되지 못한 상황에서 건설 운영되었기 때문으로 판단된다. 이에 본 연구는 시계열 군집분석 기법을 활용하여 국내 중소 무역항 19개를 대상으로 과거 20년 동안의 교역 규모, 취급화물 품목 수, 교역 대상국 수 증감 등의 변화 패턴과 유형을 분석하였다. 분석결과 우리나라 중소 무역항은 분석 지표에 따라 모두 5가지의 성장 패턴 유형으로 구분되었고 유형별 특성과 시사점도 도출할 수 있었다. 대외 무역환경이 급격하게 변화하고 지역간 균형있는 발전의 중요성이 강조되는 오늘날 중소 무역항의 성장 유형과 특성을 탐색하는 연구는 매우 중요하며, 금번 연구 결과는 향후 지역차원의 항만 개발 및 운영에 유의미한 시사점을 제공할 것으로 기대된다.

• 수산경영론집
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• 제24권1호
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• pp.65-86
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• 1993

In this paper, fishery economics is reviewed to extend a basic opportunity for developing new fishery economics and to evaluate the effects of the import liberalization on the fish trade structure of Korea. The principle outline of extensions emphasis to realize the modern fishery problems based on fishery economics and develop the practical methodology in order to analyze the impacts of the import liberalization on the fishery and fishermen welfare. During the process of export - oriented industrilization, the role and position of fishery in the economy is changed dynamically. When faced with the imperative of the role and position of fishery in the economy, fishery economists and domestic policy makers must decide how to organize themselves for solving fishery problems under the new regime in the import liberalization on the fish trade. Fishery problems impacted by the new regime can not be solved by fishery itself but be solved by the centralized efforts of all contributors in national views. Therefore the new systematic analytical methodology must be develop and the traditional fishery economics must be related to the regional development strategy and fishery sociology as subsidiary theories specialized. Due to the impacts of the import liberalization on the fish trade structure, fishery economists face with radical changes in the domestic fishery : a place of the resources harvest to place of the combination resource harvest and its demand, a fishing as a resource exploitation to a fishing as a resource management, a traditional small scale costal fishing to a modernized and scaled fishing, fishery using the given natural resource itself to fishery as technology intensive industry, and a food supply industry to a welfare indusry based on the regional and economic resource and social environment. As these changes, fishery and its community's regional and economic resource and social environments as multiple roles of the regional economic development are emphasized in fishery economics under the new regime in the import liberalization on the fish trade. Furthermore, domestic policy makers and administrators in a public sector must realize the above radical changing trends in fishery and understand a social and economic environment in fishery and develop a new fishery structure focusing on the fishing system and the fishery laws. As this point, they make efforts to improve and develop fishery as a food supply industry. Japan, for example, has a non - governmental organization to conflict the problem of international fishery such as a movement of a civil environmental protection. Also fishermen in Japan already realized conservation and pollution problems in fishing as fundamental issues of human being.