• The Research Journal of the Costume Culture
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• v.19 no.1
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• pp.54-70
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• 2011

The purpose of this study is to examine the influence of celebrity and celebrity fashion on contemporary fashion. As study methods, the literature study using books and theses concerning fashion, culture, and history were used for theoretical background and visual data from magazine, news paper, and internet were used for actual study. The results of this study are as follows. First, the celebrity is the figure who shows their attractive appearance and status using major cultural contents on the basis of the various media and visual culture, and has secured a solid foothold as the source of fashion and an indispensable factor of fashion industry. Second, the celebrity fashion, a creature of mass media, set a powerful fashion trend along with the media, and increasingly plays mayor roles in the society and culture. Third, the combination of celebrity and fashion has come into the brightest spotlight as the serious business of today, and bring about a tremendous industrial ripple effect extensively.